How a $4,550 Bespoke Bicycle is Made

Поділитися
Вставка
  • Опубліковано 12 гру 2017
  • In a small workshop on the south coast of England, Sven Cycles makes dream bicycles that last a lifetime.
    MADE is a series of simple, lovely short films that demonstrate how everyday luxury objects are created.
    Video by Leila Hussain
    ----------
    Like this video? Subscribe to Bloomberg on UA-cam: ua-cam.com/users/Bloomberg?sub_...
    Bloomberg is the First Word in business news, delivering breaking news & analysis, up-to-the-minute market data,
    features, profiles and more: www.bloomberg.com
    Connect with us on...
    Twitter: / business
    Facebook: / bloombergbusiness
    Instagram: / bloombergbusiness
    View and Add Comments 0 Comments
  • Авто та транспорт

КОМЕНТАРІ • 356

  • @lukew2194
    @lukew2194 6 років тому +114

    The bike will last a lifetime but you will only get to enjoy it for a few days before it's stolen.

  • @blackwatch_TV
    @blackwatch_TV 6 років тому +50

    Brilliant production and camera work. A+

  • @darko1801000
    @darko1801000 6 років тому +14

    the ¨my daddy will sue you¨ bike

  • @mcnuggieguy
    @mcnuggieguy 6 років тому +1

    bicycles are so cool. not a huge rider but as a kid i certainly did. it's such a understated, analog form of transport

  • @ItsMikeArre
    @ItsMikeArre 6 років тому +365

    Clearly ur not paying a premium for materials it’s all about the craftsmanship and dedication

    • @nerdy7105
      @nerdy7105 6 років тому +32

      Mike Arredondo your are clearly paying for the feeling it s the best marketing technique first used by coca cola

    • @ZhoRZh37
      @ZhoRZh37 6 років тому +43

      You're not paying for the craftsmanship either, a mil or two is a borderline tolerance when building a barn - it's certainly not precise enough for a vehicle (if you're counting a bicycle as a vehicle).
      So they're overgrown hippies who're selling crappy, crude steel tubing to ignorant hipster-lifeforms. At the end, you're eventually paying truly physical and valuable aspects of this "product" - such as makers soul, passion and dedication...

    • @justicewarrior9187
      @justicewarrior9187 6 років тому +11

      It's all about the hipster SJWs idiots that buy this!

    • @tomasazevedo1979
      @tomasazevedo1979 6 років тому +11

      Justice Warrior how ignorant do you need to be to generalize so much? Use your brain

    • @BixbyConsequence
      @BixbyConsequence 6 років тому +18

      Reynolds tubing is a premium material. Brooks saddle... Tubus racks... all top-end stuff. Of course hand-built is going to cost more than machine-built. It's also going to be to your exact specifications.

  • @grejdanmihai5456
    @grejdanmihai5456 5 років тому +2

    wow,the bike at the end looks incredible

  • @LeahandLevi
    @LeahandLevi 6 років тому +34

    Ohhhhh man this was so satisfying! When I have money for toys this will be a serious consideration!

    • @plinyelder8156
      @plinyelder8156 5 років тому +2

      Levi Hildebrand hey everyone we found him!!!

  • @pabdiary
    @pabdiary 5 років тому +6

    I wouldn’t pay $5,000 for a bike but I really love this guys passion for the craft and I’m always a fan of handmade anything. 🤟🏼

  • @DewelHelton-ld6ki
    @DewelHelton-ld6ki 8 місяців тому

    Great video .. I'm 65 and I still love to ride 😊

  • @willk4036
    @willk4036 6 років тому +34

    Or you could buy a road bike that costs the same but has top notch tech

  • @vitabuds6617
    @vitabuds6617 6 років тому +1

    wow! My Jaw dropped the entire video.

  • @catcaruso
    @catcaruso 6 років тому +6

    8k and fillet brazed? Bugger that. Lugged frame with a similar weight to brazed or even straight gauge aluminum; now we are talking.

  • @MrAllstar
    @MrAllstar 6 років тому +47

    Really great video, I'm enjoying these Bloomberg series. Surprisingly it's some of the best content I've come across on UA-cam, genuine, well put together, good music choices.

    • @business
      @business  6 років тому +12

      Thanks for watching. Much more coming soon!

  • @Freeagent-4-life
    @Freeagent-4-life 6 років тому

    Very nice work.

  • @vincentnghiem9280
    @vincentnghiem9280 5 років тому +3

    I would only pay that much if it was titanium or carbon, just because there is so much skill that goes into making this bike doesn't mean that it would be worth the purchase. I understand why it is so expensive however as the production is so small and they put together the wheels and the frame which seems reasonable for the price

  • @joebennett8243
    @joebennett8243 5 років тому

    Nice picture of Portland as the thumb nail !

  • @wakilinjogu1727
    @wakilinjogu1727 4 роки тому +2

    The word ART will kill us

  • @wyleeelpuppo4868
    @wyleeelpuppo4868 6 років тому +2

    My most expensive bike is probably worth $2000. If you commute on a bicycle and want one well made that's going to last for a long time $5000 isn't a stretch at all. You can easily spend $750,000 on a car with no radio, air conditioning or cup holders.

  • @donshilo2024
    @donshilo2024 5 років тому

    Honestly is a beautiful bike

  • @Thanasis.K.
    @Thanasis.K. 6 років тому +3

    How much for steel bike? What?

  • @erikperik1000
    @erikperik1000 3 роки тому

    Wow!

  • @mohammedfaraaz10
    @mohammedfaraaz10 6 років тому +1

    Is there a market for these things (handmade pricey products) these days?!

  • @John-yg2rt
    @John-yg2rt 5 років тому +46

    $4550 for a steel frame bike? Nah...

  • @yvettelangenberg1336
    @yvettelangenberg1336 6 років тому

    Damn how i want a bike like that, my bike was stolen a few weeks ago and it still hurts, i loved that thing

  • @bicyclist2
    @bicyclist2 6 років тому

    I love custom bikes. I have several off the shelf bikes, because I can't afford custom. I have a friend who bought a custom built Titanium bike. Thanks.

  • @horichard5009
    @horichard5009 6 років тому

    I LIKE Bicycle is Made

  • @mmhoss
    @mmhoss 6 років тому +125

    "A machine can't get 30 years worth of wheel building experience"
    Ahahaha hahahaha
    Hahahahahahahahhahahahahahahahahahahahahahhha

    • @LaitoChen
      @LaitoChen 6 років тому +11

      He actually said that with a straight face =)

    • @carolynmmitchell2240
      @carolynmmitchell2240 6 років тому +1

      inti bum your name ahhaahahahahahahahhaa inya bum.

    • @edmundJung
      @edmundJung 6 років тому +2

      it took people hundreds and more years to build the machine that can outperform any human.

    • @Edhilthoniel
      @Edhilthoniel 6 років тому +3

      Well, it's probably one of the few things I do prefer a human does rather than a machine. Yes, you can go with a machine up to a certain point, but then you have to go one step further, to ensure all the spokes are at the correct tension, to counter small imperfections of the rim and still make sure the wheel is 100 % true. Especially with alloy rims, this does make a big difference...

    • @thmusic7214
      @thmusic7214 5 років тому +1

      the joke here is that all machine built wheels need looking over by an experienced wheel builder/tuner to get them perfect. Most department store bikes skip this step.

  • @rambo0071
    @rambo0071 6 років тому

    This video so cinematic

  • @jltrack
    @jltrack 6 років тому +243

    $4550 for an English made bicycle with Reynolds Steel tubing is not that bad. Considering that it will last probably your whole lifetime, it’s custom fitted, and and it is handmade with only you in mind. Have you seen the prices of carbon fiber mountain and road bikes ($3000-$6500)? Most are made in Taiwan and there are thousands of the same model roaming around the road. Too bad these kind of bikes are a target for low-life bike thieves. Clearly most of the commenters on here have only owned department store bicycles their whole life.

    • @carolynmmitchell2240
      @carolynmmitchell2240 6 років тому +32

      carbon fiber makes it light and easy as fuck to ride... steel makes it hard to lug up a hill and it's overrated.

    • @jltrack
      @jltrack 6 років тому +26

      carolyn mmitchell Steel has proven its longevity, dependability, and its ability to last generations. The bike is not made in Taiwan. The bike is not made with performance in mind, it is about comfort and owning something you can be proud of because there is only one like it. It is made with old techniques and every process is done by hand. It is someone’s art which is designed by you. Obviously, if you wanted performance, you can get the lightest carbon fiber, aerodynamic bicycles with the best components available.

    • @dmitriiar2178
      @dmitriiar2178 6 років тому +26

      I don't think it matters where the bike is built. The quality matters more.

    • @bjz2338
      @bjz2338 6 років тому +6

      for mountain biking steel is actually preferred over aluminum when it comes to hard tails. The weight works in your advantage and steel can bend in different ways than aluminum can.

    • @mavoromatthew
      @mavoromatthew 6 років тому +10

      Jane Leelavathi come to my country and I will show you machine made bicycles that are over decades old and still functional. This bicycle is just one of those crazy items rich people buy so they can show it off.

  • @alexshaykevich509
    @alexshaykevich509 6 років тому +2

    "When we're cutting the tubes, it's within a mil or two." Really? Surely not the stays.

  • @zackzeko
    @zackzeko 4 роки тому

    What is the steel material number/type of the tube frame ? and the steel thinness please ?

  • @thexardas8395
    @thexardas8395 6 років тому +39

    I own few expensive bikes. I know prices and reason behind 2-3k and 10k bikes. I also know how much am overpaying for my bikes. Bike you show here for 4500 is in the best case scenario worth 500 in real world retail shop. Blabla hand made but at the end of the day it is outdated steel bike. Same one I had 35 years ago as a child and it was hand made as well but cost about $25 at that time.

    • @misterx2133
      @misterx2133 6 років тому +10

      The Xardas Sorry, but if you knew things about bikes you would have noticed the Rohloff gear hub that easily takes the bike above your suggested 500.

    • @bradcomis1066
      @bradcomis1066 6 років тому +5

      Do you have any idea how much custom paint alone costs? Or the costs associated with creating bespoke geometry for each customer? When you're building on an assembly line things get much cheaper. A set of handbuilt custom wheels generally start at about $500. Please stop assuming you know how these things work.

    • @mortallious1234
      @mortallious1234 6 років тому

      Please do tell me where I can get one for 500, go on.

    • @dillogdall1
      @dillogdall1 5 років тому

      A bike for 500 with a Rohloff? Please, show me, I am very interested.

    • @ruffifuffler8711
      @ruffifuffler8711 5 років тому

      Custom geometry suitable to the owner is more relevant then the accessories, riding someone else's bike can give you a severe back ache and an expensive lesson.

  • @adityasundar324
    @adityasundar324 6 років тому

    The best rhetoric video I have ever come across (barring apple's Jony Ive)

  • @isaacferraro721
    @isaacferraro721 5 років тому

    I like the bikes and all, but do they make handcrafted helmets, though?

  • @otto874
    @otto874 6 років тому +2

    they are probably just building teyre bikes out of steel because it is the easiest material to work with and build a bike out of it .
    and they probably arent using a wheel building machine becaus ethey cant affort one and machine build whelles are today mostly more precise than hand build ones.

  • @vencibushy
    @vencibushy 6 років тому +3

    With that price tag you bet you're going to feel a "part of it". They might as well rub some snake oil on it.

  • @brianrizaldo2794
    @brianrizaldo2794 6 років тому +144

    $8000 bike only made of normal steel???

    • @ZhoRZh37
      @ZhoRZh37 6 років тому +8

      $8000 bike! Fullstop.

    • @Xa_WEh
      @Xa_WEh 6 років тому +2

      It's just an advantage... you can replace a tube after a crash paint it and it will look like new.

    • @samgray5119
      @samgray5119 6 років тому +2

      It is possible to make light weight steel but it is VERY VERY EXPENSIVE

    • @perjalananmasihjauh
      @perjalananmasihjauh 6 років тому +6

      for $8000, I can get a carbon tubed bicycle, with automatic gearbox, or a Kawasaki z800, or a small hatchback, or a small house, or even a gaming PC. Even if i resale the bike i would not get even a tenth of the original value. Jewish and their capitalism

    • @qbaker20
      @qbaker20 6 років тому +4

      Bikes can get really expensive when not custom made. Wheelsets alone can easily cost 2-3k USD. They are overselling part of the "last a life time" bit because the drive train needs to be replaced, spokes will break, and eventually the wheels might need to be replaced.

  • @daemoni4409
    @daemoni4409 6 років тому +1

    do a video @ shinola

  • @gussanchez47
    @gussanchez47 6 років тому

    wow

  • @SimonSozzi7258
    @SimonSozzi7258 5 років тому +2

    The last video I saw was a $40,000 rug. Totally worth it. A work of art and beauty. These bikes are nice, but $5,000! My bike cost $200 and it works fine. I'm just mad because I want that bike! ...I better start learning how to weave rugs too cuz that ain't happening either.🤯

    • @shannontrainer5857
      @shannontrainer5857 5 років тому +1

      $5000?! That's carbon fiber Ultegra di2 territory.

  • @leonh619
    @leonh619 6 років тому +3

    the fact that carbon is light and stiff is very true, but the myth that it is uncomfortable has stuck around 20 years later... carbon is the "wonder material" for bikes. When well engineered and applied, parts of the frame can be super stiff, other parts really compliant. (and virtually all carbon frames are handmade...) Im not going to say anything negative about this guys handmade steel frames- they do look really nice, but virtually ALL carbon bikes in this price range come with much nicer components, and yes will be lighter. Plus, if someone wants to spend that kind of money or more on a bike that will "last a lifetime" BUY A TITANIUM BICYCLE. (oh and btw-this is coming from a guy that owns 3 steel bikes, and has owned aluminum, carbon and ti bikes as well and has worked in the industry close to 10 years.)

    • @ecosby100
      @ecosby100 5 років тому

      Leon Hubbard carbon is becoming so nice I remember when when carbon fiber was rubbish

  • @manojphotography177
    @manojphotography177 5 років тому

    Its all about the videography

  • @proxactual
    @proxactual 6 років тому +1

    I own a $2k bike, ride it to work every day of the year. If I was spending more on a bike for something truly custom designed for my body, I'd want more than decades of experience - I'd want science and technology to help give me the most comfortable and efficient ride possible, and I'd want materials and components that are virtually bulletproof (i.e., titanium frames that don't rust, belts or shafts that don't stretch or require lubrication, leather substitutes that don't deform due to water exposure). If I'm looking for craftsmanship, I'd much prefer to get an old bike restored by someone and treat it like a hobby purchase

    • @ripli3275
      @ripli3275 2 роки тому

      bruh whatchu need a bulletproof bike first of all you dont have a fcking shell so thats for nun second do you live in the hood bruh

  • @PwnageJ
    @PwnageJ 5 років тому

    this or a high performance mountain bike??
    *tough choice*

  • @alierrtrillo9368
    @alierrtrillo9368 6 років тому +2

    If you're paying 5,000 for a steel frame road bike then the joke in on you.

  • @erikbertram6019
    @erikbertram6019 6 років тому +1

    What an unremarkable bike

  • @warsameadam5572
    @warsameadam5572 6 років тому +1

    I would prefer aluminium frame for that price.

  • @PseudoEmpathy
    @PseudoEmpathy 6 років тому

    With tools?

  • @straatman12345
    @straatman12345 5 років тому +1

    Just got a mainstream bike brand, half the price, double the tech

  • @ellwitz9838
    @ellwitz9838 6 років тому

    Still prefer Dario Pegoretti's custom steel bikes. Might cost a bit more but they are even more beautiful.

  • @cindysalamanderski4838
    @cindysalamanderski4838 6 років тому

    I forgot I subscribed to how it’s made

  • @zurcoigres
    @zurcoigres 6 років тому

    Do a segment on Sacha White. There, you will see the difference between a true master builder vs a so-called "bespoke" builder.

  • @deathcamp1
    @deathcamp1 6 років тому +1

    my bike costs 150 and it gets me from a to b just as fast

  • @haroldellis9721
    @haroldellis9721 5 років тому

    Make mine BRG.

  • @bingrusginckle
    @bingrusginckle 6 років тому

    What Reynolds tubing though

  • @michaelpoe2683
    @michaelpoe2683 6 років тому

    Fred Armisen in Portlandia?

  • @gc7178
    @gc7178 5 років тому

    The dogs tho☺️

  • @rochester212
    @rochester212 6 років тому +3

    Long story short, if you want a real bike buy a classic steel framed bike from Italy ^_^

  • @richik_sc
    @richik_sc 6 років тому +2

    That price and no carbon fiber?

  • @karlroberts3179
    @karlroberts3179 3 роки тому

    Get a hand-made Pashley for a fraction of the cost with similar build quality and appointments.
    Look at
    'PASHLEY GUV'NOR'.

  • @spacitron4818
    @spacitron4818 6 років тому +1

    Who could possibly want a poorly assembled steel bike for the price of a top-of-the-range racer?

  • @pringlelays159
    @pringlelays159 6 років тому +1

    If im paying 8k for a STEEL bike it better cook my breakfast, wash my dishes, and cycle itself to where I wanna go

  • @In_Can
    @In_Can 5 років тому

    3.31 tats a life lesson guys....

  • @fatboywins
    @fatboywins 6 років тому +5

    Does it cure prostrate cancer? Asking for a friend.

  • @picanha694
    @picanha694 5 років тому +1

    its about 100 dollars in material and the rest goes to the labor

    • @Paqqqman
      @Paqqqman 3 роки тому

      He doesn't do it 'for a big paycheck at the end of the day' lol

  • @PresidentialWinner
    @PresidentialWinner 6 років тому +1

    How can they charge this much? He could have at least MENTIONED WHY "some bikes costs 10k"

    • @mortimersnerd8044
      @mortimersnerd8044 6 років тому +1

      PresidentialWinner, nice things cost more than shitty things.

  • @fuzzytransmissionman
    @fuzzytransmissionman 6 років тому +1

    Buzzword of the day: "Sculptural"

  • @SergioooFerretti
    @SergioooFerretti 6 років тому +25

    Nothing is bad with craftsmanship but everything has to have common sense, especially the pricing. We now see a generation of businesses claiming they are unique and charging super premiums but are they ?

    • @Ludix147
      @Ludix147 6 років тому +1

      Sergio Z. If people pay, they are.

  • @adslammer1359
    @adslammer1359 5 років тому

    Pashley???

  • @ohah6330
    @ohah6330 6 років тому +1

    be "spooke" lol

  • @OnlineCitizenTV
    @OnlineCitizenTV 5 років тому +1

    Despite what are the materials, you are just paying the expensive wage in U.K not for the craftsmanship. It's clearly dosen't worse it.

  • @durrantmiller8810
    @durrantmiller8810 6 років тому +1

    Or I could buy an old Italian steel frame and build it up with modern components and still have money left over...

  • @tekanatoken
    @tekanatoken 5 років тому +5

    For that price, I could buy a car.

  • @karthiksivasiva
    @karthiksivasiva 2 роки тому

    Still didn't explain why it's so freaking expensive

  • @gerardosalas9477
    @gerardosalas9477 5 років тому +12

    So, pretty much overpriced ordinary heavy steel pipe bikes like in the 50’s, nothing special just the marketing around them.
    Wow.

  • @bryanmartinez6600
    @bryanmartinez6600 6 років тому

    Anyone ever put their foot in the front tire then the handlebar punches you in the stomach few seconds later your getting back up not being able to breathe

  • @kamuelalee
    @kamuelalee Рік тому

    Beautiful bike. But what the hell's bespoke?

  • @genericguy_
    @genericguy_ 5 років тому +3

    Theres craftsmanship and then theres stupidity....

  • @bicyclist2
    @bicyclist2 6 років тому

    Most of the people in the comments don't seep to want or care for quality craftsmanship. Because there is so much competition in cycling brands, you get what you pay for. I have spent thousands on my bikes over the years. There are lots of custom steel and Titanium bike makers out there so find a guy that makes the stuff you like. Thanks.

  • @alphasxsignal
    @alphasxsignal 6 років тому

    It better be powder coated at those prices.

  • @alibangash1637
    @alibangash1637 6 років тому +5

    i can build my own full carbon bike with dura ace components at this price.....

  • @pakooy5472
    @pakooy5472 6 років тому

    Would've gone to Italy for bespoke bicycles. I don't give a crap for English bikes.

  • @asdy552
    @asdy552 5 років тому

    انا اسوي اباريج مرافق بأيدي.. من الطفولة وانا مامقتنع بالابريج التقليدي.. لذلك قررت اصنعه بكل فخر.. هسه انا ابيع الابريج ب 500 دولار ومع كل ابريج ابيعه احس بايع جزء من عندي لانه قطعه فنيه فاخره

  • @YuriyKhovansky
    @YuriyKhovansky 3 роки тому

    Woodglut has a very large project base.

  • @angelicacushing6032
    @angelicacushing6032 6 років тому +1

    $4500 and no Lugs.

  • @StorKejsaren
    @StorKejsaren 5 років тому +3

    "It will last a lifetime" is such a bullshit argument when it comes to bikes, any bike can last a lifetime if it doesn't get stolen or you crash it. I got my daily rider from a dumpster and it has lasted me 10 years so far, I've only changed the tyres a couple of times, and since it looks like garbage no-one will steal it, unlike these overpriced thief magnets.

  • @kingleo1408
    @kingleo1408 5 років тому +1

    I would rather own a machine made bike with the same precision n half the cost. Actually who am I kidding I just drive a car.

  • @david-yt4oo
    @david-yt4oo 5 років тому

    4:59 I can totally agree with you

  • @RowanGontier
    @RowanGontier 6 років тому

    Very Monocle, but more emphasis on $$$,

  • @farhanbinfuad3368
    @farhanbinfuad3368 5 років тому +1

    in my country bikes like these are 50 dollars

    • @marcocannizzo2541
      @marcocannizzo2541 4 роки тому

      yeah, because Children are making them...

    • @farhanbinfuad3368
      @farhanbinfuad3368 4 роки тому

      @@marcocannizzo2541 dude my country has the highest per capita gdp in the world....its not like your shithole

    • @marcocannizzo2541
      @marcocannizzo2541 4 роки тому

      @@farhanbinfuad3368 you mean the highest polution of Our planet right?

    • @farhanbinfuad3368
      @farhanbinfuad3368 4 роки тому

      @@marcocannizzo2541 eeh?

  • @borderlands6606
    @borderlands6606 6 років тому

    A second hand Rene Herse original costs the same price.

  • @samipso
    @samipso 5 років тому +1

    The price is steep, but it gets you something none of us will ever understand the value of. A high quality bike fitted to your body and preferences.

  • @aucifer1001
    @aucifer1001 5 років тому +1

    Aaaaaand 5 minutes later it gets stolen. Bike theft in the UK is ridiculous

  • @RonakDhakan
    @RonakDhakan 6 років тому +4

    "Its not something you do because you are going to get a big pay check at the end of the day, you do it ... something you have a passion for it." says the guy charging thousands of pounds for a simple bicycle.

  • @LukasEkers
    @LukasEkers 6 років тому

    Why buy this when you can get a Santacruz nomad for less

  • @outerstellar7186
    @outerstellar7186 6 років тому +80

    Gettin tired of this crafting hipsters and their price tags.

    • @juliezaremskiy3635
      @juliezaremskiy3635 6 років тому +4

      Considering the skill and material that goes in to it, $4000 isn't that bad...
      Considering some bikes that are made by machines that can go upwards in to $8000 and wont last nearly as long.

    • @spacitron4818
      @spacitron4818 6 років тому +1

      You also pay a scribe to write your emails for you?

    • @Mr30friends
      @Mr30friends 5 років тому

      @@juliezaremskiy3635 you can get better skill and material with 1/6th of the price. LMAO.

    • @elbob248
      @elbob248 5 років тому

      Getting extremely tired of people replacing the word these with this.

  • @tammicorbett8977
    @tammicorbett8977 5 років тому +1

    5 grand for a bike?/?????r u crazy????gold plated???wtf???

  • @amartinjoe
    @amartinjoe 6 років тому +7

    MEH. i got a Peugeot road bike for $25 @ a garage sale. fixed it up myself. bam! saved me $4,525.

  • @yahyagannour8486
    @yahyagannour8486 6 років тому +3

    This is what i call selling words

  • @ssshukla26
    @ssshukla26 3 роки тому +1

    Its I will not guarantee a precision cut tubes on an expensive bike which you will own because it's hand made and you will going to pay for my passion. Yeah I got that. I would rather buy a bike with carbon fiber tubes cut using a CNC machine with internal drive train and a carbon fiber belt drive mechanism with an electric battery powered assistance and still save $3k.