Building a Fashion Empire from the Ground Up | Meagen Johnson, CEO & Co-Founder Stumbl

The CEO and co-founder Stumbl, Meagen Johnson, joins Garrett Clark for this episode of the Silicon Slopes Show. Stumbl is a fashion company that sells top brands and designer items for much less than retail price with the goal of keeping apparel out of the landfills. In Meagen's experience, the key to being successful in the fashion industry is being flexible and adapting to new opportunities. They talk about her background as a marketing professional and how establishing trust between brands and consumers is vital for success in today's market. Meagen shares some of Stumbl's marketing tactics like email campaigns and working with influencers on social media. Tune in to learn more about starting a business, understanding your niche, and building a brand! "Because of what we're doing, we're able to expand the breadth of apparel both in men, women, and kids that we can take in different places and not be contained to what some of the old incumbents are trying to do, because everyone has an excess inventory problem."
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