CAREER PATHS IN MARKETING - What are marketing career options you can pursue?

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  • Опубліковано 25 лис 2024

КОМЕНТАРІ • 123

  •  4 роки тому +40

    I'm so excited about this series. Let's make this your *ULTIMATE GUIDE ON CAREERS IN MARKETING* .
    Let me know which specific field you are interested in so I make sure to cover it in the later videos! ⬇️

    • @marielehnertz4199
      @marielehnertz4199 4 роки тому +2

      Really excited for this new series! Will there be a new video each week?

    •  4 роки тому +4

      @@marielehnertz4199 That's the goal! (God help me lol 😅)

    • @caitlinohare9734
      @caitlinohare9734 4 роки тому +1

      Hello! Could you talk about marketing and law in any way? The legal side etc. I am a law grad thinking about making a change! Would a law background help in any way? Thank you so much, so happy I have found your channel ☺️

    • @sashablack6963
      @sashablack6963 3 роки тому

      I would love to see a more detailed video on demand gen! thank you so much for your content

    • @girlin_wonderland02
      @girlin_wonderland02 3 роки тому

      Please make a video for Marketing communications. Which is good marketing communications or content marketing?

  • @Deborahbks
    @Deborahbks 3 роки тому +240

    3:21 Digital marketer
    3:54 SEO & SEM
    4:22 Email marketing
    5:30 Content marketing
    6:31 Social media marketing
    7:12 Product marketing
    8:00 Public relations
    8:35 Event management
    9:05 Demand generation
    9:40 Marketing graphic design

  • @claudiecakez
    @claudiecakez 4 роки тому +49

    I’m a marketing & communications coordinator and it’s totally true that I have to wear several different hats for my role.... things like social media management, copy writing, event management and some admin work too! It’s a versatile job but can also limit the amount of time and effort I can put into each division. I’d love to experiment with paid ads in the future but my company unfortunately is not at that point in our social media yet.

    • @sahildeshmukh1462
      @sahildeshmukh1462 3 роки тому +2

      Hey ma'am have you did bachelor's or master's degree in marketing???

    • @Laura-sg6ss
      @Laura-sg6ss 2 роки тому

      Aww hopefully u get to do that soon!!

    • @Laura-sg6ss
      @Laura-sg6ss 2 роки тому

      @@sahildeshmukh1462 have you done*

    • @shayma857
      @shayma857 Рік тому

      You are awesome at explaining

  • @rinze9367
    @rinze9367 9 місяців тому +2

    I did a google digital marketing course and i decided to settle for just social media management instead. The headaches of a marketer doing everything and still not getting goals scares me

  • @Eternything
    @Eternything 4 роки тому +34

    3:20 start here;

    • @nihatambe8888
      @nihatambe8888 3 роки тому

      Thanku so much I was really looking for this comment.. You made my life easy🤝🏻😊

  • @ashwinpanse5682
    @ashwinpanse5682 2 роки тому +19

    Brilliant video!!
    To the point, clear, precise and very informative.
    I say all of above because for a layman( in marketing) like me, I found a broad insight into "What is marketing in today's world all about? "
    I am a 100 percent techie by profession and my daughter wants to pursue a career in marketing even though she has a tech bachelor's degree looking forward to do a MS in Marketing. Great video for me as well as my daughter, to understand career paths in marketing. Looking forward to more videos from you. 👍

    • @segunsamuel1665
      @segunsamuel1665 10 місяців тому

      Would be great to chat with you about this. I’m in the same fix myself (trying to transfer from an undergrad degree in Engineering to marketing)

  • @lesliehuyghe4890
    @lesliehuyghe4890 2 роки тому +20

    I just started looking into a career in digital marketing and it is a very overwhelming field with a ton of areas to look into and learn. I'm so grateful for this video ,it helped me look into what each field of study actually means and narrow down my interests . I'm excited to go down this rabbit hole of marketing!

    • @eagle7619
      @eagle7619 2 роки тому +1

      Hi me as well! Pursued marketing as my major but since I interned for my brothers insurance company I got distracted and ended up in that field post graduation. Trying to break into a marketing career now, not much experience but still have a degree

    • @lesliehuyghe4890
      @lesliehuyghe4890 2 роки тому +2

      @@eagle7619 good luck! I just made my first website a month ago and it was so fun! Still trying to find a way to break in as a career. Any good tips you learn along the way lemme know :)

    • @eagle7619
      @eagle7619 2 роки тому

      @@lesliehuyghe4890 you do the same! should definitely stay connected

  • @aliyahbrvown
    @aliyahbrvown Рік тому

    i needed this because in school they did give us the options of marketing.

  • @itamaradiallo
    @itamaradiallo 2 роки тому +5

    Thank you! This video was a life saver! For the longest time I’ve been looking for a video to give a general breakdown of the different sectors of marketing.

  • @RichardWalls
    @RichardWalls 4 роки тому +17

    Great video, Elif! Good that you made the call out on what people could expect when going into marketing depending on the size (or stage) of the organization. You're absolutely right in that some people are hired for x role, but end up doing mostly y. For some marketing roles, there can be alot of overlap.

    •  4 роки тому +2

      Precisely. I know some people would already know that info if they've experienced working in different organizations but majority isn't aware of it and I think setting out the right expectations is key into career planning.

  • @Thelastoftheoriginals
    @Thelastoftheoriginals 2 роки тому +3

    As someone who minored in social media marketing and now works as a coordinator, I touch on a lot of these principles in my everyday role!
    Do not expect a straight role within this field. I take on way more than my job description and pay wage. Thank you for this video! I realize that while I don’t have direct SEO/SEM experience.. I have the others, making me a strong digital marketing candidate. 🤞🏽🤞🏽

  • @EmilyClaireDaly
    @EmilyClaireDaly 4 роки тому +3

    This is SO Helpful Elif. I am about to begin my marketing degree and this really clarifies where it could take me!

    •  4 роки тому

      I'm so glad! This series should be really helpful for many I hope.

    • @sahildeshmukh1462
      @sahildeshmukh1462 3 роки тому

      Hey dude are you doing your bachelor's degree in marketing????

    • @most-points
      @most-points 3 роки тому

      @@sahildeshmukh1462 I am. Why do you seem so shocked?

    • @damiantran6488
      @damiantran6488 2 роки тому

      @@most-points how is it going? I am thinking of doing that course as I just finished year 12.

  • @yevheniialemeshko1511
    @yevheniialemeshko1511 Рік тому +1

    Thank you Elif, watched through a few videos and they all are super informative and help a lot! ❤️

    •  Рік тому

      Very glad to hear that! Thanks for sharing ❤️

  • @KatM272
    @KatM272 8 місяців тому +1

    My toughest challenge is that I end up in roles that I wear multiple hats and it’s a lot and I’m trying to make a switch so I can do a few

    •  8 місяців тому

      Ohh i hear you! Do what feels right! 🙌

  • @lijojacob9668
    @lijojacob9668 4 роки тому +7

    Please make a video on books that you recommend for learning marketing concepts 😀

  • @shirousako3450
    @shirousako3450 3 роки тому +14

    I’ve been a marketing assistant mostly on digital marketing, graphic designs for marketing materials, and social media marketing for 2 years and I’m wondering what should I do next or recommended? I’ve applied to over 100 jobs and no offer. I’m thinking of going to take digital marketing program or do freelance.

  • @chrystianaw8256
    @chrystianaw8256 Рік тому +1

    This channel is gold!

    •  Рік тому +1

      Thank you!! I’d like to think so too 💕☺️

  • @tomasluna411
    @tomasluna411 4 роки тому +4

    Thanks for this valuable information, greetings from Argentina 🇦🇷

    •  4 роки тому

      Glad it was helpful Tomas!

  • @Ayelet.M
    @Ayelet.M 3 роки тому +10

    Thank you for this, time stamps would be great though

    •  3 роки тому +2

      Noted!

  • @sarikasangwan1702
    @sarikasangwan1702 4 роки тому +2

    Another great video, Elif. Demand generation was definitely something new for me. ❤️

    •  4 роки тому

      Its a relatively new and increasingly popular title.

    •  4 роки тому

      Thanks Sarika!

  • @DataPastor
    @DataPastor Рік тому +1

    Elif what you are talking about in this video is mostly marketing communication, which is okay, but it is only one P of the classical 4P areas. I just want to highlight that communication is a rather narrow field of marketing, which is unfortunately a common stereotype among non-marketing in the society. As a matter of fact, the main areas of marketing also cover consumer behaviour research, marketing strategy, segment management, product development, pricing, distribution channels management, customer care, user experience, customer touchpoints management, marketing logistics, merchandising etc. It would be great to see once a video also on the full picture.

    •  Рік тому +1

      this video is focused on career paths and common roles in marketing, not marketing methods and how to execute a marketing strategy.
      I'm afraid you were just looking for an opportunity to criticize someone with a nonsense comment and you picked me. we don't have to agree on definitions of marketing and you don't have to watch my content if it doesn't bring you value. but you don't get to judge my understanding or knowledge of marketing.

    • @DataPastor
      @DataPastor Рік тому

      @ thank you for your answer. I apologize if I was too picky, I didn't meant to. I have improved my comment a bit to be clear that I didn't mean to judge you - I only wanted to highlight that communication is just a rather narrow field of marketing, despite of its poor reputation in the society -- unfortunately most people believe that marketing equals advertising. Have a nice day, and thank you for your content!

  • @gitongaita55
    @gitongaita55 2 роки тому +2

    Loved it....

  • @wbtagency
    @wbtagency 3 роки тому

    We believe that you can give more guide in digital marketing.

  • @dreamworld4636
    @dreamworld4636 3 роки тому +1

    Hii Elif, Can you make a video regarding a career in merchandising?

  • @achintkalra9302
    @achintkalra9302 3 роки тому +1

    Hi elif
    Thanks for informative videos .
    Kindly make videos on brand marketing ,jobs ,courses and scope of it.

    •  3 роки тому

      Thanks Achint! There's a new upload today on brand building if you're interested.

  • @sheberumuktar2859
    @sheberumuktar2859 2 роки тому +1

    Awesome explanation 👏

  • @Putjans
    @Putjans Рік тому +1

    What certification shpuld I get for product marketing ? Thank youu

  • @mandlenkosiandilemakhuya9758
    @mandlenkosiandilemakhuya9758 4 роки тому +6

    Thank you Elif, I am a marketing student and i was wondering if I can be your intern and gain experience even if you don't pay me.

    • @sahildeshmukh1462
      @sahildeshmukh1462 3 роки тому +1

      Hey dude I am too a marketing student so have you got a internship????

    • @ruberthatorres4710
      @ruberthatorres4710 3 роки тому +1

      Hi! We at Consumerchoice are still looking for interns in the field of marketing. If you are interested, you can send an email to internship@consumerchoice.com

  • @raymongarrido5682
    @raymongarrido5682 7 місяців тому

    Can you set up the configure to put on the subtitles for spanish audience? Please, Hello from Perú

  • @Thats_MarieHoney
    @Thats_MarieHoney 4 роки тому +4

    Great video! What’s your specialization? Email marketing?

    •  4 роки тому +2

      Inbound marketing

    • @Thats_MarieHoney
      @Thats_MarieHoney 4 роки тому

      @ Oh! thank you! subscribed!

  • @sudipkumarbose3806
    @sudipkumarbose3806 2 роки тому +1

    Thanks for this amazing video...
    But I want to know how is the scope of digital marketing in the countries like UK?

  • @bariiiiiiii
    @bariiiiiiii 3 роки тому +1

    Good one

  • @YU-bh9wy
    @YU-bh9wy 2 роки тому +1

    Any tips of making your way up to be a marketing manager or in general a higher position?

  • @akariomura6215
    @akariomura6215 2 роки тому +2

    I really like your video! I just have a question what's the difference between content marketing and marketing graphic design? I feel like making content and designing seems same to me. your content helps me a lot as a digital marketing student in Japan! Thank you!

    • @raymongarrido5682
      @raymongarrido5682 Рік тому

      content marketing It's something like create the video or photos I think, and graphic design is more like edition of that content, photography, videography, adobe, after effects, etc

  • @juan303093
    @juan303093 3 роки тому +1

    Great video!

    •  3 роки тому +1

      Thanks Juan!

  • @sikandarrinwala3121
    @sikandarrinwala3121 3 роки тому +1

    Elif hiz thanks

  • @prinseresa7290
    @prinseresa7290 3 роки тому +1

    Thank you!

    •  3 роки тому

      You're welcome!

  • @DJLENERD
    @DJLENERD 3 роки тому +1

    Thanks for this 😭🙏🏼

    •  3 роки тому

      You’re welcome!

  • @vladislavklopkov8557
    @vladislavklopkov8557 4 роки тому +1

    Thanks for the video. May you help me to understand the demand generation marketers? I thought all marketers are generating the demand

    •  4 роки тому

      Hey Vladislav! I understand why you might be thinking that way - happy to explain.
      Not all marketers are tasked with demand gen goals. Ultimately, the goal of marketing is to drive traffic, leads and revenue. But demand generation managers are specifically focused on establishing demand gen strategies then working with other marketing team members.

  • @nisharajput9795
    @nisharajput9795 2 роки тому

    Hello, I am from India, in Gold Jewellery field(Single Jewellery ) B2B , Please can you make video about Gold jewellery marketing. Thank you.

  • @cheenu2193
    @cheenu2193 2 роки тому +1

    hii i am interested in copywriting and ui ux designing so in what category of marketing willl it come?

  • @ziaahmed9813
    @ziaahmed9813 4 роки тому

    Thankyou so much @Elif Hiz you helped a lot can i ask u a question related to marketing for myself as a carrier to earn my living ..

  • @fernandaito7101
    @fernandaito7101 3 роки тому

    Thank youuu!!

  •  3 роки тому +1

    Apply for the first cohort of my 3-week online course!! (Nov 15 - Dec 3)
    Take control of your job search: create a job hunt plan, build your professional profile and have an interview strategy.
    🚀 Break into Marketing and land your first job: maven.com/elif-hiz/break-into-marketing/

  • @suma7710
    @suma7710 4 роки тому +1

    Great video

    •  4 роки тому

      Thanks Suma!

  • @renita3551
    @renita3551 4 роки тому +1

    Thank you for this informative video Elif. Could you please elaborate on inbound marketing as a career in one of your next videos. 😊

    •  4 роки тому +1

      absolutely! I plan to do a video titled specifically 'what does an inbound marketer do' :)

  • @JIYASINGH14
    @JIYASINGH14 2 роки тому

    I was wondering how to start a marketing company?? Anyone got any ideas?

  • @lifeman2k22
    @lifeman2k22 3 роки тому +1

    I have a question, since social media marketing has to do with social media does that mean that Social Media influencers (Instagram influencers etc) are a part of the Social Media marketing Team?

    •  3 роки тому +2

      Great question. Answer is no - social media influencers aren't titled as social media marketers in marketing organizations. The influencer relationship managers/partnership managers (titles always vary) could be a part of the SM team (but don't have to be). So not the influencers but the people who reach out and work with influencers. However pls note that it doesn't have to be categorized under social media marketing - you can find it as 'partners marketing' or 'PR' too.

  • @thebillionaires2937
    @thebillionaires2937 3 роки тому

    Thanks alot

  • @axelrocha1635
    @axelrocha1635 3 роки тому

    And what about Marketing Science?

  • @arceusplays8284
    @arceusplays8284 3 роки тому +1

    Can i get good salary job in digital marketing course??

  • @mimi-if1uo
    @mimi-if1uo 2 роки тому

    Can anyone tell me , how many types of retailers

  • @selfishbun
    @selfishbun 3 роки тому +3

    im a good student and i focus in class, yet i feel like i cant do any of these and wouldn't be up for it. anyone else??

    •  3 роки тому +6

      working is simply very different than school. But don't let information overwhelm you. You can and will be able to do whatever you choose in the future.

    • @selfishbun
      @selfishbun 3 роки тому +1

      @ thank you ♥︎

  • @matocajsa9096
    @matocajsa9096 4 роки тому

    I want to do like license branded mascot characters. Like sanrio. Where would that belong. I like making characters.

  • @lexizahra
    @lexizahra 3 роки тому +1

    I'm new to your channel but I've been watching many of your videos. I hope this isn't offensive and I don't know if it's because you're talking a little faster than usual, but your accent seems almost nonexistent in this video compared to the older videos I've watched. I had to double check your name to make sure I didn't end up on someone else's channel lol.

    •  3 роки тому +1

      Firstly, welcome!
      Interesting :) My level of english is the same but my guess would be that I have become more comfortable making videos in time as I made so many... :)

  • @reginaldlatten215
    @reginaldlatten215 2 роки тому

    Saw

  • @pabloulloa18
    @pabloulloa18 5 місяців тому

    Trash taste background music, guess there are fans everywhere
    Awesome video tho thanks for the tips!

  • @SkyBlue-fw8wr
    @SkyBlue-fw8wr 3 роки тому +1

    U r talking like u r in a hurry... Please a bit calm down while speaking.

    •  3 роки тому +3

      first time I ever hear this 😄🧐 normally people find the way I speak to be very clear...
      gotta listen to this video again :)