The VIRAL product craze that almost did us in!! How one product created chaos for my small business

How could one single product derail an entire summer for my multi-million dollar business? It sounds crazy, but it happened. The question is whether it was the product -- or its launch on a brand new platform. I'm breaking it all down for you in this video!
BUY INDIVIDUAL GEL PENS BY COLOR HERE: elysebreannedesign.com/collec...
BUY THE VIRAL 34 PACK HERE: elysebreannedesign.com/collec...
#smallbusiness #viral #viralvideo #stationery #pens #gelpen #artist #smallbusinessowner #tiktok #tiktokvideo
If you're new here - welcome! I started my business on my 18th birthday selling paintings I made in my free time. I continued to run and grow it throughout college and graduate school, and into law school at Duke University. Now I'm running the business full time, law degree in hand, and I wouldn't have it any other way! I sell my art on my website, wholesale on Faire.com and I license my work to be sold in stores including Home Goods, Marshalls, At Home, and World Market.
Shop my Website: elysebreannedesign.com/
Instagram: / elysebreannedesign
TikTok: / elysebreannedesign
Shop Wholesale: elysebreannedesign.com/pages/...

[@thisnthat42]

So what I'm learning is launch a product, post about it on social media and then immediately leave for a trip and your product will go viral. 😄

[@Elysebreannedesign]

Sometimes I wonder if there really is something about tempting fate that helps haha

[@PKHARDIN]

It would be very cool to have meeting notes with the edges with your art work that can be colored in like the coloring book. Cause meetings - well, half of us are doodling and making things during the meeting.

[@vl5148]

Great idea! 😊

[@Elysebreannedesign]

How did you know we were making these??? We just released them today!!!!

[@emilyteigland4887]

Love the small business storytime, it's so inspiring to hear about the highs and lows of being an entrepreneur, an artist and the all surprising wins!! I would love to watch videos about how your business started selling wholesale to retailers and learn more about the process of putting together a catalogue. I see EBD products in so many gift shops and boutiques nowadays and it's really inspiring!

[@TheClutterLady]

I fell in love with these pens at your grand opening of Mill and Meadow! They write so well!
So glad you sell them online since I live in California now. I've been using fountain pens since I got married (7 years) because they were a hobby of my husband, and I was able to choose the ink colors. I also love that they are refillable.
But these are a great supplement to fountain pens because other people aren't afraid to use them. 🤣 AND they are slimmer and don't ever leak and aren't as delicate. 😅 I love how simple they are with no writing and just one color on the design. Thank you for introducing me to them!

[@elizabethemmett3532]

Matching mugs and tumblers would be amazing!

[@ChantelleArts]

this is such a cool story and amazing that the video got so many views! 🥰

[@beingemma]

I totally see why these worked. I love they are solid colors to pair with your beautiful patterns. Makes them a perfect complement but also perfect to cross match with so many things bc of their simplicity. Do you still at TikTok shop? I had it but then I closed my account and moved to a personal account because of so many limitations on a business and being a custom shop. But have been thinking since I started breeds if I should get back on.

[@TheGoldProject]

I found this video so helpful. Thank you for sharing it.

[@Elysebreannedesign]

I'm so glad, thank you!

[@itsmaddiegreen]

How many total orders did you end up getting for the pens 🤣 this is awesome

[@Antisympathy]

Are the gel pens refillable with replacement ink chambers?

[@ColoringChris-jt5zf]

❤❤❤❤❤

[@ColoringIvin-bd4zb]

❤❤❤❤❤❤

[@lauracoffey1874]

When will the next coloring book be released!

[@Elysebreannedesign]

Should be later this spring - It's already being printed!

[@lucy82]

Do you sell to the UK from your ticktock shop?
Love your designs x

[@Elysebreannedesign]

We do sell these on our TikTok Shop, yes!

[@lucy82]

@@Elysebreannedesign I can't find your shop for the Uk.

[@831VibezTribe]

I ❤❤❤❤❤ Gel Pens...I have tons...but 3.50 for one plan looking pen?? Is it special ink or ???? I'm honestly shocked.... but apparently I'm the only one since ppl be paying that price.... wowzers

[@Elysebreannedesign]

The ink matches the color of the pen! So a lot of people like these for use with coloring books or planners

[@Psalms20A21]

🧠✒️