Are Amazon Launches Permanently Changed After This Update? | SSP
Вставка
- Опубліковано 28 тра 2024
- Amazon has been testing something new that could completely change how we do product launches, and Bradley will tell you exactly what this is.
Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: podcasts.apple.com/us/podcast...
► Spotify: open.spotify.com/show/31CTCHQ...
Listen in as Bradley unpacks the latest twists for Amazon product launch strategies, which may have sent sellers back to the drawing board. Bradley’s tale with a bat bath mat launch illustrates the high stakes of this new game, and a PPC-centered approach has risen to the forefront. I’ll guide you through the intricacies of setting introductory prices, navigating the minefield of buy box retention, and leveraging tools like Helium 10 to keep a finger on the pulse of your sales trajectory. This is an essential discussion for any seller aiming to crack the code of maintaining those coveted page one rankings in Amazon’s ever-evolving marketplace.
As we continue, you’ll discover the fine art of pricing strategy and the critical role it plays in the aftermath of a product launch. Sharing his personal experience, Bradley reveals how calculated PPC maneuvers, without the reliance on top of search modifiers, propelled this product to the top, only for an unforeseen buy box loss to threaten everything. We’ll also discuss the Maldives honeymoon method, a savvy technique to capitalize on Amazon’s honeymoon period, and offer advice on how to regain your Buy Box and rankings with swift pricing adjustments. Whether you’re a seasoned seller or just starting out, this conversation is packed with insights on optimizing your Amazon journey.
In episode 550 of the Serious Sellers Podcast, Bradley discusses:
00:00 - Amazon Product Launch Strategy Changes
00:57 - Amazon Product Launch Strategy Insights
07:29 - Amazon Buy Box Pricing Strategy
09:27 - Amazon Honeymoon Method Success
21:00 - Optimizing Amazon Product Launch Strategies
27:42 - Safe Price for Buy Box Competition
29:54 - Tracking Amazon Variant Sales With Cerebro
Great video. In this case, what percentage discount of the regular retail price you think would be safe to do?
18:44 What is the difference between the "Your price", "Sale price" and "List price" ? When you say you put in the "sale price" to launch the product, do you mean your "your price" was less than "List price" or that you had declared a "Sale price" by putting in a value for that field?
Did anyone noticed a dip in organic ranking for various products on of beginning of March?
No
when creating a manual campaign with auto search terms, do we create broad match or pharase match or exact ? do you have any video of creating manual campaign using search term report?
In a total newbie but you said you are using a 3pl instead of awd. How do you do that but still get the listing to be prime? Thanks! Awesome content btw. Eating it up while on a long flight!
Hey Bradley! Thanks for this great video. I was planning to use this strategy for my launch, so now I am a little confused. Two ideas though:
1) Could it be that it happened because you discounted the product right when you launched and Amazon now wants the real price for a certain time first?
2) Or that Amazon will only allow us to discount our product for a short time now( like a few days)?
Let us know if you have any feedback! Thanks in advance,
AI Summary：
In the "Sellers Podcast by Helium 10" episode 550, host Bradley Sutton shares his Amazon product launch experience and discusses a potential game-changer for product launches. He talks about his strategy for attracting buyers to a new product with no reviews using pricing tactics, but recently faced an issue when Amazon updated its policy, causing the buy box to disappear when attempting to raise the regular price. This led him to question the future of product launch strategies on Amazon. The speaker also shares his success story of ranking a product for the keyword "bat bath mat" using a combination of organic and paid strategies during the honeymoon period on Amazon. Additionally, they discuss the importance of maintaining a good review rate, the impact of losing the buy box on PPC performance, and the cost of launching a product on Amazon. The hosts also answer viewer questions about various topics related to selling on Amazon using the Helium 10 tool.🥰
Thanks Bradley, I'm learning to use helium10.
Great info!!! THX
What is Vine ?
Do you need Brand Registry for vine?
yes
Im worried about this strategy, because on my niche all are Chinese and I don’t want to start a price war … will you do it anyway?
Can you do a video on patent search during product research?
we have before with rich goldstein and will again soon have him on
the variation trick you are trying to use would not work as if when an ASIN with ranking goes out of stock the entire family will get effected so your new ASIN will not have ANY ranking.
Incorrect. The rank passes to another child item as it does even when child items are all active. Of course if the new child does not convert well, yes, the ranking will go down, but theoretically, if its basically the same product just different listing, conversion rate should stay similar.