Diversification Strategy (Pt. 1)

A lesson about "Diversification Strategy" (Pt. 1) - Prof. Vikas Kumar
Università Bocconi, course in Business strategy.
A firm's ability to survive and succeed in an increasingly competitive global arena depends on its ability to understand competitive dynamics and to enact strategic responses. The main objectives of this course are to sharpen students' understanding of the dynamics of competition in the extended industry environment in which firms operate, and of the processes through which firms develop and implement strategies in an effort to compete effectively in that environment. "
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