How To Enrol Your Brand Into Amazon's Brand Registry Program | Under 10 Minutes

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  • Опубліковано 11 тра 2022
  • In this video I'll show you step-by-step, how to enrol your trademarked brand into Amazon's brand registry program, in under 10 minutes!
    Enrol here: brandservices.amazon.com
    You will need a registered trademark to be able to do this, so if you don't already have one, give this video a watch first. 👇👇👇
    How to register a trademark: • How To Register a UK T...
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КОМЕНТАРІ • 98

  • @LucaDavenport
    @LucaDavenport  2 роки тому +2

    🚀 AMAZON FBA TRAINING & MENTORSHIP PROGRAM: bit.ly/3rr9bNy
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    • @bhavinvaghani8120
      @bhavinvaghani8120 2 дні тому

      If Trademark in pending status, I report a violation other highjacker of my listing ?
      I want to remove high jacker on my listing throuth pending trademark. please suggest.

  • @anuragnegi9636
    @anuragnegi9636 2 дні тому

    Cheers mate! Just did it & got it done under 12 hours (started with watching your video at 6:30 pm yesterday ,finished applying by 7:45 pm and got an email at 7:am today ). Note that you CAN apply with pending (doesn't have to be through AMZ accelerator) status . Was easy in the end, thanks to your two videos. Now onto your Vine video ! :-)

  • @aqlondon
    @aqlondon 2 місяці тому

    Fantastic!

  • @ABC-tt7qe
    @ABC-tt7qe 11 місяців тому

    Funny how much the platform has changed since you uploaded this video- yet excellent tutorial nonetheless! Thank you for your help, my app is now pending. :)

  • @nafisamark1906
    @nafisamark1906 10 місяців тому

    Hi Luca, great video. Does the website address that you give to Amazon have to have your brand name in it? My product website leads with the product name (asin name) and not the brand name.

  • @janinesmith6921
    @janinesmith6921 2 місяці тому

    Thanks for the video please can you let me know if usa trademark that I’ve applied for is good for uk and amazon brand registry in uk?

  • @foluketaiwo1454
    @foluketaiwo1454 8 місяців тому

    Hi Luca, if I registered trade mark as words and logo and the trade mark state figurative do I choose word and not design? Also is it acceptable to only put the logo on the product or do I have to add the words and logo to the products before Anazon can accept?

  • @wgal1562
    @wgal1562 2 роки тому +1

    Hi Luca, thank you very much for your clear instruction. Would like to know am I only able to add the product (in order to enter the Brand Name, and create a new SKU/ASIN) after the approval of the Brand Registry? Thank you so much!

    • @LucaDavenport
      @LucaDavenport  2 роки тому +2

      To use a brand name when creating a new product listing, the brand either needs to be 'brand approved' or 'brand registered'. If you do not have brand approval and are waiting for your brand registry application to be accepted, then yes you will need to wait until it is accepted before you can create the listing using the brand name.

    • @wgal1562
      @wgal1562 2 роки тому

      @@LucaDavenport Thank you so much!

  • @garydaniel29
    @garydaniel29 3 місяці тому

    For some reason they asking me for a Dos ID NUMBER or a EMPLOYER ID TAX NUMBER, I dont have any of it, what do you remcomend me to do?

  • @gabrielefejza1761
    @gabrielefejza1761 Рік тому

    Hi Luca thank you for your Video. Would like to know, I'm based in the UK with a UK company and Amazon Seller Central. My product is Italian and before I start in the UK I will start listing in Italy because is smaller and less competitive, and then launch in the UK.
    I would like to register the Brand and get the benefits of doing so, What do you reckon to do EU registration or UK registration or both, if so in amazon which one do I have to put in the Brand Registry?
    The Plan is to bring slowly this brand in all Europe,
    Thank you 🙏🙏🙏

  • @robmay9530
    @robmay9530 Рік тому

    Hi Luca, thanks for uploading such an easy to follow video, can I source just 1 product that has my trademarked name attached to it for the brand registry application and then list unbranded products under that brand name or will I have to provide images of each new product showing the trademark going forward?

    • @LucaDavenport
      @LucaDavenport  Рік тому +1

      Yes you can do that if you want to! Amazon will not ask for new images for each listing

  • @mistryprashant2989
    @mistryprashant2989 4 місяці тому

    Hello,
    I am an international student, should I start selling my product on Amazon and should I apply for the trademark process.

  • @yd5131
    @yd5131 2 роки тому

    Thank you for such valuable content in the past few weeks. How long would you say (on average) an application for brand registry takes to get approved?

    • @LucaDavenport
      @LucaDavenport  2 роки тому +1

      Glad you’ve enjoyed the new content! Normally under a week

    • @yd5131
      @yd5131 2 роки тому

      @@LucaDavenport excellent, thank you 😊

  • @tayabawais
    @tayabawais Рік тому

    Hi luca
    I just had brand registered in uk and made professional account on amazon and now will start selling on amazon. I have ordered big quantity of product from china with logo on it but i haven’t sold anything yet on amazon so should i enroll brand on amazon brand registry when i will receive products or i can enroll now? because I don’t have any asin yet. So please guide me about this if you can. Thanks

  • @irfankhalil9377
    @irfankhalil9377 Рік тому

    My application is not accepted it says the fraudulent activity and the account health is at risk, do I need to wait until account health is clean or is there any way I can get enrolled.

  • @nickrhodes3378
    @nickrhodes3378 Рік тому +1

    Thanks for the video! One thing that is not clear to me is, should the trademark be registered under my personal name or company's name to avoid problems with Amazon?

    • @LucaDavenport
      @LucaDavenport  Рік тому

      It can be registered under either, both should work. That said, sometimes Amazon doesn't accept the trademark and in those situations, you need to make sure your company is set as the trademark's 'representative'. That will solve the issue in most cases.

  • @ekeminietefia8678
    @ekeminietefia8678 Рік тому

    Hello, I have trademarked my brand name and applied for the Amazon brand registry. However it was declined because they “could not locate any contact information that meets our requirements”.
    My trademark is registered under my business name so I’m confused what contact information they are looking for. Could you help please?

  • @Sufisaga
    @Sufisaga Рік тому

    Hello Luca your video was really helpful, I’ve been selling on Amazon but haven’t registered as a trademark if i registered as a trademark can i trademark my old listing to my trademark?

    • @LucaDavenport
      @LucaDavenport  Рік тому

      Yep you can, as long as you are already using that brand name on your existing listing. If you’re not, it hard to change the brand name on an existing listing

  • @anuragnegi9636
    @anuragnegi9636 4 дні тому

    Thanks mate, QQ - you have to do it for every product that you intend to sell ?

  • @saifulislam82
    @saifulislam82 Рік тому

    Hi Luca , I loved the video . I needed to know that I just created my new amazon centeral acc and my trade mark application is pending. I am able to go through the entire brand registeration process in amazon but in the end they ask for a agreement with the supplier of the product and invoices with the supplier in the last 6 months

    • @j-hill
      @j-hill Рік тому +1

      This is explained in the video 3:15

    • @ceezsees3471
      @ceezsees3471 Рік тому +1

      @@j-hill It's not. Amazon now ask for Manufacturing and Distribution information. The manufacturing part is not in this video.

  • @jackyboy6170
    @jackyboy6170 Рік тому +2

    Hi Luca, I appreciate your video. How do certain sellers sell their product under a brand name, but when you get their actual product, it doesn't have any brand name at all physically affixed to it?

    • @LucaDavenport
      @LucaDavenport  Рік тому +2

      They probably get their factory to create a single branded sample which they use for brand approval / registry. Then bulk order unbranded products

    • @jackyboy6170
      @jackyboy6170 Рік тому

      @@LucaDavenport I see. I assumed Amazon wouldn't allow unbranded products in their warehouse if the listing itself is branded

  • @davidmcaleenan9573
    @davidmcaleenan9573 Рік тому +1

    Hi Luca, thanks for the great information, I have applied for the trademark.... however... don't have my products yet for taking images ... is there anyway to bypass this ? Or will the photo the manufacturer sent me be sufficient?

    • @LucaDavenport
      @LucaDavenport  Рік тому +1

      If your manufacturer can send you images of a sample unit with branding, that will work fine!

  • @toqeerahmedawan972
    @toqeerahmedawan972 Рік тому +1

    Hi Lucas, I have seen you trademark registration video, I have followed every single step, and it’s help me a lot. I have got email from IPO saying that everything meet the requirements and I have paid the remaining fee etc. now can I do Amazon brand registration while I’m waiting for trademark registration to be completed?

    • @LucaDavenport
      @LucaDavenport  Рік тому

      You have historically always had to wait until the trademark registration is complete before applying for brand registry, unless you have used Amazons accelerator program. That said, it only takes 5 minutes to apply so it may be worth a go to see if anything has changed recently.

    • @ahmadrasheed2598
      @ahmadrasheed2598 Рік тому

      Did it work?

  • @Peaceandhappiness99
    @Peaceandhappiness99 4 місяці тому

    Hi Luca! Great videos can you please confirm if we can register for brand registry with a pending application? I.e it’s been accepted but will be in publication for 2 months? (UK)?

    • @LucaDavenport
      @LucaDavenport  4 місяці тому

      If you've registered the TM yourself, then no you can't apply for brand registry until the TM is fully registered. If you use Amazon IP accelerator program, you can register for brand registry straight away. That said, I have heard of some peoples brand registry applications still being accepted with a pending TM, so I would always recommend giving it a go. Worth a try even if it's unlikely to be accepted.

  • @mounthigher9352
    @mounthigher9352 Рік тому

    Do You know if I import the PL product in UK do I need a EORI and import license in UK befor shipment

    • @LucaDavenport
      @LucaDavenport  Рік тому +1

      No import license needed but you do need an EORI number

  • @goldenbunawigs
    @goldenbunawigs Рік тому

    Hello from Spain, thank you so much for the video. I have a doubt and would be great if you could give me your opinion. I sell on Amazon US but I have everything registered in Spain. I reside and have an LCC set up there. Can I still apply for Amazon Brand Registry program? Thanks in advance,
    Eli

  • @wave-7267
    @wave-7267 Рік тому

    Hi again, when registering brand with Amazon, can you create a white label with your brand name on the product with barcode etc and simply stick it on or does Amazon require you to ‘must have this proper printed/engraved on the actual plastic packaging. Thanks

    • @LucaDavenport
      @LucaDavenport  Рік тому

      You need to supply Amazon with images of the product / product packaging and according to their TOS, the brand name must be 'permanently affixed' to the product / packaging, therefore labels are not accepted.

    • @jaebird789
      @jaebird789 Рік тому

      @@LucaDavenport Regarding having the logo 'permanently affixed', are there any exceptions for very small goods? My products are tiny adapters and wires, and the branding is on the outside of the packaging (that you would end up throwing away). Any advise would be greatly appreciated.

  • @vadi2571
    @vadi2571 Рік тому

    Great information. I just applied for UK trademark, following your video. I want to ask, I still have to wait until the registration process is finished, or I can apply now for brand registry? I applied by myself, not trough Amazon accelerator program. Thank you

    • @LucaDavenport
      @LucaDavenport  Рік тому +1

      Amazon state that you have to wait until it is approved but some of my students have been accepted even when it's in the pending stage so it's worth a try!

  • @fdsxbucbm8046
    @fdsxbucbm8046 2 роки тому +1

    Hi Luca, very good video for UK FBAs. I filled my application for brand registry, but amazon are saying the waiting time is approximately 45 days for updates because of alot of applications being in the system. Does this sound silly or legit?

    • @LucaDavenport
      @LucaDavenport  2 роки тому +1

      I have heard of it taking up to two weeks, however 45 days sounds like a very long time! They must be super busy + understaffed at the moment. Hopefully it doesn't take that long

    • @fdsxbucbm8046
      @fdsxbucbm8046 2 роки тому

      @@LucaDavenport yup guess so! Well I think its because my account was going through verification (fyi I sign-up to amazon seller on Friday) and I`d registered for brand registry which amazon say I shouldn't have.

  • @bethharvey5213
    @bethharvey5213 Рік тому +1

    Hi there
    Can you tell me will an attorney get your trademark passed quicker. I need my A+ cont and brand Registry.

    • @LucaDavenport
      @LucaDavenport  Рік тому

      No they won't get it through quicker. What you can do is use Amazon IP accelerator program. It won't get it through quicker but it will allow you to apply for brand registry while it is pending.

  • @peter19911
    @peter19911 Рік тому

    Hi Luca, our trademark was a figurative trade mark, we have the brand name as 'Brand Name' but our trademark shows as figurative as 'Xxx Brand Name' where the xxx is the abbreviated brand name(as this is our logo).
    I want to list the brand as the brand name, not the 'logo' name, would I be able to do this?

    • @LucaDavenport
      @LucaDavenport  Рік тому

      I'm not 100% sure I'm afraid! Brand Registry have their own support team who I would recommend getting in contact with

  • @lauraarias4222
    @lauraarias4222 Рік тому

    Thank you for this video! I have been watching your videos for a couple of days now 🤗. Question: if my brand was trademarked for a word not for a logo and on the product packaging show the word into the logo does still work? Can I get a approve?. Example my brand name is lolicraft. But my logo is loli in a line, craft in the second line all within a circle. Can this create a problem?. Thank you in advance.

    • @LucaDavenport
      @LucaDavenport  Рік тому

      Hey, glad you’re finding my videos helpful! As long as the letters/words in your logo are clearly readable, no that shouldn’t be a problem at all!

  • @BTCFiboTrader
    @BTCFiboTrader 5 місяців тому

    I am living in Oman country but i sell my products in America amazon. If i register my brand in USA, should i pay tax for selling my products in amazon?! Please answer. Thanks

  • @XhR917
    @XhR917 Рік тому

    please tell me how to get a asin if i have not sold a product on amazon yet

    • @LucaDavenport
      @LucaDavenport  Рік тому

      Hey, if you’re not already selling on Amazon you don’t need to add any ASINs

  • @smilegege1
    @smilegege1 Рік тому

    Hi Luca, I want to have a neat product description, so I want to use the A+ content. But I don't have my brandname on the product yet, so I cannot be able to enrol in Amazon's Brand Registry. Is that correct?

    • @LucaDavenport
      @LucaDavenport  Рік тому

      Unfortunately unless you have your brand name 'permanently affixed' to your product or product packaging, no they normally will not accept your brand registry application.

    • @smilegege1
      @smilegege1 Рік тому

      @@LucaDavenport Thank you for replying!!

  • @cboyerrrrr
    @cboyerrrrr 3 місяці тому

    My application is just like yours but it also asks for asins of the products I sell but I ain't selling any yet?

  • @adamdanielbalan7291
    @adamdanielbalan7291 Рік тому

    Hello, How is the procedure to add a brand that owner is someone else and they give you a letter that approves you to be added to Amazon

    • @LucaDavenport
      @LucaDavenport  Рік тому

      From my understanding, they have to apply for Amazon brand registry themselves and then invite you into the organisation / give you access to their brand registry account.

  • @omarshaffi3650
    @omarshaffi3650 Рік тому

    Luca or anyone can you help at all? I have only 1 FBA product been selling it on Amazon UK for around 5 years. Decided to trademark brand name and go for brand registry. Got rejected straight away. Issue they say is "We have taken this decision as we have identified that your account has either been involved in abusive conduct on our website or you are related to an account that was used for such abusive conduct. Amazon reserves the right to decline applications in such cases. An unhealthy selling account could be one of the many reasons why your application was rejected. If your selling account is currently deactivated, you may appeal an action taken on your selling account by clicking the “Reactivate your account” button".
    I have never had any issues with my account payment info etc is always up to date and no product issues either (same product 5 years). Any help appreciated

  • @AllInOne-li5wd
    @AllInOne-li5wd Рік тому +1

    very good video, i have trademark with logo i wish i just done brand name not logo and now when i try add my brand name with amazon they rejected, i have my products with my logo and still reject by amazon,
    i paid 500 pound and bought 6 class i cant make anther , can you help me please to find out whats exactly the problems >>?

    • @LucaDavenport
      @LucaDavenport  Рік тому +1

      Unfortunately I see this happen all the time! Unless the logo on your product EXACTLY matches the logo that is trademarked, Amazon will reject your application. Unfortunately, it's always best to stick to a word mark.

  • @raniisland
    @raniisland 11 місяців тому

    Hi Luca. Just listing my first product and don’t want to apply for brand registry right now, but a amazon listing is asking me for a brand name: what should I put down? The name of my product?
    Can I then change this at a later point?

    • @LucaDavenport
      @LucaDavenport  11 місяців тому

      No unfortunately you can’t change it ones you set the brand name. You can either set it as ‘Generic’ or as a brand name but to set it as a brand name, you need ‘brand approval’ or ‘brand registry’ on Amazon beforehand. I would get brand approval for now and then apply for brand registry once you have a registered trademark

  • @Homie-yi5fy
    @Homie-yi5fy Рік тому

    Hey after i complete the brand registry application i got a email saying thank you for your interest in brand registry we provided a code to the agency that you file your trademark with you need to reach out to them and get the code we sent . So i did an i got them to send the code so now what do i do with the code? My application still says pending

    • @LucaDavenport
      @LucaDavenport  Рік тому

      If you email brand registry support the code, your application should then go through.

  • @Ali-jq9rx
    @Ali-jq9rx Рік тому

    Hi I’m in the process of getting my brand printed onto packaging my brand name is HTX can I make a design out of this text or does it need to be in plain text ?

    • @LucaDavenport
      @LucaDavenport  Рік тому

      Hi Ali, you can use any font you like and can make a design out of the text, however just bear in mind that the more abstract it is / the less it clearly looks like the letters HTX, the less likely Seller Support are to approve your brand name.

    • @Ali-jq9rx
      @Ali-jq9rx Рік тому

      @@LucaDavenport thanks for the reply. My trademark has gone onto trademark journal where there’s a 2 month waiting period can I still apply for brand registry while it’s pending I’m a uk seller

    • @LucaDavenport
      @LucaDavenport  Рік тому

      @@Ali-jq9rx Unfortunately not, unless you've used Amazons IP accelerator program

    • @Ali-jq9rx
      @Ali-jq9rx Рік тому

      @@LucaDavenport ok got it. My packaging is just 6inch x 6inch so will I need to attach a suffocation label on it

  • @Learn-bq1sf
    @Learn-bq1sf Рік тому +1

    Hi, thank you for your video. I ve done all exactly steps you ve shown in your video. My application has been rejected 5 times now, despite all information being provided ( I have trade mark registration number as well, I am a new seller ). emails I receive from them very general, not providing with any information about what could be wrong. Do you have any ideas what could be the reason for rejection please.
    also do you need to apply for ,,Selling application for Catalogue Authorisation'' before brand registry ?
    thank you

    • @LucaDavenport
      @LucaDavenport  Рік тому

      Hey Diana, so one of the biggest issues I normally see when it comes to brand registry applications is the name that the trademark is registered under. The trademark must be registered under your name. If it is and it is still being rejected, you need to add your business as the trademark 'representative' with the IPO then re apply with Amazon.

    • @Learn-bq1sf
      @Learn-bq1sf Рік тому

      @@LucaDavenport hi . Thank you for your reply. I ve checked and I can see , indeed my trade Mark registered under my company name , not my personal name.. what do I do now ? Do i have to redo my trade Mark registration again with my personal name now? To be able to be approved by Amazon ? Thank you

    • @saudalbalooshi3782
      @saudalbalooshi3782 Місяць тому

      @@Learn-bq1sf I am new to amazon, just want to confirm did amazon accept your brand registry on your company name or you change it your name? and what do you recommend shall i register my brand on my name or company name?

  • @killabuddha88
    @killabuddha88 Місяць тому

    What if you have submitted both a brand name and a logo, what do you choose then?

    • @LucaDavenport
      @LucaDavenport  Місяць тому +1

      Brand name, always easier!

    • @killabuddha88
      @killabuddha88 Місяць тому

      @@LucaDavenport thanks, I'd already submitted logo, they have accepted it so I guess I got lucky

  • @internetvirals6894
    @internetvirals6894 Рік тому

    Brand Registration
    If we build a brand In one marketplace, so do it will be exist in all the marketplaces?

  • @hamidsaghir9430
    @hamidsaghir9430 Рік тому

    I have submitted my brand registry but didn't receive any email from amazon should I apply and submit it again?

    • @LucaDavenport
      @LucaDavenport  Рік тому

      I would just wait a week or two to see if they get in contact.

  • @ebprideclothing
    @ebprideclothing Рік тому

    My trademark keeps getting rejected. Design mark logo. Is my brand name this logo is eb or my brand name? Confused. Any help would be appreciated. Thank you

    • @LucaDavenport
      @LucaDavenport  Рік тому +1

      Hey Emma, if you've registered a design mark, then your logo on your product / product packaging must EXACTLY match the design mark you have filed. If it doesn't, Amazon will reject it. That is why I always recommend that people apply for a word mark instead, as it avoids this issue with Amazon.

  • @sulfikaranver
    @sulfikaranver Рік тому

    After applying for brand registration i got the following massage . please advise
    Your Brand Registry enrollment application has been paused.
    Why did this happen?
    We have temporarily paused your enrollment application in Brand Registry since we have identified that you are associated with one or more selling accounts on Amazon as a primary owner and none of the accounts have successfully completed seller verification at this time. We will automatically resume the application process when one or more of the selling accounts complete verification successfully. In some cases, we may ask you to provide additional information and documents before our team is able to review the application.

    • @LucaDavenport
      @LucaDavenport  Рік тому

      Hey, so it means that your Seller Central account isn't fully verified and that you need to complete the verification process first before you apply for brand registry.

  • @stephenmiller3191
    @stephenmiller3191 Рік тому

    How do you register 2 trademarks on the same brand registry application? Trademarks are for the name of my company and the logo

    • @LucaDavenport
      @LucaDavenport  Рік тому +1

      I don't believe you can or need to. Just need to register the trademark for your brand name / logo, not your company name. If you want to do both, you can do them as two separate applications / brands.