🔥 The Move to a One-Click World and How It’s Changing the Agency Space

Kasim sits down with Nathan Perdriau, Co-Founder and Head of Paid Media at Blue Sense Digital, to discuss the challenges and implications of moving towards a one-click world in digital advertising. They also talk about the phantom recession no one seems to be talking about and their predictions and advice for the future as agency owners.
Watch this video to learn more about:
- The shift towards automation
- Understanding KPIs and financial metrics to improve strategy
- Operational issues faced by businesses
- Actions to avoid during this phantom recession
Connect with Nathan Perdriau and Blue Sense Digital here:
Blue Sense Digital website: www.bluesensedigital.com.au/
Nathan on LinkedIn: / nathan-perdriau
UA-cam channel: / @bluesensedigital
Podcast: / @blues-brothers-podcast
0:00 Intro
0:32 The Move to a One-Click World and How It’s Changing the Agency Space
3:42 How Google maximizes revenue
10:19 Considerations and KPIs for making strategic decisions
17:50 The viability of a business is dependent upon CAC and the issues faced by businesses
24:09 Looking into the future, considering the current economic climate
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#googleads #digitalmarketing #googleadsbestpractices #ppc

[@bluesensedigital]

Thanks for having me Kasim & Sol8 team!

[@teagan-blue-sense-digital]

Awesome, video guys!! Super interesting! This has been a long time coming! Big ups to BSD and Sol 8 🙌🙌

[@user-dv4lv2vh9x]

Excellent episode. Learned a lot.

[@nathanmennel]

That part at @17:17 hit hard. "Agencies aren't media buyers anymore.. they're like business consultants". I'm new to this game. Was expecting ads manager lingo and instead heard more accounting/biz ops info. I'm def interested in learning more about that side. Seems like that's where the puck is moving

[@standard_shopping]

awesome episode. thx

[@BenErtl]

The point about agencies, buying their clients businesses, sounds a lot like what Amazon does based on the data they have of consumer brands. They can market and sell better than any e-commerce website out there.

[@brian2973]

Love this one. Mirrors a lot of my own thoughts and experiences with DTC brands spending like drunken sailors and expecting impossible growth numbers and their desired MER. The amount of 7 to 8 figure brands that I work with that don’t know their numbers and don’t understand that running good google and meta campaigns won’t magically fix everything is staggering.
Thanks for the episode guys! Blue Sense has a new subscriber.

[@DaveFogel]

This was a good one. Learned a few things. I just started doing some consulting too -- mainly googles ads consulting. It's good money and a lot less stress. I don't think guy is the new John, but he does have better hair.

[@user-sm5tl7rc4b]

Hello sir you can help me please.
Actually i don,t found image extenstion on my google ads.
Why sir i dont found this image extenstion. Please sir help me

[@aviadstark6215]

MER is the only way to look at this. None of these platforms are great at attribution. You need to look at everything as a whole - how much money you put in and what you get out of it and if that makes you profitable or not as a business. You can tweak and improve and refine making your campaigns more efficient. It's very difficult to attribute especially when customers are on so may platforms and each platform likes to "say" that attribution belongs to "me".

[@user-sm5tl7rc4b]

My google ads account.
No run any ads. New google ads account. But why sir i don,t foun image extenstion on google ads any campign.
Please sir tell me sir 🙏❤️