Rethinking Strategy with Seth Godin: From Purple Cows to Purposeful Plans

In this episode of Remarkable People, join host Guy Kawasaki for an illuminating conversation with Seth Godin, marketing visionary and bestselling author. Together, they explore the art of strategic thinking and how it applies to business, creativity, and personal growth. Godin shares insights from his latest book, "This Is Strategy: Make Better Plans," challenging conventional wisdom and offering fresh perspectives on decision-making. Discover how to identify your "smallest viable audience," navigate rapid change, and create meaningful impact in an increasingly complex world. Whether you're an entrepreneur, marketer, or simply someone looking to make better choices, this episode promises to reshape your approach to strategy and innovation.

[@Nas-ds1lg]

I live for intelligent conversation😊

[@fabiocerpelloni]

Loved the laughter, the banter, and all the rest of it. Thank you!

[@ashimi0x]

This was fun!

[@AkunaTamarakuro]

I enjoyed this session
Thank you Seth for being such a difference

[@RevSamStone]

That's the best interview about the book! I've watched many interviews about this confusing book, but they didn't ask the relevant questions. I guess they didn't read the book. If you read the book, you will have exactly the questions Guy asked. Now, I can appreciate the book more. Thanks, Guy!

[@agoogleuser3905]

Great conversation, made myself a cup of tea and thoroughly enjoyed it

[@CodyHortonTalent]

One of the best interviews ever!

[@ShinilPayamal]

The reaction of Seth Godin at 43:36 is🙊. Rich Dad Poor Dad. Atleast that's better than the Jackie Chan story.😄

[@courtneyleeds]

Good Lord! This is such a valuable chat, it is pretty ridiculous to add timestamps!
Nevertheless, here are a couple:
20:36 - The Kodak story
23:36 - The Google story
Shinil Payamal has already made reference to the funny Rich Dad Poor Dad story, but please allow me to fix the timestamp for the viewers 43:19
To end this comment, i will forever remember Seth saying the opportunity of the internet isn’t to reach everybody it is to reach somebody, because it will help us remember to look through the correct side of the telescope 💜
Good Lord!

[@michaelwalsh9920]

10/10 now to drop in! Mahalo and aloha!!

[@MrPelikan500]

This interview is true gem ...
Purple Cow was the first book i bought by seth ...
this idea of strategy as a philosophy of becoming ... is a masterpiece of understanding
it forces us to appreciate that we should find / search a methodology of doing things
cos only in doing things , do things change
we are creatives in the sense that we have potential to act
and by taking an action, there will be a result
so choose wisely that desired result
we all have this power ...
choose wisely what systems we buy into ... many are invisible🙂
.

[@TheNickStandleaShow]

Love this interview! Keep up the great work 🔥

[@insightout1277]

Love this interview! tks

[@RichardKusiima]

The conversation of the AI is hillarious😂😂😂😂😂😂😂

[@ivanbissboss6305]

Purple cow IS thé first marketing Book i read. And it made m'y business remarkable. I launched in France when I was a student

[@SpacecraftGuide]

The "riff" idea and "testing on what riffs I need for explaining concepts" is what I have been using for years to create a "one click" design to understand complex components. I was just never able to describe it as well as Seth. The other concept I have found to be very important is to organize it in a top-down format with the main idea at the top so the supporting idea doesn't get lost in the riffs. Keep up the great work!

[@othmane-mezian]

What he means by Riffs in a strategy or marketing plan?

[@RevSamStone]

​@@othmane-mezianHe means in writing the book!

[@Hastingsnow]

Thank you!

[@whoisrussell]

🔥🔥🔥