SVP of retail Angela Ahrendts reveals redesigned Apple stores

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  • Опубліковано 8 вер 2024
  • Apple's highest-ranking female executive, Angela Ahrendts, became senior vice president of retail in 2014 after working as CEO of Burberry. She has overseen the stores' most significant redesign since they opened around 15 years ago. In an interview you'll see only on "CBS This Morning," Ahrendts tells Norah O'Donnell how the world's most valuable company sees the future of retail.
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КОМЕНТАРІ • 66

  • @theconformist2399
    @theconformist2399 7 років тому +16

    For a company executive, she seems more genuine than any others I've seen. Almost like I could picture her as a kind, caring mother.
    I can't really say the same about Tim Cook, or even Steve Jobs (thinking about them as empathic fathers).
    We'll see if her empathic attitude leads to success at Apple. Nice to see someone who at least appears as a kind human being on an executive board.

  • @tom123216
    @tom123216 7 років тому +93

    She's a very smart woman :0

  • @vanquishstorm3806
    @vanquishstorm3806 5 років тому +5

    The reporters eyes are amazing.

  • @martinalvarado8742
    @martinalvarado8742 7 років тому +10

    She is such a boss

  • @bgimusic
    @bgimusic 4 роки тому +3

    the empathy line was a great one, empathy matters!!

  • @azss4421
    @azss4421 7 років тому +8

    She reminds me of Cook so much

  • @sweetexorcist7322
    @sweetexorcist7322 6 років тому +4

    This woman is the reason why I will always buy Apple products

  • @rowelle
    @rowelle 7 років тому +27

    Was it necessary for the journalist to reveal that woman's age? WTF

    • @PremiumVibesMedia
      @PremiumVibesMedia 5 років тому

      rowelle I guess not but it’s on Wikipedia anyway

  • @bgimusic
    @bgimusic 4 роки тому +2

    i’m so happy for her success!

  • @christopherarmstrong2710
    @christopherarmstrong2710 Рік тому

    Great interview. Such incredible work going into the Apple stores. I've been to the Apple Park store up in Cupertino, and it's stunning. Makes me proud to own and use a Mac, actually - which is undoubtedly the intended halo effect - just like Tesla showrooms or popup "concept stores" are. Even if somebody doesn't buy an apple product in-store, the effect of the experience is lasting.
    Couldn't be more different from a Best Buy or Fry's Electronics.

  • @bismarchiavelli
    @bismarchiavelli 7 років тому +18

    I don't see this redesign getting people to say "Let's meet at Apple." I'm not going to spend hundreds of dollars on a weekly basis at your store. Short of VR pods, it's unlikely Apple will ever be a gathering place.

    • @jamespatrick6939
      @jamespatrick6939 7 років тому +2

      well perhaps offering more affordable courses can help with that, at the end of the day the only ones that will gather will be apple users, and there are less and less of them, I can see myself going to apple to spend my time if courses and those events were real, not an idea lost in planning

    • @aaronnn5384
      @aaronnn5384 6 років тому +2

      ...its already a gathering place

  • @gabeherrera8527
    @gabeherrera8527 7 років тому +2

    I lovd her she is smart,know wonder why Tim Cook picked her

  • @speedy6997
    @speedy6997 7 років тому +4

    Cook is setting her up for CEO for Apple, Trust.

  • @mohammadaldarawish8565
    @mohammadaldarawish8565 3 роки тому

    Anyone know where i can find the video in the display on the 1:44 mark?

  • @bernie1740
    @bernie1740 3 роки тому +1

    From fashion maven to Apple queen.

  • @rlbrett
    @rlbrett 7 років тому +14

    As of 5/27/17, 27 ignorant people disliked this video. One doesn't have to jump on the Apple bandwagon but one must respect its products and business model.

  • @MACKOBII
    @MACKOBII 5 років тому +3

    The wrong decision got fired.

  • @jordan5253
    @jordan5253 5 років тому +1

    I need me an Angela !!!

  • @brandonriddett9783
    @brandonriddett9783 3 роки тому

    Fair play to this women, apple done the right thi g hiring her to apple

  • @PAIKUN.
    @PAIKUN. 3 роки тому

    The journalist’s eyes scared me for a moment

  • @DavideScialpi
    @DavideScialpi 6 років тому

    I like her way of communicating..she's brilliant!

  • @Hyggfjhf
    @Hyggfjhf 4 роки тому +1

    Android users in an Apple store?????

  • @L_U-K_E
    @L_U-K_E 6 років тому +3

    she will save apple

    • @SivaR1020
      @SivaR1020 5 років тому

      She is making it worse

  • @wwbdwwbd
    @wwbdwwbd 7 років тому +2

    How much did Apple pay for this PR piece?

  • @davyroger3773
    @davyroger3773 4 роки тому

    She looks like a mix between Phoenix Marie and Roger Stone

  • @aaronnn5384
    @aaronnn5384 6 років тому

    You guys say you hate her and none of you answer why

  • @professordickweed7824
    @professordickweed7824 7 років тому +8

    She's smart. She's powerful. Still, I dream that her thighs may become my universe.

  • @swarm898
    @swarm898 3 роки тому

    She looks like Melinda gates

  • @joshwion2014
    @joshwion2014 6 років тому

    Redesign the phone, not the store. This explained why people call iPhone, iSuck

  • @MACKOBII
    @MACKOBII 5 років тому

    She's gorgeous and should not be the scapegoat for Apple's lower than expected sales. The blame is on China. She did a great job.

  • @Neith93
    @Neith93 6 років тому

    a palace for hipsters all around the world

  • @r3dp1ll
    @r3dp1ll 7 років тому +2

    Jobs a person big on empathy ? .. not really

  • @Crytoma
    @Crytoma 7 років тому +11

    A bunch of sheeple at every Apple store

    • @Crytoma
      @Crytoma 7 років тому +1

      danbh84 Learn to spell mate don't be in such a hurry to assert your opinion

    • @CurtisDensmore1
      @CurtisDensmore1 7 років тому

      danbh84 fandroids...sick burn

  • @possiblyinsane6995
    @possiblyinsane6995 6 років тому

    lol its not gonna happen angela you have great enthusiasm but apple will never be a high fashion brand because high fashion is all about exclusivity, exclusive to the rich. any bum off the street can afford an iphone payment. focus on the tech

  • @cybermonkeyusa
    @cybermonkeyusa 6 років тому

    Gen Z is coming into our classrooms asking for Surface’s and they are creating things that are enriching lives though STEM.

  • @rakeshchandra459
    @rakeshchandra459 7 років тому +3

    Her question was to the point.. 'How do you motivate people?' And she goes, 'We don't overthink it. You connect with them. And you care.' For that you are paid huge amount of money? Apple, Just give the money to the people/engineers who actually do something.

    • @daboi7735
      @daboi7735 6 років тому +8

      Simple minded people like you dont understand the power of retail , microsoft blackberry nokia etc all went the other way, people like feeling engaged, feeling like theyre a part of something and that can bring you a long way

    • @gabrielnahhh218
      @gabrielnahhh218 6 років тому +2

      mars-reedy costa Agreed!

    • @RossMKF1
      @RossMKF1 6 років тому +1

      mrspeedy costa Spot on

  • @RickP2012
    @RickP2012 6 років тому

    All she's done is clutter the place with wooden boxes!

  • @0109ekim
    @0109ekim 7 років тому +1

    I thought she's a man, then a hair of another woman facing at the back behind. Was it only me who noticed weird in the thumbnail? Haha

    • @rlbrett
      @rlbrett 7 років тому +6

      Yeah, it was only you.

  • @Juan-wq7lg
    @Juan-wq7lg 7 років тому +7

    i was an apple fan boy until they started hiring execs from cloting companies that sell $5000 shoes

    • @rowelle
      @rowelle 7 років тому +1

      Juan Okubo And you don't think Apple products are overpriced? Ha!

    • @aaronnn5384
      @aaronnn5384 6 років тому

      I dont get it why would this make a difference did you read what you just wrote?

  • @miguelmaya2566
    @miguelmaya2566 6 років тому

    Samsung over Apple.