When I realized that Google Analytics' deadline for transfering to GA4 is just two weeks away. I panicked and scambled. Then I found this video. Huge huge thanks!
Finally! A straightforward frame-by-frame explanation of how to do this! Not some vague hypothetical example of the technical aspects of regex, blah blah blah... Well done and subbed 🔔🔔👍👍
Thanks Benjamin, Such a very detailed video. I've done all the set up but just can't figure out why the trigger is not firing in preview. I see the deatils of my actions on the data layer Tab but not on the hits sent
Very informative video. I've a question about this video while adding triggers you pasted all the recomended events into events section and press submit. All the events names must be same as website's events or I need to follow the same as described in the video.
@LoveData Why does the purchase event not come through on the Debug but all the others do? (i.e. add-to-cart, user engagement, page view) I am sure I am doing something wrong but trying to understand what I have done wrong. Thanks in advance!
I've been literally watching these videos by different youtubers and they all make it super hard to understand, I haven't found someone that explains this in a more simplified way. I've just been wanting to track a purchase........ :(
Thank you for your awesome tutorial ! I followed your instruction but i can't see the conversion in ga4 and when i create the tag i only see "event name" without "configuration tag". Thank you :)
In GA4 Under Monetization / Ecommerce Purchases - the Item View Events are all showing as 0 Cart to View Rate all 0% Purchase to View Rate all 0% I've searched all over to find how to trigger these Item View Events but can't find anything. Can you help? Happy New Year!
Based on the new GA4 “send e-commerce events” and {{Events}} tracking recently added by Google do we need to update or change the shopify data layer and/or GTM data layer variables or tags (specifically purchase tag)? I have my GTM and shopify built off your shopify implementation video from 4 months ago. Thank you!!!
What about Google Ads Conversion tracking and ecommerce? Google Ads tags are more accurate than GA4 imports. How can we implement Google Ads conversion tracking for ecommerce? Thanks and great vids!
I've installed manually the GA4 code within my website without using GTM. So now when i follow the steps in GTM to create the event "purchase" I find the "measurement ID" field. What do I have to fill in this? And then, since some main events have already been created during the GA4 configuration; what about the regex text? Do I have to insert just purchase instead of the whole expression?
Any idea why after setting it up as a reg expression events are appearing duplicated in preview mode and GA4 debug view? I tested add to cart and remove from cart and both appeared duplicated.
Hi Benjamin, Thank you so much for this wonderful and beginner friendly tutorial.. I can now finally track checkouts, purchased and revenue on my GA4. However, after a week, I noticed that the revenue on GA4 is just the half of the gross sales on Shopify Report.. I follow everything and now I don't know what's wrong with my set up...
Firstly thanks for all your videos however I do have a question that many others may also be interested in. Now that GA4 is supported via the google shopping channel and we have removed the Google Tag or Tag manager code from both the theme.liquid file and the extra (+ event snippet) script section for checkouts etc. How do we send conversion tracking to google ads? Do we need still need to ad the global site tag and event snippet? will doing this mess up the reporting data? or can we leverage the conversion action already being sent to GA4? A video on this and then on Enhanced conversions, Dynamic remarking would also be great.
Sir , I need to create a pos billing system in Google . Bill entry bill print and auto save data in Google sheets. Can you suggest me a good idea please?
Thank you Benjamin! Love the video :) I have one question regarding GTM. Can we create the new GTM container and new data layer to track ecommerce events for GA4 while we currently have existing container and data layer for UA ?
Great Tutorial. I have followed and can see the purchase event in the realtime reporting, but the events report is not showing any purchases or revenue (but I am seeing correct number of "begin_checkout" events... is there a setting stopping the reporting of purchase events (even though I see them in the tagassistant as firing?
Hey, your video was extremly helpfull. I have followed the steps as mentioned in the video. Only problem i have with the purchase tracking is that it works when buy with a coupon. When i make a actually payment. the purchase is not tracked as conversion. We are using takepayments for the transactions.
You might need to ask your platform provider for assistance. The purchase event needs to be triggered to track transactions. I also have troubleshooting tips at www.lovesdata.com/blog/troubleshooting-google-analytics-ecommerce that might help too.
hey guys amazing content really helped me out, i previously followed your other video you post on march ! if i do it this way does that mean i delete the imported container etc and just do it this way ? because i have done it this way and purchase fire in google tag manager but not my debug mode can you please assist it would be greatly appreciated thank you
Thank you for a very useful tuturial, unfortunately I do not see my purchase under Analytics debug view? How can I fix this? Thank you for helping out 🙂
Sorry for my stupid question, but. If I only connect my GA4 account to my ecommerce website with google tag manager is not enough for GA4 to collect the events of purchase on the website? I need to do all you did in the video? Thank you!
Thank you so much! I basically did all migration just using your tutorial. Only thing left to do is see conversion value in GA4, do you add just another event for that? Or how does that work? Thank you so much!
Great tutorial that i was able to follow and make sense of... a lot of other videos and guides have been confusing at best. I have one issue however... Purchase shows up in GA4 Debug View but not record of it in the GA4 general view under total revenue, or under Monetization > Ecommrce purchases. Any ideas why this would be happening? or not happening as the case may be?
@@LovesData Hi Benjamin! Really great video! I was trying for a while to get a Ecommerce Report with the Item Revenue. I write here because my problem is that I am not getting numbers in the column of Total Revenue or in the Monetization Overview....any idea? I installed all 48 hours ago..thanks in advance Benjamin
when i inspect the thank you page and i search for the word "purchase" the only sentence i find with this word is fbq('track', 'Purchase', { and its associated to WooCommerce Facebook Integration Event Tracking. when i do all the steps in your video, nothing tracks my purchase and i think its because of facebook integration. any ideas how to fix it?
purchase data is shown in google account but i cannot see any other events in debug view or in tag assistant according to regex exp he made with pipes it should show all ecommerce events in events column except purchase..
It seems we don't need to create lots of Data Layers to set up Ecommerce Tracking like before. With this simple hack, we can set up the E-commerce Tracking straight away. Am I right?
Benjamin thank you a lot for this great tutorial. I have a different question, please could you let mi know which App did you use to create de spoken spanish version for this video? Is it speechelo?
hello Benjamin! Thanks !!! Q: did you ever compare UA vs GA4 transaction? Do we expect some gap? I have GA4 transaction more approx 5%. Not sure why...
U said in one of ur videos to keep the google analytics connected to shopify if im not mistaken (in preference page on shopify). Should i still keep it connected even though i changed to ga4? Wouldn’t it overlap? Should i also keep my ads account connected to GA UA account? Thank you.
Thanks Benjamin! I've followed your steps, but unfortunately no revenue is coming in yet (e.g. adding to cart works). The data layer uses a 'purchasev2' event. That's why I added that to the trigger. Am I missing a step?
My pleasure! Here are my troubleshooting tips which might help: www.lovesdata.com/blog/troubleshooting-google-analytics-ecommerce And overall, you’ll need to ensure the value and currency parameters are being correctly passed with the GA4 purchase event.
WHen I make a purchase and look at the tag it just says "Event" under Event Name, instead of saying "purchase" like it does in your video. Has this changed or did I do something wrong?
When I realized that Google Analytics' deadline for transfering to GA4 is just two weeks away. I panicked and scambled. Then I found this video. Huge huge thanks!
Extremely helpful, straightforward video. I appreciate your positivity and enthusiasm on a task many of us were probably dreading. Thank you so much!
Glad you like it Ray!
Benjamin you are absolutely ' the best ' . As a former teacher you earn top marks for this lesson : A+
Finally! A straightforward frame-by-frame explanation of how to do this! Not some vague hypothetical example of the technical aspects of regex, blah blah blah... Well done and subbed 🔔🔔👍👍
This video was incredibly useful. Your instructions were clear and concise.
I'm glad you found it helpful!
This is so helpful. You’re such a great educator and a gift to us all! Love it
Fantastic tutorial. Clear, concise, and on topic. Thank you.
Thanks Benjamin, Such a very detailed video. I've done all the set up but just can't figure out why the trigger is not firing in preview. I see the deatils of my actions on the data layer Tab but not on the hits sent
This is so helpful. You’re such a great educator and a gift to us all! Love it
Thank You Thank you
Very easy to understand. I followed your instructions and my data layer events are working well. Thank you
Very informative video. I've a question about this video while adding triggers you pasted all the recomended events into events section and press submit. All the events names must be same as website's events or I need to follow the same as described in the video.
Straight Forward, Extremely Easy to Implement. Thanks Love-Data ❤. Keep-up the Good Work.
@LoveData Why does the purchase event not come through on the Debug but all the others do? (i.e. add-to-cart, user engagement, page view) I am sure I am doing something wrong but trying to understand what I have done wrong. Thanks in advance!
Thank you dear for your awesome tutorial about google tag and ecommerce. it saved my time!
Damn it, just moved all my clients over and had to specify the purchase parameters. Nice new dayalayer checkbox option.
Do we need to specify the variables with this new option?
how can find the data layer for my shopify store?
Great guide, thanks a lot! However, in DebugView it tracks 2x purchases with this setup. Any ideas as to why and how to fix this?
I've been literally watching these videos by different youtubers and they all make it super hard to understand, I haven't found someone that explains this in a more simplified way. I've just been wanting to track a purchase........ :(
Thank you for your awesome tutorial !
I followed your instruction but i can't see the conversion in ga4 and when i create the tag i only see "event name" without "configuration tag".
Thank you :)
This hugely helpful. Thank you so much for sharing, you are absolutely rocking.
Finally Found what I was looking.
In GA4 Under Monetization / Ecommerce Purchases - the Item View Events are all showing as 0
Cart to View Rate all 0%
Purchase to View Rate all 0%
I've searched all over to find how to trigger these Item View Events but can't find anything.
Can you help?
Happy New Year!
Very-very helpful. It sounds stupid that the configuration of ecommerce events is not explained in the Google documentation. Thank you!
Based on the new GA4 “send e-commerce events” and {{Events}} tracking recently added by Google do we need to update or change the shopify data layer and/or GTM data layer variables or tags (specifically purchase tag)? I have my GTM and shopify built off your shopify implementation video from 4 months ago.
Thank you!!!
Yes
Thanks. Google Tag Manager is quite frustrating to set up. They should make clearer.
Very helpful and straight forward. Thank you.
Thank you so much for your Lesson ...you are awesome...i really appreciate
What about Google Ads Conversion tracking and ecommerce? Google Ads tags are more accurate than GA4 imports. How can we implement Google Ads conversion tracking for ecommerce? Thanks and great vids!
thanks Benjamin, you saved my life 🙂
What if I wanted to track the events of a booking engine for a room reservation? How should I go about this?
I've installed manually the GA4 code within my website without using GTM. So now when i follow the steps in GTM to create the event "purchase" I find the "measurement ID" field. What do I have to fill in this? And then, since some main events have already been created during the GA4 configuration; what about the regex text? Do I have to insert just purchase instead of the whole expression?
Any idea why after setting it up as a reg expression events are appearing duplicated in preview mode and GA4 debug view? I tested add to cart and remove from cart and both appeared duplicated.
Amazing video thanks so much. Straight to the point I love it
Im not seeing the purchase section in my tag assistant. Am I missing something?
Hi, Benjamin, super useful tutorial as usually! Thank you.:-)
Hi Ben -- If I follow this guide, do I still need to enter in the event parameters, and have them stored in DLV's?
This has not worked for 3 different sites I have tried it on..
My GA4 doesn't fire on any of the pages. No events are triggering. Configuration tag works :(((
Hi Benjamin, Thank you so much for this wonderful and beginner friendly tutorial.. I can now finally track checkouts, purchased and revenue on my GA4.
However, after a week, I noticed that the revenue on GA4 is just the half of the gross sales on Shopify Report.. I follow everything and now I don't know what's wrong with my set up...
This is my concern as well , any possible solution for this one? @Loves Data
could be adblocker
Thank a lot for this video tutorial. I have a Magento website then how can I use this ecommerce tracking? Could you help me?
@loveData can you create Video on How To Setup NETO Enhance E commerce Tracking For GA4 (Google Analytics 4)
Firstly thanks for all your videos however I do have a question that many others may also be interested in. Now that GA4 is supported via the google shopping channel and we have removed the Google Tag or Tag manager code from both the theme.liquid file and the extra (+ event snippet) script section for checkouts etc. How do we send conversion tracking to google ads? Do we need still need to ad the global site tag and event snippet? will doing this mess up the reporting data? or can we leverage the conversion action already being sent to GA4? A video on this and then on Enhanced conversions, Dynamic remarking would also be great.
Hi, I have the issue that I don't see the add to cart event. Any idea how to fix that? The same happened with your video from 4 months ago. Thanks.
Sir , I need to create a pos billing system in Google . Bill entry bill print and auto save data in Google sheets.
Can you suggest me a good idea please?
As usual great video 🙌🙌🙌 thanks for sharing
You certainly know your stuff. Thank you!
Is this still working? Can we use this pattern on any platform developed website.
Benjamin, would you consider an update to to this video, considering all the changes to Google Analytics page?
Sir i do same data coming but revenue not showing can uh help it out
Thank you Benjamin! Love the video :)
I have one question regarding GTM.
Can we create the new GTM container and new data layer to track ecommerce events for GA4 while we currently have existing container and data layer for UA ?
Do you have a tutorial on how to create an e-commerce schema for GA4 properties?
Love your videos, thanks. Do you have a video on Tags Not firing, please?
Please guide ecommerce tracking setup & values for Cloudflare
Great Tutorial. I have followed and can see the purchase event in the realtime reporting, but the events report is not showing any purchases or revenue (but I am seeing correct number of "begin_checkout" events... is there a setting stopping the reporting of purchase events (even though I see them in the tagassistant as firing?
Thanks bro ❤
Hey, your video was extremly helpfull. I have followed the steps as mentioned in the video. Only problem i have with the purchase tracking is that it works when buy with a coupon. When i make a actually payment. the purchase is not tracked as conversion. We are using takepayments for the transactions.
You might need to ask your platform provider for assistance. The purchase event needs to be triggered to track transactions. I also have troubleshooting tips at www.lovesdata.com/blog/troubleshooting-google-analytics-ecommerce that might help too.
hey guys amazing content really helped me out, i previously followed your other video you post on march ! if i do it this way does that mean i delete the imported container etc and just do it this way ? because i have done it this way and purchase fire in google tag manager but not my debug mode can you please assist it would be greatly appreciated thank you
Thank you for the video.
Why are you using items and not products? Which one is standard?
You need to use items for GA4. (Products was used for the previous version of Google Analytics, aka Universal Analytics.)
Thank you for a very useful tuturial, unfortunately I do not see my purchase under Analytics debug view? How can I fix this? Thank you for helping out 🙂
Add datalayer objects in website
Do we need to add that data layer code in our website?
Great explanation, thank you!
Sorry for my stupid question, but. If I only connect my GA4 account to my ecommerce website with google tag manager is not enough for GA4 to collect the events of purchase on the website? I need to do all you did in the video? Thank you!
Hi Benjamin, I am set up everything correctly on GTM, but still, the trigger isn't getting fired. Let me know the best option to troubleshoot
Uau! Ajudou muito :) Com esse tutorial, enfim consegui configurar. Muito obrigado!
Thanks!
Thank you sir, really on point !
Why don't I see the debug view on my GA4 left column?
thanks..very detailed tutorial.
Thank you so much! I basically did all migration just using your tutorial. Only thing left to do is see conversion value in GA4, do you add just another event for that? Or how does that work? Thank you so much!
Thank you 💕
Great content as always
I followed all the steps and see everything I'm supposed to UNTIL.... When I go to debug view there are no events. Any thoughts?
Thank you so much for tNice tutorials tutorial! It's best one of the ones I have seen. You explained all very clearly and gave important tips. All
Great tutorial that i was able to follow and make sense of... a lot of other videos and guides have been confusing at best. I have one issue however... Purchase shows up in GA4 Debug View but not record of it in the GA4 general view under total revenue, or under Monetization > Ecommrce purchases. Any ideas why this would be happening? or not happening as the case may be?
Thanks Steve! Are purchases showing in the real time report? And have you waited a day for data to be processed into the standard reports?
@@LovesData ahhh yes they are showing up in the realtime report... i guess im just impatient, id assumed they would start reporting within the hour...
Great! Yeah, there is more of a delay for GA4 standard reports compared to Universal Analytics.
@@LovesData Hi Benjamin! Really great video! I was trying for a while to get a Ecommerce Report with the Item Revenue. I write here because my problem is that I am not getting numbers in the column of Total Revenue or in the Monetization Overview....any idea? I installed all 48 hours ago..thanks in advance Benjamin
@@andrescabrera5877 happening to me to! did you find a fix?
This was brilliant. Thanks
Hi Benjamin, will this now only track the Purchase actions or will I also see in Analytics how many ad to carts, add payment methods there were?
when i inspect the thank you page and i search for the word "purchase" the only sentence i find with this word is
fbq('track', 'Purchase', {
and its associated to WooCommerce Facebook Integration Event Tracking.
when i do all the steps in your video, nothing tracks my purchase and i think its because of facebook integration.
any ideas how to fix it?
purchase data is shown in google account but i cannot see any other events in debug view or in tag assistant according to regex exp he made with pipes it should show all ecommerce events in events column except purchase..
Are you seeing the data layer events and GA4 events in Tag Assistant?
@@LovesData No only purchase event is showing its data
It seems we don't need to create lots of Data Layers to set up Ecommerce Tracking like before.
With this simple hack, we can set up the E-commerce Tracking straight away.
Am I right?
Benjamin thank you a lot for this great tutorial. I have a different question, please could you let mi know which App did you use to create de spoken spanish version for this video? Is it speechelo?
Add to cart/purchase event not firing
thank a lot
hello Benjamin! Thanks !!! Q: did you ever compare UA vs GA4 transaction? Do we expect some gap? I have GA4 transaction more approx 5%. Not sure why...
Benjamin I have one doubt, what I use the data layer script for universal analytics. Can I use the same data layer script for GA4 as well?
Benjamin, where did you get those Ecommerce event names that you posted into the trigger event name?
It doesn't work anymore.
Tags are fired but no information is sent. Nothing appears in Analytics.
How do you get the item name to appear? So one can get add_to_carts, purchases etc. by product name?
My website data layer is not the same as the video , how can I implement?
Where do we find the liquid markup variables of the transaction?
I did accordingly but still tag is not fired. 😓
Thank you, man!
Benjamin, maybe could you make a video about "Google Optimize - GTM" usage? :)
BTW this video is great too, as always! ;)
U said in one of ur videos to keep the google analytics connected to shopify if im not mistaken (in preference page on shopify). Should i still keep it connected even though i changed to ga4? Wouldn’t it overlap? Should i also keep my ads account connected to GA UA account? Thank you.
Can you explain how to track AMP Pages in GA4, Benjamin?
Hello,
Why don't we create the variables in the tag parameters?
In my case, in ecommerce purchases, it still shows 0 data.
Thank you! :)
Superb video with proper details, loved it. Thanks👌
Is there a way to use this to set up the tracking for UA alongside this?
SO helpful! Thanks!
Thanks Benjamin! I've followed your steps, but unfortunately no revenue is coming in yet (e.g. adding to cart works). The data layer uses a 'purchasev2' event. That's why I added that to the trigger. Am I missing a step?
My pleasure! Here are my troubleshooting tips which might help: www.lovesdata.com/blog/troubleshooting-google-analytics-ecommerce
And overall, you’ll need to ensure the value and currency parameters are being correctly passed with the GA4 purchase event.
WHen I make a purchase and look at the tag it just says "Event" under Event Name, instead of saying "purchase" like it does in your video.
Has this changed or did I do something wrong?
Nice!! Benj!! If I have a tag For google tag Ecommerce and I also add the Ecommerce tracking GA4, there will be any issue, like duplicate conversions?