Building Soulful Enterprises, A Vision for Value | Andrew Baughen, Soulful Enterprise

At its core business is about growing and selling, making and marketing, producing and promoting. There is satisfaction in creating useful products and selling to people who are delighted by the value they receive in exchange for their cash.
But before there’s a buyer, there’s a seller. Before there’s a seller, there’s a grower or artist or engineer - or all three. And those creators are supported by a whole host of educators, managers, planners, financiers, developers, caterers and so the list goes on. Work is a shared endeavor where all sorts of people with a whole range of skills and energy are contributing value that impacts wider society as well.
It can be easy to lose sight of what all this business we do is for. We can fail to appreciate the value we are personally contributing. The dream we have of making a difference in the world can be lost and we can end up feeling more like a money machine rather than a human being. Rather than work with purpose, it can all seem pointless and a little bit soulless.
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