Some fundamentals in this respect were decades removed from our contemporary awareness on mindset. ""The Public Opinion Quarterly , Winter, 1966-1967, Vol. 30, No. 4 (Winter, 1966- 1967), pp. 529-550. "ATTITUDE CHANGE AND BEHAVIORAL CHANGE* BY MILTON ROKEACH The literature on opinion and attitude change continues to probe deeper. The author of this paper argues that attitude change is a function not merely of attitude toward an object but also of attitude toward a situation. This proposition further complicates the study of expressed opinion change and behavior change in relation to attitude, and leads the author to consider several new methods for assessing attitude change. Dr. Milton Rokeach is Professor of Psychology at Michigan State Univer-sity.""
Some fundamentals in this respect were decades removed from our contemporary awareness on mindset. ""The Public Opinion Quarterly , Winter, 1966-1967, Vol. 30, No. 4 (Winter, 1966-
1967), pp. 529-550. "ATTITUDE CHANGE AND BEHAVIORAL CHANGE* BY MILTON ROKEACH The literature on opinion and attitude change continues to probe deeper. The author of this paper argues that attitude change is a function not merely of attitude toward an object but also of attitude toward a situation. This proposition further complicates the study of expressed opinion change and behavior change in relation to attitude, and leads the author to consider several new methods for assessing attitude change. Dr. Milton Rokeach is Professor of Psychology at Michigan State Univer-sity.""