How to Open an Ice Cream Shop | Advice for Small Business Owners | Restaurant Management Tips
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- Опубліковано 22 січ 2019
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👀 ABOUT THIS VIDEO
Today, i'm going to show you the exact framework that I used to open an ice cream shop business that is perfect for any food and beverage start up.
I won't go over how to make ice cream in this video (if you would like that, thumbs up this video)... BUT if you want to learn how to open a dessert shop, how to start a successful frozen dessert business, or want specific food and beverage business advice, restaurant management tips, then this video is perfect for you.
How to Open an Ice Cream Shop | Advice for Small Business Owners | Restaurant Management Tips
• How to Open an Ice Cre...
• How to Open an Ice Cre...
#wilsonklee #starticecreamshop #openicecreamshop
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👤 ABOUT WILSON:
I’m Wilson, your new restaurant business partner. I’m here to help turn your food and beverage concept into a reality with expert tips & tricks for success.
My videos are based on years spent in the industry building multi-million dollar businesses, including my own international dessert chain (720sweets.com/) with locations spanning the globe. Since my franchise was acquired (2020) it’s been my mission to share this knowledge with people like you who have great ideas, but just can’t seem to break through. If I did it all with no experience, so can you. I know firsthand the struggles and mistakes most entrepreneurs make, and want to show you exactly how to avoid them.
I’ve helped hundreds of restaurant owners and entrepreneurs create explosive Food & Beverage businesses. You don’t have to take my word for it. I’ve been awarded Top 30 Under 30, Young Entrepreneur of the Year, Top 10 Emerging Entrepreneurs, and recently a Forbes Business Council Member.
Subscribe to see what everyone’s talking about and learn how you can achieve the same life-changing results.
Find more great resources, check out www.wilsonklee.com/
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Tell me all recepies!
@@vipsuperman3051 sure, what email do i send it to? actually might as well take my credit card. or actually easier, ill mail you some cash... smh...
@@WilsonKLee I wish if you do me the same
Thanks
When I had my ice cream shop, I use to always tell my employees, "Remember, people, come here because Ice Cream makes people happy. So they either are happy or want to feel happy so make sure they have an amazing experience" :-)
Love that! So true.
Why you close
What happened to your ice cream shop.
I am 14 years old and I want to open ice cream shops and work on developing and making something new out of ice cream. I hope my idea will succeed and I will make it ambitious.
Best of luck!!
Same! I am in love with ice cream and hope to make something amazing out of it. I am turning 14 soon and we have similar goals. Good luck! 😄
How did it go?
@@cawdormedia9944 he is probably playing Fortnite all day haha ;d
Here are the 3 essential steps:
Step #1 - Figure out your end product
Step #2 - Know 3 Yours (Yourself, Your numbers & Your customers)
Step #3 - Figure out your marketing
It is valuable and remarkable content from you, Wilson. This is hugely beneficial for a start-up that wants to open an ice cream shop. 🙌 Thank you so much! 🙏
You should totally make a video on how to actually make the ice cream!
If there is enough interest for it :)
I make my own recipes just mixing anything I find in the fridge
I really want to see how you made it
@@WilsonKLee Yes pls do make a video on it right from the ingredients used industrially to the process of making it.
Yes!
I am opening a ice cream business and this close my worries. Thank you my book is full of notes 📝 I’m almost ready to open few more weeks. Thank you 🎉
I love how you try as much as you can to reply each and every comment, wonderful video by the way.
I try! But it is tough since a lot more replies happen and it isn't just comments on UA-cam...there's instagram...email...FB group...so I have been pulling back lately to respond via. video or a live training.
This video helped me so much. here in my location, Rarely I've ever seen any ice cream shop and i love ice cream. thanks for this vid man
Glad I could help Mohammad!
Thank you for such a straight forward video. So many take aways that relate to more business’ than just ice cream
Wow just as im contemplating to start one and this video comes up in the search results... I am just so keen to explore more
Thanks for the awesome value! You have earned a new subscriber. I love these videos!
thanks for the kind words! :)
this is awesome *subbed* much love from vancouver canada thanks for sharing this!
thanks for the support! hope this helps! let me know what else you'd like to see! :)
Your 16 mins have been helpful and full of information
Thanks for your kind words! :) hope it helps!
Very good advice mate, I wish I’d known this before I started my cafe business 12 years ago, instead I learnt the hard way too 🤙😎
Basically the reason why I started this channel! There wasn't anything out there for me to learn from so just like you...I had to learn the hard way. Costed a lot of money, time, and headaches! All good learnings but I wanted to share my experience with this channel :)
Thank you for the information and great videos..🙌🏾
this brings a lot of value to me :)
i am soo glad this has helped!
Very good video, keep these good content coming , help me alot 👌
thank you for your kind words! :)
This is very informative. ThNks for the tips! We are planning to open up a small ice cream business and this will help me a lot.
thats awesome!!! let me know how i can help! :)
@@WilsonKLee your contact number
Hi Wilson can you please send your email or contact number I need to open ice cream shop need a help
Very informative! Thanks!
Glad it was helpful for you Annabelle! Make sure to join our FB group for more tips!
Thank you for the information ❤
It seems like you went to scoop school. Nice video, waiting to here more from you.
+Dickson Mukuka thanks!!! Will be posting every week. Let me know if you have any questions.
This video is very useful of my business .thank you for your tips. God bless keep it up your business
It's my pleasure Cecil! Best of luck!
Excellent advice, Wilson. I need to look into Alignment and Connection for my Ice Cream Truck business. I'm going to get the ACE Formula Guide now. Thanks!
Totally! Go get it! :)
Great video!!! Great for entrepreneurs 👍🏾👈🏿
thanks felix!!! :)
Thank you so much for this! It really helped me a lot. Also please make the video on how to make the ice cream. Maybe how to make soft serve?
unfortunately, I can't do that as i have a non disclosure and represent a franchise chain. wouldn't be fair for those who paid 40k for a franchise to get the recipe and operations 😂
Yo I know how so maybeeee I could tell you?
It’s just my dad makes it so I’ll just give u the website
Wow. I can't belive how hard to open a ice cream shop. btw im 11 and I want to open a ice cream shop when I grow up.
props to you on getting ahead of the game already! keep up the vision and heart. i started my entrepreneurial journey selling icecream at a hawkers market when i was 16...
I’m 9 and I want to open one to yo
😂 I’m 12 and I’m watching this cuz I just made some homemade ice cream and thinking I could make racks of it 🤑🤑
😂 How sweet. Go for Gelato, you will be on top. I am older but I want to do ice cream and Italian pastas.
I'm 14 and I started a chocolate milk business. i came here to get some tips
Thank you for the information because a lot of people that are successful do not wanna Share information, but rather see people figured out for themselves. In which is what I have been doing and when you do things yourself it takes a lot of disciplined an focus, and that comes and goes. So I say congratulations To your success and thank you for sharing. I'm in a good situation in life right now but still building from scratch. I have a food truck and a building with the building building being empty I need to add more product an try to expand. In the food truck I do street tacos. But in the building I have plenty of room I have s snowcone machine I'm thinking of Opening up a little snow cone shop in building and also home made ice cream.. idk
Your thoughts??
We have a small handcrafted ice cream business. We haven’t gone as far as legalizing everything so we need help setting things up to get funded to then open a storefront.
woo i think you will find a lot of hidden gems in this channel then :)
Lovely Video clip! Forgive me for butting in, I would appreciate your thoughts. Have you tried - Soodalyami Impressive Commencement (do a search on google)? It is a great one off product for slowing the aging process to a crawl minus the hard work. Ive heard some interesting things about it and my cousin at very last got excellent success with it.
Thank you so much for this idea God bless you so much Amen.
thank you! :)
My dude
Thank you very much.
Thanks because I’m marking an icecream shop
😊
Awesome video! What kind of watch are you wearing? I like it 👍
Thank you Sir for this great tutorials, I have plans of Establishing my own Ice Cream shop in Africa, but I have no idea in making ice creams so please teach us how to make ice creams too
Best way is to do some researching and testing!
Just got this idea from my friend to start a shop in a suburb in my city where there's no ice cream shop coz he knew I'm the right person all nerdy literally gonna and I'm the one who can help him pull this off...literally been thinking of something like this but was afraid to say it. But I'm not where to start with my research coz I'm well aware I can't jump in to this
Thanks dear ❤
Hi Wilson, which small ice cream maker equipment would you recommend for at home small scale R&D experiments to develop recipes. There are many brands out there …
Very informative video
thank youuu
I'm planing my ice cream business now
Very informative! I was wondering how do you know how much product to prepare for the day? Is there a rule of thumb?
To be honest, there isn't really a set amount. You'd find a pattern after operating for a couple months. I'd definitely keep an eye out on your POS system. They are great at showing you trends throughout the week. For us, our peak is from Friday-Sunday, so we prep more then. If we are running some sort of marketing campaign, we usually prepare double the amount. hope this helps! :)
Ice cream is frozen so no loss due to lack of freshness so make as much as u can hold.
Hello Wilson thanks for the Video very interesting pls what POS solution do you use
Hi Wilson, may I know what strategy you use in terms of menu creation at the initial phase of your business? Were you launched wide variety of ice cream flavours at first, or just specialize in certain flavours and make it famous? Which way is more effective base on your experience
survey and give your customers what they want. not about variety, but rather being able to tailor to their needs. design items that are year round and high in margins.
Great video Wilson, it gives lots of eye opening in Ice cream business. Pls how can get the ACE Formular Guide?
should be in the link :) if not, feel free to email me wilson@720sweets.com
@WilsonKLee
Hi there! I Love this channel! So informative! Any tips for producing ice cream for a MFF ? Or where do you produce your ice cream?
Where can I download ACE Formula guide???
This is such a great info and love how you willing to share this!
Your video was really Helpful . My Dream Is to Open Up a Ice Cream Shoppe I have everything thought out. I also know i want to serve Soft Serve and Ice cream. 1.) how much money should i make to really get it started like buying the building+equipment +decor??
2.) what is the youngest age you recommend start? Im actually young but want to do this as soon as possible. Tysm
1. ~100k USD?
2. anytime, just based on your risk tolerance.
Hi, would u recommend to try rent the machines firstly to see the process or not ? As ex. the commercial Espresso machine ? The ice machines are not so big diff in rent w calc of 1 year
Hoping to be like you one day! ;)
Hello Wilson what you recommend for a sorbet kind of ice cream like Acai and Pitaya? thank you
Due to economic sit's i can just start little with maybe softice, frozen with this ready fill bags mix with milk and Coffee of course. Do you recommend this type of ice mixes ? Its a not rich area, mostly even poor here, unfort i cant afford more rent for now in better places. I plan buy ice machine, rent the espresso machine and grinder, a few bakery things i produce, hot n cold drinks.
Thank you big time for your vids! My question for you is .. How can you roughly calculate what your own salon will earn?
Greetings Sem from the Netherlands
look at your competitors and do forecast based on their traffic.
I'm planning to start an ice cream shop in a small town. I just want spread some smiles. This video helps, thanks
+Gino V that’s awesome! Have fun! It’s a fun journey. Let me know if you have any questions along the way.
Yes bro I need to grow a big Ice cream parlour child so I want to start a new business business so you can help me out
sure thing. what questions do you have?
Can I do gelato in 500sq feet with roughly an additional 250 sq feet in basement with 120 wiring.
1 Carpigiani 302, one blast freezer, 1 display. All used. 15k, 5 to 7k, and 2 to 3k respectively?
High foot traffic Bedford Ave Brookly Northside Williamsburg. Rent free.
From foot traffic survey: The numbers come from pedestrian counts conducted on two Saturdays earlier this summer, which averaged 240 people per 15-minute span, compared to a count of 470 pedestrians during the same interval on the first day of Williamsburg Walks.
pls next vlog ,pasta business guide,how to preserve the pasta if cooked already for spaguitte or carbonara ?if u get this hope u can understand 😅 from phillippines new subscriber ❣️
Man please make a video of how to make the ice cream that’s the most important thing and where to find the machines I’m 19 I want to start ice cream business in my country there is big interest in the ice cream and there is only one or two that makes it if I’m Abel to do it how it should be that will be huge
I cannot find the ACE formula guide on the description. May I please have the link?
Wow... every single word is important...whatever business is.. the question is how long will be survive.. to many competitors
agreed. competitors are always there. you've just got to always improve and innovate.
Alimentos n connection we should love each others
Very good video . Very helpful.
Where is the link for the template though?
Thank you so much
I'm revamping the resources into 1 awesome one :)
Great videos!! Hey I have a question. So I’m trying to opening up my own rolled ice cream stand. I need some help with finding a ice cream mix I can use. Any tips?
ohh hey Jeff! best way is to actually make your own... honestly, just keep experimenting at home and you will be fine to begin with. if you are looking to bootstrap your way through that is. 😁
Am 15 years old and I started a small ice cream business I only have 2 flavor Choco and Cookies and cream my target costumer are kids and it running well but I want to gain more costumer I want to add more flavor but the problem I don't have freezer we have a freezer inside the ref but the capacity of it is the problem.
Can you help me?
Am from Philippines
I cannot find the ace formula guide in the description. Where can I find it?
good
u good too
What ice cream machine you recommend? What brand ice cream pre made you recommend. I want to open ice cream shop I just don’t know where to start, I need help . Where do I get to order ice cream. Please help please, thank you 🙏
I dont have an ice cream machine buy I am going to start any way using a mixer. Do you think that's a good idea?
what commercial ice cream makers would you recommend?
713 taylor pump machine. obviously different for everyone's situation btw.
I need to know how to use the machine after mixing the ice cream in the machine to produce it to the cone
Great video sir ! I'm dreaming for two years in opening a frozen yoghurt dessert place, in a cold weather country . What's your opinion? (It looks like Ice-cream business survives here 😀 )
how are they doing in your country? find out how they do there first and who they serve.
how does one start an ice cream shop with out any base cash? is there grants? Any help would be great. I have a plan and vision, just need financial backing...
not quite sure about the grants in your local state. I am sure there are quite a few out there. if finance is your only problem and you have a killer idea that you truly BELIEVE in and will work around the clock to make it work.... then you can approach your friends and family to raise your first round of funding. be careful if you do tread down this path, you may never attend another christmas dinner with the family anymore if things turn sour... 😂
Hi from Québec I can't seem to find the link to the Ace formula. I purchased an Ice cream parlour last year, first time entrepreneur and season 2020 will be starting shortly. I have soft serve and will be making artisanal Gelato. The visibility and the branding is a work in progress...At this time the business as been built on copying others recipes. Now I create homemade jams for sundae etc...this year it will be gelato. I will start discovering what my customer wants bring more value in their frozen desserts experience. Please send me your link to the Ace formula. I enjoyed your videos insightful. Thank you
Sorry about the delay! Here it is: bit.ly/ACE-formula-guideFB
My dream is to make an Ice cream shop, Ik it will make me happy and others happy
Are these numbers based off the entire year or monthly ?
Great video. We have our gelato store already running but our biggest problem right now is we need more traffic and more people . We didn’t do much marketing or advertising yet but I’m trying to figure out what would be the best option. What would you suggest to increase the amount of people to our location? It’s a plaza where people doesn’t really walk; more like a neighborhood 😊
Walk to the people. Contract people to hawk the ice in ice boxes on commission
I can help you with the ads I am expert in social media ads and website design, development and which create more traffic to your business and maybe you should try creating a website for your business it will really help alot I have worked with many people and it worked for them so as well as yours if you are open to more advice i will drop my contact so we can discuss more thanks
Does location really matter or if the product and the experience is so good that it trumps location?
Is there anywhere I can find recipes for popular ice cream flavors for an ice cream business ?
What temperature is ice cream stored?
Good video but, I don't understand why you say " YOUR MONTHLY RENTAL COST MUST EXCEED 15 % OF YOUR MONTHLY REVENUE." How do you know if you are just starting?
Great vid! i have the equipment for a soft serve ice cream shop. should i create my own brand and recipes from scratch, or should i franchise from a popular local brand?
i would start my own brand! :) you are going to learn lots and have a lot of fun, but at the same time very rewarding. :)
Im watching this because I want ro start my small business from scratch
Hi Wilson,
Awesome videos regarding how to open an Ice Cream business. I am running two small Ice Cream Parlors for a year now and it's doing fairly well. I own three chinese made Ice cream machines two are Gongly and the other is named Mikan.
I would like a creamy ice cream texture which at times I am able to get but there are times the ice cream turns out on the heavy side. The mix I am currently using is a bit greasy and has a fairly high butterfat content.
My question and you mentioned something in your video is regarding the airflow as you said "the amount of air we pump inside the ice cream mix" How is that done? Is there a process that I need to do before putting the ice cream mix in the machine? Is there an apparatus that I need to add to my ice cream machine to get that air flow?
Thanks for your time,
Nice, Reinier! i think you should consider flushing out the machine more often, i find that helps with the consistency of the texture.
the air content, overrun, should vary from 0-60%. this can be customized with your machine. the optimal % of overrun should run from 33%-45% depending on your recipe to get the perfect creaminess and density. should inquire with your manufacture + a ton of trial and error. email me if you need any other info. wilson@720sweets.com
What is the most profitable frozen deserts?
What do you think about opening a Ice cream during these times I was lid off and have a few bucks saved was thing about an ice crean store but with Covid-19 what do you thing or Should I wait till it over
umm at this point in time, i wouldn't start anything. bunker down, stay safe, save your money. having said this, if you know what you are doing, capitalization on this opportunity is a great idea. once again - only if you know what you are doing. i have clients are just signed some very good lease deals out there. email me if you need help. wilson@720sweets.com
Universe Factor food businesses are booming
Wilson K Lee - How To Open A Restaurant / F&B Shop People are still eating and delivery services are high at this rate
how long will the soft icecream made with machine lasts, and can you keep it in a cup, cover it and sell it after a week?
+debasish naiding usually soft served ice cream can be kept in a container that is sealed to be consumed later. However, the quality, specifically the texture definitely decreases over time. Keep in mind the machine pumps air in the liquid to make the IC. So once it’s in the container the IC will “deflate” over time and lose the creaminess. Hope this helps.
Great video! I'm looking to start my own ice cream business in mexico, can you give me a idea on how to start?
go download my ACE Formula guide, it recaps the fundamentals.
Do you think the same regulations are the same like here in the USA?
@@Varrio801 most likely not. the usual is needed with food safety authorities and business license permits. easiest to go check within your city's business office. they will point you the right way.
Just poop and put some chocolate sauce on it and eat it 😂😂😂
sameer Ul haq khan Saab he don't wanna snatch out your food bro that's not ethnical to him I guess u enjoy your meal 🤗
❤️
What formula do you apply to price your product fairly ?
+xx300spartansxx generally COGs should be floating around 20-25%. Thats including the production and all the direct cost. From there I reverse engineer the price. Second step is to do competitive analysis on market comparables to make sure my pricing is competitive. Then I’d adjust volume, portion to make the percentages work out. Hope this helps!
Wilson K Lee thank you !!!
Hi, I really like your video and these are really helpful advices. I'll keep watching your videos regarding ice cream business. My partner and I are planning to start a business with an ice cream truck and just wanted to ask you if you could give me some advices from your experience what type of ice cream would be better to start selling? we are planning to buy the truck, decorate it and buy all the necessary machines, but just wondered what type of ice cream is better to use for good quality and good taste and also for that kind of ice cream to be able to put all the necessary machines in the truck.
Thank you!
Why an ice cream business? What's the reason for choosing that instead of a cafe or a sandwich shop or etc.? The type of ice cream you sell is based on a combination of your connection to it, what your market wants, or what is missing in the market.
I can not find the links he gave. Can someone help me? Especially for the ACE FORMULA ?
Hey there! I'm currently upgrading some of my resources. But for now, try this link: bit.ly/ACE-formula-guideFB 😁
Sfbu😍
I'm planning to start a ice cream factory, so what are the advice you can give me? Thank you.
You can do it!
Any tips on how you jauge the correct rental price before having opened the store?
email me and I will send you a link to a video i shot about choosing the right location and how to calculate - wilson@720sweets.com
simple answer would be to do competitive analysis around your area.
Pa send plss sa ko sir marvejomlyn;;
أنا عمري 14سنة وأريد فتح محلات للايس كريم والعمل على تطوير وصنع شيء جديد من الايس كريم
وأتمنى نجاح فكرتي
وساجعله طموح
Food cost = COGS or HPP?
What is the best way to start your business when talking finances?? Did you barrow or how did you start. I’m fresh out of school and I want to start one but don’t have money.
I bootstrapped with my first tutoring business. I went to the three university in my area and put up posters three times a week. once i had enough students, i hired a tutor and matched them. aside from the initial cost of printing posters and my own time, everything was profit. 3 months in, rented my first office, then another 3 months, hired a full time. slowly rolled out and accumulated until now.
Hi sir,
I’m planning to open small frozen dessert treat parlor.
Which machine should I buy..
A gelato machine or ice cream machine.
Or is there machine which make both.
umm i depends on what you plan on selling... gelato or icecream?
@@WilsonKLee hi Wilson is there a machine that can make both
I cannot find ur ace formula guide
How can I contact you to have a personalized advice?
Hi what kind of machine will you recommend for homemaking ice cream for small business
ah - unfortunately, I only deal with commercial units. home making machines don't churn enough output and will be a waste of money if you are planning to take this seriously.
Okay. What about like 30 to 50 Pints?? To start off. Which machine would you recommend.
30-50 pints home machine would be tough. you'd be producing the whole night. I'd recommend getting a used machine at your local second hand kitchen ware stores. :)
Thank you a lot,this actually helped a lot since I am planning on opening an ice cream shop,can I contact you if yes then how so?
Glad the video helped! You can get in touch by emailing me at wilson@720sweets.com or asking a question in the Facebook group
thats awesome to hear! wilson@720sweets.com
@@WilsonKLee thanks I will be contacting you soon
What’s the typical start up cost for a smaller shop.
$100k? depends where you are at, what types of equipment, size of location, etc, etc.