Expensive Coffee: Can ordinary people tell the difference?
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- Опубліковано 25 чер 2024
- Josh brews up 3 different grades of coffee and hits the streets (aka. the front of our espresso bar) to find out if the random mix of customers, office staff & other passers-by can spot the difference in a blind taste test.
In an incredible coincidence, we're also selling the coffee from Cafe Granja La Esperanza right now: shop.sevenmiles.com.au/produc...
Sections in this video:
0:00 Intro
0:35 Why the difference in price?
2:43 The taste test
4:53 The results
5:58 ...but which did they prefer?
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I like that there were 3 varieties instead of 2. To put the cups in the correct order you have 50% chance to do it with 2 cups but only 17% with three. You might want to ask about their reasoning before they know if they were right.. they'll be a little bit more truthful =) Anyway, an interesting and fun video =)
There is a part in the video called "Why the difference in price?" And the answer was: The higher a cup score the higher the price. Okay but why the hell is the cup score higher? I thought we are actually getting an answer instead if this.
the cup score is higher because the fancy profesional coffee judges rated it higher, they liked it more, thought it was better. it's also more expensive because to make better coffee the production costs increase exponentially.
The reason why some coffee is more expensive comes down to smaller lots which produce less fruit, more expensive processing methods, experimental varities and so on. Supermarket coffee is cheap because you can grow a lot of it cheaply, quickly and easily. This doesn't make it bad coffee, but a lot of people sometimes just want slightly more quality from their cup. Or different tastes. Trying something like a single origin Ethiopian coffee for the first time may blow your mind (in a bad or good way). And the price of the coffee usually isn't that much higher, all things considered.
And SCA scores have little to do with price. For example, at my local roaster I can see a Gesha with a SCA rating of 87 for $22, while the same amount of a Brazillian coffee with a rating of 86.5 costs $10.
Lady with baby: “It’s not my cup of tea..”
Coffee Guy: “That’s because it is a cup of coffee!”
Yes! Thankyou 👍
Someone give this guy a helmet 😂 he didnt get the joke 😹
LOL!!!
Totally
Would be interesting, to see the test preformed with coffees of different grades from the same region, instead of coffees of different grades from different regions. As people might have a regional flavor preference.
As coffee farmer and Coffee Processor. Yours suggestion wasn't mean much since what make 90+ so expensive wasn't just by Region but by Processing and Farm management. We can use coffee Cherry from one region but difference in Altitude, Species, Nature habitat and Processing to make coffee from lower 60 score to almost 90 cup score. FYI the reason 90+ is so hard to get is because it impossible to make it without using a good Variety of Arabica and very costly process.
Similar for roast. I am a city roast guy. But it was a "pub test."
There is no such thing as low grade coffee in Colombia ;-)
@@erehinater The reason 90+ is so hard to get is because the last 10 are merely subjective. BTW, my grandpa had a small farm in Colombia, too.
@@alejosky hahaha, I think last 7 is subjective though 90-93 are pretty much..... You must have it all kind of score but you right ☺️
I also have a small coffee farm (shade growth) here too. Nice to meet you.👍👍👍
Hope this year crops growing well.
For those who wonder by guessing randomly the probability of:
- being correct for the line up: %16.5
- being correct for a specific one: %33
- being correct for at least one: %66
PS:
- being correct for none: %33
And being correct for none?
@@oggyoggy1299 %33. (1 - correct for at least one)
@@UbeydullahGungor
So the same as correct for a specific one.
Spot on. Not only is everyone's taste different, but there are also days when you feel adventurous and desire something different. It is why I started roasting my own coffee. I can buy a variety of beans and roast several single origin coffees each week and then pick what I desire that morning and brew a cup. No need to spend $25 on a single cup, when I can buy a lb or two of a really good bean and roast some delicious coffee myself.
How do you roast them?
@@senneverschooten6313 1. Using cooking pan, basic equipment but require constant stirring dexterity.
2. Drum roll, classic tool, easy to control as you just need to crank it. Hario sell it, Chinese brand have motorized version.
Above 2 will produce burning chaffs and smoke so better use outdoor.
3. Dedicated roast machine, small personal sized iirc not more expensive than a comandante includes exhaust filter to trap chaffs.
What a fun video you guys made, enjoyed it a lot, thanks for such a lovely content!
I think part of this is that Australia has such a strong coffee culture. In places like where I live, where people are far more set in their ways about the taste of dark-roasted commodity coffee, there's just a really strong aversion to the acidity or light-bodied characters of specialty coffee, and that people will just assume it's bad coffee for tasting different. This really annoys me, which is why I often have to insist that I have better taste than others, even if I personally don't actually believe that's the case!
Beauty is in the eye of the beholder. What annoys me is people like you that judge others on there preference.
@@jaimep3432 I agree with you. I don't judge others for having different preferences,. I judge others who judge me for having my preferences and thinking I'm pretentious for liking something that's not according to mainstream tastes. Hence I pretend to look down on them because it's the only language they'll understand. You either understand why that's necessary or you've never had to deal with truly judgmental people who aren't open to dialogue or demonstration. In which case, I'm happy for you.
Wow. What a fantastic video! It's really great to see these ideas explored in real time with real people. Also, I'm definitely picking up some expensive coffee!!!
This was loads of fun. Glad to have this video slide into my feed. Cheers from Houston, Texas.
Totally loved this video great idea!
Thank you! It was fun to watch!
Glad you enjoyed it!
Great idea, looking forward to seeing the results.
I'm always trying different coffees. There are a few that I come back to from time to time, but I'm very adventurous with my coffee. I have a few good roasters in my area that have seasonal coffees and blends that are pretty good. The less expensive single origin and blends are good, but their high end coffees always impress me. A recent one that really impressed me was a Costa Rican white honey process coffee that had cinnamon sticks on the coffee while it was drying. That imparted a subtle cinnamon flavor to the coffee that really made it stand out. It was an experimental ten bag batch that the farm made.
Really want to try the coffee, i really love specialty coffee especially from my country Indonesia
Well that sounds quite interesting! Have not heard of that being done before.
Adventurous?
They’re coffee beans.
@@oggyoggy1299 I like to try new things. Is that better wording for you?
@@LuisCaneSec
Sure, slightly different tasting coffees.
You’re living on the edge, brother.
Thanks Guys, this is a really nice video talking about my family's favorite hobby. We do pretty much the same thing. The big hopper is loaded with a 'Barista' blend from our local Lighthouse Coffee for the milk drinks and a single origins pick of the week for our single doser. I haven't tried the really expensive coffee yet, I'm looking in our local area (Seattle) for a supplier and I want to up my game before going down that particular rabbit hole.
Good on you for doing this as it's not a great revenue earner to show that not everyone can pick or likes the more expensive coffee. I've never splashed out on a bag with a 90+ score and it would likely be wasted with milk. 1 in every 5 kgs that I buy are single origin and I definitely noticed more defined and obvious flavour profiles with them. So I like them just because they are different and a nice change.
I buy coffee on a budget, so I rarely go for the most expensive beans. I love to get a cup of fancy coffee from really good cafés, but for the home I buy my local café's house espresso beans. They're good, easy to brew with, and don't go noticeably stale too quickly.
Might sound daunting, but try roasting the green beans yourself. Incredibly easy to purchase green beans and you don't even need a thousand dollar countertop roaster to pull it off. A hot air popcorn popper will do just fine for anyone wanting to dip their foot in the pool, and it roasts enough coffee to last most people's entire day. Nothing more satisfying than finding exactly how dark you like your beans roasted, and that you did it yourself and saved a lot of money doing so.
Just a FYI, even your local is going to be serving grade 3 or 4 beans, and you could pay pretty close to the same amount for green beans, and with a bit of trial and error end up with something far better. Flavour profiles on grade 1 and 2 are substantively better.
@@atheisthumanist1964 I have been thinking about it, but so far I haven't tried roasting myself. It's on the list of things to try out though
@@bleskiven i second what the other guy said. do some research. and make it fresh..pre roasted beans r too old.
just pay attention at the final stage
dont over do it near the end
Awesome video :)
It's something I've observed as well. Many people do not like expensive coffee because they like the taste of coffee rather than the floral aroma. Such people usually like espresso more than filter coffee.
I would be interested in a Street Test.
Like customers who would go to a good coffee store I think are more likely to pick the expensive one.
Now take your average worker Joe on his way to work who usually grabs a gas station coffee to go, and high class business consultants with a bureau coffee maker, and let them pick :)
It's interesting that some of the people correctly identified the most expensive coffee while still having other preferences themselves. It's kinda cool that people seem to have a sort of natural instinct that the more nuanced/interesting cups would be worth the most.
I'd love to see more experiments like this, especially any involving your average supermarket instant/preground coffee consumer. I think those would be especially fun because I think folks who've never had specialty coffee before are always surprised when they discover that they actually prefer light roasts, or that they can suddenly drink their coffee without milk.
Love this fun video. I’m a simple man. I like my espresso milky (cappuccino/latte). I’d go for consistency. The expensive single origin coffee is good for the occasional indulgence and exploration, not my day-to-day cup of joe. ☕️
'It's noy my cuppa tay...'
No sh!t?
Because it's COFFEE, ya bloody melt!
BY FAR the most expensive cup of coffee I've ever had was at World Champion Barista Tim Wendelboe's espresso bar in Oslo, Norway. It was just big enough for one sip, and it was the most acidic and overpowering thing I've ever tasted. Never in my life I've hated a cup of coffee as much as I hated that one, so I can attest that fancy coffee is not for everyone!
Nice, at last I have a proof for some of my friends and family who claim "meh, doesn't make a difference" ;)
I try to mix my approach: if I buy for myself or "for show" I go for something a bit more special (within budget...), but if I have a party to serve which isn't exactly focused on coffee itself but more milk drinks - and ol' reliable goes into my portafilter.
Great video, always fun to see what people pick
very interesting, and absolutely true! I've tried different type of beans, and really not very attached to the price. But certainly different area gives different flavours, and it's fun to switch between them. Now, if I find something I don't really like, I'll just french press it to share with people, because it might be only me not like it, but others might love it
This was a really fun video. Try exploring more real life tests like these!
I love third wave coffee, particularly varietals from East Africa like SL-28 that have high acidity/fruit notes. That said, it can get old after awhile (palate fatigue) and I find myself craving good ol' American beans with a standard medium roast.
really enjoyed this vid!
So glad!
Absolutely, i fully agreed with your conclusion.
beans matter, but prep makes a huge difference in the same bean.
For filter coffee it's nice to experiment with various single origins for their different taste profiles. But for espresso i prefer a nice italien blend that's not overly complex or fruity but just tastes like espresso!
Thanks mate love a single origin mild roast normally from Ethiopia...
Over the years I have moved to higher quality beans lighter roast so I can hear the coffee Sing. Looking forward to more from 7 Miles.
Bless You man
As a coffee drinker of 34 years, I love my coffee. I love both on the cheaper and the expensive ends.
Great coffee video on several levels
i went to a shop to test their coffee but i never got a good sence of their coffee because every shot they poured was just sour. i can handle bitter but my bf who likes darker roasts than i do couldnt tolerate it either. when we asked anout the coffee and if it was brewes correxrly they got very defensive and said we just did mnt know coffee. we could still taste the sourness HOURS later. it was bad.
Great video. Thank you.
You are welcome!
There are 6 ways to arrange the coffee order so at random the chance someone would pick the right order is 1/6 = 16.7%, but people guessed correctly more than 3x more often than that at 45%+!
Great video! I like single origin coffees - but only light or medium roasts. Dark roasts taste burnt and bland to me even if I add milk or sugar. And I get bored at the end of a bag so I get a different single origin roast each time.
would be interesting to see a blind test. not telling them anything and just asking which one they like best.
fun experiment!
Great video it’s so good to see more Aussie coffee nuts
What a brilliant video. Simply explains the idea that - there is no single definition of a good coffee!😀
I love the complex coffees
Awesome to blind taste experiment! Very Fun 🤩 to watch
"it's not my cup of tea" what a brilliant observation lady.
i'm subbed to a few roasters, and i get a spread, 350g bag of single origin/blends, 2 microlot bags, 1 fancy/niche (funny ferments etc) microlot bag, and 1 gesha.
The most interesting thing I've found is that the roasters all have a very specific flavour quality to their coffee, beyond the complexities/varietals bag to bag than coffees from different ranges/places in the world.
I am going to make the same experiment in my cafeteria... I Will let You Know the results, however I can tell i hace the same thoughts as you. Regards from El Cafecito Quito, Ecuador.
One year ago I did something like this with a very expensive coffee from finca La papaya (cafeexporto) and people like it, but not was their favorite...how come? In Ecuador we still have a long Way to the coffee culture like Australia.
Cultural diets and even what people ate the night before can have a huge effect on positive flavours.
Even a coffee I'd like can taste different the next day simply because of the meal I had the night before. Flavours are always a personal choice! I'm sure they enjoyed the experience though!
I prefer medium dark/dark roasts, and blends are fine, but I do enjoy the occasional light roast specialty coffee, like an Ethiopian Yirgacheffe, and I even have an affinity for natural coffees with their weird, fermented flavors and scent; they're just not my go-to, first morning cup type of coffees. I have to be in the mood for them, yet I'm always down for a nice, dark Sumatra.
Yirgacheffe is wonderful! I have some vacuum sealed in my freezer waiting for me to finish off my Harrar.
Oh I love Yirgacheff coffee. I could taste the orange blossom in it.
@@justins7711 I know very little about coffee- just that I do love Yirgachef (spelling?) do you find they are consistency in taste?
I love having a good medium priced blend for espresso and coffee I take to work. I’ll spend more on a single origin for my pre work pour over coffee. I wish I could pull better espresso and appreciate singe origin espresso and really fancy single origin pour overs but I believe a mix of my technique, palate and grinder wouldn’t allow me to appreciate the fancy fancy 😔
cold brew
Great video! It would be awesome if you did a real deep dive with different grades of coffee and see how they turn out with different brew methods, then run a similar test to see if people could still tell the difference.
With fancy coffees in particular, I've seen how significant of a difference there can be in the flavor profile just from the brew method, i.e. drip vs. pour over vs. French press and subtle differences in the water temperatures. Drip makers especially aren't the best way to maximize flavor, particularly if it's a cheap machine that doesn't evenly spray and moisten the grinds.
Nevertheless, very informative on a basic level to demonstrate how cheap coffee differs from the bougie :)
coffee from Nepal is my fav because of the elevation, it has such a unique flavor.
Would be see it performed asking “Which tastes the best?” instead. Even that one lady knew which one was most expensive and which was cheapest, but preferred the cheaper one. That’s because people know what “expensive” tastes like, but the question is, is “expensive” == “best”?
It is very interesting, important things for coffee producer to knowing much more of their market
The weirder the better for me! And so far I always like to change it up, I rarely go back to the same variety in a roastery/coffee shop.
They did this same thing with wines. Turns out people tastes in wine had almost no relationship with the price on the bottle (except for the absolute cheapest wines, we're talking wine stored in plastic bags kind of stuff).
Dig around for a brand of coffee that you find produced consistently reliable brew. You'd be surprise how good some of the "low price" bag of beans taste. Buy beans and grind them for daily use. This will make a huge difference in taste. Use precise measurements, amount of coffee grinds, amount of water.
Decide on a brewing method that suits your taste (drip, french press, manual pour over). CLEAN...I repeat CLEAN and dry out your equipment at least daily. We're talking the filter basket, the urn, your cups, your scoops. IF you like a late afternoon coffee pick up, clean the stuff after your morning dose. This WILL make a difference.
IF you want to elevate your coffee game get a burr grinder, use filtered water, get the water temp right (195°F and 205°F), basically fresh off boiling and let sit for 30-45 seconds.
I wasn't expecting so many people to get it right, very interesting results.
I'm guessing fruitiness is what people perceived the most and correlated with a more complex and expensive taste.
@@sdi87hhk
And yet 40% of the participants did NOT pick the most expensive correctly and 55% got at least one of the prices wrong.
My friend grew up in a coffee town in Latin America. People literally plant, roast, and grind the best coffee. He says Mcdonald's coffee can rival the flavor and quality for more or less the same price if you were to do it like they do it in his hometown.
Right now I'm on a Hawaiin kick. It is single source medium roast. I change coffees two or three times a year, always in pursuit of the best coffee taste. I use a hand grinder with ceramic burrs and French Press with a 4 minute steep. I rarely go to coffee shops and lately have been ordering whole bean coffee on line. I have one of two cups per day, usually first thing in the morning and always black.
Price is something I seldom consider. I usually buy from the description.
Try the trellis grown Kona Joe if you haven’t already. ☕️
Hey these car anologies are really helpful 😃
What we needed was a clapped out old banger, that's been to the moon and back and caught fire on re-entry coffee for comparison. Maybe someone could have popped to Starbucks before the tasting?
@@steverayerdriving ahhaha 😂👍
Like you said, Even if someone can tell which is the most expensive because of the complex flavors, it doesn’t mean the individual prefers that. It’s no different with foods we eat - some people love a complex curry dish but others prefer a simple prosciutto on Italian bread.
Mid to upper-mid tier specialty natural and honey process are my personal favorites, single origin from Ethiopia and Brazil have stood out amongst that bunch, as well as a particular farm in the Dominican Republic called Spirit Mountain. I've found the difference in these vs commodity or even many lower end specialties is quite stark, but they're still pretty affordable for daily drinking, running 15-20$ a pound, which lasts me a few weeks, maybe a month.
Very high end specialty can be quite good, but I've not found one so far that was a big enough jump in enjoyment to warrant the price tag. They're nice every once in a while, but would truly have have to blow my socks off to win me over.
Like with many types of luxury items, there seem to be diminishing returns the higher in price you get, unless your main goal is some sort of status symbol and you're in that type of peer group.
Once you dump in the sugar and creamer, any subtle notes on the expensive coffee goes out the window.
What a fun test. Instead of putting a value on each coffee, maybe next time just ask which coffee tastes best and rank from best to worst tasting. Also don’t even suggest that one would be more expensive. Psychologically, cost could influence the tasters. It would be interesting to see how this compares with the test in this video. Thanks so much for sharing.
Woow I'm surprised about cup score of coffee and I love to taste all of them 😋🤤
Nice video! It would be great to see which coffe people would prefer without knowing there is a price or quality range.
I like trying different things all thf time. I do have favourites so far that I go back to but I am always lolkjng for the next coffee to blow my tastebuds!😊😊
Funny to watch. Hope to get to Australia before my last drop.
Well
I tried both gesha and mokka variety from CGLE
Its obviously taste waaay much better than my ordinary specialty coffee
I drink coffee 6-7 days a week and have consigned to cheap coffee. I don’t want complex flavour profiles first thing in the morning when I’m rushing to get ready for work. However, I do keep a bag of speciality coffee for weekends when I have time to actually enjoy it and to mix up the flavours.
Most store bought coffee tastes bitter or has a watery or strong taste typically not the best but it will wake you up. I tried a mail order service for a a little bit and while it was expensive I will admit the coffee was better by far. I had this one Ethiopian blend that was really smooth and flavorful. Unfortunately I haven’t found anything like it since but I tend not to want to spend lots of $$ on a daily coffee to start the day.
Would be nice to get links to all three coffees to be able to test at home.
Nice video for the rest.
For me, coffee is more like a neccessity during work. So I woudln't prefer something that is too pricey or exotic in flavour. I just need a bland, smooth fragrant with a slight touch of bitterness coffee.
I have a roaster near me that has expensive cups. I bought one only once and no way was it worth it. I would have rather had the $4 cup. I thought it overall had better flavor and body. Price isn’t always everything.
My daily coffees are mid-price from local micro roasters. I would say that I'm an upper-middle-of-the-range kind of guy. :-)
But it might be better to say I recognize diminishing returns. I am always experimenting, trying different beans, different varietals, and I'm attracted by stuff like the rare Geshas when they appear. But I have too often found that I just don't favour the flavour of those really expensive beans and so I don't tend to feel that they are worth the expense to me. I am still looking for that three-dollar-sign bean that explodes my taste-buds and makes me want to buy as much as I can get of it.
I do love the coffee journey though. And thank you for doing these videos!
I think we're automatically kind of experts because it's a drink we have everyday, so it's a very familiar taste. We can recognize the differences. Whereas that's not necessarily the case when it comes to wine for example.
If you're going for a cheap coffee in the US you can't go wrong with cafe bustello. It's probably my favorite coffee at its price range.
I wish they simply asked tasters to order the coffees based on their taste preference, instead of adding the proposition of finding the most "expensive tasting" coffee
I am happy I am not picky about coffee. Not-store-brand and light or medium roast pourover is just fine.
Two best coffees I've tasted was a pure kona and blue Jamaican and they where not all that expensive, at the time. I can no longer find them locally for many years.
I got all 3 correct
My family is in the coffee business. I've done many marketing tests and people can't tell the difference between expensive or cheap. Price is in your mind. Marketing people can make you believe in whatever they want. Wine is the same. There are lots of psychological tricks to make you feel that something tastes better.
agaree
Well I can and I am an ordinary joe. Even starting out on my coffee journey I knew a Starbucks cappa was a very bitter sometimes stomac churning drink. Most people masked this with lashings of sugar which made the whole concoction less than healthy. Even now I wince when I hear James Hoffman calling a freshly pulled espresso "a sweet drink", as in "I can taste the Sweetness of the bean" I over 40 years could never have described a neat espresso as sweet, no way, never. The overriding taste of an espresso even from the best coffee shops is bitter, different degrees of bitter but bitter with no taste of a sweetness. Now maybe this is my taste buds and I have done some research on cupping but that is my experience. I am not saying the coffee is not nice especially with milk added as in a flat white where milk is added and the sweetness of the milk counteracts the bitterness of the coffee making for a nice drink.
Do you pull your own shots, or rely on some barista in a shop for your espresso? While I do agree with your statement about shops and espresso (I have never got a really decent shot of espresso from a shop), but if I pull the shot myself I can control it much better, all while using beans I roasted myself and dialing in the grind to pull a "sweet" shot that enhances the beans characteristics. To be clear, "sweet" in the terms of espresso means a shot that is not bitter, is smooth on the tongue and exhibits the clarity described. It is not "sweet" in terms of sugar sweet.
Agreed.. Espresso can be of pleasant taste (smooth, balanced, slightly acidic but not overty bitter) if the roast is medium to light and correct extraction pressure is achieved. At least that is my experience from my home brewing and with Sage Barista Express machine which is a decent one I believe.
But I also agree that even good coffee shops tend to overdo it. Somehow the taste profile of Espresso is associated with its strength or bitterness, due to which many a times I leave with contorted faces from a coffee shop 😃
good experiment. would be interesting to run the test with the milk coffees that most drinkers tend to favour. Results would i suspect be randomly scattered.
Milk coffee is also not as consistent
There's coffee lovers and then there's "ordinary people"
Love you so funny!
Personally prefer light-medium roast single origins, preferably sweeter rather than higher acidity, and I tend to gravitate towards washed coffee as I kinda just prefer the notes brought by a washed coffee vs natural process. Also tend to brew with a moka pot and fill the basket, as I like a high dose per ml.
great video, using cars to explain helped a lot too
A little suggestion, you should ask about the taste preference first then reveal the price, or you will come up with a researcher bias where the subjects evaluate the taste of the coffee acording to the price.
Preference in coffee also largely depends on how you drink coffee. If you drink four or five cups a day then speciality coffee can come off as tasting too forward, compared to someone who only drinks one or two cups a day and can take the time to really enjoy the flavour of that single cup of coffee. Similarly, if you're someone who drinks their coffee on the go then you're probably not into coffee for the flavour as much as for the caffeine, so you might as well get the cheaper priced coffee.
Love the video and your response at the end, taste is subjective.
perhaps a better question to ask, or a question that could have been asked in addition, is which was your favorite. rank them on price and then rank them on enjoyability.
1:10 "Brazil Santos" This is like classifying wines as 'French Calais"
Wonder if it would be the same for lattes, or harder to dinstinguish
At least this is my point of view, switching between coffee's it's kinda hard distinguishing which is better without drinking water in between since it coats your mouth.. I would approach this smelling them first to have an idea.
Notice how he doesn't ask them to rate them from best to worst. He asks them to rate them based on how expensive they think the coffee is. That is a distinct and important difference.
I get a highlander Grog from my local coffee shop, and brew in a french press. Favorite I've found so far.
Do yourself a favor and try pourover
@@nl3712 Eh I've considered it, but I don't make coffee a lot these days, and it seems like more hassle than I'd like.
Before the tasting I already knew the result, because he is pointing at them subconsciously when explaining. That's why we test double blind....
Loved this video! We might do this at our shop soon!
How long was the speaciality coffee sitting around in the thermos?