Marketing Agency vs. In House: Thoughts from an In House Marketer

Building a career in marketing and don't know whether or not you should be in an in-house role or at an agency? In today's video, we talk about the pros and cons of working in a marketing agency vs. in house and share with you my recommendation when you're just starting out your marketing career.
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0:00 - Introduction to Marketing Agency vs. In House: Thoughts from an In House Marketer
0:21 - Ask yourself this question first
Most of the time, that is going to determine which way you answer this question of whether or not you should work at an agency or go in-house.
0:37 - Pros and cons of working in-house
When it comes to being in-house, you're going to have a lot of great responsibility. You're going to get a lot of ownership over your work, because in most situations, when you're in-house, it means that everything from start to finish, when it comes to the marketing lens of things comes from your department.
Another nice thing about working in-house is that you get to really understand the product or service that you're marketing and the reason why that's helpful is because it means that you'll have a really deep understanding of the customers you're trying to serve as well.
What I've appreciated personally from in-house roles is being able to really go deep on the different initiatives that I'm running. I'm able to keep it going for more than just one quarter, but in some cases for multiple years.
2:06 - Pros and cons of working at a marketing agency
When you're talking about agencies, there's also some pros and cons there. Some of the pros include things like the fact that you're going to get a ton of exposure to a ton of different industries.
If you're trying to build up your generalist skillset, it can be a great place to start because you're able to get exposure to all different types of projects.
Another great thing about a marketing agency is that some of them are going to give you a broad generalist skillset that you're going to be able to take on in many different places later on in your career.
The last thing that I'll say about working in an agency is that more often than not, the pay is going to be less than working in-house. The reason why in most situations this is the case is because agencies run on a churn and burn model.
5:36 - Why choose in-house
The first reason why I've chosen to always be in-house is because I love the autonomy of not being on someone else's time. When you're working for a marketing agency, you're going to be having a number of different clients and workloads that you're going to have to balance.
I love being able to know that our goals are our goals when we set them for our quarter and not someone else's where it's a client that has really unrealistic expectations or no basic understanding of marketing to be able to set a reasonable goal.
I'm also able to own all of our wins and losses fully as opposed to sometimes in consulting engagements or like an agency, it's not something in which the outcomes are truly always directly tied back to the agency.
7:30 - What's my recommendation for you?
If you're early on in your career, I might suggest you check out an agency or at least explore joining another agency if you don't have the generalist skills that you need to be a good marketer. That's just because it'll give you the exposure that you need to just get a baseline understanding.
On the flip side of things, if you have a little bit more experience, definitely keep an open ear to in-house positions. The main thing here is to make sure that you're lying on the actual product or service that you would be marketing because you're going to be marketing a lot.
✍️ COMMENT BELOW:
For those who have worked in both a marketing agency and in-house, what do you recommend?
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✍ COMMENT BELOW: For those who have worked in both a marketing agency and in-house, what do you recommend?
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// Timestamps //
@ - Introduction to Marketing Agency vs. In House: Thoughts from an In House Marketer
@ - Ask yourself this question first
@ - Pros and cons of working in-house
@ - Pros and cons of working at a marketing agency
@ - Why choose in-house
@ - What's my recommendation for you?