Pancake Packaging Design | FULL DESIGN PROCESS (Pt. 3)

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  • Опубліковано 31 тра 2024
  • We’re designing a completely custom, professional Packaging Design just like it was for a real client!
    My Assets are from Adobe Stock ► First Month FREE: bit.ly/AdobeStockTrial
    Tools Used ► Adobe CC : bit.ly/AdobeCCLink
    This is Part 3 of 3 in a series where we are designing the packaging for an old-fashioned Pancake Mix brand.
    Part 1 (Front of Bag): • Pancake Packaging Desi...
    Part 2 (Back of Bag): • Pancake Packaging Desi...
    In Parts 1 and 2, we designed the front and back of the bag. Now we are going to:
    0:00 - Intro
    0:16 - Create Realistic Mockups
    2:23 - Presentation Concept
    3:02 - Scene Layout
    8:04 - Advanced Lighting and Shading
    12:59 - Environmental Effects
    14:58 - Color Correction and Grading
    Work Request
    ----------------------
    partnerwithbrandon.com/
    Critique Request
    ----------------------
    bscritiques@gmail.com
    Instagram: @thebrandonshepherd
    Twitter: @bransshep
    (Some of the links above are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.)

КОМЕНТАРІ • 267

  • @BrandonShep
    @BrandonShep  4 роки тому +157

    And that wraps up our series! If you stuck around till the end, thanks so much for watching! Let me know what you think about the final presentation.
    I should note that I made a few alterations on the final image that weren't on the video:
    - Increased the Contrast
    - Adjusted the Colors to turn the darker areas a bit more blue
    - Added a rim light around the edges of the bags to help separate them from the background
    - Darkened the edges of the images to bring more focus to the bags

    • @ausrei111
      @ausrei111 4 роки тому +2

      Awesome stuff, incredibly informative. Thank you!

    • @TheChromePoet
      @TheChromePoet 3 роки тому

      You're incredible man.

    • @madedeva1841
      @madedeva1841 Рік тому +2

      Hellow there and sorry for being 2 years late :D , and im kinda curious a little bit about something...
      Are they ended up using your desing in their package? Like... it must be REALLY painful if they doesn't and just reject it isn't it?

    • @BrandonShep
      @BrandonShep  Рік тому +8

      @@madedeva1841 This wasn't for a client, just for UA-cam :)

    • @shibanakano
      @shibanakano Рік тому

      Dude why don't you try A.I design Vs yours

  • @f3r_95
    @f3r_95 4 роки тому +1055

    Every time that you added a new element I was like "nooo, it was perfect before, you're ruining it" but seconds later you shut my mouth, I love it

    • @BrandonShep
      @BrandonShep  4 роки тому +218

      Lol, I've had that feeling many times when watching other people. Glad you liked it, and thanks for watching!

    • @SchibbiSchibbi
      @SchibbiSchibbi 3 роки тому +36

      yeah, same here.. the particles blew me away

    • @solatic9800
      @solatic9800 Рік тому +16

      Just like Bob Ross!

    • @apurv5847
      @apurv5847 Рік тому +19

      Same.😂 The windows, I thought just leave the background black, focus on the main product just to see it really blended well

    • @Sarcasshole
      @Sarcasshole Рік тому +20

      Brandon Shepard is the embodiment of "bro just trust the process"

  • @desertfoxxx
    @desertfoxxx 4 роки тому +108

    I think you're my new favorite designer

    • @BrandonShep
      @BrandonShep  4 роки тому +23

      And you're my new favorite subscriber :)

  • @CaptainMeleon
    @CaptainMeleon Рік тому +150

    i'm 2 years late but i gotta say, this video series is incredible! not only as a design class but also teaches stuff like lighting and composition. loved it

  • @allenroughton
    @allenroughton Рік тому +76

    I really loved this series! You're one of the few designers that can really articulate why you make each of your design choices. It's also great to see you doing design styles outside of just the minimalism that's rampant on graphic design UA-cam.

    • @BrandonShep
      @BrandonShep  Рік тому +20

      I consider myself an anti-minimalist lol

  • @harshineerajkumar3624
    @harshineerajkumar3624 Рік тому +85

    Please never stop these! The 5 minute videos are so great for quickly understanding your approach but these videos have bridged the gaps in the interface as well! Learnt so many cool tricks and tips to actually be able to execute the ideas. The final mock up just looks heavenly. To think that pancake mix can look so good, ooof

    • @apurv5847
      @apurv5847 Рік тому +2

      5 minutes? Are you on the same video😂

    • @emiruu2919
      @emiruu2919 Рік тому +1

      @@apurv5847 read the comment again

    • @apurv5847
      @apurv5847 Рік тому +2

      @@emiruu2919 ✌️✌️My bad

  • @TheNightstalkerShow
    @TheNightstalkerShow Рік тому +2

    Naturally, I went to Google shopping to see if they accepted and used your design... but they don't appear to be a real brand. What I did find, however, are a collection of TERRIBLY designed packages of pancake mix by every brand! Your design wins, hands down!

  • @knight0708
    @knight0708 4 роки тому +32

    I found this video when I was searching for packaging design on youtube, This channel is GOLD !

    • @BrandonShep
      @BrandonShep  4 роки тому +5

      Glad you found the channel :) Enjoy!

  • @thedeevineswebenquiries
    @thedeevineswebenquiries Рік тому +31

    Great series! I'm a packaging graphic artist here in the UK. Obvs this is just for show but If only you'd have that much space on the back for the directions in the real world!! By the time you factor in the nutritional table, the bar code (UPC) area (which both have a standard sizes), the romance copy, the weight, the company contact details (URL's etc), the non print areas etc, you're lucky if you've a third of that space!

    • @lamented-musings8932
      @lamented-musings8932 Рік тому +4

      That’s why the sides of the bags exist lol

    • @jessicastjames6202
      @jessicastjames6202 11 місяців тому +6

      @@lamented-musings8932 Yeah I bet the person who literally does this work for a living doesn't know that bags have sides lmao...........

    • @meptune0335
      @meptune0335 7 місяців тому +1

      @@jessicastjames6202bit rude honestly

  • @mahammedalimu1837
    @mahammedalimu1837 4 роки тому +47

    Oh man, this is by far the most informative and entertaining design video I've ever come across. You got me worried every time you add a new layer/element thinking it already looked great and you don't need it but shortly after you get it there I'm like wow, did not see that coming. Love your channel, waiting on your next video.

    • @BrandonShep
      @BrandonShep  4 роки тому +4

      So happy you liked it! Worked really hard on this series, and I'm glad so many people found it helpful. More videos coming very soon :)

  • @Stardoll257
    @Stardoll257 4 роки тому +35

    Totally amazing! I’m so blown away! You showed me that combining different photos and elements isn’t supposed to be so difficult as a make it sometimes. I hope there would be more “long explanatory” videos in the future! Also I would love to see a video all about understanding light and how it affects objects.

    • @BrandonShep
      @BrandonShep  4 роки тому +7

      So happy you liked it, Gabi! I think that vast majority of the time, it just comes down to finding the right assets at the right angles (and generally spending a long time doing so lol). Will certainly make more of these longer videos in the future. And I've had several other people say they'd like a video about lighting/shading, so I'll put that one in the pipeline for the near future!

  • @kaoutherakid4433
    @kaoutherakid4433 4 роки тому +73

    Nice! Would love to see how you go from here to prepare the file for printing. The technical part of packaging design is usually overlooked, so it would be great if you can cover the whole process from conception to execution and delivering the ready-to-print file. Thanks Brandon! 😊

    • @BrandonShep
      @BrandonShep  4 роки тому +35

      Didn't have a file template that corresponded to this package mockup, but I'll definitely try to show that process with another project sometime in the future!

    • @JeegiWebDesign
      @JeegiWebDesign 3 роки тому +8

      @@BrandonShep still waiting for that video of implementing mock-up design into the template. That is going to be really interesting to watch. If you already put that video up on YT please let me know. Thanks a lot. Love your work and channel.

    • @IkeDesign
      @IkeDesign 2 роки тому +3

      Bumping this ! I was about to comment on that. You've designed on top of the packaging, so I assume there are some awkward-looking corners hanging outside the paper bag shape that wouldn't fly if copy pasted onto the flat print-ready template.
      Also CMYK is uhhgggh......

    • @cesaramaral7007
      @cesaramaral7007 Рік тому +4

      @@BrandonShep have you done a video on that? I'm scrolling through your channel rn

    • @timbertown.vintage
      @timbertown.vintage Рік тому +2

      I'd be interested to see this too... Photoshop mock-ups are amazing for visualization, but how does that convert to the Print Industry template standards that are required for offset printing (bleed, overprint, etc.)?

  • @visualistener
    @visualistener 3 роки тому +8

    You're amazing. How is it you don't have 100 thousand more subscribers? Thank you for sharing your passion/talents!!!!!

    • @BrandonShep
      @BrandonShep  3 роки тому +5

      Just have to get noticed by the algorithm at some point. It's quite the challenge it seems

  • @thursday4499
    @thursday4499 11 місяців тому +1

    I’ve never been so satisfied watching someone make a pancake mix cover.

  • @fraicheness
    @fraicheness Рік тому +9

    It has been absolute pleasure to watch this series. Please do more long-form designs like this.

  • @bookofthoughtsx
    @bookofthoughtsx 3 роки тому +7

    Woah! Every time I think its complete, you add another detail and I ask myself how did I not see that? Brilliant, brilliant work Brandon!

  • @dantheman2907
    @dantheman2907 Рік тому +11

    What a fantastic series. Your Reddit trolling brought me here, but your phenomenal design work and presentation has me hooked. Looking forward to more. In the meantime, I'm off to binge your back catalog.

  • @poonamsrivastava9520
    @poonamsrivastava9520 Рік тому

    I can't believe the amount of details you put to that shadow of the spoon.

  • @drumsR4girls
    @drumsR4girls 6 місяців тому

    My classes never taught me how to stage my product designs. This is incredibly helpful. Thank you!

  • @BaloonieFloat
    @BaloonieFloat Рік тому +8

    WOW. I was fully entertained through this whole little series. I’ve never done graphic design but this is so inspiring!!!! You are amazing!

    • @BrandonShep
      @BrandonShep  Рік тому +1

      So glad to hear it! Maybe you should try a little design yourself. It's a lot of fun even if you don't do it professionally 😄

  • @jelenasavicic5257
    @jelenasavicic5257 4 роки тому +10

    I love this, I am learning so much from your videos ❤️ please, if you can, try to film printing process, like how do you prepare design for print. Thank you for this amazing content

    • @BrandonShep
      @BrandonShep  4 роки тому +5

      So happy you like them, Jelena! I might try to do a video about print prepping in the future

  • @roshandeselfa5820
    @roshandeselfa5820 9 місяців тому

    rewatching these as a form of comfort

  • @MeredithMiele
    @MeredithMiele 4 роки тому +1

    I swear you are a magician... it looks so fake one second and then so real the next. amazing!

    • @BrandonShep
      @BrandonShep  4 роки тому +2

      Haha, glad you liked it! It's just a lot of little things that, when stacked together, seem to be more than the sum of their parts

  • @ejsi7679
    @ejsi7679 2 роки тому +4

    Nothing is perfe.....
    THIS IS PERFECT ❤️
    How can something be so PERFECT?!
    This is GOLD.
    You deserve so much MORE.

  • @goodness6664
    @goodness6664 11 місяців тому

    The only reason I’m pointing this out is because everything else is so spot on perfect: the text in some areas doesn’t bend with the crease of the paper bag like it would in real life, and everything else is so realistic this stands out. Also the top of the pile of powder in the spoon can use some more realistic edges, it kinda looks cut out.. other than that, this is genius, you are genius, I love all of your designs and overall style

  • @shoaibsaleem1509
    @shoaibsaleem1509 2 роки тому

    Before watching you Benny productions was my favourite designer but after watching you, you are up on my favourite list

  • @OMGolly101
    @OMGolly101 Рік тому +1

    This is the first time I subscribed and liked WHEN A UA-camR ASKED ME TOO!!😊😊
    This looks SOO good!❤
    You are talented!👍🏼

  • @hosseinrezapour251
    @hosseinrezapour251 3 роки тому +2

    You certainly know enough about lighting , color , composition. I really liked watching it

  • @tooneysailor
    @tooneysailor 11 місяців тому

    You're an ACTUAL design legend!

  • @LegoBatman2fr
    @LegoBatman2fr Рік тому +1

    I don't even design stuff but I find these videos interesting

  • @morwe_
    @morwe_ 8 місяців тому

    whenever i had critiques, you removed the need to seconds after. Great job!

  • @rebeccatran7647
    @rebeccatran7647 4 роки тому +9

    I loved this! It's great to see the extensive process and how you utilize Photoshop. I would love to see more videos like this if it's not too time consuming for you 😁

    • @BrandonShep
      @BrandonShep  4 роки тому +3

      Super happy you liked it, Rebecca! Definitely will be making more in the future

  • @cracking2909
    @cracking2909 3 роки тому +2

    I'm learning so much. Please don't stop making these.

  • @nuzeenaziz4396
    @nuzeenaziz4396 2 роки тому

    You’re officially my favorite designer

  • @suseJattackIsBack
    @suseJattackIsBack Рік тому

    my brother is the absolute MASTER of detail! absolutely killing it Brandon! massive congrats and massive thanks!

    • @BrandonShep
      @BrandonShep  Рік тому

      Thanks so much, Jesús! Appreciate your support dude

  • @akane8615
    @akane8615 Рік тому

    you could make anything look real... impressive.

  • @faraosmurf
    @faraosmurf Рік тому

    If im ever gonna be a teacher. This is what I let my students see to learn everything because this is amazing!

  • @dcbandit
    @dcbandit 3 місяці тому

    Something I've learned from observing the world, light can reflect off of everthing, and leaves the color of the reflection on the shadows of the closest object, like how the powder would maybe leave a white reflection in the shadows of the bags. It's kinda like how shadows outside are blue in tone on sunny days, it's because of the blue sky being reflected into the shadows. I'd imagine in this scene the shadows would be rather dark but get a saturation of the surrounding color in the lighter areas of the shade, so brown would be the predominant color, with some white near the mix.

  • @EloLeChan
    @EloLeChan 11 місяців тому

    You have a way of making each one of your designs charming in their own unique way. Left me almost disappointed that it wasn't a real package, I would've been thrilled to find it in a real store

  • @willibraun9573
    @willibraun9573 Рік тому

    Absolutely perfect. I was mesmerized watching these 3 videos. Thumbs up!

  • @theboybrutus9894
    @theboybrutus9894 Рік тому

    Just watched all 3 parts of this. Ive never been into graphic design or anything, literally just stumbled across one of your other videos by chance, and my eyes were glued to the screen for this 3 part series. Fascinating stuff❤️

  • @stevenotter42
    @stevenotter42 3 роки тому +2

    Absolutely amazing! Great videos, I like the pace. You are very inspirational, I watched almost all of your videos in one day.

  • @sarahlafollette1695
    @sarahlafollette1695 Рік тому

    I just discovered your videos and I love your tutorials like this! So helpful. Easy, simple language and not too fast, not too slow. I'll definitely be using some of this in my designs! Thank you for all this work!

  • @shahriarvaziri4293
    @shahriarvaziri4293 9 місяців тому

    these series were just perfect. really enjoyed them. tnx for sharing these kind of content

  • @_phiaa
    @_phiaa Рік тому

    this series was awesome, love your designs so much!

  • @davidnt
    @davidnt Рік тому

    I am now subscribed and addicted to your videos. I love designing and you inspire me

  • @BrunaCubbins
    @BrunaCubbins 10 місяців тому

    This is so beautiful it makes me want to buy the product.
    Thx to your videos I feel inspired to make my own designs.

  • @Raffiarslanian961
    @Raffiarslanian961 9 місяців тому

    Unbelievable !!! As another person mentioned, when u added an new element i was like “nooo you just ruined it” and then after all the shadows and the light and …. My mind was blown away

  • @shubhaay
    @shubhaay Рік тому

    I practiced many times but didn't get perfect shading and now I get the right spot and how to use it.
    Thank you brother and wow 😮

  • @SalleyneDesign
    @SalleyneDesign 2 роки тому

    Loved this series!

  • @kioku618
    @kioku618 Рік тому

    Thanks for showing the full process!

  • @MollySims1
    @MollySims1 Рік тому +1

    These are so incredible, I have had so much fun watching this series! Your work looks amazing and you talk through what you're doing so well!

  • @reemameen
    @reemameen 8 місяців тому

    I love this series and all of your videos you are amazing😍

  • @skruchiranga
    @skruchiranga 3 місяці тому

    Every time i learn something new from you. ❤❤

  • @mohamedomar4616
    @mohamedomar4616 3 роки тому

    I like every thing u did and your shadow control is amazing

  • @AlfredoGarciaYTChannel
    @AlfredoGarciaYTChannel Рік тому

    Awesome process. Enjoyed the details

  • @TomWDW1
    @TomWDW1 13 днів тому

    Me watching your video: "that spoon looks bad."
    Two minutes later, after you work your magic: "that spoon is perfect."
    Love your content

  • @ironheadstrucking7227
    @ironheadstrucking7227 Рік тому

    Please keep these vids coming! I love these types!!!!

  • @TheJoeWitty1994
    @TheJoeWitty1994 4 роки тому +1

    The end product is so good! The way you deliver these videos is perfect, you give so much value!

    • @BrandonShep
      @BrandonShep  4 роки тому

      Glad to hear you like the format! Thanks for checking this series out 👍

  • @kaloyantsilev
    @kaloyantsilev 9 місяців тому

    Awesome content! Thank you for going into the details

  • @VedantKotkar
    @VedantKotkar 3 роки тому

    Really greatly done and explained! Learnt a lot of new things. Thank you! 🧡

  • @pogs347
    @pogs347 2 роки тому

    This is insanely good, awesome work!

  • @aysen5723
    @aysen5723 Рік тому

    Thats so next level 😍you are so underrated with your each masterpieces

  • @yeyan2539
    @yeyan2539 2 роки тому

    Waiting for another amazing work 😍

  • @charrski2918
    @charrski2918 3 роки тому +1

    I can watch these tutorials all day - please make more - I am learning so much! You are very talented.

  • @directedbyericsattler
    @directedbyericsattler Рік тому

    youre masterful with the shadows!

  • @simone.vrs99
    @simone.vrs99 3 роки тому +2

    Loved the whole process, from Part 1 to finish. I like how you explain things clearly and go straight to the point. Keep it up man!

    • @BrandonShep
      @BrandonShep  3 роки тому +2

      Appreciate it, Simone! Thanks for watching the full series :)

  • @timothybaguma6477
    @timothybaguma6477 3 роки тому

    Dude you're something else. Amazing!!

  • @glynnL
    @glynnL 2 роки тому

    Really enjoyed the longer process

  • @twicelands
    @twicelands Рік тому

    I learned more from this series than from my art school

  • @TruthRestored1820
    @TruthRestored1820 5 місяців тому

    So impressive. You rock!

  • @HouDeani
    @HouDeani Рік тому

    Excellent series!

  • @harrison1390
    @harrison1390 Рік тому

    Amazing series!

  • @AfternoonChill
    @AfternoonChill 3 роки тому

    Wow it's awesome. Loved it 😍😍

  • @a1asdairpage
    @a1asdairpage Рік тому

    It looks more authentic on a dusty screen!

  • @mnrdivis
    @mnrdivis Рік тому +1

    This looks so good. One question, would there not be information about what is in the ingredients? Example: the possible allergens in the flour etc?

  • @happinessalways8749
    @happinessalways8749 4 роки тому

    i really like whole process showing video! don't care how long it is. it's so helpful

    • @BrandonShep
      @BrandonShep  4 роки тому

      Thanks a lot, glad you enjoyed it! More coming soon :)

  • @wiopodcast
    @wiopodcast Рік тому

    You are fantastic sir!!!

  • @TheOnlineIncomeInnovators
    @TheOnlineIncomeInnovators 3 роки тому

    Thank you, that was awesome

  • @fatehkennoud1843
    @fatehkennoud1843 Рік тому

    i love your videos maan thank you

  • @Sugo538
    @Sugo538 Рік тому

    it looks amazing

  • @albuquerqueThomas
    @albuquerqueThomas Рік тому

    AfuckingMAZING. As a junior Graphic Design, I love your designs.

  • @RajeebLochanChand
    @RajeebLochanChand 11 місяців тому

    Man you are living my dream 🔥

  • @rushi_artworks
    @rushi_artworks 3 роки тому

    just loved it

  • @infard
    @infard Рік тому

    Love your videos bro!

  • @yoyoz333
    @yoyoz333 3 роки тому

    that was incredible!

  • @FanaticPictures
    @FanaticPictures 4 роки тому

    Wow! The best video series I've watched so far.
    Please keep it up!
    This is mind-blowing and so helpful!
    You pumped me to be creative today.

    • @BrandonShep
      @BrandonShep  4 роки тому

      That's awesome to hear, Luca! Glad you enjoyed the series. If you post the work you make today somewhere, tag me in a comment or something so I can check it out. Keep up the great work!

    • @BertanAKIN
      @BertanAKIN 4 роки тому

      Same with me, when i watch his videos, i go back to designing in no time ^^

  • @nicolasbertolino
    @nicolasbertolino 4 роки тому +2

    Love the format, I would love to see more!

  • @akkidilbar1
    @akkidilbar1 Рік тому

    Great work mate...

  • @TopMenProductions
    @TopMenProductions 8 місяців тому

    You have really made me curious about product design.

  • @pragya6775
    @pragya6775 3 роки тому

    I am truly mesmerized! I am an aspiring designer myself and I learnt so much from this video, extraordinary work!

    • @BrandonShep
      @BrandonShep  3 роки тому

      Thanks so much, wish you all the best on your journey to becoming a designer :)

  • @stevenjarrold
    @stevenjarrold Рік тому

    Awesome! LEGEND!!!

  • @ayaya3182
    @ayaya3182 8 місяців тому

    So amazing

  • @rehanhayat
    @rehanhayat Рік тому

    Most underrated channel. Great work mate 👍

  • @ronadish1
    @ronadish1 Рік тому

    It's such a great design, I wonder why we don't see more products in that style

  • @joeb1636
    @joeb1636 4 роки тому

    So helpful and easy to follow. Thank you 🙌🏽

    • @BrandonShep
      @BrandonShep  4 роки тому

      Very happy you think so, and thanks a ton for watching!

  • @travdecoop
    @travdecoop Рік тому

    awesome!!!

  • @littlebonesss
    @littlebonesss 4 роки тому

    I love your work. I watched all your videos and I can´t wait to see more.
    Keep it up, you´re great :)

    • @BrandonShep
      @BrandonShep  4 роки тому +1

      Thank you so much! Super happy you liked, and I hope you enjoy all the new ones to come :)

  • @nuzeenaziz4396
    @nuzeenaziz4396 2 роки тому

    PleaSe do more of such videos 😍

  • @FF-eh6ov
    @FF-eh6ov Рік тому

    Thanks Brandon! It's all amazing...great three videos. You explain very good and also your design process is very interested. Can you do one more video to show us how this could be printed? Thanks a lot.