The quest for the perfect apple
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- Опубліковано 5 чер 2024
- SweeTango, Zestar, Rave, Cosmic Crisp, Evercrisp, Arctic, Kissabel, Envy. These are the names of fancy new apples hoping to satisfy your taste buds.
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Farmers are racing to grow and sell the perfect apple, one with the best texture, the best crunch, the best flavor - even an apple that won’t brown.
The most innovative apples on the market are patented, trademarked, and have catchy names, logos, and slogans. And consumers have shown they’re willing to pay a premium price for an apple that guarantees a flavor-packed bite.
Watch the video above to learn more about why Red Delicious apples have dominated the market for so long (despite less-than-sublime taste) and how it all changed when the Honeycrisp sparked consumer demand for a superior tasting apple.
Read more about what makes the Honeycrisp apple so good:
www.vox.com/culture/2016/10/6....
The Goods by Vox explains what we buy, why we buy it, and why it matters.
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I never knew apples were such a big deal...
Apples have always been a big deal in America. We basically invented the dessert apple.
Well, how do ya like them apples?
Everything that makes money is a bug deal, bc ppl make money from it
As a former supermarket cashier, I've tasted all the varieties and I get strangely exited that they're talking so much about something I know so much about.
Golden delicious is still my favorite though.
@@LimeyLassen it's as American as apple pie.
An apple a day is seven apples a week
Reymund Alagos big if true
very astute observation.
very wow
much cool
such amazing
A potato
umm... no
an apple. not potato. apple
A vox video a day keeps the apple away.
We need, at least, advertisers who studied marketing during 5+ years to make us eat more fruits.
To be fair fruit nowadays are genetically mutated sugar bombs not much heathier than a bag of sweets. The healthiness has become an easy marketing trick nowadays. People somehow think fruits cant become unhealthy
@@leuk2389 you know it has been debunked that geneticly alter plants aren't bad
Im not talking about genetically altered, Im talking about selectively breeding fruits to have more and more sugar in them so they can be sweeter. Though I can understand the confusion with all the anti GMO people going around
Leukemia
Sweets don't contain fibers and vitamins, bro. No matter how sweet the apple is, it's a no brainer for me to always pick an apple above sweets :)
Have you ever tried pink Lady apples , they're the best ones rn
Green =sour
anything but green =not sour
That's how I buy apples
there are very sweet green apples
I wouldn't say green apple are sour as much as they are tart. Green apples are my favorite apples.
Well, not always. Some apples can be tart and not green. Not sour that they make you twist in your seat when you bite into them, but sour enough to give you that recoil.
Eat a Honeycrisp apple, your world will change forever.
@@Jaur-jaur Try the SweeTango, it's a Honeycrisp crossed with a Zestar and it's AMAZING.
Designer apples...huh
Armani Apple?
The juicy sweet flavor of a honeycrisp apple is worth it. I am glad to hear Vox spreading the gospel
Growing up in Australia the big three apple "types" as we would call them were pink lady, granny smith (green) and royal gala. All of this weird trade mark / brand stuff has never really been around in Australia (or at least not in WA).
Same here in singapore.We just have a few apple "types" and thats it,although more apple "types" have been coming in recent years.
But Pink Lady IS a trademark apple variety. So it is in Australia.
Australia has extremely stringent biosecurity and phytosanitary restrictions, so a lot of branded apples such as Jazz, Envy, Pink Lady and Pacific Rose/Queen from NZ have been unable to enter the market. To give context, our Apple exports have been banned or heavily restricted for the last 10 years after one pest was found in an NZ Apple box.
VexinatorDesigns in my old country we also had an apple called granny smith
Same in Germany.
@Zanzibar Haberdasher: It might be trademarked worldwide, but I think the US is the only country that does that marketing bow-how around them. Elsewhere it's just another apple.
Im all about the Gala apple.
I used to like red delicious - but like the video said.. The skin is just soo tough now.
Granny Smith for me, i like the kinda sourness it has to it-it's got to be a well grown granny Smith though, some have skins of leather unfortunately. Plus I had a grandma called granny Smith haha
I like the tart flavor of Macintosh.
@@teethgrinder83 granny smith is great with tajín or peanut butter
@@donutchan8114 you serious? Lol peanut butter? Wow that's not something I'd have thought of in a million years haha well my girlfriend has peanut butter at her house, i don't really eat it much so I don't have any, and I'll get some granny Smiths at the weekend and give it a tentative try lol
@@teethgrinder83 peanut butter and apples is the best :)
What you fail to mention is that yes we will have more options to choose from as consumers but there won’t be a lot of competition in production of these fruits and veggies as most of the production will be owned by 3 or 4 major companies which means they can bump up the prices when they feel like it even when the cost of production is going down.
What's wrong with an oligopoly market structure? If they raise prices too much people will simply stop buying them, its econ 101. Apples are NOT a necessity good, they're a luxury good.
715490 926 your comment is retarded. This is the simplest way I can put it for you
@@tiansili lmao, luxury good? Are all fruits luxury goods? Vegetables too then? All food that is healthier than mass-produced?
I think healthy food is a necessity, not a luxury.
It is a neccisity, but it doesn't mean people will heed even if they have the knowledge. Wants > needs.
Fuji anyone?
The only apple company I actually know being from singapore...NEVER heard of the rest before.
best one!
I like Fuji
Eddy Stylez yes very refreshing but I must disagree it’s a bit of a sweet tart like apple, it’s not too tart though
Ugh no I was once force fed them at school
Hmm ... That's actually a very capitalistic argument at the end. Just an observation.
Yes, it's great
Exactly
Sure. I'm not necessarily saying it's a bad thing. Certainly, Vox makes a compelling case for it in this context. One reason why I thought it was interesting, and worth note, is because there are some people out there who would assume Vox would never have one good word to say about capitalism, because they think Vox is far left or something. Clearly, that's simply not true. Sometimes nuance exists.
@@mockturtlesuppe I don't think Vox has ever really been very economically leftist or anti-capitalist. It's always been fairly neo-liberal imo, like basically all of the mainstream liberal media.
I was looking for this comment
Pink Lady apples are the best apples in Australia hands down
Harry Dean And Lady Finger is the best banana in Australia hands down.
Too sweet
DABBING IS THE WORST FORM OF SOCIAL INCOMPETENCE IN THE US HANDS DOWN
I actually liked Granny Smith, before they got too acidc for my teeth... Now if I had to choose, a nice, big fuji apple is great to snack on with some peanut butter and/or cheese (don't knok apple slices with peanut butter till you try it it's great)
hands up
Just finished reading "The Botany of Desire" which gave a lot of attention to American apples. What's really interesting is that the breeds we eat represent only a tiny fraction of the apple gene pool - I mean the cultivated gene pool, not even considering wild trees. There are so many rare apples that few have ever tasted. ...we might have to soon though, monocultures have a tendency to spontaneously go extinct.
Limey Lassen Stephen Hayes youtube channel grows some great apple varieties, keeping certain varieties alive
Failed to mention that wild apple trees have random mutations in their fruit. Making a new flavor requires getting lucky in the lab or random breeding and grafting the tree cuttings onto other malus spp. Planting from seed will always yield a slightly different product.
Most people don’t know about honeycrisp apples and everytime I give one to a friend they think it’s like the best thing ever
Thanks Minnesota for the Honeycrisp!
The Red Delicious is not delicious.
So how was it delicious back in the day?
English Tea
Tastes like shit.
I would not eat apples at all if the honeycrisp didn’t exist.
imagine being named Stark Delicious
@@joshuabartlett5575 all apples go mealy. I've had some beautifully crisp red delicious.I buy apples up until January or February, after that they are more likely to be mealy. Also buy them from a quality grocery store, or just buy one to see if the crop the grocery store is carrying is fresh or not.
but....red delicious always have a thick skin and I don't find that they are very flavourful, as the video stated.
Honey crisp ftw!
I love not only this content, but also the art! Thank you, Vox 💕
We are branding fruit now..? What's next? Pineapple 2 Electric Boogaloo?
this is the perfect side-quest
* main quest*
5 years later I get to try the Cosmic Crisp in my hometown in Romania. It's the best apple I've ever tasted.
Really love this series, keep them coming.
You mention that the Red Delicious is from Iowa, and the Cosmic Crisp is from Washington, but where is the recognition that the Honey Crisp is from Minnesota? It's something we are incredibly proud of like being nice and Prince. P.S. Im very hungry now. -Scratchy The Eagle
haha his name has to end with "Delicious"
I live near apple orchards and buy half a bushel of Evercrisps every year. I bring them to school and everyone goes crazy for how tasty they are. 10/10 recommend
I got several genetics classes from the professor who helped breed/discover the Kanzi Apple! So cool to see it represented in this list!
to all the apples out there, Don't listen to them, you're perfect the way you are. You don't need to look like that artificial thing to be perfect.
JaidenAnimations mayhaps?
Cal Cradden ye
Thiago Broflovski is that jealousy I smell
Thiago Broflovski her art style is supposed to be cartoony but yeah her animation is mediocre and I watch her videos for the stories.
Yeah, exactly, her channel isn't about the art, the art is just to illustrate her personality and her stories
@Thiago Broflovski She outsources animations
Thank you for making these videos :) They're very interesting and enlightening!
The Pink Lady is prlly one of my favortites
I legit had the best apple the other day. Just thought I'd tell you all. You're welcome.
what kind was it?
An apple a day keeps the manggo away because your full from the apple.
I don't think a single apple has filled anyone up
Just tried the cosmic crisp today, and it's pretty delicious
The graphics made me so happy.
*Capitalizing Apple*
"I Love Democracy"
>Making even more expensive fruits and veggies in already expensive 'murica
Sometimes I really wonder, how nation that f*cked up can still brag about being "world leader"...
You are still free to buy less expensive traditional apples if you prefer, typo. No one is forcing you to upgrade.
"This message was brought you by:
Cosmic crisp, they're out of this world!"
As a person who loves apples, this video makes me happy.
It is completely normal to have a ton of varieties of apples patented and with their own name but people continue the fight against GMOs?
People don't like either
only uneducated backward thinking people(like anti vaxers) are still "fighting" against gmo's
There are plenty of reasons to be against GMOs, ala round up ready soy beans and the like. Pesticide and herbicide resistance in food is what most people are fighting against.
@@daniellecalderwood4626 but you know that you can create gmos to have their own pesticides and to use zero extra ones?
Gmos are a tool, but there's a chance it may be used to harm, gmos are great for this even if they carry side effects in the wrong hands
Theres nothing inherently wrong with genetically modifying food through selective breeding. Although, when only one type of plant is used and bred without any variety, it becomes prone to being completely wiped out by a disease it is weak against. Have you heard of the potato famine? I believe it was caused by similar reasons.
Genetic diversity helps prevent a large amount of one crop being wiped out or becoming insecticide resistant. I used to think anti-GMO people were crazy, but if you actually listen to what some of the more educated people have to say, then you might change your mind. If youre interested in hearing it better than i could ever explain it, search GMO kurzesgat
Personally, I'm just worried about the coming lack of genetic diversity as strains in apple growth that are inefficient for taste and growth are removed over time despite their importance in preventing diseases or improving plant immunities.
The added costs of patents and trademarks should make sure that generic breeds can compete by being lower price. That in turn should actually increase genetic diversity over what we've had in the past. With patented apples, even if you don't sell as many as generic apple growers, the orchard can stay in business because they can charge more per apple and some people will pay more. Whereas if it's all generic, you're more likely competing purely on efficiency. If you have two boxes that are just labelled "apples" without trademarks, and one is $1 while the other is $2, people won't buy the $2 ones even if they're secretly better, because it's too hard to distinguish them.
I like your style Kyle.
We dont want another banana Gros Michael and Cavendish situation.
Mcntosh is my favorite, especially ones that are grown in New Hampshire
Meanwhile in Poland (apple paradise) we have an apple crisis because the season was so good a, 1kg (2.2 lbs) costs around 3 cents in stock prices. And these are TRULY amazing apples.
Pink Lady is my family's favorite. Also something son. Only saw it sometimes in Lidl. 😏
Granny Smith are the best, fight me.
Eh, it's disgusting. Only the Golden Delicious is more awful, even though it is Granny Smith's polar opposite. Braeburn or Boskoop are much better.
Loox Luthor I like Granny Smiths for their peels, and their nice centres. The taste is really good and it has a nice crunch. I also like their sourness. One of my favourite apples.
Prince Sidon used Ambrosia apples! It's super effective! The opposing mdem ran to buy a whole bag full!
I'll most definitely not fight you. Granny Smith is the queen of apples.
I just tasted a Cosmic crisp apple... Now it's the only one I'll eat, and I've never even liked apples before!
When someone says box is the most biased, but you're just here for the apples
Top Red apples are best apples
So far, my favorite designer apple is Autumn Glory. Has caramel and cinnamon tones that, although subtle, really set it apart from other sweet varieties.
I so love the Vox videos on advertising. It's a great way to delve into the inner workings of the human mind, and how advertising has tried to hack into it. Hopefully, with more and more of these studies, we can figure out more conscious ways of advertising.
Not doing that
Here in lebanon the red apple is called “Tefeha el hamra” and the green one is called “Tefeha el khaddra” and if there is any other color we usually say it’s “madroub”.
Question :
What if, Elon Musk buys and deleted T-Series ?
i'm so thankful i don't live in the US..
You don't like apples?
ikr.. its like they always trying to exaggerate everything and overpricing it.. a branded fruits and vegetables? wtf???
In the European Union, there are now also companies patenting food. Making it illegal for third parties to try to improve them. This is a trend that started in the US, but it has found its way across the pond
@guinness: my point exactly. this is such rampant capitalism that it's actually counter-productive - anyone remember software patents? and while it's a slight improvement that there is competition now, why can't we leave the simple things be simple? it's like me patenting my genome so anyone who produces an offspring using it will have to pay me royalties.. lol think how rich i'd be in a few centuries..
Me to bro
BTW where are you from.
Great vid, really well put together
i didn't think needed this, but i love it.
I prefer Microsoft... Oh no... Sorry, wrong video 😂😂😂
Perfect 🍏, red delicious 😋.
Maybe it's because I'm not in the US and somehow our red delicious apples are better, but I can't understand these videos making out like they are inferior cultivar - it is my favourite for it's flavour, much of which I think is due to the taste of the skin with the flesh; is the hate coming from people that peel off and discard the best part perhaps?
Love the Honey Crisp, can't wait to try the new ones! :)
cortlands are my favourite apples. big red sweet and crunchy, my family goes every fall to an apple orchard and pick like 50 pounds which we slowly go through over the winter
Does it come with a notch.
Unfortunately yes. And when a new apple comes out the old apples grow much slower.
thought you were talking about the iphone x notch but ok
"The quest for the perfect apple"? Those which grow in people's backyards...
When I visited a nunnery I was allowed to pick some apples from an ancient looking apple tree in their back yard. I never had anything like them, the aroma was intoxicating and slightly herbal, and the flavor was deep and complex.
Supermarket apples seem rather flat in flavor in contrast. I wonder if that has anything to do with how long (and how) apples are stored before they end up in the supermarket.
Pink lady apples have always been my favourite. Gala apples are great too!
Red delicious apples aren't as popular where I live. I can't re-call if I've ever even had one.
I had no idea it took SO long to come out with a new Apple type! Props to the developers and researchers! Apples taste so amazing now
The "rigorous standards" will cause food waste from apples not "up to standard". Consumers and producers need to be more accepting of all the eatable results.
Mythic IQ nah, the ones that don’t pass standard can be sold like generic (see Pink Lady vs Cripps Pink 3:04). Plus, if you’re paying money for something, you have the expectation that it will be good, and worth the money. I’m not buying apples that taste worse to prevent food waste. That doesn’t accomplish anything except wasting my money on something I will not enjoy. You. Any male people buy an inferior product. Maybe the “waste apples” can be donated to food banks or school lunch programs. Lord knows those need more vegetables.
tbh Fuji is the best.
I like the fact apples have names, but, I always refer to them by their color.
The editing is amazing
Noooo but it's American and therefore it's threatening somehow so we should do the opposite because reasons! Thank god I live in instead!
Funny thing is that after videos like this I indeed am happy to live in Europe. It seems that USA is really going nuts in last few decades.
Here's a politically unbiased video on how a capitalist free market is making a better product for its consumers. Hats off to you Vox. Keep up the good work.
Yet this comment is politically biased, already expected these, even on a video about apples jfc.
@@TheGrandOptimist95 Sorry I didn't try to make it political but there's not really a good way to point that out otherwise. At the end of the video they said that fruits and veggies might go up in price but in turn they would be better products. That by definition is a free market idea. I wasn't trying to make a political statement, I was just trying to give props to Vox (a generally left leaning company) for being positive about something that is associated with the right. It shows journalistic maturity so I just wanted to give them credit. No harsh feelings btw. My comment can obviously be interpreted as politically charged and it makes sense why someone could get mad at that.
@@TheGrandOptimist95 Sorry about the long reply but I just wanted to get my thoughts out.
I'm so glad to see this. Growers ruined the Red Delicious, many Americans' favorite apple from childhood and mine too. The Fuji and Honeycrisp are now my gotos, and I'm so glad to see other apples on the way to, let's face it, replace the Red Delicious, (which I've seen the past 2 years or so making a slow comeback - hope it will continue).
I'd like to try the original red delicious myself knowing that those are the ones that helped gave us Fujis. Shame on what the breeders have done to them.
The Rome apples are my favorite along with Fuji and Galla apples. The Rome apples are like a somewhat but a sweet but regular apple like a Galla. They are usually a burgundy red and have red lines inside of the apple themselves. My only peeve about them is the tough skin, and you can’t have any syrup or honey with them, basically anything sweet
Oh good my math teacher just gave me a lecture on apples today like for real XDXD
So we just finished a test and when the teacher was collecting the papers this guy just randomly asked him something about his favourite apple or something IDK but we spent the rest of the lesson having a serious class discussion about apples and brewing apple ciders and then yeast and somehow got to the stage where we ended the lesson talking about grapes lol
Yes I know I'm lucky but on the other hand we have a science teacher whose cologne smells like full-cream milk powder and shouts at me with a mouthful of food *and* when he was our homeroom teacher, spent *fourty-five* minutes *literally arguing* with us and getting all *sarcastic* over his insistence of the girls wearing formal skirts for our concert performance. We were *dancing* around to pop he didn't really expect us to agree on flashing our panties on stage did he?
No he taught me how to brew apple cider and sour seed-planted apples and Johnny Appleseed and then we talked about grapes and wine and his wine-brewing hobby like for real XDXD
@@psychosoty8798
It's right after a test and he still has to keep you guys busy until the bell rings. Can you blame him? Maybe he likes longer skirts? Or maybe he likes skirts that look fun yet practical? I dunno, skirts are a tricky subject.
@lunayen I wish you were right, but what I wrote was hardly a grain of sand on the beach. Even the staff hates him and one of my friends moved away because she couldn't stand him. Also that is the science teacher, not the math. The math is awesome
Where are the cons of such practices?????? If you guys were so limited in the depth and coverage of content due to your sponsor(s), that's just unfortunate. However, if this was due to the "recommended" time limit of a normal VOX episode or basically almost any other reason, this is a major hindsight on your end. I love your videos and I really appreciate the great work you guys do over there, but seriously this episode has such gaping holes in its content that I believe I, as a member of the community watching this video, should bring this up at least in the comments section. (I am also aware that VOX's Climate Lab has made a video on food wastage and a part of it, if my memory serves me correctly, does address this issue. So, maybe at least briefly mention the general cons of such practices and also direct them to that video from climate lab or something.) At this day and age of such polarity in the social structure all over the world, lets promote looking at things from a more balanced perspective.
Edit: Just checked Climate Lab's video and they only seem to touch on it as that is not the main point of their video. This is all the more the reason for you guys to let the world know what the consequences of such stringent selection criterion does to our society.
Some of the apples aren't that easy to grow and maintain (honey crisp, while delicious, are a pain to harvest and keep in a decent state due to how delicate they are, so they don't bring in as much revenue). Too many orchards of the same fruit leads to limited biodiversity. Very bad if they all catch the same disease.
It's always best to grow a few generic wild apples here and there so the apples won't go the way of the banana.
Looooooooving the animation 😍😍😍
Minnesota Honey Crips are legendary! :)
I find this racist against other fruits, how about bananas
Gonna need those extra strains when Cavendish gets in trouble. RIP Big Mike.
The Cavendish banana cannot be bred because it doesn't reproduce. We just trim and replant to create more trees of it.
I find your comment racist against proper grammar. How about learning about run-on sentences and punctuation?
I love bananas.
Bananas are good.
Are you my mummy?
Also racist to cheese
Americans eat fruits?
ONLY Honeycrisp apples, no other fruits
Pink Lady is my favourite.Conplex sweet with the right amount of tartness.
Fuji apples are my favorite. They are practically a meal all on their own
My mom brought home sweetango apples and my God they were amazing. It's my new favorite
4D Chess Try Juici apples! They are ten times more crunchy and flavorful than sweettango
Holding an apple makes me feel like a god. I am Kira.
"Hungry for apples", by Jerry Smith sold me the apple. I'm into it because of that!
Vox is Just too good, keep it up
"fruits and vegetables will objectively be better"
now that is a dubious statement if I've ever heard one
Friggin love honey crisps ...
Didn’t know opal apples are a recent invention! I really like them! I already like gold delicious, and they’re like another slightly different yellow apple choice. It’s nice to have those choices if you don’t want to eat Granny Smith or red apples 24/7
I LOVE Granny Smith and Fuji Apples 😍 especially with cinnamon and peanut butter
If you ever come across a Sumo orange, definitely try it out. Best piece of fruit I've ever had. Pricey though.
I’m supposed to be working on college applications right now but I’m watching mini-docs on apples
I mean, it's almost like new apples are coming out as fast as new Apples.
Cosmic crisp is by far the best I ever tried.
i always thought apple are average fruit until i tasted honey crisp the explosion of water and flavor in your mouth is amazing
Yes, indeed...the tartness, crispness and juice release make for a wonderful combination.
Dear The Goods Team,
Wonderful video and a wonderful series so far. Your video makes me deeply concerned that you have not yet had a Arkansas Black Apple. They are a late fall apple and my all time favorite. I encourage you to keep an eye open for them next year and keep up the great work!
Honeycrisp is 100% the best apple of all time in my opinion. Stays on shelf for super long without getting mushy, and is crisp as hell.
Have you tried “Cortland” apples. They are similar, but better in my opinion. I buy “Honeycrisp” when Cortlands are not available.
I love this.
i bought a cosmic crisp apple because of this video and it was very good
I love Fuji apples and Envy apples! 🍎
So how do I know which apple is is better by their color?
literally when they said “honey crisp” i started cheering lmao