Nielsen Part 1 - Why FMCG need Nielsen? | Why offtakes cannot be tracked by FMCGs? | Nielsen Metrics

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  • Опубліковано 18 лис 2024

КОМЕНТАРІ • 15

  • @salmanatique6823
    @salmanatique6823 2 роки тому +3

    You did a great job by making this video. I've been searching Nielsen retail audit process for a long time asked many FMCG trainers on social media but i got a lot of information from this video. Keep it up. Thanks

    • @b4p-beyond4ps42
      @b4p-beyond4ps42  2 роки тому +1

      We are glad that this video was able to help you Salman.

  • @Kafir_Hindu
    @Kafir_Hindu Рік тому +2

    I will count you as the Einstein of the FMCG segment👍

    • @b4p-beyond4ps42
      @b4p-beyond4ps42  Рік тому

      Hahaha....just trying to make practical knowledge more accessible. Thanks a lot for the compliment though.

  • @adityadagli6838
    @adityadagli6838 4 місяці тому

    This is such an informative and interesting video to watch! Extremely valuable and helpful, amazing work! Keep it up!

  • @jztjoy
    @jztjoy Рік тому

    Very informative. Keep posting more like this🎉

  • @navinvijay8075
    @navinvijay8075 Рік тому

    We need more of your content

  • @RupeshMohite-z5d
    @RupeshMohite-z5d Рік тому +1

    This is informative, however one question rises, you have not covered 1. why would the retailer share data with nielsen? with my limited understanding unless they are paid it is not possible and 2. What is the sanctity of the data? What checks and balances are done on the authenticity of this data as massive money is involved. Kindly share facts through video on the same/

  • @shivanimane224
    @shivanimane224 Рік тому

    This is extremely helpful

  • @xyzzzzzzzzhhh
    @xyzzzzzzzzhhh 10 місяців тому

    sir thankyou for making this video. 10:50 mein apne bataya ki last visit mein jitna stock hai aur abhi kitna stock hai uska hisab lagaya jata hai. kya hoga agar beech mein retail shop fir ss purchase karta hai to exact sale value kaise pata chalega

  • @salmanatique6823
    @salmanatique6823 Рік тому

    FMCG sales and trade category team can track offtakes data from retail sales software installed at modren trade outlets to find out share in category sales and weighted distribution by using their good relationships with store senior manàgement.
    Is it possible to get data by using this approach without involving Ac Nielsen research agency?

  • @rudranshlegend0089
    @rudranshlegend0089 2 роки тому

    Lyntas

  • @Jayden-tr7dp
    @Jayden-tr7dp 4 місяці тому

    Scam pure scam run away people!