How Liquid Death founder, Mike Cessario, created a billion dollar water brand

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  • Опубліковано 6 жов 2024

КОМЕНТАРІ • 36

  • @yourcreativeleader
    @yourcreativeleader 6 місяців тому +13

    UNREAL!!!!!!!!!!!!!!!!!!!!!!!!! This, by far, is one of the very best videos and conversations I've ever seen, from a Founder, talking brand, sales, marketing, etc. Thank you for this!

  • @BryanZirkel
    @BryanZirkel 5 місяців тому +5

    This was a really fantastic interview. I loved Mike's comment about ideas being worth zero dollars and it being the people who can execute on a vision that create the actual value.

  • @leadgenjay
    @leadgenjay 6 місяців тому +6

    Unconventional PR stunts can often yield high returns on investment, especially when they resonate with your target audience's values and sense of humor. It's all about creating memorable brand experiences that sets you apart.

  • @michaelw8047
    @michaelw8047 2 місяці тому +1

    Great listen. Always find Mike inspiring as Ive started a challenger coffee soda brand.
    I"ve subscribed!

    • @uncensoredcmo
      @uncensoredcmo  2 місяці тому +1

      @@michaelw8047 good luck with the coffee soda and thanks for subscribing 🙌🏻

  • @litokoba9976
    @litokoba9976 5 місяців тому +1

    Wow wow wow this interview was so perfect. This is the type of interviews I love about founders. They are so clear on what they are saying, they give examples and is just so easy to follow the conversation. Freaking brilliant 👏

  • @nonefvnfvnjnjnjevjenjvonej3384
    @nonefvnfvnjnjnjevjenjvonej3384 6 місяців тому +3

    a fantastic interview and this is might be the only last remaining way of real entrepreneurship.

  • @alexstevens9378
    @alexstevens9378 27 днів тому

    This was a very, very high quality conversation

  • @gobelenrico
    @gobelenrico 6 місяців тому +2

    Very inspiring. The bar distribution story remind me about Vitamin Water case in Cultural Strategy book, when they put Vitamin Water in gym instead of retail store.

  • @loftzonellc.5775
    @loftzonellc.5775 4 місяці тому +2

    Shine Bright Always

  • @pitchbuckets2860
    @pitchbuckets2860 3 місяці тому

    Such a phenomenal interview. Liquid death is such a great brand that will be studied in the foreseeable future for all studies

  • @thencarolinaman1934
    @thencarolinaman1934 4 місяці тому +1

    Absolutely genius marketing!

  • @MarkSmith-gd5nn
    @MarkSmith-gd5nn 6 місяців тому

    Brilliant. Really enjoyed this and how Mike puts the building blocks for brands in place is a lesson to all that are embarking on a new brand launch. Also really enjoying the vids Jon.

  • @elyseeojour47
    @elyseeojour47 Місяць тому

    This interview is insane, so invaluable insight

  • @sdf416
    @sdf416 5 місяців тому +1

    Fantastic interview, really enjoyed that. New subscriber

  • @Kathryn2009
    @Kathryn2009 6 місяців тому +2

    Amazing thank you! Lots of great points!

  • @claudiamunson7904
    @claudiamunson7904 6 місяців тому +1

    Very interesting approach to successful branding

  • @tombrand236
    @tombrand236 6 місяців тому

    Also amazing shout out to Hot Water Music! I'm seeing them for about the tenth time this weekend in London :)

  • @clarke6808
    @clarke6808 4 місяці тому

    Awesome interview. Love the channel.. never stop

  • @bangerpickleball
    @bangerpickleball 6 місяців тому +1

    great interview, he reminds me of a skinnier dan bilzerian

  • @TechOutAdam
    @TechOutAdam 21 день тому

    Wild to think he was working for Gary Vee and Gary invested in his business of out good will and is making bank of that investment now.

  • @musicformypets
    @musicformypets 5 місяців тому

    Legendary, thank you for sharing your story

  • @james.morris247
    @james.morris247 4 місяці тому +1

    Awesome amazing video.

  • @roscomisfit
    @roscomisfit 6 місяців тому +1

    Great episode!

  • @annabellebrownell2774
    @annabellebrownell2774 6 місяців тому +1

    Great stuff!

  • @jeanphilippevl
    @jeanphilippevl 5 місяців тому

    brilliant interview!

  • @nonefvnfvnjnjnjevjenjvonej3384
    @nonefvnfvnjnjnjevjenjvonej3384 6 місяців тому +2

    great questions too. subscribed. im shocked at this channel being so small. absolute garbage and scammers like tai lopez and alex hormozi get so many subscribers i dont know why.

    • @uncensoredcmo
      @uncensoredcmo  6 місяців тому +1

      Thank you! I get far fewer subscribers here than on the podcast platforms. Need to up my UA-cam game ;)

  • @SonyaPolyakova
    @SonyaPolyakova 6 місяців тому

    So interesting!

  • @troshy
    @troshy 6 місяців тому

    love this!

  • @tombrand236
    @tombrand236 6 місяців тому

    Such a cool guy!

  • @neemlondon
    @neemlondon 6 місяців тому

    Brilliant

  • @zoomoutandin
    @zoomoutandin 4 місяці тому

    "as long as it's healthy, premium, and funny"...I imagine them moving into AG1 territory "zombie death goo" and poking fun at the wellness industry