The factor and significance of youth within Kpop means we rarely see adultness being embraced like that. Natty has definitely done it right while having her vocals compliment this kinda idol concept she has.
There's an interview on this show, I don't remember the name, where she was with Belle and two vocalists from NMIXX, where she says she has two modes: her interview mode and her performance mode. The latter is more sultry and 'adult', whereas the former is more cutesy. Her natural speaking voice is also much higher pitched than her singing voice. I don't think her performance mode is a reflection of who she is as a person, it's just a performance. If you prefer that performance to something more cutesy, that's something else entirely.
Ohh yea, there is an aspect of idol persona that we might be overlooking as her "personality" which is similar to how interview / camera mode might be different to if she was living normal without a camera in her face. I don't think we'll really know what a real Natty personality is but I guess it's all inferring.
Yea, it would have been interesting to see how a Twice Natty or a Fromis 9 Natty would have been marketed and the impact it would have had in comparison to a Kiss of Life Natty.
Honestly though; to spend this much time within Korea to achieve her goals. It's great to see her starting to reap so much of the rewards to her hard work.
Can we also talk about how much she’s grown as a person who was forced to follow the toxic practices enforced on her as a child?!! She’s so vocal about body image and skin tone and how she no longer gives into diet culture. The way she took full control of her debut as her company was against the whole release of sugarcoat is so commendable! She really took this as her last chance and refused to let another company create her image and instead to control of her own narrative and image and look how amazing it did!! Sugarcoat is quite literally the best solo song since 3rd gen and not to mention how she choreographed the whole song!! She’s turned into such an amazing all-rounder!
Ohh damm, I didn't realise the extent of how much control she took with Sugarcoat and all that. Would this be from Lee Haein's video or is this something that Natty said?
@@cloudchungxiao she’s mentioned it in many shows but the ones the I can remember from the top of my head are, Lee haein’s UA-cam channel, idol radio and jaejae’s show with SWF’s gabee, SNSD’s sooyoung and after school’s Kahi! It is actually so crazy how she was so determined to really show her real self! She’s not praised enough for it!
Ngl. Natty being in a group saved her career. She's talented, but I feel like she fits the group member persona the most because, as a soloist, she was not getting as much attention and support as she should, but now that she has people to banter off of and is talented in all aspects, she really stands out and fits right in with the kiss of life.
Does any soloist actually get the level of attention of a group? I think of Boa, IU and Sunmi as famous soloists but I don't think they're as know as the kpop groups.
@@CrisOnTheInternet It is definitely harder as a soloist. Much of the industry is centered around groups ("Best Male Group", "Best Female Group", Best Band Performance, Best Unit, Best Mixed Group (retired MAMA Award, etc). Groups are easier to gain attention because the different amount of members with unique charms increases the chance that someone will stick to the group just for their bias. BoA and IU are a unique story because Korea has loved them since early on in their career. Sunmi was loved in Wonder Girls, criticized for leaving and then redebuting, and only really got some of Korea's love with Gashina and the following tracks. As a group, each member, even during their solo schedules, has the opportunity to promote their group. For example, if Yuqi from GIDLE goes overseas and someone likes her, they'll start researching her and wanting to watch all the content with her. That leads them to GIDLE. For soloists, all promotion is on them and only them. Many prefer to debut in a group and then have a solo debut while still in the group.
@@CrisOnTheInternet I'd say BoA, Lee Hyori, IU at their peaks were more popular than a lot of groups. Same for Rain and Se7en. Also, IOI's soloists (Somi, Chungha) are wayyyy more popular than its groups (Gugudan, Weki Meki, Pristin). They're not as popular in 3rd and 4th Gen though
@@cottonhxney Just a correction re: Sunmi, her solo debut 24 Hours and follow-up Full Moon were huge hits and that was when she was still in JYP. Gashina came after.
Yea, kpop is really group focused and so there is a further obstacle to navigate as a soloist. I think very few idols can actually be a successful soloist from ground up; and even then the success will not be as consistent without the right factors.
After watching both Sixteen and Idol School, I was awaiting Natty's solo debut because I could see her potential as an idol. As much as I like Nineteen and Teddy Bear (with adoring the latter), Sugarcoat blows them both out of the water. I'm really happy that she got to see the rewards of her hard work through Kiss of Life (along with the other members, of course).
Yesss, her journey seems like one that was really right person, wrong timing. It would be interesting to imagine what would have happened if she got in Twice or Fromis 9 but then also would we have gotten Kiss of Life Natty then.
Her journey in the industry is so inspiring!! The rebrand definitely helped her blossom further into her personality too. It reflects the “true Natty’s” tastes and as she continues to develop, so will her idol persona given the amount of artistic liberty and individualism their group identity has. Although I hadnt known about her previous projects and only learned about Natty when Kiss of Life debuted, I could immediately tell the current concept of her “character” in Kiof and Kiof as a whole just… makes perfect sense for her. Her concept now vs her solo era fits her in a way that’s so much more natural and comfortable for her to lean into, but of course growing older, gaining more experience in life/the industry, and finding her personal identity as an adult definitely helped. Huge props to Lee Haein as well for taking each of the girl’s personalities in account to form the group’s image. Sugarcoat was THEE MOMENT last year, it’s still one of my go to songs to bop to these days. Her voice to me is like smooth caramel. Perfect for r&b. I really hope they produce more r&b/groovy sounding songs, the girls have stated how much they love the genre and Natty especially is in her element with songs like Sugarcoat and Taxi Blurr… the Sugarcoat cameo in the Sticky MV is already giving me a lot of hope haha She’s been in the industry for half of her life and has gone through so many personal trial and errors. Her stack of experience is a big part of her character and it’s fun to see being played into i.e. the callbacks to her actual life in their debut album- starting off solo auditioning, falling/collapsing 3 times in the Bye My Neverland MV (speculated to be referencing 1. Sixteen 2. Idol school 3. Her solo career before Kiss of Life). Everything just seems like it fell right into place when it was ready to for Natty, all her hard work continues to pay off
Yea, I do wonder how much of sugarcoat really reflects her as a person in comparison to a nineteen. The artistic liberties that I'm hearing Kiss of Life get does slightly reassure me that this is kinda a relatively more real depiction that Natty wants but also thrives in. It definitely helped that Lee Haein and Natty had such a strong connection from Idol School to further build on this through developing Kiss of Life. The MV anaylsis though. Never really looked into the meaning too much of what certain aspects meant but damm; that's wild if these were callbacks to Natty's career. But it's great because it ends with Shhh, coming together and creating the start of something new and hopeful.
I hope other trainees who faced the same experience as Natty are able to rebrand someway. With Natty her rebrand seems very natural. Even in sixteen she was dancing to mature music (her dance to sam smith's lay me down). Great video.
Yea, I mean the concepts for both solo debuts really matched with her age. That was the one of the biggest factors for nineteen because other than that, there wasn't really any other moments where it was like I see why she went that route.
Let's take a moment to address her not making fromis was less about Natty and more about rigging. I agree the song worked at the time, since we didnt know about this, but still😅
We still don't know for sure she would have made it but yea, it still would have influenced her career trajectory considering the creative director of Lee Haein wouldn't have been involved in Kiss of Life as she would have made it onto Fromis 9 so we would have seen something completely different from conception or would Kiss of Life even have existed.
idol school was so beyond rigged, like produce series definitely had its rigging but haein, who was alleged #1 organically got rigged out. how does that make any sense. both haein and natty not making it led to one of the best kpop groups which just bewilders me. kiof and their story, career trajectories, and debut are so 2nd gen coded. you could say its fate or destiny, but everything rlly happens for a reason.
Thank you for this video. I've been casually following Natty since Idol School but when she debuted with kiss of life, the group slowly but surely became my ult. It's been an interesting & heartwrenching journey for sure and I'm so happy she's doing so well now. Btw Sticky just charted in Top 10 on all major platforms real time! 🔥
Yesss, I heard about Natty from association to different idols in different ways but my introduction to kpop idol Natty was through Kiss of Life and she really did not disappoint. So great to hear Kiss of Life continuing to rise in success though.
Part of KIOF's legacy is that they exist because Mnet screwed over Haein and Natty, eventually leading to them working together again! They're a match made in heaven
she said in a interview, she was in 6 labels and finally she got the right one. the girls made a powerpoint to the S2 Ent. guys explain what they like, what they want, what they do, they have a reunion, talk about it and next they all go out to eat like a family, Julie told this in a interview to pH-1. is a great interview, a serious one. Natty and Julie many times help with choreos, Belle help with writing, prodution or the english pronunciation of her fellow members....they are really involve with the company, so that helps too, so who say, for example "Sticky" is too sexy, is on purpose, is not a company thing, they like it, they wanna the place left by SISTAR
Yea; I heard about the powerpoint thing and that right there is what we need. A mutually agreeing team up between groups/soloist with their company. Obviously, entertainment industry might have a better understanding of the industry, but how well do they understand the idols enough to decide what actually suits them
I love that you're exploring this topic. Unfortunately the audio is only in my right earphone during your commentary, but the audio is balanced during songs.
Ermergerd, that definitely is so weird. My headphones had no problem when editing and listening to it when it got uploaded but I saw comments before and had to try my airpods as a just in case and I can hear what you're talking about. Will defs ensure this doesn't happen in my future videos.
I think you’re exactly right on Nineteen & Teddy Bear not being the sort of music she was interested in & I think that a major reason for her rebranding is Natty being able to advocate for herself more now. At Swing she was 18 & had pretty much been moved around the wider company as CJ Ent saw fit. At S2 she was older & was involved more in decision-making to the point that she was the one really pushing to choose Sugarcoat as her solo track over another song.
Yea, having the connections within the company, her age and being able to control the marketing of herself definitely played a role for Natty's concept transition from Swing Ent to S2 Ent.
I’ve been a fan of Natty for a long time now and remember when she released Nineteen and really thought her solo releases were really cute! Then when she came back with photos shared before her re-debut, she looked SO different that I didn’t recognize her at first and then Sugar Coat drew me in even more because, yep, as you say in your video, a feeling of nostalgia as someone who grew up in the ‘90s! Love her solo the best! And now I freaking LOVE Kiss of Life!
Yea, I think the rebranding made a lot of people do a double take. I do wonder how much of a general audience realised that was Natty when those photos or the MV for sugarcoat came out.
she definitely got work done which contributes to it, but her face is STUNNING. she easily had the strongest comeback as an idol redebut ever, placing her next to yunjin/chaewon honestly
@@mediverge where in my comment did you see me referencing plastic surgery??? Growing into yourself as a person can literally change how you look. If you want to discuss who got what surgery please keep that over there- I really don’t care to speculate. I’m talking about her personality and overall character on/off stage. She’s grown as a PERSON. DASSIT. What you said was so backhanded.
@@OGseoulite girl ur comment was open ended, she doesnt even "LOOK" like the same person. that can mean 100 different things especially if u take it literally and physical which is the most obvious.
Yea, Natty, Somi, Chaeyeon, Chaeryeong, and Jiwon. It would have been interesting if they did something like YG's Win: Who is next where the fan reception was so large that we would see them form their own team or something.
Nooooooo, Idk why there is a difference but I use headphones where the audio was perfectly fine for me. I switch to my airpods and nope. You can only hear on the right ear like WTF. Might just leave it as is for now unfortunately but will defs double check moving forward with my airpods.
i see this!! i was a huge nineteen fan like if that song had one listener, it would be me. but i saw the way she wasn’t being appreciated during that year….so i’m happy to see this growth and difference in concept. it’s unique to her.
Yea, I know Covid would have played a part in that but I do wonder how much hype she was actually getting because I don't think I heard much about her. In saying that, I didn't really know about her until Kiss of Life so that could also be another reason.
It’s kinda bitter sweet if it makes sense I think Natty debuted as kiss of life is the best thing possible she found her style in a company that allows her to put her ideas in with her lovely members like imagine if she debuted with twice or with fromis9 Like we not gonna have hot girls of K-pop like kiss of life ❤❤❤❤
Hahaha yea; that twice and fromis 9 thing is interesting because they produced many other idols who didn't debut in those groups and so it's interesting to think what could have been if [blank idol] actually debuted in there as opposed to [whatever they are doing now]
Off topic but i'm listening with headphones and i only hear your voice in my right ear but then the clips in both i wonder if that has to do with editing or just my old beat up earphones😭
Hahaha its not you. It's me. Seems like my headphones want to protect me a little too much because that had no issues. However, when I tried with my airpods just before, that's when I noticed it. This is kinda a temporary solution but you could turn on the mono audio within your audio settings to fix this but I will definitely fix this moving forward to ensure this doesn't happen again.
Lee Haein has a UA-cam channel where she described why she chose Sugarcoat as Natty's solo debut and how they changed Natty's image styling-wise. Very interesting watch!
for possible video ideas, maybe you could do one for chaeyeon. fellow sixteen contestant and how she went from multiple survival shows like natty and now is a soloist. tbh i love both her and natty but i feel chaeyeon's concept isnt very strong and thats why shes struggling to make a name. hoping she gets picked up for a group too like natty. Thanks for the video! (edit was cause the audio issue was on my end lol)
Hahaha, I actually did a video about Why I'm worried for Chaeyeon. Not sure what you mean by audio issue on your end but there is an audio problem on this video so might not be you.
My personality changes depending on who I’m with and it’s natural, not forced. Idk if it’s not like that for her but i dont feel like she has to force smth idk
Yea, I saw comments before. It's really unfortunate because I've never experienced two different listening equipments that gave different results. I have been editing with my headphones and when I watched it when it was officially uploaded, there was no problems. However, when I saw the comments, I checked with my airpods for a second test and BAMM. Problem :( Thanks for the heads up though. Might not re-upload this video for now because it is what it is but will defs double check moving forward.
I think that kpop and pop fans have a lot in commoun, I personaly dont see why create another channel and build a new audience. I am a fan of both. Unless that you want to focus many consecutive videos that may have a very distintive tone / format more then subject that you have done. Example of another yt: there is an art channel I follow that started with techiniques tutorial in 3d sculturing. did a video " how I got my art stolen/ how to do watercolor effects" unfocus videos that mixed a compelling story about his carreer, while a video of him working played. But he did some pauses to explain as if were a tutorial and ended the video with a plug for and techinical e book. For whom the title and the story was more compeling, the script was a little akward. For who was used to want to watch to learn in details step by step, got frustraded to not actually get a tutorial , but a " kitchen chat". The execution wasnt well tied, and changed the type of content that he want to make, not more 3d sculturing but other types of midia. And sometimes stories. It will change the profile of who will follow him, a total re branding. -- In your case there is probaly a continum between kpop analysis and pop analysis. Maybe try to publish 1 or 2 in this new subject and see if the metrics, or followers response is good enought to see if is worthy to start a new channel. I like culture analys / history type of channel because I trust on their method and presentation. So their subject can be anything that I may never even know but I will check it out. -- Ps 🤷♀️ I know a few yt channel owners irl consistence and some deviantion seens to works on their fields ( most do yt to sell services/ education). Other there is in yt for almost 10 years post with almost no focus on format but just a loose sense of theme, only grew big last year when started to do more humorist " template style" informative videos in the same theme. More or less in the vein of shorts script style. -- Good luck
Thanks for the advice. Kpop is definitely still just a hobby that I like to enjoy while also understanding the background / discourse on issues of. There are definitely parallels that I can see with them that made me think that I could potentially just branch out even more with. However, I wasn't too sure how much that also translate with a paralleled audience who would vibe with those types of video. Defs will give it a try on this channel and see what the reception is.
Hahaha idk if it's exactly what you're looking for but I did make a video similar to this idea called "Why Kiss of Life will be DIFFERENT than Hot Issue"
this was the analysis i needed- the old natty seems like a cutesy twice wannabe which WAS NICE but I think it didn't feel as genuine ass sugarcoat natty? if that makes senses also- I'm not sure if you noticed but in your voiceovers, your voice is only on the right side- not sure if this is a panning issue when editing or your mic direction when recording- but when wearing headphones your voice only comes out of the right whereas the rests of the clips audio would be balanced
The slippery slope with that is that we don't know what genuine Natty is in that maybe technically both songs embodied who she was but from our subjective view; we may prefer one over the other to think the other wasn't genuine. But yea, I think the relatively generic-ness of nineteen didn't help too much. Yea, I saw the comments hahaha. When editing and uploading the video my headphones had no problem and was playing the audio from both ears. It wasn't until I used airpods is when I heard the sound issue. Defs will have it fixed for my next video.
@@cloudchungxiaoduring an interview with naver she said that both NINETEEN and TEDDY BEAR were not representative of her true self. Whilst she looks back at those two releases fondly as they were age appropriate, she felt as though she was playing a character. Natty wants to embody the Y2K era so I’m guessing sugarcoat is just an insight of her true creative direction?
Haven't seen that interview but it's great the its the direction she was to embody. The only thing that I would-ish kinda think about is the fact that her saying that is kinda the equivalent to idols saying their new fave title track is the most recent one as a way to promote it even more. In saying that, Natty did have a bit more control in her solo debut in S2 in comparison to Swing so there is plausability of it being more her. As well as that, people are multi facted and so Y2K might just be one aspect to her and not her whole complete personality. So the whole what might be geuine thing is really hard to navigate at times.
She isn't actually. She's one of the less well-off Thai idols (in fact probably the least well-off with regards to notable Thai idols) - there was a Thai TV program a few years ago that interviewed her family during her solo debut era and toured her house. They're very middle-class (if compared to the average American, they would be solidly lower class). She said in an interview a few years back (solo era) that she was desperate to debut as quickly as possible because she needed to earn money to pay back & support her family. I can't find that particular video now but her dad was on a TV show awhile back. ua-cam.com/video/vQIOAF18CNM/v-deo.htmlsi=m7I9WjVM-Gu2kKbI&t=300 He's the slightly chubby man with glasses. Basically her dad runs a small family-run agency for child models and organizes dance competitions for teens (he's on the show to pitch to investors for money to open an acting school). It's not a particularly lucrative business but he's obviously passionate about it so I'm not surprised by he continued to support Natty for so long. He mentioned in the show that his dream is to send Thai kids to the world stage, so in some way her dream is his dream. I'm glad they're both seeing it to fruition after fighting a decade for this.
Damm, thanks for the information. Yea, I was lowkey thinking it was kinda unlikely because that info would have been dug up by now if it had some validity or even rumors.
Beyound balads, do soloist on the kpop / idol genere* trive over groups in korea ? Or the group system is more stable to build a fanbase ? A comment above seens to imply that many soloist would be better in a group setting. 🤷♀️ western pop is predominant solo acts. * for my understandment kpop and idol music are 2 sister generes in korea. Idol music is what most of the world resumes kpop to be, while there still pop in korea that dont follow the same marketing / parasocial / dance focus performances scheme of kpop.
boy/girl goups have been a key part of the Korean pop music industry since the 90s. There are popular soloists, but in general the system is made in a way that favours groups.
@@W-I463 thanks it is what it looks like. It also made think when there is too much members too, while watching survival casting shows, and being a fan of groups with 9, 13, 3, 4,7 members.
Yea, Kpop groups get more benefit and are more favored for many reasons. As for soloist, they just tend to struggle more due to the different system built within Kpop in comparison to western industry. There are more factors of consideration within Kpop that puts pressure for that one individual to thrive in. The only exception to this is if you were in a group before branching solo which is a shortcut route to potentially thriving more. However, there are also additional factors to consider that might deplete the thrivingness.
Is this in reference to male soloist? If so, yea. I mean it depends on how marketable the idol has become to warrant a solo; but military service allows for the male idol to just do a solo. Not sure about being experimental though; just because it's a case by case basis on who has the control and narrative for the solo releases (being either the company or the idol).
this is a good video but i wanted to point out that your audio during the sections you're talking is only playing through the right side of my headphones which is kind of distracting, hoping you can figure that out soon!
I know. I'm seeing more comments now :( I had no problems with my headphone which was the listening equipment I used when editing and listening to the final product. It wasn't until jsut before when I tested it with my airpods is when I noticed the issue. I did have to change editing softwares because the previous one was kinda glitching on me so I guess my new software required me to adjust the audio settings too. But yea, will defs double check with both headphones and airpods next time.
i want to die when she makes that cute little voice like 😭 you do not talk like that and you behave the oposite of that voice pls speak normally pls pls do not force it. dont need it
I mean the use of cuteness within Kpop is still prevalent for many reasons. This might be part of her idol persona or could have hints of realism to who she is; we don't really know. But yea, I think a lot of idols fall into the category of on stage and off stage personalities not matching.
@@cloudchungxiao but thats not a chance of that voice not being forced. cus its a childish little cute small voice. she dont speak normally like that. just sometimes and makes me cringe so hard cus its ugly, behave normally please you're a grown woman !! 🤕 like i said, she dont need to behave like that to get attention (the only reason i think to be like that) she's already THE sensation
I mean there's many factors to voice differences. There is a chance it could be forced but also, depending on your environment, and the way that you have learnt the language, this could influence the way you speak.
Hey creator, just a note for you, your audio only has one channel for your mic usage, you should definitely look into this it makes it really hard to listen to the video when your voice is only on the one side, when the videos that you didn’t voice over has dual channel audio
I recently switched editing software and it seems like the audio didn't calibrate. My headphone were perfectly fine hearing the audio from both sides but it seems like some other sound equipments didn't really work. Gonna fix it moving forward and double check though.
Adult Natty feels genuine; she found her style, found her voice and she's killing it
The factor and significance of youth within Kpop means we rarely see adultness being embraced like that. Natty has definitely done it right while having her vocals compliment this kinda idol concept she has.
There's an interview on this show, I don't remember the name, where she was with Belle and two vocalists from NMIXX, where she says she has two modes: her interview mode and her performance mode. The latter is more sultry and 'adult', whereas the former is more cutesy. Her natural speaking voice is also much higher pitched than her singing voice. I don't think her performance mode is a reflection of who she is as a person, it's just a performance. If you prefer that performance to something more cutesy, that's something else entirely.
Ohh yea, there is an aspect of idol persona that we might be overlooking as her "personality" which is similar to how interview / camera mode might be different to if she was living normal without a camera in her face. I don't think we'll really know what a real Natty personality is but I guess it's all inferring.
she was almost in twice (3rd gen), she was almost in fromis_9 (4th gen), but she was destined to be the 5th gen it girl.
Yea, it would have been interesting to see how a Twice Natty or a Fromis 9 Natty would have been marketed and the impact it would have had in comparison to a Kiss of Life Natty.
Natty’s story is one of the most interesting stories in K-pop.
Honestly though; to spend this much time within Korea to achieve her goals. It's great to see her starting to reap so much of the rewards to her hard work.
Can we also talk about how much she’s grown as a person who was forced to follow the toxic practices enforced on her as a child?!! She’s so vocal about body image and skin tone and how she no longer gives into diet culture. The way she took full control of her debut as her company was against the whole release of sugarcoat is so commendable! She really took this as her last chance and refused to let another company create her image and instead to control of her own narrative and image and look how amazing it did!! Sugarcoat is quite literally the best solo song since 3rd gen and not to mention how she choreographed the whole song!! She’s turned into such an amazing all-rounder!
Ohh damm, I didn't realise the extent of how much control she took with Sugarcoat and all that. Would this be from Lee Haein's video or is this something that Natty said?
@@cloudchungxiao she’s mentioned it in many shows but the ones the I can remember from the top of my head are, Lee haein’s UA-cam channel, idol radio and jaejae’s show with SWF’s gabee, SNSD’s sooyoung and after school’s Kahi! It is actually so crazy how she was so determined to really show her real self! She’s not praised enough for it!
She said herself when she was debuting last year that she was happy now because she was kinda lonely when she went solo and now she has members 🥺 i
Yea, being a soloist can be really tough in many aspects. I'm glad she's enjoying but also thriving in Kiss of Life
Ngl. Natty being in a group saved her career. She's talented, but I feel like she fits the group member persona the most because, as a soloist, she was not getting as much attention and support as she should, but now that she has people to banter off of and is talented in all aspects, she really stands out and fits right in with the kiss of life.
Does any soloist actually get the level of attention of a group? I think of Boa, IU and Sunmi as famous soloists but I don't think they're as know as the kpop groups.
@@CrisOnTheInternet It is definitely harder as a soloist. Much of the industry is centered around groups ("Best Male Group", "Best Female Group", Best Band Performance, Best Unit, Best Mixed Group (retired MAMA Award, etc). Groups are easier to gain attention because the different amount of members with unique charms increases the chance that someone will stick to the group just for their bias.
BoA and IU are a unique story because Korea has loved them since early on in their career. Sunmi was loved in Wonder Girls, criticized for leaving and then redebuting, and only really got some of Korea's love with Gashina and the following tracks.
As a group, each member, even during their solo schedules, has the opportunity to promote their group. For example, if Yuqi from GIDLE goes overseas and someone likes her, they'll start researching her and wanting to watch all the content with her. That leads them to GIDLE. For soloists, all promotion is on them and only them. Many prefer to debut in a group and then have a solo debut while still in the group.
@@CrisOnTheInternet I'd say BoA, Lee Hyori, IU at their peaks were more popular than a lot of groups. Same for Rain and Se7en. Also, IOI's soloists (Somi, Chungha) are wayyyy more popular than its groups (Gugudan, Weki Meki, Pristin).
They're not as popular in 3rd and 4th Gen though
@@cottonhxney Just a correction re: Sunmi, her solo debut 24 Hours and follow-up Full Moon were huge hits and that was when she was still in JYP. Gashina came after.
Yea, kpop is really group focused and so there is a further obstacle to navigate as a soloist. I think very few idols can actually be a successful soloist from ground up; and even then the success will not be as consistent without the right factors.
After watching both Sixteen and Idol School, I was awaiting Natty's solo debut because I could see her potential as an idol. As much as I like Nineteen and Teddy Bear (with adoring the latter), Sugarcoat blows them both out of the water. I'm really happy that she got to see the rewards of her hard work through Kiss of Life (along with the other members, of course).
Yesss, her journey seems like one that was really right person, wrong timing. It would be interesting to imagine what would have happened if she got in Twice or Fromis 9 but then also would we have gotten Kiss of Life Natty then.
Her journey in the industry is so inspiring!! The rebrand definitely helped her blossom further into her personality too. It reflects the “true Natty’s” tastes and as she continues to develop, so will her idol persona given the amount of artistic liberty and individualism their group identity has. Although I hadnt known about her previous projects and only learned about Natty when Kiss of Life debuted, I could immediately tell the current concept of her “character” in Kiof and Kiof as a whole just… makes perfect sense for her. Her concept now vs her solo era fits her in a way that’s so much more natural and comfortable for her to lean into, but of course growing older, gaining more experience in life/the industry, and finding her personal identity as an adult definitely helped. Huge props to Lee Haein as well for taking each of the girl’s personalities in account to form the group’s image.
Sugarcoat was THEE MOMENT last year, it’s still one of my go to songs to bop to these days. Her voice to me is like smooth caramel. Perfect for r&b. I really hope they produce more r&b/groovy sounding songs, the girls have stated how much they love the genre and Natty especially is in her element with songs like Sugarcoat and Taxi Blurr… the Sugarcoat cameo in the Sticky MV is already giving me a lot of hope haha
She’s been in the industry for half of her life and has gone through so many personal trial and errors. Her stack of experience is a big part of her character and it’s fun to see being played into i.e. the callbacks to her actual life in their debut album- starting off solo auditioning, falling/collapsing 3 times in the Bye My Neverland MV (speculated to be referencing 1. Sixteen 2. Idol school 3. Her solo career before Kiss of Life). Everything just seems like it fell right into place when it was ready to for Natty, all her hard work continues to pay off
Yea, I do wonder how much of sugarcoat really reflects her as a person in comparison to a nineteen. The artistic liberties that I'm hearing Kiss of Life get does slightly reassure me that this is kinda a relatively more real depiction that Natty wants but also thrives in. It definitely helped that Lee Haein and Natty had such a strong connection from Idol School to further build on this through developing Kiss of Life. The MV anaylsis though. Never really looked into the meaning too much of what certain aspects meant but damm; that's wild if these were callbacks to Natty's career. But it's great because it ends with Shhh, coming together and creating the start of something new and hopeful.
I hope other trainees who faced the same experience as Natty are able to rebrand someway. With Natty her rebrand seems very natural. Even in sixteen she was dancing to mature music (her dance to sam smith's lay me down). Great video.
Yea, I mean the concepts for both solo debuts really matched with her age. That was the one of the biggest factors for nineteen because other than that, there wasn't really any other moments where it was like I see why she went that route.
natty's evolution is really impressive- from sixteen to kiof the change is crazy
Yea, the evolution in a lot of great ways.
Let's take a moment to address her not making fromis was less about Natty and more about rigging. I agree the song worked at the time, since we didnt know about this, but still😅
I’m. Glad she didn’t make that group, they are in the dungeon rn
@zacharymendez1880 they’re having a comeback next month (FINALLY)!! hopefully hybe/pledis promote this release properly 😭
@@jamztheworld12 OMG NO WAY. OMG I DIDENT EVEN KNOQ 😭‼️
We still don't know for sure she would have made it but yea, it still would have influenced her career trajectory considering the creative director of Lee Haein wouldn't have been involved in Kiss of Life as she would have made it onto Fromis 9 so we would have seen something completely different from conception or would Kiss of Life even have existed.
idol school was so beyond rigged, like produce series definitely had its rigging but haein, who was alleged #1 organically got rigged out. how does that make any sense. both haein and natty not making it led to one of the best kpop groups which just bewilders me. kiof and their story, career trajectories, and debut are so 2nd gen coded. you could say its fate or destiny, but everything rlly happens for a reason.
Thank you for this video. I've been casually following Natty since Idol School but when she debuted with kiss of life, the group slowly but surely became my ult. It's been an interesting & heartwrenching journey for sure and I'm so happy she's doing so well now. Btw Sticky just charted in Top 10 on all major platforms real time! 🔥
Yesss, I heard about Natty from association to different idols in different ways but my introduction to kpop idol Natty was through Kiss of Life and she really did not disappoint. So great to hear Kiss of Life continuing to rise in success though.
Part of KIOF's legacy is that they exist because Mnet screwed over Haein and Natty, eventually leading to them working together again! They're a match made in heaven
Yes ! Really when they say when one door closes another opens, it’s really true
Hahaha yea kinda true
she said in a interview, she was in 6 labels and finally she got the right one. the girls made a powerpoint to the S2 Ent. guys explain what they like, what they want, what they do, they have a reunion, talk about it and next they all go out to eat like a family, Julie told this in a interview to pH-1. is a great interview, a serious one. Natty and Julie many times help with choreos, Belle help with writing, prodution or the english pronunciation of her fellow members....they are really involve with the company, so that helps too, so who say, for example "Sticky" is too sexy, is on purpose, is not a company thing, they like it, they wanna the place left by SISTAR
Yea; I heard about the powerpoint thing and that right there is what we need. A mutually agreeing team up between groups/soloist with their company. Obviously, entertainment industry might have a better understanding of the industry, but how well do they understand the idols enough to decide what actually suits them
I love that you're exploring this topic.
Unfortunately the audio is only in my right earphone during your commentary, but the audio is balanced during songs.
Ermergerd, that definitely is so weird. My headphones had no problem when editing and listening to it when it got uploaded but I saw comments before and had to try my airpods as a just in case and I can hear what you're talking about. Will defs ensure this doesn't happen in my future videos.
I have the same problem
I LOVEDD Nineteen at the time and couldn't wait for all her comeback but she didn't but now she's back and I'm so proud of her!!
Nineteen was a decent debut song. I do wonder if Covid wasn't a factor; how far Swing Entertainment would have pushed her to the kpop market.
The way she fits her style now sooo much more. It's hard to even think that's the same person
Yea for sure. I was thinking about this but thoughts on if she debuted with sugarcoat in 2020? I feel like she also kinda grew into the concept too.
I think you’re exactly right on Nineteen & Teddy Bear not being the sort of music she was interested in & I think that a major reason for her rebranding is Natty being able to advocate for herself more now. At Swing she was 18 & had pretty much been moved around the wider company as CJ Ent saw fit. At S2 she was older & was involved more in decision-making to the point that she was the one really pushing to choose Sugarcoat as her solo track over another song.
And I think her best friend as creative producer (Lee Haein) knows her very well. They can trust each other well enough to.
Yea, having the connections within the company, her age and being able to control the marketing of herself definitely played a role for Natty's concept transition from Swing Ent to S2 Ent.
I’ve been a fan of Natty for a long time now and remember when she released Nineteen and really thought her solo releases were really cute!
Then when she came back with photos shared before her re-debut, she looked SO different that I didn’t recognize her at first and then Sugar Coat drew me in even more because, yep, as you say in your video, a feeling of nostalgia as someone who grew up in the ‘90s! Love her solo the best!
And now I freaking LOVE Kiss of Life!
Yea, I think the rebranding made a lot of people do a double take. I do wonder how much of a general audience realised that was Natty when those photos or the MV for sugarcoat came out.
Nattys solo logo is sooo good. I really hope she gets teh rights to it sometime in the future
Idk if she will get rights to it but I don't think she'll ever be restricted from performing it though
She literally doesn’t even LOOK like the same person. And that’s how it’s supposed to be when you GROW!!👏🏽
Yea, a rebranding / growth done right.
she definitely got work done which contributes to it, but her face is STUNNING. she easily had the strongest comeback as an idol redebut ever, placing her next to yunjin/chaewon honestly
@@mediverge where in my comment did you see me referencing plastic surgery??? Growing into yourself as a person can literally change how you look. If you want to discuss who got what surgery please keep that over there- I really don’t care to speculate. I’m talking about her personality and overall character on/off stage. She’s grown as a PERSON. DASSIT. What you said was so backhanded.
@@OGseoulite girl ur comment was open ended, she doesnt even "LOOK" like the same person. that can mean 100 different things especially if u take it literally and physical which is the most obvious.
@@OGseoulite
It really wasn't clear. It could have been anything. I also thought you meant looks XD
I can’t believe she was so close to being a member of twice 😢❤
Yea, Natty, Somi, Chaeyeon, Chaeryeong, and Jiwon. It would have been interesting if they did something like YG's Win: Who is next where the fan reception was so large that we would see them form their own team or something.
i’ve been waiting for a video on natty😭
Something like this or talking about other aspects about Natty?
NATTY IS RULING THIS GENERATION
WITH HER TALENT, BEAUTY, VISUAL 🔥🔥🔥🔥
Yea, potential 5th gen it girl in the making.
The audio is only on the right side if you do a narration 😢
Nooooooo, Idk why there is a difference but I use headphones where the audio was perfectly fine for me. I switch to my airpods and nope. You can only hear on the right ear like WTF. Might just leave it as is for now unfortunately but will defs double check moving forward with my airpods.
FUTURE LEGEND 🙌🏻🙌🏻🌟🌟
Yea; feels like a legend in the making
i see this!! i was a huge nineteen fan like if that song had one listener, it would be me. but i saw the way she wasn’t being appreciated during that year….so i’m happy to see this growth and difference in concept. it’s unique to her.
Yea, I know Covid would have played a part in that but I do wonder how much hype she was actually getting because I don't think I heard much about her. In saying that, I didn't really know about her until Kiss of Life so that could also be another reason.
❤❤ Queen NATTY ❤❤ the perfect woman
Hahaha, is she your bias?
It’s kinda bitter sweet if it makes sense I think Natty debuted as kiss of life is the best thing possible she found her style in a company that allows her to put her ideas in with her lovely members
like imagine if she debuted with twice or with fromis9
Like we not gonna have hot girls of K-pop like kiss of life ❤❤❤❤
Hahaha yea; that twice and fromis 9 thing is interesting because they produced many other idols who didn't debut in those groups and so it's interesting to think what could have been if [blank idol] actually debuted in there as opposed to [whatever they are doing now]
Off topic but i'm listening with headphones and i only hear your voice in my right ear but then the clips in both i wonder if that has to do with editing or just my old beat up earphones😭
Hahaha its not you. It's me. Seems like my headphones want to protect me a little too much because that had no issues. However, when I tried with my airpods just before, that's when I noticed it. This is kinda a temporary solution but you could turn on the mono audio within your audio settings to fix this but I will definitely fix this moving forward to ensure this doesn't happen again.
Lee Haein has a UA-cam channel where she described why she chose Sugarcoat as Natty's solo debut and how they changed Natty's image styling-wise. Very interesting watch!
Yea; I've seen clips of that. Might need to watch it in full to see the conception of all four members.
My right ear enjoyed the talk
Hahaha next time both ears will enjoy it.
Listening to her story gave me more respect to her grit. Other than her market her sexuality as a kpop idol...
Kinda lost me with the second sentence. What were you trying to say?
for possible video ideas, maybe you could do one for chaeyeon. fellow sixteen contestant and how she went from multiple survival shows like natty and now is a soloist. tbh i love both her and natty but i feel chaeyeon's concept isnt very strong and thats why shes struggling to make a name. hoping she gets picked up for a group too like natty. Thanks for the video! (edit was cause the audio issue was on my end lol)
Hahaha, I actually did a video about Why I'm worried for Chaeyeon.
Not sure what you mean by audio issue on your end but there is an audio problem on this video so might not be you.
Honestly I'm proud of Natty's evolution, but i wish she didn't change her personality to fit in with the concept of KIOF.
I personally have a personality change when I’m with different people its just natural idk
My personality changes depending on who I’m with and it’s natural, not forced. Idk if it’s not like that for her but i dont feel like she has to force smth idk
Ohhh; do elaborate? Im curious to hear what change you notice. Is this in comparison from Swing to S2 Entertainment or something else?
i can only hear you on one side of my earbuds when you start talking, not trying to be mean just telling you that incase you haven't noticed! :))
Yea, I saw comments before. It's really unfortunate because I've never experienced two different listening equipments that gave different results. I have been editing with my headphones and when I watched it when it was officially uploaded, there was no problems. However, when I saw the comments, I checked with my airpods for a second test and BAMM. Problem :( Thanks for the heads up though. Might not re-upload this video for now because it is what it is but will defs double check moving forward.
@@cloudchungxiao it's okay it's not your fault, hope you find a solution to it someday! keep your head up :)
Thanks, I'm recording soon so will see if the issue continues to pester me
@@cloudchungxiao good luck :)
I think that kpop and pop fans have a lot in commoun, I personaly dont see why create another channel and build a new audience. I am a fan of both.
Unless that you want to focus many consecutive videos that may have a very distintive tone / format more then subject that you have done.
Example of another yt:
there is an art channel I follow that started with techiniques tutorial in 3d sculturing.
did a video " how I got my art stolen/ how to do watercolor effects" unfocus videos that mixed a compelling story about his carreer, while a video of him working played. But he did some pauses to explain as if were a tutorial and ended the video with a plug for and techinical e book.
For whom the title and the story was more compeling, the script was a little akward. For who was used to want to watch to learn in details step by step, got frustraded to not actually get a tutorial , but a " kitchen chat".
The execution wasnt well tied, and changed the type of content that he want to make, not more 3d sculturing but other types of midia. And sometimes stories.
It will change the profile of who will follow him, a total re branding.
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In your case there is probaly a continum between kpop analysis and pop analysis. Maybe try to publish 1 or 2 in this new subject and see if the metrics, or followers response is good enought to see if is worthy to start a new channel.
I like culture analys / history type of channel because I trust on their method and presentation. So their subject can be anything that I may never even know but I will check it out.
--
Ps
🤷♀️ I know a few yt channel owners irl consistence and some deviantion seens to works on their fields ( most do yt to sell services/ education).
Other there is in yt for almost 10 years post with almost no focus on format but just a loose sense of theme, only grew big last year when started to do more humorist " template style" informative videos in the same theme. More or less in the vein of shorts script style.
--
Good luck
Thanks for the advice. Kpop is definitely still just a hobby that I like to enjoy while also understanding the background / discourse on issues of. There are definitely parallels that I can see with them that made me think that I could potentially just branch out even more with. However, I wasn't too sure how much that also translate with a paralleled audience who would vibe with those types of video. Defs will give it a try on this channel and see what the reception is.
can u make a video abt hot issue and how they never really pop off + s2 gave up on them so early and how it affects how they treated kiss of life?
Hahaha idk if it's exactly what you're looking for but I did make a video similar to this idea called "Why Kiss of Life will be DIFFERENT than Hot Issue"
@@cloudchungxiao oh cool
this was the analysis i needed- the old natty seems like a cutesy twice wannabe which WAS NICE but I think it didn't feel as genuine ass sugarcoat natty? if that makes senses
also- I'm not sure if you noticed but in your voiceovers, your voice is only on the right side- not sure if this is a panning issue when editing or your mic direction when recording- but when wearing headphones your voice only comes out of the right whereas the rests of the clips audio would be balanced
The slippery slope with that is that we don't know what genuine Natty is in that maybe technically both songs embodied who she was but from our subjective view; we may prefer one over the other to think the other wasn't genuine. But yea, I think the relatively generic-ness of nineteen didn't help too much.
Yea, I saw the comments hahaha. When editing and uploading the video my headphones had no problem and was playing the audio from both ears. It wasn't until I used airpods is when I heard the sound issue. Defs will have it fixed for my next video.
@@cloudchungxiaoduring an interview with naver she said that both NINETEEN and TEDDY BEAR were not representative of her true self. Whilst she looks back at those two releases fondly as they were age appropriate, she felt as though she was playing a character. Natty wants to embody the Y2K era so I’m guessing sugarcoat is just an insight of her true creative direction?
Haven't seen that interview but it's great the its the direction she was to embody. The only thing that I would-ish kinda think about is the fact that her saying that is kinda the equivalent to idols saying their new fave title track is the most recent one as a way to promote it even more. In saying that, Natty did have a bit more control in her solo debut in S2 in comparison to Swing so there is plausability of it being more her.
As well as that, people are multi facted and so Y2K might just be one aspect to her and not her whole complete personality. So the whole what might be geuine thing is really hard to navigate at times.
she must come from rich family to be able to stay in korea that long before debuting. thank god her hardwork paid off.
Potentially. But also; it could be that she was racking in the idol trainee debt too. Don't think she has delved too much about her family.
She isn't actually. She's one of the less well-off Thai idols (in fact probably the least well-off with regards to notable Thai idols) - there was a Thai TV program a few years ago that interviewed her family during her solo debut era and toured her house. They're very middle-class (if compared to the average American, they would be solidly lower class). She said in an interview a few years back (solo era) that she was desperate to debut as quickly as possible because she needed to earn money to pay back & support her family.
I can't find that particular video now but her dad was on a TV show awhile back.
ua-cam.com/video/vQIOAF18CNM/v-deo.htmlsi=m7I9WjVM-Gu2kKbI&t=300
He's the slightly chubby man with glasses. Basically her dad runs a small family-run agency for child models and organizes dance competitions for teens (he's on the show to pitch to investors for money to open an acting school). It's not a particularly lucrative business but he's obviously passionate about it so I'm not surprised by he continued to support Natty for so long. He mentioned in the show that his dream is to send Thai kids to the world stage, so in some way her dream is his dream. I'm glad they're both seeing it to fruition after fighting a decade for this.
Damm, thanks for the information. Yea, I was lowkey thinking it was kinda unlikely because that info would have been dug up by now if it had some validity or even rumors.
Beyound balads, do soloist on the kpop / idol genere* trive over groups in korea ? Or the group system is more stable to build a fanbase ?
A comment above seens to imply that many soloist would be better in a group setting. 🤷♀️ western pop is predominant solo acts.
* for my understandment kpop and idol music are 2 sister generes in korea. Idol music is what most of the world resumes kpop to be, while there still pop in korea that dont follow the same marketing / parasocial / dance focus performances scheme of kpop.
boy/girl goups have been a key part of the Korean pop music industry since the 90s.
There are popular soloists, but in general the system is made in a way that favours groups.
@@W-I463 thanks it is what it looks like. It also made think when there is too much members too, while watching survival casting shows, and being a fan of groups with 9, 13, 3, 4,7 members.
Yea, Kpop groups get more benefit and are more favored for many reasons. As for soloist, they just tend to struggle more due to the different system built within Kpop in comparison to western industry. There are more factors of consideration within Kpop that puts pressure for that one individual to thrive in. The only exception to this is if you were in a group before branching solo which is a shortcut route to potentially thriving more. However, there are also additional factors to consider that might deplete the thrivingness.
@@cloudchungxiao oh I see. That's why when it is military service season the opportunity of experimental solo work is so worthy.
Is this in reference to male soloist? If so, yea. I mean it depends on how marketable the idol has become to warrant a solo; but military service allows for the male idol to just do a solo. Not sure about being experimental though; just because it's a case by case basis on who has the control and narrative for the solo releases (being either the company or the idol).
What song is playing in the intro?
Kiss of Life's Bad News
this is a good video but i wanted to point out that your audio during the sections you're talking is only playing through the right side of my headphones which is kind of distracting, hoping you can figure that out soon!
I know. I'm seeing more comments now :( I had no problems with my headphone which was the listening equipment I used when editing and listening to the final product. It wasn't until jsut before when I tested it with my airpods is when I noticed the issue. I did have to change editing softwares because the previous one was kinda glitching on me so I guess my new software required me to adjust the audio settings too. But yea, will defs double check with both headphones and airpods next time.
i want to die when she makes that cute little voice like 😭 you do not talk like that and you behave the oposite of that voice pls speak normally pls pls do not force it. dont need it
I mean the use of cuteness within Kpop is still prevalent for many reasons. This might be part of her idol persona or could have hints of realism to who she is; we don't really know. But yea, I think a lot of idols fall into the category of on stage and off stage personalities not matching.
@@cloudchungxiao but thats not a chance of that voice not being forced. cus its a childish little cute small voice. she dont speak normally like that. just sometimes and makes me cringe so hard cus its ugly, behave normally please you're a grown woman !! 🤕 like i said, she dont need to behave like that to get attention (the only reason i think to be like that) she's already THE sensation
um, thats a normal thing, people arent thier stage persona
I mean there's many factors to voice differences. There is a chance it could be forced but also, depending on your environment, and the way that you have learnt the language, this could influence the way you speak.
Hey creator, just a note for you, your audio only has one channel for your mic usage, you should definitely look into this it makes it really hard to listen to the video when your voice is only on the one side, when the videos that you didn’t voice over has dual channel audio
Yea; it's really unfortunate and I think it came from the new editing software. Will defs fix it for my next video.
Why do u only speak in my right earphone it bothers me so much
I recently switched editing software and it seems like the audio didn't calibrate. My headphone were perfectly fine hearing the audio from both sides but it seems like some other sound equipments didn't really work. Gonna fix it moving forward and double check though.
The theme and research is good but why are you only speaking on my right ear it bothers me a lot
Thanks