Osgood-Schramm's model of communication I UGC Net paper 1 and 2 I BAMC I MJMC I

Osgood-Schramm’s model of communication is known as a circular model because it indicates that messages can go in two directions. once a person decodes a message, then they can encode it and send a message back to the sender. They could continue encoding and decoding into a continuous cycle.

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