Adobe Just Stunned The AI Creative World

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  • Опубліковано 1 жов 2024

КОМЕНТАРІ • 283

  • @TheoreticallyMedia
    @TheoreticallyMedia  11 місяців тому +4

    Adobe Firefly 2 video is here: ua-cam.com/video/MJXOpdl4r7w/v-deo.html

    • @LouisGedo
      @LouisGedo 11 місяців тому +1

      👋

    • @phobos258
      @phobos258 11 місяців тому

      has anyone addressed the copyright ability of these AI generated images? until the courts settle that I would be wary to produce any kind of product with these programs

    • @86Corvus
      @86Corvus 11 місяців тому

      Yes, it has been ruled on. Ai generated images are not copyrightable. The next step will be class action lawsuit and demanding restitution from plagiarists. Justice is coming for all the thievery done here by stupid people thinking they can get away with robbing artists. Its gonna be bloody.

  • @outpost44vfx
    @outpost44vfx 11 місяців тому +19

    All those empty chairs in the Adobe office from developers replaced with AI?

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому +1

      Haha, that’s a good burn. It’s either that or it’s 3am and this dude hasn’t left the office in weeks.

  • @dameanvil
    @dameanvil 11 місяців тому +7

    00:27 🎨 Project Primrose creates flexible textiles that display content, allowing patterns to change and even animate, controlled by body movement.
    01:22 🎥 Project Fast Fill (Gen fill for video) enables seamless integration of elements into videos with impressive motion tracking and light adaptation.
    02:58 🧳 Fast Fill is ideal for subtle enhancements like removing small elements or fixing continuity errors, rather than dramatic changes.
    03:12 🌆 Project Scene Change effortlessly combines subjects and backgrounds from different videos, offering stable and impressive compositing abilities.
    04:48 📸 Project Scene Change even generates contextual shadows on subjects for addedrealism.
    05:15 🎭 Project Posable allows users to pose AI-generated characters and associate props for contextual interactions, offering a simplified 3D character manipulation tool.
    07:07 🏠 Adobe Illustrator now includes generative fill, enabling the creation of 3D objects from generated vector images for use in animations.

  • @DoubleSupercool
    @DoubleSupercool 11 місяців тому +14

    Need to see it. The Photoshop AI stuff looked amazing in the demos and is crushingly underwhelming as it is, and that is on static images. I can' thelp but feel that these are very, very controlled examples. Look at the items on the table. They are basically custom made with tracking codes to make them easier to track in 3D.

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому +5

      Those “designs” on the cup and bag looked a little suspicious to me as well!

    • @MrMadvillan
      @MrMadvillan 11 місяців тому

      neural filters are trash, not useful at all

    • @DamianHanley239
      @DamianHanley239 11 місяців тому +1

      "underwhelmed" is the exact emotion i had from the PS generative functions... and if it's bad in PS... then...AE? yeah good luck... it's like the marketers never considered we'd try to use this stuff in real production environments...

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому +1

      @@DamianHanley239 I think it’s a first step. There isn’t really a great pipeline from AI devs to Full Production, so…for better or worse. Adobe is the only company with the muscle to build that bridge.
      It’ll be a messy bridge, with lots of potholes, and will collapse at least once…meanwhile we will always pay the toll- but, at least the bridge will be built and the normalization of AI in production can begin.

    • @DamianHanley239
      @DamianHanley239 11 місяців тому

      @@TheoreticallyMedia yeah i mean... i know you're right... it's gonna take time... but the dang marketing they use makes it looks amazing!... i guess that's the function of marketing though :)

  • @ScottzPlaylists
    @ScottzPlaylists 11 місяців тому +3

    Should I go to work today? With "Everything Changed", how will I learn to function in the world again? I need to know, what still works and what doesn't.

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому

      You can not show up. If your boss asks where you are, just send them a screenshot of this thumbnail. They'll leave the office as well...and on and on it will go, until....
      Well, I guess it'll be a global day off. I think we could all use it.

    • @ShawnFumo
      @ShawnFumo 11 місяців тому

      I'm less worried about Adobe when it comes to having a mental breakdown about AI. For me, it is more about all the angles happening at once. Images, video, 3d, voices, music, LLMs, robots, etc. Consider that GPT-4 was done training before ChatGPT was even made public, so what do they have now? MidJourney said they just finished sourcing their video training data. Gemini is coming in probably less than a month. AI Explained channel was just showing advancements in artificially generated video for training cars and robots, and last video about discoveries of using lots of disparate robot training data gives a better result even than what the original data was for. 2024 is going to be pretty crazy I think.

  • @LaFemmeCriminelle
    @LaFemmeCriminelle 11 місяців тому +9

    I'm actually interested to see more of the generate fill in after effects. That was impressive. That would be really handy for any slight or medium changes for video you want to edit.

  • @High-Tech-Geek
    @High-Tech-Geek 11 місяців тому +2

    Unfortunately, the Illustrator 3D effect looks like a basic extrude, not a true object creation.

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому

      It is. It’s a very 2.5d animation thing, but still handy. I do think we’ll be seeing some major strides coming out of text to 3d models in the next few months. Or…maybe even weeks…

  • @muscle__rr
    @muscle__rr 11 місяців тому +4

    When AI came out with stable diffusion : NOOO IT IS STEALING ART AND CREATIVITY.
    When ADOBE created AI model from Adobe stock contents(provided by millions of individuals) : YEEE, AI IS FUTURE, I LOVE AI, I WILL GIVE MY 1 KIDNEY AS "CREDIT POINTS"

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому +1

      Haha, yeah I’m not at all a fan of the credit system. I talk about that a bit in the “no hype” look at Firefly 2.
      I’ll say this to Adobe’s credit: by putting it into industry standard software, we’re on the road to industry standard usage. Which, might be good or bad, but at least it’ll normalize the use of AI, which to be honest is still kind of a fringe technology.
      My greater concern is that Adobe becomes THE name for creative AI, and that’s never a good thing either.

  • @bozanimal5576
    @bozanimal5576 11 місяців тому +5

    Wife told me I was nuts because, I believe, we will be able to ask AI to show as a never before seen movie of our choice using custom parameters... whenever we want. This will happen in my lifetime.

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому +3

      1000% will. The weird part about it is how it'll sneak up on us. It won't be tomorrow, where we're like "Netflix, Make me a Batman Movie starring me." It'll be this gradual rollout of stuff that only kinda half works-- until all the sudden, it does-- but it isn't that shocking.
      I was thinking about that the other day when I told my watch to set a reminder that instantly showed up on my calendar. Then, hopping back to the first time I tried voice dictation in...like, Windows 98? I mean...that did NOT work at all. Even when we first got Siri/Cortana/Alexia-- constant complaints on how "dumb it was."
      No one complains anymore...but no one marvels at it either!

    • @hardlines2635
      @hardlines2635 11 місяців тому

      I said the same thing and that I would be staring in the film.

    • @bozanimal5576
      @bozanimal5576 11 місяців тому

      @@TheoreticallyMedia You're telling me. I used DragonSpeak, and it was brutal. Now I can just Windows+H and instantly voicetype in any program.
      All the Home Hubs are pretty dumb now compared with Chat GPT and Bard, which can answer questions directly instead of "I found this web site," and it's only been a few years since they were introduced.
      I, for one, welcome our future AI overlords.

    • @slvshy666
      @slvshy666 11 місяців тому

      I said the same thing but i imagine prompting it to recreate any movie you want with a hilarious and random ending that cuts the plot short right in the middle of the film or even 5 minutes in.

    • @futureisyours3016
      @futureisyours3016 11 місяців тому

      In today's world, we should be able to figure out whose thinking ability is limited.

  • @High-Tech-Geek
    @High-Tech-Geek 11 місяців тому +4

    the reason the footage of the purse and cup is "wonky", is because they are trying to make a map of the objects, getting all the different angles, etc. It's pretty standard to move the camera like this when "scanning" something.

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому

      Yup, although is it just me, or did they also speed that video up? It looked time ramped to me.

  • @CreativePunk5555
    @CreativePunk5555 11 місяців тому +5

    My mind is spinning uncontrollably, lol. I am one that continuously brainstorms 24/7, always thinking of ideas, stories, etc. Now, with this technology my mind will def melt in the near future - You'll find me at the nearest asylum. But seriously, this is all happening fast - and with tech like this hitting the streets we will just see an increase in speed with new ai tech. Adobe has def went all in with AI in recent months and they seem to be traveling faster than most right now.

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому

      I think they’re on a bit of a buying frenzy. I’m pretty sure somewhere in the archives of the channel, the video Inpainting was in paper format (I’ll have to dig around for that)-
      Adobe had that coin purse to buy their way to the top spot- and to be honest, who else could/should it be?
      On the plus side, it’ll be good to have all these tools under one roof, Adobe has always been good about interplay between their products.
      But yeah, these are INSANE times!

    • @J3R3MI6
      @J3R3MI6 11 місяців тому

      Same bro! I feel like I’m going crazy with ideas 🤯

  • @kevincomerford2242
    @kevincomerford2242 11 місяців тому +5

    Wow. This is doing a better job faster than me using planar tracking in after effects and projecting the photoshop paintout. It would take a lot of effort to extract and match the lighting and movement in a believable way. So many hours of pixel-fucking. Now it's just doing it in minutes with just a few clicks. Quite impressive.

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому +2

      It’s pretty nuts. And the thing I keep saying: this is the bad version. It only gets better from here.
      I’ll say on the illustrator front: the demo made the gens look super fast, that was actually NOT the case in my real world time.
      I mean, it was like, 50 seconds. So, y’know; still way faster than manually doing it…haha

    • @CreativePunk5555
      @CreativePunk5555 11 місяців тому

      Dude, I hear you. Projecting in AE is always troublesome for me - I end up in Blender which I'm slower but I don't pull my hair out either. haha.

  • @hd-be7di
    @hd-be7di 11 місяців тому +1

    They will include it now with their pay to use software service because they need their users to beta test it then when it's developed into a new product they will lock it behind an option or paywall. Adobe and Autodesk can both take a hike I wouldn't give them a dollar.

  • @eNVy100
    @eNVy100 11 місяців тому +4

    Finally I can become the king of FLAVORTOWN

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому

      Haha. “A heart attack for you, a clogged artery for you! Exploding cholesterol for you!” Everyone wins in Flavortown!!

  • @keaton718
    @keaton718 11 місяців тому +2

    Nice to see Adobe has been using our billions in subscription fees for something.

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому

      So, I had a pal that worked for World of Warcraft at the hight of their popularly. I think it was something like 12 million users paying at $12/mo,
      12 million x 12. A month.
      Adobe has a smaller user base, but a higher cost…so, yeah. That’s a lot of money.

  • @nickgrant5142
    @nickgrant5142 11 місяців тому +2

    its awesome but what does that mean for creative companies job cuts?

    • @oo0Spyder0oo
      @oo0Spyder0oo 11 місяців тому

      Better content? Just another tool, still needs the imagination and direction from someone to create something. They probably thought art was done with when the camera obscura found its way into art.

  • @RiddleWhisperer
    @RiddleWhisperer 11 місяців тому +2

    Yeah sure mind blowing, Adobe will start charging consumers for every feature they have showcased.

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому +1

      Oh, I’m sure it will justify their $2 increase to the various plans.
      Nothing with Adobe is ever free.
      At least now they separate out the beta versions, instead of just releasing broken tools that we have to deal with….so, thanks?

    • @RiddleWhisperer
      @RiddleWhisperer 11 місяців тому

      @@TheoreticallyMedia I agree exactly like what they are doing with generative fill.

  • @DejayClayton
    @DejayClayton 11 місяців тому +3

    I see a lot of UA-camrs claiming that Adobe is "stunning the world" with their recent release, but it's barely just incrementally improved over past technologies. EDIT: I mean, I guess it's improvement enough over the current state of the art for commercial tools.

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому +2

      To be fair: I haven’t been wow’d by Firefly. If you watch my last video, I think that’s pretty clear.
      But: the stuff that was announced here is pretty epic. The dress? That’s something we didn’t see coming. And while video Inpainting and Nerf/splatting isn’t new, incorporating it into the Adobe line is basically a straight line to a professional workflow.
      I mean, we’re all sort of “in it” and I think that makes it easy to forget that the majority of the world has no idea what’s happening in our little corner of the room.
      For better or worse, Adobe just put it all on a stage.

  • @FrankysChilloutTime
    @FrankysChilloutTime 11 місяців тому +3

    Always learning something new about AI. Thanks for the content

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому

      Thanks so much for watching and dropping the comment!

  • @crooker2
    @crooker2 11 місяців тому +11

    Creative Suite is either going to get a lot more expensive, or it won't include all of these AI tools.

    • @DudeSilad
      @DudeSilad 11 місяців тому

      I looked it up, in the beginning, you'll get so many credits but when that has been used up, you have to pay for it as a standalone app. No idea how much that will be.

    • @crooker2
      @crooker2 11 місяців тому

      Basically... "Try before you buy". :)

    • @mikethebloodthirsty
      @mikethebloodthirsty 11 місяців тому

      Whoopee

  • @sm5574
    @sm5574 11 місяців тому +3

    That Illustrator 3-D function looks like a simple extrusion. Notice how the chimney spans the full depth of the house. I can see it saving some time, but there would still be significant editing required, so I don't know that it's a game changer yet.

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому +1

      I think it’s great for doing g little 2.5d animations. Maybe not world changing, but really cool. It does make me wonder if full 3d isn’t far off.
      Personally I think we’re a few months (or maybe weeks) from seeing really amazing text to 3d.

  • @karaloca
    @karaloca 11 місяців тому +1

    Nothing Adobe could ever do would make my jaw drop. Well maybe one thing, stop with the subscription based model and get your fingers out of my bank account every month.

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому

      I’ve been griping about that since CS6.
      At one point, I had one machine that still ran CS6…it was like a little black box of freedom!

  • @JonGregory-i5o
    @JonGregory-i5o 11 місяців тому +1

    I honestly don't understand this weird obsession with sterilizing the world around people in images and video. Obviously, fixing things like mics in shot or what have you is useful, and actually helps those managing continuity on shoots actually do more than just say "hey we need spend a bunch of money to reshoot this", but focusing so much of this on how it can be used to make it look like you were in this strange liminal space devoid of other life is... odd to me.

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому

      That's a really good point. I don't know, maybe something to do with a collective subconscious realization that we never get a chance to be "alone" anymore?
      Like-- we sort of desire some feeling of space?
      It's a really interesting rabbit hole you've got there...haha, not sure how far into it I want to delve!

  • @csdstudio78
    @csdstudio78 11 місяців тому +1

    Adobe cherry-picks the F out of their demos. Everything they've shown over the years never works half as good in practice for normal users. Lol

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому +1

      Haha, totally accurate. It’s at least 4 versions before we get to something that works. And generally, by that time they also break a tool that we all constantly use!

  • @kurniawanwidisusanto3619
    @kurniawanwidisusanto3619 11 місяців тому +3

    I know this is frightening, but this could be the beginning of the rise of 2D animation

  • @androidfarmer8863
    @androidfarmer8863 11 місяців тому +1

    "Project Poseable" = kill off Mixamo. Then charge for Project Poseable.

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому +1

      Yeah, I hope not. But I can see it. I don’t think they ever figured out what to do with Miximo to begin with. The Poseable pitch was probably something like “hey, remember that thing we have in the closet from a few years back? I think we can use it!”
      Or, they build Poseable and just kind of forget about Mixamo. I’ve seen that happen with them too. Like, it just sits there like a forgotten toy. But, at least we can still play with it!

  • @ShellBeach
    @ShellBeach 11 місяців тому +2

    Thanks! hey is 1945 AI still going to be shared, it means a lot to me that you like it

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому +1

      At some point! The AI showcase didn’t really perform the way I was hoping it would, but I’m thinking about starting a second channel to focus on community films! Stay tuned!

  • @RAZR_Channel
    @RAZR_Channel 11 місяців тому

    2:27 - you need better taste in women....

  • @androidfarmer8863
    @androidfarmer8863 11 місяців тому +1

    Wonder what they'll discontinue next.
    Higher costs, fewer features, stagnant development on the apps that faithful users have paid for for years.
    Burning through credits while AI generates stuff you can't use.
    Subscriptions and digital delivery killed improvement and innovation. And deadlines.
    Great for shareholders, I guess.

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому +1

      Yeah, I’ll say that I really despise that whole credit system. There isn’t much worse than trying to generate something while keeping an eye on a ticking clock.
      Oh, but I’m sure a higher paid tier of unlimited is in the pipeline…

    • @androidfarmer8863
      @androidfarmer8863 11 місяців тому

      @@TheoreticallyMedia I wouldn't be surprised - or, if "new features" in Firefly gen 2 will create that tier.

  • @phoenixvette
    @phoenixvette 11 місяців тому +1

    If everything changed why is my bank account still empty?

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому

      Oh, I didn’t say it was going to change for the better!

  • @Matt-iy2cf
    @Matt-iy2cf 11 місяців тому +1

    I’ve tried firefly and must say it is shity. It only looks good on selected examples in your adverts

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому

      If you look at the video I did before this one (Firefly No Hype), well- I mostly agree with you. It isn’t great at all.

  • @our_roadtrip
    @our_roadtrip 11 місяців тому +1

    Primrose was the sister of Katniss in the Hunger Games... So it's not coincidental

  • @JAK_EDITS.
    @JAK_EDITS. 11 місяців тому +1

    Im so FUCKING excited for fast fill. When does this release in beta?

  • @Qwickset
    @Qwickset 11 місяців тому +1

    2:43 "You can see where it is....the color of the trees..."
    To be fair, generally speaking (especially in this day and age), on horizon shots (or nearly horizon shots), items in the foreground appear darker than in the background, don't they? Did it take this into account or was it happenstance?

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому +1

      I'll have to go back and look, but wasn't it a lighter hue? The thing that I'm wondering is if: Like Gen-Fill, it needed a larger sample size to draw from-- Those joggers were pretty small in the frame.
      That said, I still say that no one would ever notice the difference anyhow. Well, maybe unless you were one of the joggers!!
      "Mitch, I could SWORN we were jogging past that video shoot, right?"
      "Dude....look at the trees....what is happening here?!"

    • @Qwickset
      @Qwickset 11 місяців тому

      @@TheoreticallyMedia lol

  • @greyeyed123
    @greyeyed123 11 місяців тому +1

    Call me when they have an AI robot who can look and act exactly like me and go do my job. Just so long as he can't come back and replace me at home, too. OMG. What have I done!????

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому

      Haha. And then because RobotYou is a copy of you, it’ll want its own robot as well!
      And on and on it will go!

    • @greyeyed123
      @greyeyed123 11 місяців тому

      @@TheoreticallyMedia Maybe we already ARE robots, programmed to believe we are not. Because if we knew the truth, we'd go insane!

  • @icvideoservices
    @icvideoservices 11 місяців тому +14

    After being underwhelmed by Firefly, I have to say, this looks immense. The MAX stuff, especially the mapping (walking behind the coffee cup) is a game changer. Literally WOW! Midjourney need to get 3d out and do something special with it FAST, or they're about to get left behind.

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому +1

      I was (and have been) pretty underwhelmed by Firefly as well. But that’s ok, if Adobe has the rest of this on the horizon!
      And I should say, I don’t mind the Firefly model in Gen-Fill, it has actually done pretty well for me there, but whole image generation is just not doing it for me.

    • @spacekitt.n
      @spacekitt.n 11 місяців тому +1

      i think adobe is just being careful at the moment, but eventually they will crush everyone in the ai space like every big corpo. smaller ai companies are going to have to find a specific niche

    • @JohnVanderbeck
      @JohnVanderbeck 11 місяців тому

      Yes Firefly was underwhelming but I think you need to put it in context. Adobe is a large company with a very established user base, that has expectations and deadlines. On top of that there is no doubt a large part of their user base that is actively against generative AI. The comparison to that is the extremely active open source world of generative AI. Comparing the two Firefly was always going to look tame, but I strongly feel in the long run Firefly will do some pretty amazing things as Adobe ramps up, and it will do them in a way that I can use professionally with less trepidation and uncertainty than the current systems.

    • @icvideoservices
      @icvideoservices 11 місяців тому

      @@JohnVanderbeck Compete or die. Welcome to the world of business. Who cares what pressures they have? They may well catch up, take over and integrate. In the meantime, cash is pouring into it's competitors.

    • @DavidKnowles0
      @DavidKnowles0 11 місяців тому

      @@icvideoservices or they will buy the start ups.

  • @tw9535
    @tw9535 11 місяців тому +1

    Sports uniforms will be billboards changing after each play.
    That you can turn off with a monthly subscription.

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому

      Ughhhhh, you’re right! The green screen billboards in baseball drive me insane to begin with.
      And I presume the MLB will be the first to adopt this, as they seem intent on doing everything they can to destroy baseball.

    • @tw9535
      @tw9535 11 місяців тому

      @@TheoreticallyMedia Definitely.
      Plus since batters and pitchers spend so much time just standing there on screen it will be easier for the technology to keep up.
      (Unless it's Elly De La Cruz)

  • @Wistbacka
    @Wistbacka 11 місяців тому +7

    While as an amateur I love this, I also feel like this is such a slap in the face for people who have put years into learning how to edit stuff like this, all to be rewarded with a 1-click solution

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому +2

      I get your point-- but I also tend to think that the majority of people using this will still be those people who have put years in. If you're looking for an "easy" button, there are much better solutions than Adobe products, which-- no matter how easy they are-- still have a pretty steep learning curve.
      Like, I think once AI hits After Effects? It's still going to be an intimidating program to learn on Day 1.
      If anything, I just think that AI in Adobe offers some quicker workflows, but you still have to know what you're doing. Take that Scene Change Example with the guy in the Jungle Temple-- Yeah, it "worked"-- but it wasn't that impressive, because it still needed to be lit correctly-- and needed a color pass...and, a few hundred other things.
      But that's my point: None of this is a "one button" solution.

  • @thevikingsock8527
    @thevikingsock8527 11 місяців тому +1

    Its Marketing lies, same with firefly 1. The reality was way worse

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому

      I mean. If you watch my video on Firefly 2 (right before this one), I think the marketing overhyped the new one as well.
      …but, like the scorpion on the back of the elephant, we can’t get mad at marketing. It is what they do.

  • @sadsismint
    @sadsismint 11 місяців тому +1

    The power over video manipulation these days is getting, frankly, worrying.

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому

      I mean, yes and no. We've been able to do things like this for quite some time-- it just cost a LOT of time and money. I get what you're saying though: now that it's cheap and accessible, we'll see a lot more of it.

    • @sadsismint
      @sadsismint 11 місяців тому

      @@TheoreticallyMedia yup, misinformation and scams are going to be far more sophisticated and easily performed in the future.

  • @Acid_Viking
    @Acid_Viking 11 місяців тому +2

    Just a few minutes ago, I was reading a passage in a science fiction novel where people in a futuristic setting wear animated clothing.

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому +1

      Oh, which book? If you're into Sci-Fi Noir, I just finished Titanium Noir by Nick Harkaway. It's a fun read, very-- y'know Blade Runner-esque. Sort of more revolves around Longevity rather than AI. Breezy easy read though!

    • @Acid_Viking
      @Acid_Viking 11 місяців тому

      @@TheoreticallyMedia "The Dark Forest," by Cixin Liu (the sequel to "The Three Body Problem). The fabrics also respond to the mood of the wearer. Thanks for the recommendation!

  • @MurdockEx
    @MurdockEx 11 місяців тому +1

    Did it agree to pay an overpriced subscription fee?

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому

      If you watch the Firefly 2 video I did before this, you’ll see that I’m fairly critical of their pricing structure.
      What they really need is an ala carte menu. Where we can choose PS, PR, AE plus whatever else and pay per app. Not these weird bundles that they choose.

  • @I-Dophler
    @I-Dophler 11 місяців тому +1

    Futuristic camouflage for soldiers.

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому +1

      Oh, I didn’t even think about that. Haha, Adobe being Adobe, there’s a good chance it’ll crash during a covert mission.
      “Private Jones! We are in a night mission! Why is your camo colored beach flamingo?!”

    • @I-Dophler
      @I-Dophler 11 місяців тому

      I noticed that you made a reference to Dad's Army, @TheoreticallyMedia. That made me chuckle!

  • @swiftymorgan8764
    @swiftymorgan8764 11 місяців тому +2

    "We don't need no stinking human designers" Seems like a stab in the back to their customer base

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому

      Eh, I think we're always going to need designers. Mostly so that bosses can yell at them, and blame them when clients get mad. Sigh...

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому +1

      Really lovely playing on your channel by the way!

    • @swiftymorgan8764
      @swiftymorgan8764 11 місяців тому

      :-)@@TheoreticallyMedia

  • @ludvik2008
    @ludvik2008 11 місяців тому +1

    Finally the tools to fix everything in post

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому

      Oh, god...you're right. Production will never get anything right again!! This is going to make for some very sloppy directors!

  • @sifu2u_now
    @sifu2u_now 11 місяців тому +2

    GENERATIVE fill now in video...very impressive Adobe.
    Love it.

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому +1

      It is such a game changer. If you take a look at the previous video I did on Firefly (the No Hype one) I’ve got a section toward the back that talks about Premiere and some of the other cool video projects they have in the pipeline.

    • @sifu2u_now
      @sifu2u_now 11 місяців тому

      @TheoreticallyMedia thank u...well check it out.
      A game changer for sure. Exciting times for the Media industry ahead. 😁

  • @juschu85
    @juschu85 11 місяців тому +1

    So I guess with Project Primrose, the designs are projected onto the dress in real-time in the video and the dress itself is not one big wearable display. That would be interesting hardware, not interesting AI. Adobe is not a hardware company. However, I had to make my own conclusion about that. So you, and perhaps also Adobe, left out the most important thing: What Project Primrose actually does.

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому

      So, from reading the documentation, I think it's actually a material that is sown into the fabric-- so not projection. That said, I totally agree with you: No way Adobe is actually going into production on this. I think this is just a nifty R&D project for them. A "We thought we Could, so We Did" kind of situation.
      That said, I could see them partnering with someone down the line and licensing the tech out. Some super high end clothing company with a "powered by Adobe" ad campaign. But that's just speculation on my part...

  • @0A01amir
    @0A01amir 11 місяців тому +1

    You people are easy to impress. it's a paid and censored AI and it's the weakest one out there.

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому

      Don’t disagree there, but I think the larger “win” here is that Adobe muscles AI into professional workflows. For better or worse; granted. But at least the tech is normalized.

    • @0A01amir
      @0A01amir 11 місяців тому

      @@TheoreticallyMedia It normalized with SD1.4 when wide range of people start using it for Porn. but yeah, i wish for more optimized offline AIs in the future which i'm sure we won't get any with giant corporation.

  • @Remdecos
    @Remdecos 11 місяців тому +5

    Thanks for the presentation, very impressive how much the AI is moving in media environment

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому +1

      From what I’m hearing, these last few months of the year are going to get even crazier! Super excited!

    • @86Corvus
      @86Corvus 11 місяців тому

      Like a thief looking forward to the next heist? You are morally bankrupt, perhaps you should check yourself for psychopaty? Doesnt that sound interesting and explai your little ai thievery excitements and coverage?

  • @wren1245
    @wren1245 11 місяців тому

    Wow, they're almost keeping up with stuff "2 minute papers" has presented a few years ago!
    Pretty impressive for a lazy-assed company resting on their laurels from 30 years ago

  • @ScottzPlaylists
    @ScottzPlaylists 11 місяців тому +1

    Everything Just Changed!! 😕 oh My!!! Will I be able to live like I used to? How is my life going to change? How will society cope, and keep running the world the same as it used to be? What do I need to do different to cope with this change? 😖 Oh, the horror!

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому

      Haha, yeeeeah, I knew I was gonna get some grief on that title! Ehhhh, worth it!

  • @ninjettenine
    @ninjettenine 11 місяців тому +1

    Can’t wait for more artists to lose their jobs.

  • @heni63
    @heni63 11 місяців тому

    Don't forget, the more Software can do, and the easier, the more and also more realistic fakes can be that are intended to do "bad" and are made by people that are "bad" (momentarely, getting overwhelmed by trauma, anxiety "not a good person") (way more complicated then written here)
    Also: we are all at fault for "bad" people, we all can change it, and hopefully we all are on the way doing it.

  • @micbab-vg2mu
    @micbab-vg2mu 11 місяців тому +2

    great:)

  • @florasynth
    @florasynth 11 місяців тому +6

    WHOA!!! Now this is what I was hoping for in terms of innovation. Thanks for sharing this with us.

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому +1

      100%! Yesterday was…well, it was ok. I’m not the biggest Firefly fan. But today? This is the forward thinking stuff that blows me away!

  • @appletvaccount1364
    @appletvaccount1364 11 місяців тому +1

    Meanwhile Apple this year: Updated all our Softwares to work with iPhone 15 Pro 😴

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому

      Haha. I actually broke a cardinal rule of mine, in that I updated to the latest OS to run these new features. I generally like to wait at least 6 months. And that does for any OS,
      Thus far, things seem…mostly stable? Although some plugins on the music side are a little sluggish. That’s pretty common for virtual instruments though.

  • @samturner6061
    @samturner6061 11 місяців тому

    Technology being used for this, and not all being pooled into automating the mining of the resources, is why humanity is going to fail at this and go extinct. You need to be responsible and you're just not being.

  • @marshallodom1388
    @marshallodom1388 11 місяців тому +1

    Amazing! I wonder what you can use it for.

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому

      Man, at this point? Anything you can imagine!

    • @marshallodom1388
      @marshallodom1388 11 місяців тому

      I think that's the point we need to be more than just extremely careful considering what I can imagine

  • @blender_wiki
    @blender_wiki 11 місяців тому

    Onestly nothing impressive in the creative side, only some utilities tools that can eventually speed up some workflow. Is more for prople that need to produce fast and cheap than really creative people.

  • @theworldsworstperson
    @theworldsworstperson 11 місяців тому

    "Ai Creative" is the biggest fucking oxymoron I've ever heard.

  • @DjMikeWatt
    @DjMikeWatt 11 місяців тому

    What does that first one have to do with Adobe? Meaning, unless you make a magic dress, how does this apply to you?

  • @j_shelby_damnwird
    @j_shelby_damnwird 11 місяців тому +2

    Looks great. Too bad it's Adobe.
    Adobe sucks.

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому +1

      Yeah, I’ve got a long running love/hate relationship with Adobe. I totally understand.

    • @j_shelby_damnwird
      @j_shelby_damnwird 11 місяців тому

      @@TheoreticallyMedia :-P I think left the "love"part behind several years ago

  • @chodeshadar18
    @chodeshadar18 11 місяців тому +1

    My first thought wasn't Katniss's dress, but Rorschach's mask!

  • @charlesentertainmentcheese6663
    @charlesentertainmentcheese6663 11 місяців тому +1

    Yeah.... tech demos are just that... tech demos...

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому +1

      Granted. But this year’s tech demo is next year’s product.
      Of these, I think most will go to product. Maybe not the Dress/fabric thing, since that’s a WHOLE other product world that Adobe shouldn’t enter. But I can see them partnering with like, Supreme to make a (stupidly overpriced) one off.
      But the other stuff is already right on the cusp of product. Video Inpainting is a must for them, and Scene Change is just Adobe Branded NERFs/GSplats.
      I think we’ll see most of this at next year’s Max, but…it’ll also be late, in that those of us in the space will have already seen it and used it.

    • @ShawnFumo
      @ShawnFumo 11 місяців тому

      @@TheoreticallyMedia Yeah, I don't think they can afford to not release most of that stuff, considering all the competition out there. Even the DubDubDub is what ElevenLabs just released and neither is doing the mouth movements that HeyGen is.

  • @josephvanwyk2088
    @josephvanwyk2088 11 місяців тому +1

    When Adobe makes an impression.... The world must be upside down -

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому +1

      Haha, well we’ll know if thing have gone completely sideways if you ever get an email that says “Adobe has issued you a refund”

  • @prophetseven728
    @prophetseven728 11 місяців тому

    Can your remove that girls ugly hair color and tatoos? That would be golden!

  • @spiralsun1
    @spiralsun1 11 місяців тому +2

    I always thought the real areas where this kind of thing would shine is in giant scenarios or size morphs like this ❤❤❤❤❤❤ We could have whole adventure series with big/small villains and heroes etc.❤❤❤❤

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому +1

      I had a whole pitch about that once. Basically “it’s a small world” but in reverse: everyone in the world shrinks down to Smurf size. And what would happen then?
      It was back in that era of Lost and Heroes- so I thought it was a good hook. But, like Lost and Heroes, I couldn’t figure out what the actual reason for it happening was!

    • @spiralsun1
      @spiralsun1 11 місяців тому

      @@TheoreticallyMedia Ya, when I was a tiny child 🤔 there was a TV series “land of the giants” where the premise was an alien planet with giant people and little people. There’s Ginormica in Pixar’s stuff. But a series with adventures on a planet of giants was my first introduction at an early age. There’s the “drink me” of Alice in Wonderland, the littles, Thumbelina (who I wished I was as a kid at one point, 😂) and so
      Many others. But to actually do it right would definitely require CGI/AI. There’s a book by Tabitha King the wife of Stephen King called “Small World” I think, with a diabolical theme of course, considering the source 😂. But would be able to be made into a movie now with the new technology. So there definitely a lot of this kind of theme out there. It definitely touches a deep archetypal realm, perhaps because we spent many millions of years much smaller in our ancestral heritage. Like the tiny furry creatures we used to be in trees during the time of the dinosaurs. Anyway thanks and take care!! Love your channel!! ❤️👍🏻

  • @animatoroneill5948
    @animatoroneill5948 11 місяців тому

    Adobe AI sucks. If you think it is good you simply do not know enough about AI.

  • @AKS-666
    @AKS-666 11 місяців тому

    Firefly still is sooooo bad.
    Bad details, humans seem impossible and the resolution is a joke and not usable at all.

  • @purposefully.verbose
    @purposefully.verbose 11 місяців тому +1

    this is just a modified version of controlnet, which local installers have been using for months.
    just install your own version of SDXL and use the many model variations and UIs. you'll have MUCH greater creative capacity and no censorship (speaking of censorship, i'm sure you'll delete this).
    i have the new version of creative suite, and the limits and strangleholds it imposes on users are just slightly less annoying than all the new and wonderful errors i get when trying to do daily tasks with PS.

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому

      I don't ever delete comment, just FYI. Well, I should say, I haven't yet-- I'm sure someone at some point will come in and say something REALLY stupid and I'll do it-- but thus far, I haven't.
      I totally agree with you by the way: Pose Control is pretty much just controlnet-- And Scene Change is NERFs and Gsplats. I have seen Video Inpainting-- In face, an early version of it is in one of my videos. I'm presuming Adobe just bought them.
      To all that, I'll say: You and I, and many others that are in this space, have seen this tech. But we are a VERY small group of people compared to the vast majority of Adobe users. And, most of those users don't want to mess around with installing SD and messing with Loras. They just want to open PS or AE and work. That's where the gamechanger is.
      And I think in a lot of ways, creative AI needs Adobe to standardize. The one plus side to all this is that it normalizes GenAI in professional workspaces-- which is a good thing.
      It's also Adobe....meaning it's also a bad thing. I've got a 20 year love/hate relationship with that company, so I get where you're coming from.

    • @purposefully.verbose
      @purposefully.verbose 11 місяців тому

      @@TheoreticallyMedia wow. that was refreshing!
      i'm generally lambasted and booted for saying this kind of thing. - but you're right, we're likely the fringe.
      happily subscribed to a reasonable content creator :)

  • @tprs_ita
    @tprs_ita 11 місяців тому +1

    rorschach mask!

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому +1

      Could you imagine if that was the in the presentation? Just, Rorschach walks out and says: "You've got it wrong, I'm not locked in here with you. You're locked in here with me..."
      And then the livestream goes black.

  • @TheSonshade
    @TheSonshade 11 місяців тому +1

    Is Poseble the old Poser interface?

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому +2

      I kinda wonder! I miss Poser, and I can only presume someone snatched up that licence. One of my favorite eras of computer art was the combo of Poser and Bryce3D!

    • @TheSonshade
      @TheSonshade 11 місяців тому

      @@TheoreticallyMedia... And Kai's Goo. WTF was that? Gamification (you had to use tools in certain ways to unlock the next Goo) of really cool tools is a fail. But Krause's fractal imaging software (forget the name) was unrivaled. Still is.

  • @davypelletier
    @davypelletier 11 місяців тому +1

    Nothing is real anymore.

  • @AlexGNewMediaJournalism
    @AlexGNewMediaJournalism 11 місяців тому +1

    It seems they also introduced a video upscaller. Topaz may get some real competition soon ;)

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому +2

      Indeed. I’m surprised they haven’t had one yet. Topaz seems to be going with this bizarre $300 + a subscription price model? I still can’t make heads or tails out of their marketing copy. But I do wonder if that new pricing structure is indicative of a heavy hitter entering the space.

    • @AlexGNewMediaJournalism
      @AlexGNewMediaJournalism 11 місяців тому

      @@TheoreticallyMedia yeah, you are right. My thoughts exactly. :)

  • @hatpeach1
    @hatpeach1 11 місяців тому +1

    Jan Brady?

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому +1

      Currently this video is at 90k views and you are the first person to catch that! I’ve been waiting for you!!

  • @michalhornicek8061
    @michalhornicek8061 11 місяців тому

    Yeah it is mindblowing. But also why? Does this help to create better world. No. Just a bunch of another toys for people to not think about important things.

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому

      I actually do. Think about it on a smaller scale of say, wedding videographers. A lot of these tools are going to be massive timesavers for them. That extra time can either be used to more client work, or Y’know, maybe just spending time with their own families and living life.

  • @donovanw.2943
    @donovanw.2943 11 місяців тому +1

    Thanks!

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому

      Oh wow! Thank you so much for that!! Very much appreciated!

  • @stevesmith1810
    @stevesmith1810 11 місяців тому +1

    Crazy!

  • @koukouvania
    @koukouvania 11 місяців тому

    Oh! I thought 'Phast Phil' was the name of the guy in the shot!!!

  • @neoqueto
    @neoqueto 11 місяців тому

    Imagine running Doom on a dress.
    Doom.
    On a dress.

  • @Xenc5
    @Xenc5 11 місяців тому +2

    This is what was hoped for yesterday! The demos were surreal 🤯

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому +1

      100% You can kinda tell in my last video, I was a little underwhelmed. I try not to manufacture hype, so...yeah, I don't know if that reads or not? This one on the other hand: The hype is real for me!

    • @Xenc5
      @Xenc5 11 місяців тому +2

      @@TheoreticallyMediaYes, totally got that vibe! Excited to see how it all develops 👀

  • @flat-out
    @flat-out 11 місяців тому +1

    Stupid world we live in.

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому +1

      I mean...you aren't wrong.

    • @flat-out
      @flat-out 11 місяців тому

      ​@@TheoreticallyMediathanks for concurring unfortunately brilliant minded idiots think everything is solved with dumb AI they created. I refuse to be subdue by it.

  • @sidhantwaghmare5152
    @sidhantwaghmare5152 11 місяців тому +1

    the news was pretty good, but what about text to video in adobe ?

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому

      It’s there, kinda? If you check out my Firefly video, I’ve got a section on Premiere. The TL;DW: they have text to storyboard, and then text to animatic (which is video, let’s face it) and that was announced back in April.
      I think they’re waiting for that tech to get more rock solid before deploying.

  • @resonanceytv
    @resonanceytv 9 місяців тому

    One question though are any of these tools available yet ?

  • @epetkau
    @epetkau 11 місяців тому +1

    gen fill in illustrator is incredible

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому

      I seriously don’t understand why this isn’t the big news! It’s incredible!

  • @conradvd7262
    @conradvd7262 11 місяців тому

    You can now fix the final season of Game of Thrones, haha

  • @oliverb5798
    @oliverb5798 11 місяців тому +1

    I'm not impressed.

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому

      Which part? All of it?

    • @oliverb5798
      @oliverb5798 11 місяців тому

      @@TheoreticallyMedia all of it. We’re heading into a path where there is no more effort and no art. At this point just make artificial intelligence create everything for you including characters, worlds and other objects. I’ve only used AI twice to try it out and it made me feel dirty. I think I’m going to start labeling everything I make with a big sign that says “AI wasn’t not involved in the making of this project “ hopefully people will still respect real artists and the real effort they put into creating something unique.

  • @High-Tech-Geek
    @High-Tech-Geek 11 місяців тому

    The end results of a lot of "fast removes" videos I've seen end up with the subject(s) travelling through a completely abandoned space. It gives me "I am legend" post apocalyptic vibes.

  • @tpcoy
    @tpcoy 11 місяців тому +1

    Could a mask be made from the dress fabric?

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому

      Apparently it is a mesh that goes in fabric. So, yes. A mask, a couch, a wall tapestry…
      The possibilities are kind of mind boggling.

  • @zachansen8293
    @zachansen8293 11 місяців тому

    and you just got downvoted and do not recommended for clickbait... what a world we live in!

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому +1

      Uhhh. Ok. But always curious: how is this clickbait? Is it the title? People always get bent out of shape when I use the “Everything Just Changed” title, but I do save it for when I genuinely think things did change.
      Adobe introducing this level of AI on their products is pretty big.
      Now, if you don’t like that they’re doing it, that’s a whole other thing.

  • @PaperMario64
    @PaperMario64 11 місяців тому

    Thanks for the information!!

  • @Reticulan1
    @Reticulan1 11 місяців тому

    If everyone can be a graphic artist, no one is.

  • @jaysonp9426
    @jaysonp9426 11 місяців тому +1

    The only channel I immediately click on and like

  • @DieselOutlawsOG
    @DieselOutlawsOG 11 місяців тому

    might helped if dude learned how to walk

  • @AzeAlter
    @AzeAlter 11 місяців тому +1

    What a time to be alive

    • @TheoreticallyMedia
      @TheoreticallyMedia  11 місяців тому

      It is a real golden age. Seriously, I wake up every day and think: “what is possibly coming down the pike today?
      And like, every day: it is something amazing.

  • @mlnima
    @mlnima 11 місяців тому

    😈😈 I can make cooler memes with this

  • @badpuppy3
    @badpuppy3 11 місяців тому

    blah blah blah blah blah blah blah

  • @TheLevitatingChin
    @TheLevitatingChin 11 місяців тому

    Your very easily pleased.

  • @elitestar
    @elitestar 11 місяців тому

    VFX artists are gonna be out of business soon

  • @swannschilling474
    @swannschilling474 11 місяців тому +1

    Thanks for this one! 😊