Quickly Gain Your First 30 Mowing Clients - Step-by-Step Guide
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- Опубліковано 28 тра 2024
- In this video, I'll be focusing exclusively on marketing strategies to help you secure your first 30 mowing clients. I won't be covering equipment details, legal considerations, or any other topics-just straight-to-the-point advice on how to effectively market your services to build your initial client base.
- In this order -
1. Tell everyone
2. Nextdoor
3. Facebook
4. Flyers/Doorhangers
5. Yard signs (blackburnflag.com)
6. Truck branding
7. Website
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0:00 intro
1:02 How I started
2:30 Tell Everyone
7:49 Nextdoor
10:08 Facebook
10:50 Doorhangers
12:31 Yard Signs
14:22 Truck Branding
15:45 Website
17:20 Google my business
18:05 Getting Reviews
19:05 Consistency Is Key
19:45 CRM
20:50 Business Phone Number (Google Voice)
22:35 Final Thoughts
This has been our year for growth. We've added 20 Lawns this spring and still get calls every day for new work.
I’m going to start my own lawn care business here soon
And what I keep telling myself to keep me motivated is that
It’s fail proof
Yes it may be hard to start but after you get going there’s really nothing stopping you
You can scale your business to his big or small as you want it
Bottom line is if you put in the work, you will eventually see results
Which is pretty cool
Last year I did 10 on a Saturday during summer with an exmark 30 and wood ramps on my truck lmao. I decided to spread them through the week. I'm at 30 yards now. But I still have my day job
Wow that’s awesome!
I started late last year here in Louisiana. I’m at 28 customers I spread them out over a 5 day week because I still work. Some are on one week and the others are on the following week. All expect one are bi weekly customers
@@985livecan’t imagine if they were every day
I have ramps too. Im only solo and not doing anything other than mowing so there’s really no point in getting a trailer until i decide to get a sit on/stand mower
I’m planning to start in a couple years when life settles down a little bit. This was a great informative video.
10 a day I would say is excellent for solo but I'm the tortoise 🐢 so I may get in 6😂
Had a boss that made me do 20-15 a day push mowing. I’d rather do 6 lawns and make sure it’s at 100% top notch quality rather that speeding thru 20 yards
@@user-ue6cz3sd7h Absolutely 💯💪🏾
It takes time. The ark wasn’t built in a day . We started the same way 30 customers turned into over 158 weekly customers. Keep your head up .
Honestly, if you have money for leads, and/or ads for marketing it’s absolutely nothing to get as many clients as you want. If we’re talking about obtaining clients without coming out the pocket there’s a number of different techniques I’d love to share
If you dont have money, you dont have a choice but to go door knocking.
@@PremiumFuelOnly Not true! I’ve been working the last 2 seasons without spending a dime or knocking on any doors. Understanding how to market your business then understanding the analytics is very important.
@@AwallacethegoatBesides door knocking what ways do you think is a good way to get customers without money?
Check out the Tri-clone HEAVY DUTY trimmer heads for your next lawn care jobs
Hey I see that you are in Overland Park (unless there is another Cayden Sommer in my area). 30 clients should definitely be netting you at least $1500 bucks a week. I am down the road in Douglas county and it has been $50 minimum out here for at least the last 3 years. Don’t be afraid to charge more for your work, especially if you are better than the next fella.
Hey man I love the video there was a lot of helpful information on it. My biggest problem is pricing a yard I try to be as reasonable as possible but I don’t want to work for nothing either. Is there a certain method that you use or what is the best way to figure up a price for each yard? Thanks in advance
Great question. It definitely depends on the area. That determines your market price and size of lawns. For example if you’re in a really nice neighborhood you can charge more, simply because the market is higher. I can’t tell you exactly what you should price but you want to figure out your hourly rates. It’s all about time in this business. The more efficient you are, the more lawns you can do. Therefore you need to know how long a lawn is going to take you to mow. Now that takes time to get a handle of. As you work, track the amount of time it takes you to mow each property and then compare that to the price you charge to get your hourly rate. From there, you can see how over or under priced you are. I try to hit about $85/hour on the job and $65/hour with drivetime. Meaning if I am charging $35 for a job hopefully I can get that done in 25 mins in order to hit my hourly goal. With my setup it works out to about this:
1/4 acre: $35 - weekly
1/3 acre: $40 - weekly
1/2 acre: $55 - weekly
3/4 acre: $75 - weekly
1 acre : $100 - weekly
Approximately. But hey don’t be afraid to undercharge when you’re starting in order to sell more clients. Once you get them the next year you can raise prices. It’s all about building volume in the beginning though. Let me know if that helps.
I mow in a really low income area and I wont go lower than 40, insurance, equipment payments, and gas cost money. When someone goes 40 is really high, can you do 20, I respond "next time billy nitwit comes to mow ya lawn for 20, ask them if they have insurance cause I bet billy is gonna pull the greatest houdini act when if and when that baywindow eats a rock" and 2 weeks later im usually getting a call back asking when I can put them on the schedule. Sometimes you gotta educate a cheap customer on what they get for your price vs the random weekend hustler.
hey brotha like the video. quick question. my dad used to run a big landscape company. he’s in real estate now. i’ve worked in lawn care/landscape industry all my life. now i dropped out of college and i’m taking an ownership role. he’s got every piece of equipment you can think of so the business has a lot of potential. i just want to know your best strategy to pick up jobs. i know when i get a couple work of mouth and “keeping up with the jones” will help me grow just want to know the best way you started getting jobs. thanks
Congrats on the new position I hope it goes well for you! In the video I said that I’ve personally had the best experience with doing door hangers in the early stages. Now I get the majority of my business from Google and my website. But I still do a mix of all 7 things I list in the video. Is it just going to be you working or do you have guys you’re needing to keep on payroll?
@@caydensommer1674 it’s me and 2 other guys right now we mow a couple hoa’s but i’m trying to build my residential cliental. thanks for reaching back out
Nice! Yeah the 7 things I listed in the video and description are key. The other thing is just doing those on a consistent basis in order that you're known. Google the "marketing rule of 7" for more information as well. Very interesting stuff.
@@caydensommer1674 thanks for that i’ll definitely look into it!
I’m starting with a mini van a pushmower a weed eater and a blower😅
I don’t have any savings
I don’t have a truck
Please I need a mentor I need help
I do a 1 post on Nextdoor everyday I started getting some bites
Zero family or friends in my area . I have started door hangers . Not much luck so far . Just trying really hard to get going. Extremely har worker but such a struggle to get that first client. Had a few bites but they always call back and say they have a relative who is going to mow for them . I know you don’t want to go cheap but I am almost considering just doing really cheap cuts to get a few reviews and touch points . Any advice appreciated
Yeah man it’s really tough. I had great luck with Nextdoor neighbor. Posting on there and responding to posts where people are looking for Lawncare service providers. I also would say there’s nothing wrong with going on the cheap end when you are starting out just to gain some clients. Obviously you don’t want to build a company off of a cheap skate client base, but it can definitely get you through the door. I also had good experience with starting cheap, building reputation, and then majorly raising prices a year later and have had a lot of people stay on.
@@caydensommer1674 I appreciate that . Thank you . I was thinking about that. I just want the word of mouth and pictures for my website so I can get in the conversation. So your advice helps a lot.
Door hangers are usually a 1-3% return rate. A couple hours a day get 300 out
Call local lawn companies and see if the have someone that is profit but too far of a drive for them especially if there more established company
early on my best advice, be willing to drive, I service an area 45 minutes from my home, I travel to the HOA neighborhoods. unless you wanna fight for table scraps you wanna avoid anywhere that has doodoo lawns.
It’s hard to wrap my head around scheduling
Barely hear you over that loud ass Truck
Don't get into the habit of doing things for free.
to make a video while driving is totally stupid i cant stand people that do this
ua-cam.com/video/xHR6_EB_nx8/v-deo.html
Are you a female?