It's tough to combine the concepts of fairness and "the market". College fans have the most interest in the teams that put their school and their community on the map and to the players who do the most to achieve that end.
I believe the question “How Fair” it will be across the board should depend on revenue generation. Football and basketball obviously generates more revenue than any other sport for SU therefore name , image and likeness will be more. Simple common sense approach .
It's tough to combine the concepts of fairness and "the market". College fans have the most interest in the teams that put their school and their community on the map and to the players who do the most to achieve that end.
I believe the question “How Fair” it will be across the board should depend on revenue generation. Football and basketball obviously generates more revenue than any other sport for SU therefore name , image and likeness will be more. Simple common sense approach .