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B4P - Beyond 4Ps
India
Приєднався 28 тра 2022
"I want to learn something that would be actually practical and useful. There has to be something Beyond The 4Ps!"
Do you ever feel like what you're learning during your MBA cannot be applied in real world? Well, You are not alone. We were in a similar position when we witnessed the world of sales and marketing up close in our internships. The terms, jargons, and the job was unlike anything we read in those textbooks. It was not anything we were prepared for.
Hence we present to you - Beyond 4Ps. A UA-cam channel to ensure that you never have to feel unprepared for the challenges you'll face. Our focus-
1. No MBA student should feel that there is lack of practical information and knowledge out there
2. To make you aware of how real world Sales & Marketing is undertaken in the industry
3. To make you learn-by-doing, through solving real life problems and cases together
So, welcome to the world of marketing. There is so much left to explore, once you start looking Beyond the 4Ps.
Do you ever feel like what you're learning during your MBA cannot be applied in real world? Well, You are not alone. We were in a similar position when we witnessed the world of sales and marketing up close in our internships. The terms, jargons, and the job was unlike anything we read in those textbooks. It was not anything we were prepared for.
Hence we present to you - Beyond 4Ps. A UA-cam channel to ensure that you never have to feel unprepared for the challenges you'll face. Our focus-
1. No MBA student should feel that there is lack of practical information and knowledge out there
2. To make you aware of how real world Sales & Marketing is undertaken in the industry
3. To make you learn-by-doing, through solving real life problems and cases together
So, welcome to the world of marketing. There is so much left to explore, once you start looking Beyond the 4Ps.
How to make a Permanent Journey Plan?
Link to Excel Sheet-
docs.google.com/spreadsheets/d/19N6CYEs22oSPkb_MXjEJ1tIngU2-R8Ph/edit?usp=sharing&ouid=107850540444515609877&rtpof=true&sd=true
Taking stock of the on-ground scenario and retailers visits are a pivotal part of any ASM's roles & responsibilities. But as a ASM, handles a full state or region, it is important to plan his/her visits and this plan is called a Permanent Journey Plan. In this video, we will learn about the intricacies involved in making a Permanent Journey Plan.
What will you learn in this video-
1. Why a Permanent Journey Plan is made
2. How a Permanent Journey Plan is Made.
3. Understanding of some of the roles & responsibilities of an ASM.
▬Contents of this video▬
00:00 Introduction
01:30 Permanent Journey Plan Excel Sheet
Link to the Video:
Classification of Retail Outlets: ua-cam.com/video/ZegPPUCx-bk/v-deo.html
Organization Structure: ua-cam.com/video/VQ4M-9CNqV0/v-deo.html
Important Disclaimer: We are a free UA-cam channel, aimed at adding practical value to the MBA students in India with the pure intent to keep students & professionals updated with real life sales & marketing. We mean no harm to any brand. If any brand feels that we have used their name in wrong manner, kindly write us on beyond4ps@gmail.com.
#pjp #asm #mumbai #tsm #visit #visitnorms #visitfrequency #retailer #marketing #excel #excelsheet #marketing #fmcgsales #salestraining #salesandmarketing #FMCGStrategy #FMCGSalesandMarketing #Beyond4Ps #B4P
docs.google.com/spreadsheets/d/19N6CYEs22oSPkb_MXjEJ1tIngU2-R8Ph/edit?usp=sharing&ouid=107850540444515609877&rtpof=true&sd=true
Taking stock of the on-ground scenario and retailers visits are a pivotal part of any ASM's roles & responsibilities. But as a ASM, handles a full state or region, it is important to plan his/her visits and this plan is called a Permanent Journey Plan. In this video, we will learn about the intricacies involved in making a Permanent Journey Plan.
What will you learn in this video-
1. Why a Permanent Journey Plan is made
2. How a Permanent Journey Plan is Made.
3. Understanding of some of the roles & responsibilities of an ASM.
▬Contents of this video▬
00:00 Introduction
01:30 Permanent Journey Plan Excel Sheet
Link to the Video:
Classification of Retail Outlets: ua-cam.com/video/ZegPPUCx-bk/v-deo.html
Organization Structure: ua-cam.com/video/VQ4M-9CNqV0/v-deo.html
Important Disclaimer: We are a free UA-cam channel, aimed at adding practical value to the MBA students in India with the pure intent to keep students & professionals updated with real life sales & marketing. We mean no harm to any brand. If any brand feels that we have used their name in wrong manner, kindly write us on beyond4ps@gmail.com.
#pjp #asm #mumbai #tsm #visit #visitnorms #visitfrequency #retailer #marketing #excel #excelsheet #marketing #fmcgsales #salestraining #salesandmarketing #FMCGStrategy #FMCGSalesandMarketing #Beyond4Ps #B4P
Переглядів: 1 400
Відео
How to calculate requirement of Number of Salesman and Delivery Vans
Переглядів 8122 роки тому
Link to Unsolved Excel Sheet- docs.google.com/spreadsheets/d/1Q8F4t863QSfmsT_qw2MMqj_VNAeZmrKB/edit?usp=sharing&ouid=107850540444515609877&rtpof=true&sd=true Link to Solved Excel Sheet- docs.google.com/spreadsheets/d/1xzzFjriju5KagtBV1DA-_H3bpB4bcD7e/edit?usp=sharing&ouid=107850540444515609877&rtpof=true&sd=true For any company to establish itself in a market and to distribute it's products fro...
Visiting frequency norms and Retail Outlet Classification in FMCG
Переглядів 9212 роки тому
Companies cover millions of outlets daily through their on ground sales force but are these millions of outlets same. In this video we will understand how and why outlets are classified by companies and what are the visiting frequency norms associated with these outlets. We will also understand the corresponding roles of various personnel in the sales team. What will you learn in this video- 1....
How to create Marketing Budget?
Переглядів 8032 роки тому
Link to the Excel Sheet- docs.google.com/spreadsheets/d/1LPlhZlI_QafJKDai9FIOVfbjJK8843AI/edit?usp=sharing&ouid=107850540444515609877&rtpof=true&sd=true Below the Line activities are an important way for any company to counter competition and take away market share at the place where the product meets the consumer - The Point of Sale. BTL includes a host of activities and in this video we will ...
How to identify Focus Markets? Gain maximum ROI from top markets
Переглядів 5192 роки тому
Link to Unsolved Excel Sheet- docs.google.com/spreadsheets/d/1sxfD_4H_y3wxM9co8biFtFiScaEjaj3G/edit?usp=sharing&ouid=107850540444515609877&rtpof=true&sd=true Link to Solved Excel Sheet- docs.google.com/spreadsheets/d/1eIswr47DlnOeWwANdGb1N5giaUQ4hdeQ/edit?usp=sharing&ouid=107850540444515609877&rtpof=true&sd=true For any sales manager, one of the most important decisions is to decide in which ma...
How to do Distributor Target Setting?
Переглядів 7412 роки тому
Link to the Video: Forecasting - ua-cam.com/video/ftsbAbB0_Q8/v-deo.html Link to Unsolved Excel Sheet- docs.google.com/spreadsheets/d/1wvPzybjntMxPLkNISh-LRmFWUosyIUCR/edit?usp=sharing&ouid=107850540444515609877&rtpof=true&sd=true Link to Solved Excel Sheet- docs.google.com/spreadsheets/d/1rLs2HQjYYdRZ3miD-y-mHSr3IC4pWNvV/edit?usp=sharing&ouid=107850540444515609877&rtpof=true&sd=true After a co...
What are Distributor Incentive Scheme?
Переглядів 9432 роки тому
Link to the Unsolved Excel Sheet- docs.google.com/spreadsheets/d/12WFgnZrwoZxdfdrUk_pDuKEDgE9KIFQm/edit?usp=sharing&ouid=107850540444515609877&rtpof=true&sd=true Link to the Solved Excel Sheet- docs.google.com/spreadsheets/d/1rfpRjR8-ZngtEyCtyn9ouoxdyar7-NcB/edit?usp=sharing&ouid=107850540444515609877&rtpof=true&sd=true A company uses various methods to incentivize different elements present in...
How to expand market for new products? How to increase distribution in FMCG.
Переглядів 9492 роки тому
Have you ever wondered, why some particular products are introduced over a wide timespan in which it is first available at only a select high retail stores and then gradually it is available at your favorite neighborhood store. Market Expansion or the introduction of a new product in a new market can be gigantic task for any company and in this video we will understand, how companies introduce ...
Why a brand launches multiple SKUs and Variants?
Переглядів 5432 роки тому
You might have noticed that one brand has multiple SKUs and variants. Like Dabur Honey has 8 different types of SKUs and Lays has more than 15 types of flavours. In this video we will discover why a company strategically launches multiple SKUs and variants of a single brand. What will you learn in this video- 1. How Rajnikant made shampoo a Rs. 9000cr. category 2. What is the role of small SKUs...
Learn Accurate Sales Forecasting on Excel
Переглядів 7662 роки тому
Link to the Unsolved Excel Sheet- docs.google.com/spreadsheets/d/1ik4rXbaO2UQGh0kWP0MLDiYM4SSn0DCL/edit?usp=sharing&ouid=107850540444515609877&rtpof=true&sd=true Link to the Solved Excel Sheet- docs.google.com/spreadsheets/d/1hgs_uD14hCgGx8-vjwJg9bv8OcP8PmkI/edit?usp=sharing&ouid=107850540444515609877&rtpof=true&sd=true Sales Forecasting is an activity which every company on the planet undertak...
Blocking Competition through Share Amongst Handlers | Shelf Space Constraints | Capital Constraints
Переглядів 5362 роки тому
Link to Video on Share Amongst Handlers and Nielsen Part 2- ua-cam.com/video/YR40hG0HqC4/v-deo.html A Retailer faces two major constraints while carrying out his day to day operations in the form of: Capital & Shelf Space. Many companies identify this as a weakness but many companies convert this into their strength and outclass their competitors by capitalizing on these two constraints through...
How are Retail Loyalty Programs designed? | Designing a Loyalty Program | Loyalty Program Innovation
Переглядів 5502 роки тому
Link to the video on Loyalty Programs: ua-cam.com/video/X_6ywH2TFcU/v-deo.html Companies now-a-days understand that there is huge importance and benefits of launching a loyalty program. In this video we build a loyalty programs from scratch and see how loyalty programs are designed. We will also look at retailer profiling and how to optimize a Loyalty Program. What will you learn in this video-...
What are Retail Loyalty Programs? | FMCG Loyalty Programs | When to Launch a Loyalty Program
Переглядів 6482 роки тому
Loyalty programs are one of the most important tools used by companies to increase their sales and earn retailer loyalty over their competitors. Loyalty programs help a company to establish long term relations with the retailers and also outclass the competition at the point of sale. In this video we will learn about the importance of loyalty programs and also learn about the strategy life cycl...
Udaan Business Model | Udaan Full Understanding | Jio Mart, Flipkart Wholesale and E-B2B Startups
Переглядів 2,1 тис.2 роки тому
Link to Direct Distribution vs Indirect Distribution Video- ua-cam.com/video/kQ5AFJU8s2g/v-deo.html Link to FMCG Organizational Structure Video- ua-cam.com/video/VQ4M-9CNqV0/v-deo.html Link to FMCG Distribution video- ua-cam.com/video/LEL9I2fRgBY/v-deo.html Link to video on Undercutting- ua-cam.com/video/KH8HLJnrXwg/v-deo.html Udaan and other E-B2B Startups help small retailers and companies to...
Private Labels | Margins in Private Labels | How to launch a private label in Modern Trade and Ecom
Переглядів 4522 роки тому
Private Labels now are a significant industry. Modern Trade Chains and E-Commerce companies have positioned their private label in direct competition with the products of FMCG companies. This has made the category grow to a size of more than 1500 Cr. And in todays video we will understand everything about private labels. What will you learn in this video- 1. What is a Private Label 2. Consumer ...
Marketing in Modern Trade | Cost Benefit Analysis | In-Store Promoters | Display Marketing
Переглядів 9962 роки тому
Marketing in Modern Trade | Cost Benefit Analysis | In-Store Promoters | Display Marketing
Everything about Modern Trade | Consumer Behaviour in Modern Trade | Channel Strategy - Modern Trade
Переглядів 1,8 тис.2 роки тому
Everything about Modern Trade | Consumer Behaviour in Modern Trade | Channel Strategy - Modern Trade
Importance of Stock Rotation | Stock Turnover | How to increase retailer profits
Переглядів 1,1 тис.2 роки тому
Importance of Stock Rotation | Stock Turnover | How to increase retailer profits
Rate Undercutting in FMCG | 3 Case Studies on Excel | FMCG Sales
Переглядів 1,6 тис.2 роки тому
Rate Undercutting in FMCG | 3 Case Studies on Excel | FMCG Sales
Nielsen Part 3 - How does Nielsen Excel Sheet Look Like?
Переглядів 2,2 тис.2 роки тому
Nielsen Part 3 - How does Nielsen Excel Sheet Look Like?
Nielsen Part 2 - Numeric Distribution (ND), Weighted Distribution (WD), Share Amongst Handlers (SAH)
Переглядів 4,4 тис.2 роки тому
Nielsen Part 2 - Numeric Distribution (ND), Weighted Distribution (WD), Share Amongst Handlers (SAH)
Nielsen Part 1 - Why FMCG need Nielsen? | Why offtakes cannot be tracked by FMCGs? | Nielsen Metrics
Переглядів 4 тис.2 роки тому
Nielsen Part 1 - Why FMCG need Nielsen? | Why offtakes cannot be tracked by FMCGs? | Nielsen Metrics
FMCG Sales Force Automation | Salesman Performance Tracking | FMCG Salesman Application Features
Переглядів 1,5 тис.2 роки тому
FMCG Sales Force Automation | Salesman Performance Tracking | FMCG Salesman Application Features
FMCG Key Performance Indicators (KPIs) | Beat, Call, Lines Sold, Bill Cuts, Effective Coverage (ECO)
Переглядів 4,4 тис.2 роки тому
FMCG Key Performance Indicators (KPIs) | Beat, Call, Lines Sold, Bill Cuts, Effective Coverage (ECO)
Calculating Retailer Landing Price(RLP) & Distributor Landing Price(DLP) | FMCG Margins & Scheme
Переглядів 9 тис.2 роки тому
Calculating Retailer Landing Price(RLP) & Distributor Landing Price(DLP) | FMCG Margins & Scheme
Trade Marketing | What is FMCG Trade Marketing? | Role and Trade Activation Manager
Переглядів 3,2 тис.2 роки тому
Trade Marketing | What is FMCG Trade Marketing? | Role and Trade Activation Manager
Distributor ROI | FMCG Distributor Return on Investments through Excel Sheet Case Study
Переглядів 1,4 тис.2 роки тому
Distributor ROI | FMCG Distributor Return on Investments through Excel Sheet Case Study
FMCG Distributor Evaluation Metrics | Before Appointment Metrics | After Appointment Metrics
Переглядів 7202 роки тому
FMCG Distributor Evaluation Metrics | Before Appointment Metrics | After Appointment Metrics
FMCG Town Geographical Classification | Top Town, Urban, Semi Urban, Rural Towns
Переглядів 9152 роки тому
FMCG Town Geographical Classification | Top Town, Urban, Semi Urban, Rural Towns
Channels of Sales | Types of Outlets in FMCG | General Trade vs Modern Trade vs E-Commerce
Переглядів 4,5 тис.2 роки тому
Channels of Sales | Types of Outlets in FMCG | General Trade vs Modern Trade vs E-Commerce
Very Good Champ ! For a raw person like me it was very helpful
Bhai thoda aur basic details me samjao na
Hi , need your contact email ID
Calculation or formula fast he so kuch samjh ni aaya sir complicated ho gya
You explain so well! More fmcg videos plss❤️❤️❤️❤️
ITC Ltd
Deep knowledge contant ❤❤❤
Salary kya hai
Very nice video Sir 💯
Itc
Fevicol
Very good information
how can we access overall category sale numbers in real life buddy is it through the nielson method or anyother source of info plz mention it
BHAI ACCHA HOTHA AGAR AAP AISE AUR VIDEOS LEKE AATHEY
Sir you open my eye
Sir kindly unlock the excel sheet
Really good 💯
Super video
amazing work
From Marico??
Good explanation sir 😊
Very well explained ❤❤
sabhi bhai log apna no dijiye mai ek WhatsApp group banata hu discussion ke liye
Very informative 😸 video
Brother, Great video. Please start uploading again.
Achha
Im a part of this research team 😊
Nice presentations
Nice information
These activities are called below the line activities right?
Good video ❤❤
Thank You.
Brother you are great 👍
Wowow hamare pass available ni hai yeh app
🎉🎉 wowow great bhai b toc model runkgj these days too much 🎉🎉🎉
Gud explained
Bhai vedio knu nhi daal raha ab ?
Underrated channel❤ nice information
Good morning sir watcing after 2 years
🎉🎉wowow grest grniu make a vode on franchise kiraba mkdel sir
Insightful
Yood bhai good morning Bhai 🎉🎉🎉 yaid logo ke pass Bitcoin hotr toh voh amir hotr
Bhai mere ap aur ivodes dalak ro aajkal sb chat gpt 4 Omni aur bitciij ka zamana hai bhai 🎉🎉
🎉😢😢😮😮😢🎉 ek no suep sue9r first time wath sr
🎉🎉w9w9w9w9 please upao more ivodes bhai jan
Bajut tavahi genuus
🎉🎉wowooww bhai bahur shandhar abhi maine skill to win mei yeh dkeha hai
Super video
Thank you sir
Sir Margin profit ye samjavo pls
Rules & Regulations for distributer?
Very good explanation