How Many Facebook Ads Should You Run?
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- Опубліковано 27 лип 2024
- How many Facebook Ads should you run at any one time?
Too few Facebook ads and your campaigns can quickly become boring and stale...
Too many Facebook ads and you'll overload the optimization process with too many variables.
In this video I show you exactly how I structure campaigns and show you how many Facebook ads I use to generate the best results.
#howmanyfacebookads #facebookads #socialmediamarketing
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Thanks for watching guys! Let me know what you think in the comments below :)
Hi Ben, I have a question about the 5 Pager Lead Magnet. Did you use only l the Lead Objective for each of the examples or did you use the conversion for some of them as well?
Thanks!
1) when you said repalce underperforming ADs with similar performing AD. does that mean if 1 image AD is working well then all other 3 ADs format will change to image ADs.
2)so later there is "AD format testing phase" and later "AD creative testing phase" ?
am i understanding it correctly ?
Would you say this video is out of date now taking into account the changes over the past 10-12 months?
I set a schedule everyday to sit down with a coffee, watch your videos, study, take notes... more seriously than when I was in college. I even have a page titled Ben Heath in my Notion. You titled the videos with exactly the questions that I want to ask. After every video I come up with new questions and I found them right away. Have a question about facebook marketing, let's look for Ben Heath! Thank you!
Your channel is literally gold. Cant believe I am learning all of this for free, thank you very much! Insane value.
Glad to hear it :)
I can't believe this video is free omg
All i needed is all in that video
Thank u so much❤
Great stuff! Thanks for sharing so much valuable knowledge!
Initially I thought I should only use 1 Ad format per Campaign, since I was operating on a low budget. However, I'm glad I followed your tips because it happened to be that my image Ads outperformed my video Ad (which I wasn't expecting).
Keep up the great work!
Awesome Karan - glad to hear it and I will do!
This video answered all my questions! Explained so well. Great work!
Great to hear!
Hi Ben, great content as always! I was hoping if you could clear up my confusion about running multiple ads at the same time for different audience sets.
When you’re running multiple ads (for different products) for different audience sets, how does that impact your “Custom Audience”? would your custom audience be diluted?
So, later on when you create a custom audience with, say, “people who engaged with your posts during last 30 days”, it will include audiences who engaged with all those ads (that were unrelated to each other). How do you avoid it? Hope my question makes sense. Cheers!
Hey Ben, I just booked a strategy meeting with your team for next Monday. I’m trying so hard to get this right but I’m at my wits end tbh. Trying to run the business etc is tough enough. I hope your team lives up to the standard your videos set mate :)
How did it go ?
Great info Ben. I am going to implement this into a current campaign 💪🏽
Go for it!
Great video, thanks! I have only 1 question: if you also want to test other variables, like copy and headline, how would you structure that campaign? Because you want to prevent ad-fatique, so you have to keep multiple creatives active. Is dynamic creative a good option to do that? Or keep the 4 ads with each an other creative, and under each ad 2-4 copy's for example with DC? But then you probably end up with to many combinations. I would like to know your opinion Ben!
Really helpful insight into structuring a campaign thank you!
Glad it was helpful!
Oh man , this video alone is more valuable than a 600 dollars fb ads course ! Thank you so much !
That's great to hear - you should see how much value is in my $600 course :)
So much quality content! Thank you
Much appreciated!
Loved the video thank you so much i needed this
Glad it was helpful!
Incredible. Very well explained. Thanks Ben.
Glad it was helpful!
Great video Ben! Thanks
Thanks a lot Daniele :)
Thank you so much Ben!
You are very welcome :)
Oh this helps so much. Thank you.
Glad it helped!
Thanks for the great info
Thanks for watching :)
Great video as always Ben!
Question in regards to Facebook's capabilities and knowing what ads to serve to what people.
- Does Facebook have an actual algorithm that can identify what the ad/image is? So for example, let's say I'm advertising 3 ads to 1 ad set of people interested in Cooking or Food. One ad is a ham sandwich, one ad is a turkey sandwich, and the other ad is a bologna sandwich. Will FB be able to distinguish enough of the ad content to properly distribute it? Or would this have to be addressed at an ad set level to compensate.
- A relatable follow-up question on that - perhaps you can make a video about the dynamic headlines, descriptions and primary texts and how these work / how to best execute them.
Thanks!
Thanks a lot - much appreciated.
Great question. So Facebook's algorithm won't know that Ad 1 is a turkey ad, Ad 2 is a ham ad, etc. But they may be able to detect that certain people are more likely to engage with Ad 1 and a slightly different group of people are more likely to engage with Ad 2. The most obvious example of this is some people are more likely to respond to image ads and some people are more likely to respond to video ads. Facebook can then deliver your ads in a way that helps improve campaign performance.
Good idea - I'll add that to the to-do list.
Great video.. first time on your channel.. Curious, if I had 1 targeting option in my ad set, could I run 5-6 ads for that adset with no issues? I have one target market in my adset, and I'd like to run a few ads (maybe about 6) to that same adset... can i do that with just 1 ad set or should i create 5-6 adsets?
Hi Ben, this was super helpful thank you. If I had multiple creative styles (e.g. 3 x UGC, 3 x photo, 3 x explainer), would you recommend separating these groups into different campaigns? (e.g. UGC campaign, photo campaign, explainer video campaign) or is it still okay to test all of them at once in a single ad set? Thanks
Many thanks Ben 🙏
My pleasure!
ben, first of all, great videos mate, keep it up. secondly, im running into an issue that you don't explicate and i can't find an answer too...okay, say you have FOUR add sets in a single campaign, and each of ad sets have the same 4 ads, well when it comes time to refresh the creative (based on what ads performs the best over the course of, let's say a month), do you then change the other 3 ads across all four ad sets? for example, if i have ad1, ad2, ad3, and ad4, what if ad1 performs best in ad set 1 but not in other ad sets? so this is what i'm not sure about...what are your thoughts?
Hi Ben, excellent learning videos, if you create separate playlists for different topics on Facebook ads , that would be great
Thanks a lot. I do have playlists set up on my channel :)
another good video ben. should you use different dimensions for your starting ads to a cold audience? so make the creative in different sizes such as 1:1 and 4:6 so to optimise for different placements such as stories, newsfeed and audience network? will facebook automatically show the best size to the particular placement automatically if using automatic placements?
Thanks Steven. You don't have to and we don't find this is a big needle mover as square creative looks good in nearly all placements. But there is certainly no downside in customizing placements and you may see an improvement in results.
RE: Ad Fatigue - Seems like there could be a per-impressions metric to be found
Great video. I subscribed.
Thanks for the sub!
Ben sir, cpuld you please guide me how many targeting options(demographics/interest/behaviour) mostly i choose interest shpuld i put in one adset it would be really helpul for beginners like me.
Are you picking the ad set the preforms the best and keeping it on? or the best ad within all those ad sets?
or is it the best ad within the best ad set?
Hi Ben, I have a business in Turkey. Thanks for wonderful videos 🙏
My pleasure!
Brilliant 👍👍
Thanks a lot :)
Great info...Hi Ben the way Facebook is at the minute, do you recommend when you set up a manager account also set up multiple accounts and share pixel with a secondary account just in case Facebook decide disable your account you can get up and running again without losing the pixel data?
If you want to be extra secure then yes but for most people I wouldn't bother. It does depend on your industry though - some industries are much more likely to run into issues than others.
Hi Ben, great content as always. One question: how do you feel about testing one thing at a time? Cause in this case youre testing ad sets and ads at once. So it could happen that ad 1 performs better than ad 2 in ad set 3, but not in ad set 1. But then again ad set 1 performs better than ad set 3. How do you tackle this? Cause i've been told that testing one thing a time is useally better. And do you agree you should spend atleast €4 per ad to be able to have it optimised properly?
Hi Milo, thanks a lot. Good question. There is always a balancing act when it comes to testing. If you just isolate one thing in the whole campaign then it is likely to take a lot longer before you work out what works best (clients don't often have enough patience for that). But if you test too much then your tests won't produce reliable data.
I like to test one thing per level. So we'll test different targeting options at the ad set level and different ads at the ad level at the same time. I know what you are saying but I'm not too concerned about those discrepancies.
Hi Ben! I love your videos. I'm learning alot from them.
I am wondering, after pausing poor performing ads, and adding new ads to the ad set to test against the winner. Wouldn't the budget automatically prioritize the existing winning ad which has built up alot of social proof, while the new ads you are testing will already start off at a disadvantage? Or is this nothing to worry about, and FB algorithm knows to redirect enough budget to test the new ads fairly?
Good question.
When you pause poor performing ads and add new ads to the ad set, Facebook's algorithm will indeed take into account the performance history of the existing winning ad. However, Facebook's ad delivery system is designed to optimize for the best performance overall, which includes giving new ads a chance to compete fairly.
Here are a few points to consider:
Learning Period: When you add new ads to an ad set, Facebook's algorithm may enter a learning phase where it gathers data to understand how the new ads perform compared to the existing ones. During this learning phase, the algorithm may initially favor the ads with a stronger performance history. However, as it gathers more data, it will adjust and allocate budget based on the performance of each ad.
Budget Distribution: Facebook's algorithm dynamically adjusts the budget allocation based on the performance of each ad in real-time. If a new ad starts showing promising results, the algorithm will allocate more budget to it to help it gain traction.
Ad Rank and Relevance: Facebook considers factors such as ad relevance, engagement, and other performance metrics to determine the ad rank in the auction. Even if a new ad starts at a disadvantage, if it proves to be more relevant and engaging to your target audience, it can still compete effectively against the existing ads.
Manual Intervention: If you want to ensure that new ads receive enough exposure to be properly tested, you can manually adjust the budget allocation within the ad set. You can allocate a higher proportion of the budget to the new ads initially to give them a fair chance to compete.
Overall, while the social proof and performance history of existing ads may influence the initial budget allocation, Facebook's algorithm is designed to optimize for overall performance and give new ads a fair opportunity to compete. Keep monitoring the performance of your ads and be prepared to adjust budgets and strategies as needed based on the results.
Hi i just book the appointment for the call
Would you say this video is out of date now taking into account the changes over the past 10-12 months?
Would u reach out to a ecom brand who is running ads with less than 8 types of variation?
Great video! Just a quick question, how long should I leave the ads on for?
That is a great question and I have a video coming out about that very soon! In short - for as long as your cost per result is good. But I will have more specifics for you shortly.
Hey Ben this video was incredibly helpful. I did notice however its now 3 years old. Would you say its still highly relevant?
Yes we still use this logic :)
Thanks a lot.
Great video Ben! What's that max of Ad set your would recommend to test in one campaign? I wanna test about 12 audiences and I don't know if I should test them in one conversion campaign or split them in 4 conversion campaigns with 3 Ad sets in each? hope you can answer
I would run a maximum of 5 at any one time and I'd have one audience per ad set. That means you won't be able to test all 12 at once but that's fine. You can work your way through over the next month or so.
@@BenHeath Thank you for taking your time to answer. Really appreciate it. You offer great content. Congrats for that. Hope soon I can afford a 1:1 session with you.
@@BenHeath I just watched your video traffic vs conversion. You solved my biggest question but I'm having a hard time. I have nearly 4 days with conversion campaigns to get leads for a Free 4 hour online business training (Live). It's my first time. I've spent in 4 days $135usd in 3 campaigns EACH and getting 17 leads (for $7usd each), 16 leads (for 7usd each) and 31 leads for 5usd (each). Should I stop my campaigns or carry on? I feel like losing lots of money, leads are very expensive for a Free offer. Please give me you advice :(
Hey Ben. Thanks for your content. I attended your "3 Killer Facebook Ads" webinar and saw that you have an Insider's course. Would you be willing to share which service you use to create your course? I'm looking at creating one for our company.
You are very welcome. My Facebook Ads Insiders course is created in Kajabi - I'd highly recommend their software as well :)
Ben Heath thank you!
Good video, but from experience I've had different outcomes. I think the number of ads depends on the budget allocated for the campaign CBO Ben. If I have 10 ads in one ad set, FB will optimise the ads that deliver the best results more efficiently and quicker if I increase the budget to give FB more data to optimise through spend those increased variables. So the number of ads and their performance is all relative to budget, and if manual bidding is selected, then higher budgets and high bids?
Hi Colin, thanks for sharing - it's always good to hear from other people's experience.
I do think you are right in that a larger budget is more suitable to a larger number of ads. But for the vast majority of campaigns we create we will use this structure. We've had campaigns spending £2k per month and campaigns spending £100k per month perform well with this structure.
With larger budgets we tend to refresh ad creative more often, as opposed to having more ads running at any one time.
@@BenHeath Good to know. I will start to do more campaigns comprising of a max of 4 ads, as I agree, we can have too many running. Split testing eats profits!
Hi Ben ,
Thank you for the amazing video. Have a question. Wont the adsets competing against each other increase the cost ? Would like to know your thoughts on below.
Creating 4 individual campaign vs 4 adsets in one single campaign vs 1 adset in one single campaign. When would you recommend this strategy
Hi Rumi, provided the ad sets are within a CBO campaign, you don't need to worry about them competing.
@@BenHeath Thank you for your reply, I appreciate it.
Would you be so kind as to help me?😇
What happen if i use 10 AD SET but 1 interest (10 different products same niche) in a CBO campaing?
3-4 ads even if this ads using a different products but in the same category?
what shall I do if I have 5 different Videos & Images also for example
1. for Jeans ( Direct Sale )
2. for T-shirts ( Direct Sale )
3. Sweatshirts ( Direct Sale )
4. Hoodies ( Direct Sale )
5. Dress Pants ( Direct Sale )
6. Trousers ( Direct Sale )
I that case I have to create 6 different COB base campings, what happened to the Audience then?
as per your guidelines
All-Visitors
Customer List
Email Listing
&
Lookalike all of them
Shell i add product line interest in every COB Base Camping
Thanks a Million for Uploading Lots of Content on Facebook Ads!!
You're most welcome!
Hi Ben! learning much from you and was wondering if you could link me a video from you where you explain how long should i run the testing phase (or just comment below)
I have found that 5000 impressions per ad can provide a good overview and comparison.
If e.g. one ad with 5k impressions has 10 conversions and the other with 3k impressions already has 6 conversions, I would now switch off the one with 5k impressions.
Do I see that correctly that it is pointless to hope that the ad with 5k impressions might get better if it rises to 10k impressions because this way it could learn better.
From when (how many impressions) would you complete this learning phase.
I just noticed that some things can change up to 5k, but I wonder if it still makes sense after the 5k because the ad should actually have learned enough to be compared with others.
i think I Found it sorry for the blabla xDDDD
ua-cam.com/video/TTItvQhDSD0/v-deo.html&ab_channel=BenHeath
Thanks for this. Do you use CBO running these 4 ad sets? What about Dynamic Creatives vs having 4 ads? Seems like with dynamic creative you can get hundreds of combinations of possible creatives. Would this be an overkill for the fb algo with a low bugdet? (i.e. $25/day). Thanks again
Good questions. Yes I do use CBO nearly all the time. I'm not a fan of dynamic creatives because it is harder to work out which combinations deliver the best results at a glance (I know that's not a big deal for some people though).
That many combinations would definitely be overkill and Facebook would struggle to optimise. That's why I like to keep live ads to under 4 in an ad set at any one time.
@@BenHeath Amazing. Thanks for your input. Everyone talks about running 2-3 warm audience/lookalike audience ad sets and 1-2 cold audience targeting ad sets. What about all of the businesses that have zero sales, no client list and just starting out.. Do you recommend running 4-5 cold audience targeting ad sets or just stick with 1-2 cold audience ad sets and nothing else to save budget when just starting out? Thx
@@calvzz I would run 3-4 cold audience ad sets in that scenario. Also just to note that I like to bundle warm audiences into one ad set.
@@BenHeath Thanks Ben. Very helpful! Subscribed and best of luck with the channel. I feel like a lot of people watchign this are trying out FB ads for the first time and don't even have sales (hence watching youtube to learn FB ads). Perhaps you can do a step by step tutorial from scratch on building a campaign (assuming you are a start up business with zero sales and no lookalike audiences/warm audience database to pull from. I haven't seen this on youtubefrom other "gurus" so just a friendly suggestion
Thanks so much for this Ben. Can I ask, why do you run multiple ads within a set rather than using dynamic creative?
Mainly personal preference. I find it easier and quicker to use regular ads and optimise accordingly. I also don't want to overload a campaign with too many variables.
@@BenHeath thanks
@@BenHeath Do you have a rule of thumb on how many variables to test on one campaign?
Hi Ben. Wondering how many ad accounts we should have for a business. Just got account shutdown this week along with pixels and data.
One regular and one back up - no more than that. At the end of the day you need to play by the rules.
Ok you say same ads in the different adsets. but what if ad 1 works well in adset 1 and ad 1 doesn't work at all in adset 2? if I stop ad 1 in adset 2 I can't compare the assets anymore, can I?
Hi Paul, nothing is perfect and in that scenario I would pause different ads in different ad sets. BUT only after I had established which targeting options produce the best results.
Hi Ben 😁
What would I do in this scenario, after 7 days:
Ad 1 in ad-set 1 is performing best
Ad 1 in ad-set 2 is performing best
Ad 3 in ad-set 3 is performing best
Ad 3 in ad-set 4 is performing best
Do I simply move forward with ad 1 (and make new similar variations) for ad-set 1 and 2 and make new similar variations of ad 3 for ad-set 3 and 4?
In the case that Ad 1 is performing best in all ad-sets, I just move forward with ad 1 but how do I proceed in this situation?
Thank you Ben!
Good question. I'd optimise ads for each ad set. If that means you have different ones live in each - that's fine.
Yes you want to test, but you also want to generate the best results possible.
how long do you run that ads for to determine which ad set is doing the best?
Completely depends on how much you are spending and how many conversions you generate. Sometimes you could be looking at hours, other times weeks.
Hi Ben, brilliant video once again. I'm just wondering: Should I have testimonial/case study ad creatives in the Warm Audience Ad-Set? Or should I do what you recommended in this video and just leave the ad creatives exactly the same as in the other ad sets? Not sure what would be most effective. Thanks so much!
Thanks Billy. In an ideal world you'd do both and both running alongside each other :)
@@BenHeath That's great, thank you Ben!
Hi Ben, I'm launching an e-commerce brand later this month. If I have no website visitors or sales and run a CBO campaign with 3-5 cold audiences. Should I create another CBO campaign a few days later with warm audiences and LLA audiences?
Looking forward to your reply.
No I'd include the warm audience ad set in the one CBO campaign :)
@@BenHeath and I can just add the warm audience in a few days after we launch right?
You mentioned 4 adsets per compaign..but how many compaigns should you run at one given time? What if you are testing multiple different products, can you have multiple compaign for each product? Thanks in advance..great work
Thanks Manuel, I would usually use one campaign per offer. So it really depends how many different offers you want to advertise.
@@BenHeath thank you.. So you can have as many compaigns running just as long it's a different product or offer? And how long can you pause an ad before it loses optimization? Thank you
hi there, can we make custom audience from unpublish post / dark post page ?
Not as far as I'm aware :)
What i can do, when i want 10 ads in a retargeting campaign. Should i have 2 adsets with the same targeting with 5 ads?
That depends on your set up - are you using Omnipresence Content? In which case you want an ad set for each ad.
By adding or removing new ads, will this reset the learning phase?
It can send your ad sets back into the learning phase but the new learning phase will likely be shorter and I wouldn't let it stop you creating new ads :)
What happens when you have a really good audience and 4 good ads and you want to test more on that audience. Do you have to duplicate the audience and then put new creative in it. How do you go among this if your top audiences are in a CBO?
I would duplicate that ad set and run that in the same CBO alongside your high-performing ad set. Then you can see how it performs :)
Awesome would like to speak with you
I have a question - when adding 4 ads , can we have multiple options for ad copies in the ad - I mean 4 ads and each ad has 3 ad copies
That would be too many variables at once unless you have a very large budget.
What should we do if editing an winning ad set leads to decline in sales???
Hi Naresh, you can always change it back :)
credit card is must for business ad account? not personal ad accnt
Hi Muhammed, I'm not sure but I don't think so. I think you can make payment via other payment methods such as PayPal. But that also depends where you are as Facebook makes certain payment options available in different locations.
How about with a $10 per day budget. 5 ads still ok?
I'd probably go with 3 or 4 in that scenario :)
Looks like one of ur account is blocked
Can we create 1000 campaigns at a time and run ad?
I wouldn't recommend it
@@BenHeath I have a client he needs to be done by 25th Dec and I have commited him that I can do it no issues..
So how should I manage please help me..
Now I cant change the statemnt I might lose the client..
And what could be the possible issues if I run it??
Please help Ben..
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