Data Specialist Explains: The Best Google Analytics 4 ECOMMERCE Reports (GA4 for Ecom)
Вставка
- Опубліковано 28 лип 2024
- 🎓 GA4 for e-commerce course: clicksdontlie.com/ga4-for-ecom
I’ll show you the 7 most useful reports in Google Analytics 4 for E-Commerce. These GA4 reports can give you valuable insights into what is working and what you should prioritize.
If you work in ecommerce and you use Google Analytics 4, you need data to improve your website and be good at your job.
But if you use the wrong reports and metrics, you will just waste your time and not get valuable insights.
---------------------------------------------------------------------------------------------------------
🔗 LINKS MENTIONED in this video:
Explorations report in GA4: • Beginners Guide to Fre...
GA4 Beginner Tutorial: • A Beginner's Tutorial ... - Навчання та стиль
Amazing, Rob
This is GOLD!
How do you decide on the metrics to include in these different reports?
Thanks! I think it's easy to decide if you use GA4 for a month or two. Just remove the metrics you never even looked at. Usually you are left with just a few crucial.
At 7:55 there's a record of:
"Google Unisex Eco Tee Black" with 0 views, 4 added to cart, but 118 items purchased.
I see this in my reports too. What's the explanation for this? Doesn't make sense to me.
I think it's just a naming difference between different pages.
So on the product page (data layer) it's named something like "Google Unisex Eco T-Shirt Black" and on purchase (datalayer) it's named "Google Unisex Eco Tee Black".
I've seen this before with my clients as well. You either make sure it's all exactly the same, or you can view the same report by product ID. Usually, those are the same.
@@clicksdontlie Thanks for replying
I think tha you miss a very important one: cohorts & advertising
I agree about the ads, should have included that one. But cohorts… in my opinion they are highly unreliable because of cookies dying. Or have you found them useful?