How TikTok Fashion Created A Fake World

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  • Опубліковано 30 вер 2024
  • TikTok, Reels, Shorts... it's now the primary way many people consume fashion content online. This comes with its positives and negatives, but I'd also like to look closer at the media landscape this type of content contributes to. Whether we like it or not we're part of it, so we might as well strap in for the ride!
    Fashion Elitist video on TikTok: • Tik Tok Is Ruining Our...
    For clarity as this wasn't mentioned in the video - this is not intented to be a 'criticism' or takedown of any particular content creators or styles of content. Many of the examples I used here, particularly outfit content, are things I personally enjoy and create myself. My intention here is to discuss how we can consume this content in a more conscious or healthy way.
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КОМЕНТАРІ • 586

  • @Pierrethatsit
    @Pierrethatsit Рік тому +2720

    The thing that bothers me with these videos is also the fact that we rarely see them wearing the same items for different outfits. When I buy a piece of clothing, I try to envision different outfits using the clothes I already own, I am not spending hundreds for a single outfit.
    Creators should promote that in my opinion.

    • @senritsujumpsuit6021
      @senritsujumpsuit6021 Рік тому +49

      yeah I have multiple plaid vest that can be layer over each other to cycle through depending the days under shirt

    • @Maxatrillion08
      @Maxatrillion08 Рік тому +137

      They cant promote that, because most likely the clothes are rented, bought and returned. Its just for the likes and the views.

    • @Pierrethatsit
      @Pierrethatsit Рік тому +17

      @@senritsujumpsuit6021 Exactly! Wear different arrangements of the same clothes

    • @Pierrethatsit
      @Pierrethatsit Рік тому +32

      @@Maxatrillion08 True that, I am always wondering how people can afford so many clothes, but with all the return policies being free and extended, it makes sense

    • @PGBlanks
      @PGBlanks Рік тому +24

      But but but that would mean fewer items to have affiliate links for :|

  • @itsclauds7554
    @itsclauds7554 Рік тому +912

    This concept reminds me of the idea of being “chronically online” and how spending so much time in front of a screen gives us a false sense of reality in all other avenues other than fashion as well

    • @ThisIsAntwon
      @ThisIsAntwon  Рік тому +107

      Totally agree, and lots of things seem *very* important online but as soon as you get outside they honestly don't matter at all

    • @MISSMADISONMEDIA
      @MISSMADISONMEDIA Рік тому +47

      @@ThisIsAntwon !!!!!!!! When people say “get a job” or “touch some grass” online, they’re not joking. It actually helps put things into perspective, as obvious as it seems lol.

    • @Sasha-zw9ss
      @Sasha-zw9ss Рік тому +4

      I am also "chronically online" in a different sense - in IRC, since I despise social media (aside from sometimes youtube in form of podcasts). But IRC is only text, so in addition to what you mentioned, I also feel like I have gone blind.

    • @fetB
      @fetB Рік тому +4

      yea, big part of that influence is the main audience of these platform aka young people or straight up kids (or underdeveloped adults), who have zero connection to reality or understanding what is real worth

  • @DG-gx8pn
    @DG-gx8pn Рік тому +580

    What really helped me was deleting tik tok cold turkey. My perception of fashion and reality in general was being warped and I’ve actually found myself not trying too hard and stressing less whenever I put an outfit together

    • @ThisIsAntwon
      @ThisIsAntwon  Рік тому +39

      That sounds like a healthy attitude, glad it helped!

    • @janssenmccormick7824
      @janssenmccormick7824 Рік тому

      Was using pretty heavily for a while and justifying it as using the messenger features; deleted the apps and logged myself out of devices that I could use mindlessly. Now only post with intention and stay off FYP, explore and recommended videos.

    • @davidpachecogarcia
      @davidpachecogarcia Рік тому +17

      I think this is why I like Pinterest when it comes to looking at fashion inspiration for myself. I’m not being distracted/persuaded by music or voiceover. I only use tic tok when I absolutely can’t find info or a review on an item I want.

    • @swolerabbit
      @swolerabbit Рік тому +5

      same! i still follow some creators on youtube (obviously) but tbh youtube is a better space.
      and now i'm like "i can wear what makes me happy, but i definitely don't need to go god mode just to buy hand soap at target"
      very freeing, good for us

    • @kayadimaria
      @kayadimaria Рік тому +7

      I just feel like it’s impossible to evade short form content, I’ve never used TikTok yet I’m still bombarded with everything touched on in this video

  • @vintagehexe
    @vintagehexe Рік тому +762

    As someone who does cosplay, this is so fascinating to me. People dressing up in outfits they wouldn't feel comfy walking around outside in feels kind of like they are cosplaying a version of themselves at home, if that makes sense

    • @1m2a3t4t5
      @1m2a3t4t5 Рік тому +62

      good observation. Ive heard another youtuber call it your ‘fantasy self’
      edit: the video was about minimalism, she was saying how we should stop stuffing our wardrobe with stuff for our 'fantasy self' that will never get worn
      I for one am into the character creation that is who people could imagine themselves to be in the right environment without judgement from peers

    • @Kree.B.
      @Kree.B. Рік тому +28

      It does, because as he was explaining stuff, I was thinking he's just describing cosplay as a form of marketing for content.

    • @prats.7105
      @prats.7105 Рік тому

      Well said

    • @TheLily97232
      @TheLily97232 Рік тому +11

      This is exactly it. Fashion is already a kind of cosplay, but now we are basically acting like we were our own Sims if that makes sense

    • @akabeni_mj
      @akabeni_mj Рік тому +1

      Exactly

  • @MindAx13
    @MindAx13 Рік тому +914

    As someone who never downloaded tik tok, hearing about everything second-hand really makes it sound more and more insane

    • @indoorplant2392
      @indoorplant2392 Рік тому +18

      Nah just stay on funny, public freakouts and cringe and non straight tiktok and it’s so much better than insta reels

    • @ves6170
      @ves6170 Рік тому +92

      @@indoorplant2392 tiktok either way is brain rot 💀

    • @JustinHimberlake
      @JustinHimberlake Рік тому

      Deadass

    • @lucag.lisickza425
      @lucag.lisickza425 Рік тому +1

      same never used

    • @RENbby
      @RENbby Рік тому +13

      And it’s seriously addictive. I’m in two separate group chats with family members. They never text people back but send tik toks multiple times throughout the day. It’s crazy.

  • @sisir9639
    @sisir9639 Рік тому +267

    as somebody really interested in both fashion and postmodernism, this is an intersectional video i would have never thought i'd see. i always had a weird irk about tiktok fashion content feeling dystopian- you really explained it

    • @ThisIsAntwon
      @ThisIsAntwon  Рік тому +6

      Thanks so much! Glad you enjoyed it

    • @simplysmile5509
      @simplysmile5509 Рік тому +2

      do you have any other recommendations, authors, movies about those subjects? this video felt really new to me!

  • @Sciencef1ction
    @Sciencef1ction Рік тому +430

    I have the inverse relationship with this “simulacrum” style of dressing, I used to work at a gas station (petrol station for the mates and lads such as Antwon) while working I saw all walks of life and would often find inspiration through the various construction workers, farmers, and even the homeless. People in the real world who’s garments were indeed worn outside of the digital realm with true intention in mind, and started incorporating it into my outfits. Wether it was a simple carabiner on the waist filled with keys and accessories, or going as far as wearing two pairs of jeans at the same time with basketball shorts underneath (sounds insane because the person I first saw it on was indeed expressing abit of insanity). I would compare it to appreciating the inner workings of Disney land, rather than the facade you see from the outside.

    • @MannoMax
      @MannoMax Рік тому

      I sometimes catch myself doing this with myself. I wear a lot of scumfuck lookin ass workwear, genuinely just random clothes i got from my dad, bought on craigslist, traded for random stuff, and even some clothing i found at the drinking shed.
      So, one day, i was wearing a patched up, "well-worn" mackinaw jacket and cargo pants, with steelies ofc, and i thought to myself "Damn this shit goes stupid hard" and so got me some second hand loggers shirts, for regular wear.

    • @baby.nay.
      @baby.nay. Рік тому +34

      I really resonate with your experience… I’ve found the more interesting combinations of things usually come from interesting people . I am constantly inspired by people of all walks of life wear I live . When I lived in Chinatown in San Francisco I was so inspired by the old ladies and the way they put their pieces together

    • @Sciencef1ction
      @Sciencef1ction Рік тому +8

      @KC gotta love it! The bathrobe look is indeed wild and sounds a lot like a customer I had, she worked for a septic service business her husband owned. Always wore a Led Zeppelin t-shirt, dirty flannel and a cut off denim shirt overtop, often had on jeans over pajamas with knee high rubber boots. Nice to see I’m not the only one taking inspiration from the real world. Thanks for sharing

    • @Sciencef1ction
      @Sciencef1ction Рік тому +7

      @@baby.nay. old lady’s always know best, there garments tend to be quality aswell as I imagine they’ve had them forever

    • @davidpachecogarcia
      @davidpachecogarcia Рік тому +2

      A lot of my workwear inspired items comes from the fact that my dad was a construction worker for majority of his life. Carhartt, Dickies, and all the hardware companies that made clothes filled his closet. Now I’m also seeing that his western wear collection is influencing me.

  • @cameronlegree
    @cameronlegree Рік тому +375

    I love this more broad approach to the fashion community that you’ve taken as of recent, keep it up!

  • @SaharNawaz
    @SaharNawaz Рік тому +114

    Lol as someone who makes daily grwm tiktoks to go sit in a coffee shop, I'd like to say I do actually immediately go. I've even run into some followers a few times and they said "Oh I just watched you put this outfit on this morning". That being said, if tiktok was my main job - I would probably have a lot of content batched.

    • @ThisIsAntwon
      @ThisIsAntwon  Рік тому +39

      That's some authentic content, you love to see it. Cool that people recognise you too

    • @TahtahmesDiary
      @TahtahmesDiary Рік тому +18

      I typically upload my outfits days after wearing them when I get around to editing because I did in fact leave the house immediately and go about my business. But agreed, I understand those who choose to make everything in batches when they feel in the mood.

  • @shibapatrol801
    @shibapatrol801 Рік тому +158

    Maybe I'm in the minority but this channel and Frugal Aesthetic is the only fashion related content I consume, digital or irl. I'm a passive enjoyer/observer of fashion and have never installed TikTok and certainly don't subscribe to any fashion content on Instagram. I do see the influences the content online has on the real world of fashion, even from my very small window look into the fashion world. This is certainly a interesting discussion and would love to see more content like this in the future :)

    • @Rockastorm
      @Rockastorm Рік тому +5

      Bro I'm in the exact same boat

    • @davidpachecogarcia
      @davidpachecogarcia Рік тому +8

      I think it’s because they have takes on fashion and they make you think about what fashion means to you or as an idea. It’s way more engaging than the thousands of other social media fashion “gurus” telling you to buy things or pushing products and their version of “THIS is how you’re suppose to dress!”

    • @mimipeahes5848
      @mimipeahes5848 Рік тому +5

      If you like this kind of content check out Rian Phin. Not as edited or polished, but the stuff discussed is very interesting and insightful.

    • @SelectKiko
      @SelectKiko Рік тому

      They have a huge overlapping viewerbase and youtube reccomends them together, probably because of the way they're edited compared to other fashion content

  • @strbrry0276
    @strbrry0276 Рік тому +52

    i had a massive (positive) reality check a few days ago. Someone complemented my style and i was actually surprised, since (due to social media) i thought i dressed quite boring and "basic", trendy but nothing special. The way i dress hasn’t changed much for the last 3 years, i personally felt that i was missing out on a lot of the newest fashion trends and that i was way behind on the fashion cycle. In reality, the general style of the "early 20s" were currently in has been quite consistent. I do feel very pretty and comfortable in my current wardrobe and (as someone who is at least, to the best of my financial ability, trying to be fashion forward) it made me happy to hear that my style is still considered fashionable :).

  • @section9809
    @section9809 Рік тому +134

    Nice. Personally, I have embraced the idea of "living the movie". I have loved cyberpunk from as early as I can remember. I viewed my dress sense as an expression of that. I discovered techwear in the last 10 years and added it to the basic black or olive cargo pants, a black shirt with a music/band/pop culture reference and boots or styled sneaker/trainers. The jackets were either leather biker, trench coat or military. I remember having an olive German surplus field jacket with hood that was fantastic. I am 51 and still getting around in more or less the same but a little more updated!

    • @Weeb32460
      @Weeb32460 Рік тому +8

      This guy gets it.

    • @Jakepearl13
      @Jakepearl13 Рік тому +1

      I relate to you on a spiritual level

    • @creatrixZBD
      @creatrixZBD Рік тому +7

      They’re standing on our shoulders, bless them. It’s how it’s meant to be. When I hear older ppl complaining about “the state of the youth today” (you and I are old enough to have lived through a few cycles of this bs), I remind them that what they whinge about today exists only because we did what we did in our time of influence. Lol, can’t separate yourself from the generations, that’s a media hoax. We’re all in this together.

    • @section9809
      @section9809 Рік тому

      Lol thanks!

  • @swolerabbit
    @swolerabbit Рік тому +223

    i've since deleted tiktok, but i totally fell into this trap of thinking tiktok fashion = reality, especially over lockdowns.
    i came out of lockdown afraid to go to the mall, because i'd subconsciously decided i couldn't "compete" with tiktok outfits just trying to go pick up my skincare.
    i finally went to the mall and... not a single fucking soul was dressed like they had a tiktok closet.
    everyone was in leggings and hoodies, and not even the ones tiktok deemed to be cool that week.
    people were just. normal.
    it blew my fucking mind.
    it sounds really stupid and obvious, but ESPECIALLY in an era when people were stuck inside with nothing to do, that tiktok mentality really started worming it's way into daily lives and thought processes.
    it's insane because you're right, it's not even reality. but over the course of those couple years i'd 100% convinced myself someone at the mall would bully me and comment on my mid mall outfit.
    i'm not even a stupid person, man. it's just the way it is rn.

    • @o0o0ll0o0o
      @o0o0ll0o0o Рік тому +31

      Reminds me of how folks go to NYC thinking everyone's going to be dressed like it's fashion week 24/7 when in reality most people dress like they have lives.

    • @TenderNoodle
      @TenderNoodle Рік тому +8

      It’s like i constantly think I’m under dressed and look like shit and then realize that having a full face, curated outfit and freshly flat ironed hair is not appropriate wear for literally just going to the grocery store.

    • @swolerabbit
      @swolerabbit Рік тому +1

      @@TenderNoodle lmfao no fr you're doing great!!

    • @godiswithyou.5358
      @godiswithyou.5358 Рік тому +3

      Yeah I see what are clearly TikTok inspired outfits a handful of times. No one actually goes out in butterfly tie tops 😭. They are cute though.

    • @FitnessSweets
      @FitnessSweets Рік тому

      @@godiswithyou.5358I be dressing like that most of the time when I’m dressed, lol. I love living in delusion tho.

  • @Iquey
    @Iquey Рік тому +42

    This is a great video. You're expressing something that has been bugging me for a while. Aesthetics evolved from subcultures, which emerged in real life. Now in the digital cultural conversations, meaningless "cultureless" "aesthetics" can be created from scratch, from the comfort of a laptop and a Pinterest board, maybe they gain culture AFTER the fact, like a subculture in reverse, based on who happens to be attracted to the fabricated aesthetic. With no reference to why it existed in the real world, but perhaps solely existing in a fandom world, such as how dark academia refers to books and podcasts, which reference a culture of an idealized or dramatized past in a memory of college campuses or boarding schools. Even something like "glirchcore" could be vaguely related to the music genres of glitchhop, dubstep, and edm music, mixed with fandom characters of a glitchy, reality based nature, such as Michael/The Spiral from The Magnus archives or Gabriel from the Mandela Catalogue, or the creepy movies such as The Ring/Ringu, Skinamarink, and the genre of analog TV horror. Or even digital horror like Paranormal Activity and Unfriended.

  • @wolfdesk
    @wolfdesk Рік тому +85

    Boom! I am big fan of Baudrillard and think you are spot on with your application of his theory to fashion focussed social media. Hyperreality can be widened out to all social media to explore the impact on political discourse; but that is an absolute minefield!! Great video!

    • @ThisIsAntwon
      @ThisIsAntwon  Рік тому +4

      Thanks so much!

    • @adambarlev8992
      @adambarlev8992 Рік тому

      I've already been thinking about how cheap dropshipped "TechWear" is a simulacrum... Copies of copies all the way down.

  • @alextilica8165
    @alextilica8165 Рік тому +77

    Antwon dipping into postmodernism, love it

  • @Nik-uh5dc
    @Nik-uh5dc Рік тому +133

    I appreciate the thoughtfulness of your channel. You and frugal aesthetic are my favourite fashion channels that are self-aware and not just promoting rampant consumerism.

  • @AwokenEntertainment
    @AwokenEntertainment Рік тому +63

    sad to see how many pieces are created/bought for the sole purpose of shock value in a video and never to be actually worn in real life..

  • @LilyLewis771
    @LilyLewis771 Рік тому +38

    “Giving a false impression of how they dress offline” that was actually super interesting to me to hear- I actually *do* wear super alt fashion irl (though not any of the styles you showed), as my daily fashion- so I hadn’t thought that people on tiktok only wear these clothes on camera haha
    On the other hand though I don’t really post to tiktok or watch it so 🤷‍♀️ if you’re a content creator I guess it’s different.
    There’s a couple caveats though- I work from home so I don’t need to worry about office wear, and I also don’t fully dress up for like, a quick run to Walgreens generally because I’m not always up to dealing with people’s reactions. I don’t want to get interrogated about what I’m wearing when I’m just trying to buy toilet paper. And I wear loungewear at home too because who doesn’t want to be comfortable? Although it’s probably different from the loungewear most people wear.
    But yeah, 95% of the time when I’m leaving the house and on weekends I’m fully dressed up in alt fashion. It’s really interesting to think though that some people have an ‘online only’ wardrobe. But yeah I don’t dress the way I do to create content so that’s a big difference from your examples.

    • @pigeondance
      @pigeondance Рік тому +5

      you're very cool for that!! i love it when people get creative with their fashion on a daily basis, having someone like that around is like always hanging out near a decorated and brightly-lit Christmas tree, or a beautiful painting. if i saw you irl i would probably remember you and your outfit as "that cool unusual person on the subway" for like several months after. i wish i could be like that too!

    • @edenjaycollins6055
      @edenjaycollins6055 Рік тому +2

      I’m in exactly the same boat lol, I also stay inside all week in pyjamas then when I go out at weekends I go big, am also alt and hardly use tiktok. Like when I’m dressed up like that I feel the most like myself and the most confident, I guess it’s just not for everybody when he calls big outfits ‘not wearable’…

  • @genji5312
    @genji5312 Рік тому +40

    Simulacronym …. On a serious note, you’ve hit some really good points in this video. Speaking anecdotally; I used to be into warcore and then realised that looking like I’m going to war as a casual outfit to go out and buy milk and bread doesn’t really work in a setting other than online. I got into actual techwear and realised it wasn’t just a trend that looked cool, but has so much function with regards to my daily lifestyle and commutes. I have carrying capacity and quick access with my quick release sling bag, magnet clasp cargo pockets, water repellant jacket with a sling and so much more.
    Fashion without a purpose no longer fascinates me and it’s ultimately what got me away from hype east culture and warcore.

  • @MehoyMenoy13
    @MehoyMenoy13 Рік тому +25

    In my mid 20s my friend sat me down and said “you don’t have drip” and wanted me to get into street wear. I tried getting into street wear but I never felt comfortable with it.
    I went back to my old style but actually made an effort to look great and people actually tell me they like my style.
    I love sling bags tho so that’s the only thing from tech wear that I still use to this day

  • @allahsid3180
    @allahsid3180 Рік тому +4

    Imo as someone who hikes, climbs,… I hate to see how much outdoor brands have risen in price just because some dudes buy a goretex jacket to wear it in the shower or urban soho only to go inside when it rains.

  • @madalinaanton3253
    @madalinaanton3253 Рік тому +30

    Thank you for this video, I am gen Z and I needed this, I did not realise I needed to shake off the feeling that I have to dress like a postapocalyptic gothic fairy mermaid for work to not be boring.

  • @jd50053
    @jd50053 Рік тому +43

    This video struck me in a place where I needed it to and spoke to an inner part of me that needed working on, thank you for this content you worked hard to produce.💯

    • @ThisIsAntwon
      @ThisIsAntwon  Рік тому +9

      Thanks! That really means a lot, glad you found it useful

  • @iamslf
    @iamslf Рік тому +5

    such a big oxymoron. the whole idea of fashion is to show off your own style, to had your own confidence to an everyday routine, but buying and putting together outfits solely for social media throws the entire essence of fashion out the window. like, if you’re not going to wear something in public, but showcase it online, then you’re falling ever closer to your life being a facade.

    • @BlissBlisss
      @BlissBlisss Рік тому

      Honestly

    • @TheLily97232
      @TheLily97232 Рік тому

      It makes so meta that it becomes distasteful, empty and nauseating. In my opinion

  • @adamsouthard1155
    @adamsouthard1155 Рік тому +2

    I appreciate the fact that you sound like you actually read that book. Unlike soooo many commenters who think the book is about us literally living in a simulation. Like the Matrix.

  • @FairyBogFather
    @FairyBogFather Рік тому +12

    when it comes to my personal style, it's important to me how clothes feel and how they make me feel--especially as an autistic person with a sensitivity disorder. I love fun and wacky outfits, and I adore high fashion, but I always am conscious of what I can attain/tolerate in reality. I'm always trying to balance creativity, practicality, and comfort.
    recently, I've been working on sewing and crocheting my own clothes so that they are tailored exactly to my needs. thinking about clothes this way has really grounded me in reality. I definitely still am inspired by internet fashion content and I love looking at it, but I'm working on being content with just looking--rather than coveting or copying.

  • @davidpachecogarcia
    @davidpachecogarcia Рік тому +6

    I think people forget the idea that everything you see on the internet isn’t real. Or at least ask yourself what are the motives of these people pushing these posts on the internet.

  • @holo0667
    @holo0667 Рік тому +14

    subscribed to laugh at dropshippers merch... stayed for the existential crisis

    • @holo0667
      @holo0667 Рік тому

      jokes aside, great video. never heard the tom & jerry example for simulacra and simulation

  • @mariah1676
    @mariah1676 Рік тому +14

    Tiny Jewish Girl is a great content creator on tiktok who genuinely wears the outfits she makes and resides clothing all the time. She also shows photos of her from high school and on discovering her personal styles (which kind of shows us wear she comes from). Also, she shows loungewear and other things as well and talks through the thought process of her outfits and why she chooses a certain item over something else. I appreciate it because it’s just interesting to see what someone thinks about when putting an outfit together. She does live in NYC though so it’s easier to see people dress like her there.

  • @loverrlee
    @loverrlee Рік тому +26

    This is one of those rare instances where I’m incredibly happy to be a “grandma” and not know anything about this incredible waste of time that is watching other people pick out their outfits lol

    • @morpheuslaughing
      @morpheuslaughing Рік тому

      chew my food first and spoon feed it to me type shi

  • @tropamediocre
    @tropamediocre Рік тому +23

    Men this is great content. It is about fashion but gives something to think about. If you like Simulation and Simulacra by Baudrillard I recommend the book Distrust That Particular Flavor by William Gibson.

    • @ThisIsAntwon
      @ThisIsAntwon  Рік тому +3

      Thanks very much! Great suggestion - I am a fan of Gibson's work but haven't read that, so will check it out

  • @LyonTheGreat
    @LyonTheGreat Рік тому +11

    This is pretty much why I observe trends but do not follow them. Roughly 80% of my wardrobe is made up of classically-inspired menswear articles made out of as many natural materials as possible... And the remaining 20% is because I haven't cleared out the closet yet.
    My attention span and wallet cannot be bothered to keep up with the "current thing" of the week. Better to just go timeless and let the clothes and attitude speak for themselves.

  • @Ninjacob00
    @Ninjacob00 Рік тому +17

    Video summary. Online fashion has become a meme:
    an element of a culture or system of behavior passed from one individual to another by imitation or other nongenetic means. So while the original definition exists, the exposure of these things causes its perception to change

  • @Zeverinsen
    @Zeverinsen Рік тому +8

    Being born in the 90's and growing up in the 2000's and 2010's put me right in the middle of the development of tech and social media. I got to live life without it, whilst also seeing it "be born", grow and change the world.
    Because I saw the creation and evolution of apps like Instagram, I knew exactly how tiktok would affect me, so I never downloaded the app, and would discourage others from doing it too.
    If you look at the evolution of "the makeup community", I'd say it went through the exact same thing that online fashion is doing right now. It reached a peak of oversaturation, with makeup hauls and extreme looks everywhere (think instagram brows and harsh cut creases), which eventually resulted in people cutting down on their makeup spending and reverting back to a cleaner and more natural aesthetic (like the clean girl thing on tiktok).
    I can only assume that in the near future people will start to focus even more on a combination of personal style, comfort and sustainability, where they buy fewer intentional pieces that they reuse often, in favour of constantly consuming more.
    I've personally made a conscious choice a few years ago to cut down on shopping in an attempt to be less wasteful, save some money and actually curate a wardrobe of items that mostly go together and specific range of colours, so I can just slap on anything without it looking bad (I'm lazy and suffer from time blindness).
    Yes, when I see these styling videos I often think "OMG! Maybe I should go for that style, it's so cute.", but sometimes you have to stop yourself and think "Would I ever even wear that?", and oftentimes the answer might be *no!*
    Realise that these fashion shorts are just for entertainment, and that most people don't dress like that daily. _Not even the people posting the videos._

  • @tonydanza6036
    @tonydanza6036 Рік тому +49

    I also remember the increase of interest in vintage lingerie among the mainstream, so prices went up and a lot of influencers posted themselves wearing them indoors on IG/TT, and it got so normalised that people started wearing them out. It's shocking to someone who is not chronically online or rarely follows trends to see people wearing what is supposed to be underwear as regular clothing. Shein/fashion nova style clothing are also great examples of media prop clothing, they barely hold or cover anything and the quality is so obviously poorly done, they clearly would not stand more than 2-3 wears before they break. Just enough for a tiktok dance, perhaps. But oh well "they're just $2"

    • @creatrixZBD
      @creatrixZBD Рік тому +1

      The mainstream ruins everything. Everything.

    • @starryeyes999
      @starryeyes999 10 місяців тому

      jus sayin, goth kids were wearing slips as regular dresses in the 90s

  • @pausei1449
    @pausei1449 Рік тому +43

    This is why Daniel Simmons is my favorite fashion influencer. He wears outfits one can actually bring out the house, doesn't push microtrends, re-uses items all the time (it's pretty much a meme at this point), and doesn't push products or lifestyles on his viewers. Nice video man, I really enjoyed it!

    • @ThisIsAntwon
      @ThisIsAntwon  Рік тому +8

      Thanks! Agreed, his more wearable style is a lot more helpful for people looking for advice on what to *actually* wear

    • @BetterThanYou96
      @BetterThanYou96 Рік тому +4

      Bro owns some very expensive pieces though honestly. I don't think I would refer to him as practical. The way I improved my sense was by studying color theory, applying it and eventually, mastering it.

  • @sebastiandelorey6562
    @sebastiandelorey6562 Рік тому +9

    I appreciate this video, I didn’t realize I was caught up in this fashion whirlwind. It always bothered me when I was on TikTok that I couldn’t easily simulate what I saw. Money or whatever else was stopping me

  • @generalgravy
    @generalgravy Рік тому +2

    Damn.. we’re basically just customizing our avatars at this point.

  • @WinderTP
    @WinderTP Рік тому +4

    Every Tiktoker be uploading their fits every 30 minutes while I'm still too much of a coward to submit my 3 only fits to r/techwearclothing

  • @madmaverick
    @madmaverick Рік тому +11

    This is a fascinating topic with great editing and humor. I personally have no interest in fashion, but your video was recommended to me and kept me engaged, even when I missed your specific references to fashion terms and trends.
    I know I also feel like I'm trapped in the Matrix. Our modern life experiences are mired in layers upon layers of simulacra because we spend so much of our lives online that we try to make the world outside fit the internet's mold. We use new internet-specific terminology to describe age-old phenomena. For example, we call a bait and switch "clickbait," or a celebrity an "influencer," or artwork "content." It feels suffocating, like our veins have turned into wires. Even when we want to unplug, daily necessities like working at our job, completing homework, and paying our bills force us kicking and screaming back into the digital space. It's an underwhelming dystopia. I feel the need to buy a paperback copy of Baudrillard and read it outside on a hammock in the sunshine, just to get myself away from a screen for an hour or two.

  • @MatejNovakCreative
    @MatejNovakCreative Рік тому +2

    This makes me sad. I couldn’t imagine making a video saying I’m going to get a coffee and then not get a coffee. Why add that extra, unnecessary layer? DS also needs to keep his shirt on. (And stop referring to tank tops as vests.)

  • @Jakepearl13
    @Jakepearl13 Рік тому +7

    I don’t even use tik-tok,seeing all of these things born out of the platform feels weird. It’s like another world is bleeding into ours,and a more unhinged one at that.

  • @lasonas
    @lasonas Рік тому +6

    Tiktok fashion helped me develop my style and actually get into fashion, but after a while it just turned into a shopping problem. It’s a good place to get a sense of what you might like, but I feel much more confident and comfortable in the clothes I wear since I deleted Tiktok.

  • @sicc
    @sicc Рік тому +1

    we need a doomaday clock for the fashion landscape

  • @new_aether
    @new_aether Рік тому +5

    my flex is that i never even downloaded tik tok, 0 contact i recommend this lifestyle to anyone xD
    respect bro for creating quality content which is not fucking attention bait / view factory. Just you being you and expressing your interesting thoughts.

  • @patximartel
    @patximartel Рік тому +8

    I never knew blokecore existed, I just thought that wearing football shirtsshould be as fashionable as using Basketball shirts. Specially because some have beautiful designs by their own.

    • @psyseraphim
      @psyseraphim Рік тому +3

      When. I first started getting into Techwear I was like what do I own that has some technical functional properties, sweat wicking, fast drying, comfortable stretch? Ah yes my football shirts obviously. Who knew I was a trend setter 🤣🤣🤣

  • @thatexcalifornian6124
    @thatexcalifornian6124 Рік тому +6

    Most of the outfits we see on social media is just good for social media and most of it doesn’t take everyday life into consideration. Do you honestly think wearing a cottagecore dress is gonna be practical in most job settings or at places like the grocery store? I think not!

    • @gotworc
      @gotworc Рік тому +1

      Ikr like imagine going shopping for everyday house hold needs wearing some ridiculous looking outfit that's not functional at all

  • @Literallyarealhuman
    @Literallyarealhuman Рік тому +2

    When I see somebody at the coffee shop dressed nice I assume they’re on their way somewhere else. Not that they got dressed up just to go to get coffee. This is sad

  • @pharaoh5683
    @pharaoh5683 Рік тому +8

    I appreciate that this is almost like an open discussion and recognition of things regarding hyper reality, and not a massively negative doom post. It's very well rounded and informative, thanks Antwon.

  • @wyzar202
    @wyzar202 Рік тому +4

    Everything in the web is enhanced reality, that's what artists have been doing from years in painting and cinema. Now that most of our lives are in the web everybody gotta be an artist in a way, filters, lighting, color correcting, Photoshop, perfect scenes, perfect models with perfect proportions, and with time what doesn't fit these requirements doesn't have any exposition, that's something you can see very easily in instagram and tiktok, only the best looking people in the best enviroments are gonna be shared, and the normal not enhanced reality gets lost in the ocean of content

  • @Amphibax
    @Amphibax Рік тому +2

    Been oudisde today and had time to look at some offline fashion and man it was pretty boring for the most part

  • @icarussuraki9929
    @icarussuraki9929 Рік тому +2

    If you're ugly, broke, and/or old it's easy to avoid this stuff: it's not being marketed to you. In fact, you're often warned away from it because you're not the "right" kind of person to be engaging with the content/object. Source: my own life lmao

  • @rusty2946
    @rusty2946 Рік тому +11

    love the more theory based discussion! hoping for some more like this in the future 🤞

  • @xanoks1116
    @xanoks1116 Рік тому +7

    Honestly a really good video, extremely relevant and overall what i've been feeling recently, keep it up you're the best

  • @victorcraraujo
    @victorcraraujo Рік тому +4

    3:18 was genius! Hahahahah
    About the topic, there's this thing that people don't wanna get dressed to look good. That would be totally okay! People are just using fashion to look not good but superior to others. It's like creating a persona that hides our insecurities and feeds our ego. At the end of the day we're running from ourselves, from being just an avarage human being.

  • @Em-bi7tn
    @Em-bi7tn Рік тому +4

    I don't understand why you are so convinced these outfits doesn't exist irl.
    Like, with absurdist makeup looks, the people usually say that "yes, this is removed after application 99% of the time because it's an artwork, not actually for wearing", but a lot of absurdist fashion is perfectly wearable outside. I lived in a capital for almost my entire life, and we've been wearing these outfits since I was 13 in various renditions. I think some of tiktok people does indeed just make a piece of contemporary art fashion video, but I think you're underestimating how many people who actually wear this. Even if they don't wear it, they inspire. It exists. It's not just online.

    • @pigeondance
      @pigeondance Рік тому +1

      i agree! maybe because i'm also from the capital, but throughout my life i've seen so many people in "crazy" or just very "different" outfits irl, mostly on public transport, just living their lives and doing ordinary human things.
      tbh i've always envied these people and wanted to look like them and be as creative with how i dress. but i'm always cold and i've got no sense of style so idk if i can 🤷‍♀️

    • @Em-bi7tn
      @Em-bi7tn Рік тому

      @@pigeondance frieeenn you can do it. Maybe start with some fun shoes or a wacky big warm jacket. It's definitely worth it imo. I don't do it for others, I do it because it makes me immensely happy, its so fun to have something colorful and different and when I look down or in the mirror it feels like a fun video game when you wear crazy clothes.

  • @m_stedt
    @m_stedt Рік тому +2

    Probably one of the most interesting videos I've seen in a long time. This being said - I'm living in Berlin and many people are actually wearing the styles shown in the video here

  • @katerynakuzmuk3236
    @katerynakuzmuk3236 Рік тому +2

    First time seeing fashion content creator so smart. I love the Baudrillard reference

  • @azivert_1979
    @azivert_1979 Рік тому +6

    Brilliant analogies, great concept of the video. We are in a simulated reality. Everything’s fed to us.

  • @Flyingwalrus42
    @Flyingwalrus42 Рік тому +2

    Dude introduced himself as an Audi RS3, how could I not subscribe as a fellow high performer Audi fan/owner myself.

  • @celinec3467
    @celinec3467 Рік тому +2

    I live in London and there are tons of younger people (most are obviously rich) walking around in public who literally dress and look like they do on social media. Lots of people make the point about "tiktok fashion doesn't translate into real life, it will feel better when you touch grass" but i see shit like this and it feels hellish because people have obviously become so chronically online that their online personas transcend computers. Because obviously many of these fits were designed for social media, with a cookie-cutter styling language. Real street style is much more subtle yet interesting because it comes from real-world experiences, not for the algorithm or out of pressure to draw the most possible eyeballs

  • @jcg_001
    @jcg_001 Рік тому +6

    Loving these recent videos! This is a really good application of Baudrillard to today's online fashion landscape. A follow up looking at further solutions like Baudrillard's Fatal Strategy, etc could be cool.

  • @S_RSG
    @S_RSG Рік тому +2

    Fantastic, I did studies in Sociology and Communication theories - Frankfurt School - Behavioral subjects - Mass Media - Mirror Theorie by James Lacan... bla bla, and you did a 15min masterclass off all that field. Great book recommendation btw.!

  • @munk6212
    @munk6212 Рік тому +12

    understanding simulacra is also good online literacy practice. Not just in trends but understanding what people really believe vs what they say

    • @Little_Sidhe
      @Little_Sidhe Рік тому +1

      I don't understand, could you give an example please?

  • @nesukuikku512
    @nesukuikku512 Рік тому +2

    tiktok get unfunny after the 23th video joking about skinny jeans and fila disruptors

  • @nfraehlich
    @nfraehlich Рік тому +3

    I found this fascinating and I also learned that I am not actually an avid outdoorswoman but am, in fact, just super into gorpcore 😂

  • @Lord_Mangoat
    @Lord_Mangoat Рік тому +2

    I feel like I'm the only one who doesn't touch TikTok, UA-cam Shorts, or even Instagram stories. Not a fan of the short media format. I want detailed reviews about a product. I don't care about "top shoes you need to own", because, for shoes, I already found a brand I love.

  • @xx-no3le
    @xx-no3le Рік тому +2

    that persona 5 music in the background , good choice

  • @bunapapaya8
    @bunapapaya8 Рік тому +1

    I was sent here by the algorithm, I have zero interest in fashion whatsoever, but this was super interesting to watch! Great content!

  • @neku_senpaii
    @neku_senpaii Рік тому +1

    having just started playing lobcorp, the use of its sound effects really caught me off guard

  • @heidi5346
    @heidi5346 Рік тому +1

    people have probably mentioned this before but im always late to every party but antwon YOU HAVE THE COOLEST LOOKING EARS EVER

  • @rejeskie
    @rejeskie Рік тому +4

    Jeeez Anton! I thought you're a cool guy reviewing tech clothes, it turns out you're undercover scientist! Thank you for your genuine hard work

  • @trianglemoebius
    @trianglemoebius Рік тому +1

    The "people thinking hooligans are going for 'blokecore' reminded me of something that happened to me not too long ago.
    I'm an attorney (relevant to the story, I swear), and thus limited to wearing at least business casual most of the time. A few years ago I moved to a beach-y, tourist-y town, and realised I could get away with adding a bit of individual style to my outfit by replacing my unicolour dress shirts with Hawaiian and tropical print. So, I did.
    Turns out, there's a group with some rather bad politics that use Hawaiian shirts as their 'uniform', and I've had a few GenZ people who... not assume I'm a part of this group myself, but assume I'm wearing Hawaiian shirts because I saw people emulating this group's style online. Like, I guess I appreciate that they don't find me despicable enough to be part of this group, but the concept that fashion MUST be influenced by the internet in some way, there are specific niches, and fashion does not overlap to the part where, if I'm not part of the group there still must be a series of links connecting their "uniform" and my fashion choices is fascinating (and a bit horrifying).
    To those people, natural progressions of fashion or simply liking the way something looks (without being to told to on the internet) is foreign. It's weird.

  • @Ace01010
    @Ace01010 Рік тому +3

    I was legit thinking the same thing 😂 I’m like wait “isn’t Antwon contributing to this aswell?” I guess like they say, “ the first step to recovery is acknowledgment “ 😂

  • @lankyGigantic
    @lankyGigantic Рік тому +1

    Tbh, I have seen a lot of blokecore outfits lately, even seen brand selling "fake" football shirts.
    There is an Aston Villa goalie top from the 90s I really want because its so mad, though

  • @stefanurquidi1492
    @stefanurquidi1492 Рік тому +1

    Basically the only way to have personal style is to be a fashion NPC who is unaware of trends, content and others, kinda based tbh

  • @Beedji
    @Beedji Рік тому +5

    Zoomers with large pants look like Bratz dolls and I can't get this image out of my mind.

    • @ThisIsAntwon
      @ThisIsAntwon  Рік тому +1

      I mean they did have a passion for fashion so it checks out

  • @notsocuteonion
    @notsocuteonion Рік тому +1

    Bloody hell, depression is everywhere nothing is real, literally
    Eventhough I don't use tiktok or Instagram, or other stuff, I feel like they're downsizing people's lives
    Making them feel less
    It ain't good chief
    Delete social media, reject online norms, be someone you want to be and not someone who's just watching studd and getting more depressed, trying to be like "the others"
    Be better

  • @tonijackson3421
    @tonijackson3421 Рік тому +1

    This seems like a fake woke approach 😅 let people have fun. Just because it’s crazy and out of your budget doesn’t make it some tiktok problem that’s sending the world into shambles. They don’t have to be relatable. Most runways arent and their home is their runway.

  • @jamesthecoolguy67
    @jamesthecoolguy67 Рік тому +1

    Interesting, but what makes "simulacra" different from inspiration? As an artform, isn't it natural that all fashion is going to be somewhat tangential/derivative of something else? Fashion is an esoteric and functionally useless pursuit of subjective beauty. Simulacra is only damaging in regards to objective truths, and how it distances us from those.
    Id argue the rapid and exponential artistic fission that happens now isn't bad at all, infact it's a creative supernova! instead, the problem lies elsewhere, in the way people approach fashion. its algorithmic, insecure and consumerist.
    If everyone were to engage in fashion in way that is personal, true to your own definitions of what's aesthetically pleasant, functional and expressive. Then the ensuing issues of consumer culture wither away whilst still letting new ideas breed and blossom.
    Maybe you agree but the video gave the impression that the new fashion melting pot is inherently bad "bcoz simulacra".
    Still a neat perspective though and an interesting watch.

  • @loveyou5631
    @loveyou5631 Рік тому +1

    I can't deny they just buying clothes and never wearing it as it should be (outside), but you keep saying that some of those are exaggerated and not realistic, but some of those are actually 100% wearable outside, they just don't which is sad.

  • @Tom.a.s
    @Tom.a.s Рік тому +1

    Its so funny seeing comments on tik tok saying stuff like "rick owens are played out, everybody is wearing it." Like, no lol. I have literally only seen ONE person in real life wear ricks. Just cause your algorithm shows you a lot of something does not mean it is popular.

  • @Will-xf3qe
    @Will-xf3qe Рік тому +1

    Always thought bloke core and gorp core were kinda strange. I live in Texas tho where it's almost never cold and there are no mountains so it's be pretty strange if I wore hiking stuff. And I dont like football so ... Yeah

  • @jac1296
    @jac1296 Рік тому +1

    Nowadays most fashions are not even cohesive, them outfits are just a bunch of extra over the top pieces all together. What happened to the fabulous fashionistas? 🙄😮‍💨😒

  • @JordnRiley
    @JordnRiley Рік тому +2

    Damn this hit. Thank you Audi RS 3.

  • @xx-yd5mm
    @xx-yd5mm Рік тому +1

    I think people should wear whatever makes them happy because they like it, not because they feel preasnurized however I do think they need to stop starting out in ;their underwear like surely they can start out in the first layer of clothing? It's kinda awkward.

  • @yugrise1286
    @yugrise1286 Рік тому +1

    It's more of a DRESS UP kind of thing to me. Dressing up i front of mirror but at the end of the day they'll still wear normal cloths.

  • @dust195
    @dust195 Рік тому +1

    Delete tik tok cold turkey, this hyper reality distortion will only consume you the longer you are engrossed into it. I deleted it because I could feel the short form content was negatively impacting my mental health, it’s only with retrospection that I came to realize how it was affecting my worldview as well.

  • @elizabethai
    @elizabethai Рік тому +2

    I wear hamcus & nofaithstudios daily so

  • @cafe_rae
    @cafe_rae Рік тому +1

    Ok but, I would wear most of these outfits outside? Most of them are too expensive sure, but if someone handed me one of these outfits I would be excited to put it on and strut around. I've struggled a lot with being self conscious but I made it a rule to never let it stop me from expressing myself.

  • @TechwearGermany
    @TechwearGermany Рік тому +3

    ah yes, if I buy X I will finally have the perfect outfit
    *goes on to find a new outfit right after*
    a classic

  • @ash7324
    @ash7324 Рік тому +1

    Everyone talks about tik tok like it’s not even an option to not use it. Everything in this video is nullified by just not watching short form video. You miss nothing, you lose nothing, if the general consensus is anything to go by, you stand to gain.

  • @tonydanza6036
    @tonydanza6036 Рік тому +1

    This video helped me understand why I never actually enjoyed or understood Rick and Morty ....

  • @hankhillsnrrwurethra
    @hankhillsnrrwurethra Рік тому +1

    Ten minutes in and the jokes are funny but I don't know what the hell is going on, so I'm out. Antares is British so I must be smarter now. I'm a better person for watching the ten minutes.

  • @understitchYT
    @understitchYT Рік тому

    How am I only now seeing this video?? I even have notifications on for you dammit 😭

    • @ThisIsAntwon
      @ThisIsAntwon  Рік тому

      Don't worry you're still team early - thanks for watching, I love your videos!

  • @emilydavies2938
    @emilydavies2938 Рік тому +1

    I’m sorry I totally paid attention to the video, but Is that the persona 5 soundtrack in the background? ❤

  • @mielnadam6993
    @mielnadam6993 Рік тому +1

    Better definition of simulacra than my lecturers ever gave

  • @davidpachecogarcia
    @davidpachecogarcia Рік тому +2

    I didn’t know gorpcore was a thing until after I discovered that I liked hiking. On my first few long hikes I noticed people wore similar things. All functional for what they were doing ie hiking mountains. So then I decided to buy some of those things and explore the brands I saw being used. I suppose social media could have sped that informations acquisition faster BUT I feel like seeing the people in action with their gear was what sold me on certain items.
    Social media is like fast food. Great in the moment but that’s it. Similar to those fashion influencers pushing a culture of over consumption. Once you have an item tho it’s on you. What do you do with it? Does it fit with other fits in your wardrobe? Finding your voice in fashion will help deter a lot of that.

  • @devacxxiii5695
    @devacxxiii5695 Рік тому +1

    Great vid man! But oh god the frequent text is incredibly distracting