Playtex girdle - Vintage tv commercial
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- Опубліковано 4 жов 2024
- The name derives from a fusion of the words PLAY and LATEX.
1954 witnesses the birth of an iconic piece of lingerie: the Cross Your Heart. To support the launch event, Playtex USA opts for an advertising campaign with the slogan ‘Lifts and Separates’. In 1955, it is the first brand to dare to mention lingerie on TV.... (From Playtex)
wow ! women were worried about bein 5 lbs thinner back then ,
now they don't care if they're 50 lbs over !
belle mcellis you surely have a disgusting body.
Marycat V.....Juvenile comment. Try maturing...grow up.
@belle mcellis Yikes, someone has anger issues 😳
😄😄😄
"Holds you in like firm young muscles" 😂
I have a vintage longline girdle from playtex and it is wonderful at sucking in your belly. Rago makes good old school types and so does Cortland.
Women used to be fine af
I always liked women in girdles.At one time I thought that made me unique.
So remember wriggling my hips as pulled and pulled to get my mothers Playtex open girdle on Then look in the mirror and see the real me heaven
sexy sexy sexy ads !!
"Look five pounds thinner" ... "It really does something for you." Pretty mild by today's standards, are they not? Nonetheless, these commercials were among the first in a tradition that lasted roughly 45 years or so, advertising ladies' undergarments on the "idiot box," itself a new innovation in American homes. But so were the two garments: in addition to their traditional functioning of shaping female flesh (breast tissue, abdomens, posteriors, and thighs) and holding up silk or nylon stockings, they represented the coming of the nylon/spandex revolution that would send rubber and cotton (and steel boning) eventually on their way to the fashion museums. Of course, the two women were not the "hotties" or "pin-ups" of that period; they appeared to be early-30-something housewives and mothers who had practicality and convenience in mind, with a muted, polite, dignified femininity as the goal of their appearance--not sexiness. In that day, they stayed home (unless they were, say, schoolteachers or nurses), raised children, went to church, maybe played bridge along with hubby once a week or went to daytime book clubs. They wanted a shapely figure, to be sure, to conform to social expectations, but, unlike their mothers and grandmothers, they wanted to be free of the restrictions that breast binders and corsets imposed upon their movements and pain they inflicted on their bodies most of the day (by the way, why are corsets such a big draw in fetish circles? This writer finds them, and the possible harm they cause the women who wear them, disgusting and grotesque and not at all attractive). For about the next dozen years, ladies relied on Playtex and similar makes and models to zip up those form-fitters (NOT the "body conscious" clothes of today; there was a lot more modesty). After then, though, the "generation gap" and polarization on undergarments took hold (girls wanted short skirts and pantyhose instead of girdles by, say, 1966/1967, and they did not, of course, need support bras for their usually small bustlines--maybe by the 70s, they might if they grew, but not then). Playtex afterward stayed with mother and ignored the girls, beginning around 1969. That is a story for another video clip, though.
Soooooo sexy sexy sexy.