Meet Cam'ron and Lil Baby's Go-To Jewelers, Avianne and Co.
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- Опубліковано 2 січ 2025
- We traveled to the Diamond District in New York City to meet with the character inspiration for Adam Sandler starring film "Uncut Gems" and get a rare look into the business of making your favorite rapper's custom pieces.
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COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.
Killa Cam always showed mad love to Avianne & Co, even wears there logo on a chain shows he respects the brand and the family behind it.
Bigcell33 yeah cam really a real one
I bet they don’t even show him love back
Bigcell33 Also known as “we’ll make you some chains if you advertise for us”. Not out of love. It’s business.
@@cdai216 nope he just got mad about movie with Adam Sandler
@Bigcell33
And all the love he showed the company and the people behind it......
I bet they still won't make him a partner or investor.
Great customer service my boy purchased his wedding ring from them and they really made us feel like family I’ll definitely recommend them.....
for those who dont understand why rappers buy jewelry, it helps with their image. they Look at it like an investment towards their image.
That’s the problem it’s like the record labels who are already under paying artist says rappers have to wear that bs for an “image” so they go broke buying this jewelry that is the worst investment if it’s custom which they all are but other genres like country can wear shirt and pants but people in HipHop are only accepted if they put 5 diamond noose chokers around their neck. It’s a chained mentality that needs to be broken that’s why i like artist who don’t need all that just their talent.
Camron Basically Put Him On 💯💪🏾
CAP
Killa season where cam buys chains different days of the week in different color fur coats. They did his rotating world 🌎 chain as well as his traffic light 🚦 one
@@Hype5280 it’s pretty much facts tho bro. Killa been going to this jeweler since the early 2000’s, maybe even late 90’s. & me being a Dipset fan I would’ve never heard of these niggaz had it not been for Killa
big respect for these OGs
Much love from Houston to East broklyn
Thas dope seeing Adam Sandler still dressin like his character in public 🤙🏾 thas a vibe
Safe to say they aren’t Lil baby’s “go-to” jewelry
another wav lil baby live in ice box
@chris falkenberg JUST GAY ASF
@@joshgotbangerz8501 😂…..AF!
Amazing story, they need a movie!
DIPSET & Avianne Co. set the standard to the jewelry game that goes on till this day in Hip-Hop, no 🧢 and Joey looks like Sylvester Stallone 😂
This is very motivational!! I am an aspiring hip-hop jeweller and i loved this!!!! Thank you
Cam bringing people in, tryna get a discount lol
😂😂😂
I feel like I’m getting robbed over my phone screen lol
Jewlerey can have sentimental value but in a superficial insecure person it can be used as armor!
I want to know why Elliantte left and took half the clientele with him
Does eliante is his family member ?
Eliot has and will have his own clients. He was bringing them money.
Aden I they’re brothers elliante was the reason they had so much business at one point
TRUTHxCJ well that bitch took all the rappers that spend the most money with him because I’ve seen this guy guy begging rappers under they pic to come by the store.. and they not even lil Baby jewelers they made one chain for him, lol baby buys most his jewelry from ice box in Atlanta
avrom1000 all facts but I want to know why happen cuz when he first left and took all the rappers with him I remember seeing this guy Joe write under A boogie pic "Remember who made your first chain” but a boogie still sided with elliantte.. and they not even lil baby jewelers they made one chain for him vs the 10+ chain ice box made for him
4:15 my mans said DaBaby 😂😂😂😂
This interview was 🔥💯
hard work pays off 🙏🏾
Dope interview
He makes beautiful peaces, the links he creates are crazy.
Love these guys I got a nice bracelet with them really good I’ll shop again soon !!
"If I cant have it, you can't either"...
If I was a rapper or Celebrity I would buy only Solid Gold I'll leave them Diamonds alone
and that's why u not a rapper my guy ...
He keeps calling Lil Baby “Da Baby”🤷🏻♂️
They will take ya money but don't know the difference in names and personality 🤦🏾♂️. If they like it I love it I guess 🤷🏾♂️
😭😭😭
I mean is there really a difference?
Proud of these boys
Don’t forget these guys sold Young Thug a fake AP back then 🤷🏻♂️🤷🏻♂️🤣
And who fault is that? I put the blame on Young Thug. He's not educated.
ongod ???? i never knew that shit😂😂
The Law u blame a rapper for not being a pro jeweler but U don’t fault the shady ass jeweler u sound dumb lol
Thug said he got the fake AP as a gift, he brought it to them and they iced it out...
@@Robopitkokopeli You serious? If someone sells you anything which isn't what they claim, it's on them.
That's basic decency, brother
Where are the black jewellers ? Black people have always spent top dollar for jewelry and have never bought jewelry from their own people!
But who are the black jewlers??? I haven't seen any top notch black jewlers🙈 at all. And trust I'd love to see my ppl getting 💰 in the jewelry industry I've jus never heard of any, and not to say there aren't any black jewlers out here in the world. If there are any??? Then I definitely would feel like you feel. Like we need to start supporting our ppl
Go become the first black jeweler then
That’s right. Buy black or don’t buy at all
Too late. The market is on lock!! Most of the non black celebrity jewelers took over the market. Since the early 2000s. There really isn't a place for them
DMV Weezy Chris aire was one of the first big jewelers during the boom in the early 2000’s.
Complex news keep the vlogs coming for real💯💯💯👍👍👍
Personally customized jewelry is only an investment for the seller. The buyer will never get close to what they paid. Diamonds are in no way a good investment regardless of what you are told. Buy it if you like it but dont expect to get you money back. 24k gold is the best jewelry investment.
Yeah I remember Avianne frm Def Jam Icon
4:12 That's not DaBaby. That's Lil Baby. 😂
If I was as rich as lil pump id buy something that’s gonna go up in value by the multi millions. Just in case something happens
Mad respect💰💯
Elliott got his start with them as well.
Of course, he’s Elliot Avianne lol
@@alex43ko No, he's independent
I wonder if they had a fallout or anything because Elliot seems to have all of the elite clientele while these guys have fallen off.
Big Boof that’s true, he’s at the top of the game. I wonder if there’s any bad blood between him and his family for leaving them.
@Big Boof No, the name of the business is Avianne, that's why the jewelers put it in back of their social media names. As you can see from this video the owners, Joe and Izzy "Avianne's" real last names are "Aranbayev". Don’t go correcting people if YOU don’t know wtf you’re talking about.
What movie was the kid in???? Anyone know or remember???🤷🏾♂️
DMV Weezy Uncut Gems
Isnt this jeweler that dame dash curse out
young eli if you’re talking about the one that did the Roc logo without his permission nah this ain’t him lol
I guess elliante decided to make HIS own brand now
Why can't I get a movie role like that I wish somebody would come up to me and ask me if u want to be in a film
I got a chain and earrings from avianne fire 🔥 going to keep getting shit best jeweler
This is the young kid with glasses that bought a stolen Rockafella chain and got ripped by Dame Dash over it lmao
“DaBaby is mad kool person”
Yooo it's the same guy that wore 4 watches when he met lil pump
My guys 💯BEST JEWELER'S IN THE WORLD
MTP 408 stfu lmao 🤣 dumb ass
I’ve never seen black jewelers or even ones who cater to stars/celebs
What these rappers don’t know is any guy in New York with that accent prepared to get finessed
😂😂
"Little pump" 😭😭
Your family name is known from the 90s to 2000s from my era i was born in 86 and i know exactly the name of your company...all the hiphop artist came to you guys then
Rich parents got him a jewelry shop. 😂
HE CALLED LIL BABY "DA BABY" THO LOLS
Damn that’s funny so he made the pump chain for lil pump and Bobby shmurda ended up buying it a year later .
Eminem is Richer than all these rappers shown on here & more and u don’t see him spending 24 million on diamonds watches
Lil baby in Icebox damn near every day they his go to jeweller
I guess the jewelry they’re showing you in the office hasn’t been fully paid for 👀versus what they’re showing in pictures and stills. This was a pretty cool background on Avianne & Co. Good job Complex ✅
we create art
Respect inspired!
Pump sawed off lmao
I knew avianne and co from joe blow my bay area fam know about that
Call it what you want.. free wax
It’s sad that these rappers think they are REAL if they dropping 450k on jewelry
Wish they talked about Elliante and Gabriel Jacobs. I always wanted to know what happened there.
Mike Chan www.complex.com/style/2020/03/two-decades-of-diamonds-how-avianne-and-co-became-go-to-jewelers-for-camron-lil-baby
This article goes a little more in depth with what happened with Jacobs and Elliot.
@@edgarjones7969 Oh thanks, bud. Really insightful stuff about the rift. It's too bad they didn't include it in the video.
Mike Chan they probably didn’t want to instigate any negativity in the comments or be the culprit of any beef between jewelers.
wish elliante had a part in this smh
Sam Youn he left. Create his own shit
What for? He sells cvd diamonds
@@qbprince1111 dont believe everything you hear
Anyone else thinks the title makes no fucking sense?
2:45 the purpose of life, listen close
Elliott is who everyone goes to.
I say this once again. These guys are businessmen not jewelers. They are not the ones physically making the jewelry.
Alejandro Morales after a while these guys sell their brand and hire other jewelers to do their work. Their main focus is to expand their brand and network their business.
AVIANNE AND CO.100% REAL MASTERS JEWELES!!!. 💎 💍
Robbery definitely staged, just so happened to have all their watches out, give me a break
Right dude wasn’t even strapped up or anything lol
Calm down there officer. Did they finesse YOUR insurance company and YOUR money? Who's losing in this victimless crime? Do you work for their insurance company in the claims department or something? Fkn 🤡
lol right??? these guys
are complete scum
oh my sons were in the back,
and i told them to take a watch so they TOOK EVERY SINGLE WATCH OUT
lol....... the rest is on the news...
WHAT THE FUCK these dudes is gonnna
get hit by the fuzz soon i PROMISE
There need to be a showdown on who know their shit and who know how to produce good jewelry etc between all these jewelry business owners like Trax NYC , Avianne, Johnny dang , Elliott etc make a tv show that be interesting to watch other than all theses love and hip hope shot that don’t teach you nothing but lust and drama and beef.
NYC Diamond District comes first everything else secondary
Elliot, wayyyyy better. That’s why he left.
Eightball Don he was with them ?
@@starkiller6740 Yes
4:23 me to
Nah Give Me Diamond Boy ! Jhonny Dang all day
Real recognize real.
who else read the title over nd over before gettin it right
If you know jewelry then you would know that all the most artistic and beautiful pieces come from the great houses of jewelry like Cartier, Chopard, Bulgari, Graff, Van Cleef and there is numerous more. These jewelers pieces will be melted down as scrap in a decade. You won’t see any of their pieces going for major dollars at Sotheby’s auction not now and not a hundred years from now lol.
All these rappers wasting their money I’d be investing in highly priced collectibles. And not so huge on jewelry
“ Da baby “ ahhahaha
Dats fact people judge there book by it cover
Bro if pump gets that chain wow
Damn shot at 40 times tho??? 🤦🏾♂️💩 Glad bruh made it out that situation alive only to get caught up in a robbery. Either way they still alive. Thank the Lord 🙏🏾💯💯💯🧢🚫
Must be nice to have a rich father
Fr all that money but mayne got no drip
Is this the same guy Dame was buggin on wayyy back for tryna resell a Rocafella chain??
I think that was Jacob
@@blackmoneynewmoney Nah Jacob made the piece, it was definitey Avi I went back and checked. He got the chain either from someone from Rocafella trying to sell it for money or someone found it or took it from someone in Rocafella, he changed the colour of the chain and tried to say he made it but you can hear him speaking Russian saying he can't say who sold it to him or it'll be a problem but he was trying to resell it knowing that only Dame hands them out so there's no reason why anyone else should have a custom piece.
When you guys getting ben baller on here !!
He trash his shit don't shine
🙏🏿❤
johnny dang >
Nah
Hell no
More like Dipset and FBG I ain’t even know lil Baby was fucking with them
Family member 🤯💥🔫
Black ppl know their place. Not every race specialize jewelry , when it come to jewelry it’s middle eastern turf. Specially Egypt & Jews & UAE , Dubai who become gold destination. But yet 90% diamond of the world is found in Africa
Lil baby go to jeweler is rafaelo
And icebox he said it on gq
If JOHNNY DANG ain't doing it that shit is WATER WEAK LOL
You steal your own store to get insurance money
They did that heist for an insurance scam these guys are low key smart with what they do they know how to finesse
That's regular bk shit
feel dumb now that all 3 guys are in jail huh?
Pump should of went to elianteeee
They owe a lot to DipSet , no one in the rap game new about avi&co
“Da Baby”??
Yeah bitch! If you don't know, ask your kids stupid!
It’s LIL, Baby. Guy
I was bout to say cam ain't hanging out with that fool
Hey 💍
Isn’t Lil Baby’s go to IceBox?
Cashmoneyboy13 whoever gives them the best prices is there go to jeweler 😂
Or Wafi - Jewelry Unlimited
So Lil Baby’s go to jeweler Not icebox 🤔
They're from the East...
Lol hilarious. Wanna be tough guys. And their sons really think they're hard 😂
Lol ain’t no diamond boy tho 👀