EDEKA Interview

Apeel is a food system innovation company enabling more time for fresh produce. Adding an edible extra “peel” of protection to produce extends shelf life and prevents waste. By selling Apeel-protected avocados, oranges, mandarins, lemons and grapefruit, EDEKA, along with a global network of retailers and fresh produce suppliers, helped to prevent an estimated 44M pieces of produce from going to waste in 2022 (equivalent to 7,000 mT CO₂-eq GHG emissions avoided and 1.7 billion liters water conserved).
EuroCommerce is the principal European organisation representing the retail and wholesale sector. It embraces national associations in 27 countries and 5 million companies, including leading global players and many small businesses. Over a billion times a day, retailers and wholesalers distribute goods and provide an essential service to millions of business and individual customers. The sector generates 1 in 7 jobs, offering a varied career to 26 million Europeans, many of them young people. It also supports millions of further jobs throughout the supply chain, from small local suppliers to international businesses. EuroCommerce is the recognised European social partner for the retail and wholesale sector.