Mitsubishi's sad plan to save itself proves it won't survive the EV Revolution
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- Опубліковано 19 тра 2024
- Mitsubishi's sad plan to save itself proves it won't survive the EV Revolution
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Mitsubishi used to be well regarded in the UK when they sold the Mitsubishi Evo rally-based performance cars. The 4x4s were also popular. They didn't upgrade their cars for years and withdrew completely from the UK. Nobody misses them
I have a outlander phev, when I bought it there weren't many EVs available, I get 90km off a charge, which costs about 1.20 off my solar, I average 1.6 litres per 100km which is acceptable, they are selling a lot of these in the USA, the Mitsubishi test vehicle has done 450000 km without problems, Mitsubishi used to be competitive in the rally world, Mitsubishi is a huge company,cars are just one of there products.
We used to own an Outlander PHEV. We bought it new in 2017. It ran faultlessly and comfortably until 2021, when we hit a deer which ran out into the road. The collision triggered the airbags and that is enough these days to write the car off. I nearly cried. It was a thoroughly competent vehicle that did everything we needed. It felt higher quality than it probably was, in engineering terms. I heard Mitsubishi didn’t want to try to cheat to meet emissions standards (like many other automakers) so they pulled out of the U.K. to concentrate on markets that didn’t have stupid rules that required cheating to comply. I respect that.
Ever since Mitsu got rid of the fast evo type cars, it just went to hell. They lost their soul.
Mitsubishi does sell cars in Canada, you can buy the Outlander there..
I only know one person who was a Mitsubishi loyalist. He was a very good mechanic I knew in Nicaragua.
I always assumed Mitsu Motors was merely a tax write-off for Mitsu Heavy Industries 🤷♂️
Right.
Fun fact. Mitsubishi won Paris-Dakar 12 times.
Mitsu Electrics makes nice heat pumps to be honest. But yea, it's gotta be Heavy Industries that makes the big yen.
They had some nice cars... 20-30 years ago. Then someone made the decision to only make cheap SUVs
The Mirage is a reliable A-to-B car. Simple and fuel efficient, cheap to buy, cheap to run especially with the manual transmission. Sad to see affordable cars disappear. The Nissan Versa might be the only one left.
I think that if someone says they've "...just wasted hours researching Mitsubishi..." or similar and then complain that the new Triton is basically the same as the old model, then their research technique is at fault, not Mitsubishi. These people need to learn how to research properly. I did, and an article by Drive from November 1 2023 reveals that the Triton PHEV is under development. As are a number of (Mitsubishi) PHEV vehicles, and I'd suggest that development of BEVs is also underway as well. Nissan and Renault both have electric vehicles in their lineups overseas. I believe that Mitsubishi and its parent company are doing okay but could be doing better, but predicting their imminent demise could well be premature.
If you did decent research, there would be no reason to “suggest” anything. You would be confirming what the research found. If you have to suggest is means you found nothing to confirm. I suggest you do better research
Mitsubishi just opened a brand new dealership in my town. I was so surprised...
Owned a number of Mitsubishis prior to moving to EVs and they were incredibly reliable cars (my son still drives a Mitsubishi 380 we have had for 16 years and has had zero issues apart from usual maintenance). Remember they were a pioneer in the EV space (i-MiEV) like Nissan and the Leaf, but they didn't do much to innovate after that (Outlander PHEV excepted). First commercially available directed injected petrol engine as well.
Triton is known as the most reliable of the dual cab utes
I am still amazed that Mitsubishi was one of the first with an electric car (MIEV) but just scrapped it after a few years without a next generation. Just at the time when the internal combustion engine was planned to be sunset in Europe and the USA. They made the excellent Outlander and Mirage, but the replacement??? Renault Clio rebadged? I would buy it, as it has a very generous warrantly (much better than Renault). And I have seen the crossover hybrid replacing the Mirage. It doesn't. It is much more expensive, much heavier and bigger than the Mirage. I deplore that.I own a Mirage and I am enthousiastic about it.
Years ago we owned a fuel-efficient Mitsubishi Galant that ran like a sewing machine. In 2012 we bought a Mitsubishi I-Miev and have enjoyed 12 years of trouble-free, fun driving of this wonderful "town" car in our small mountain town. We use the car as a delivery vehicle and it is so easy to park in small spaces and costs almost nothing to charge. The battery has degraded somewhat where we notice slower acceleration during winter weather, but still feels like we have several years of driving left on it. Peace
I have owned 7 Mitsubishis, my first EV was an iMiev, currently run an Outlander PHEV. They aren't selling their latest cars in the UK. Sad :(
I bought a BRAND NEW Mirage in 2019 for $10k USD. 50mpg! I got the hatch has plenty of cargo space if you remove the rear seats. I'm pushing 200k miles now. It's really a good cheap vehicle
Same here have 2017 Mit Mirage G4 have about 98k miles have no problem with car.
Mirage with manual transmission is hard to find in U.S.
@@timothykeith1367 it was the only one at the dealer 👍
10K? New? Sounds too good to be true or some kinda scam
I love the Mirage no lie but have little notion what they are up to now.
I graduated on the market introduction of the Mitsubishi iMiev. It was unfortunately already clear to me back then that they were not taking the move to EV’s serious.
They had a reliable EV back in 2009, but they didn’t push it. They could’ve competed with the Nissan Leaf, but they chose not to.
Now they will go bankrupt and then a Chinese conglomerate will buy the brand and create the next MG.
Mitsubishi sells cars in Canada. In fact, they do very well in a few provinces. Canada is a healthy market for Mitsubishi Motors. Mitsubishi Outlander is doing great sales especially the plug in Hybrid models here.
I wonder how much people care about this brand in the Philippines. The xpander, xpander cross, Montero, and Triton are fairly common here. And yes the Mirage too for some reason.
No complaints buying top spec outlander for only 50,000 nz . Got 5.6 when nursing on long run. Very good buying for mid size suv, but phev version price made it expensive. Want it to bring out more better looking models that are frugal to run. Stuff plugging in at this stage. Who want's that carry on. Waiting, waiting.
I was going to get a PHEV Mitsi a couple of years ago also in NZ but the dealer wanted over $70k and a big wait as well. I ended up getting an EV from MG, a bit smaller but it is just fine for around town.
.
The best idea I have for them is to capture the segments that aren't being served like a mini van, a mini coupe (in the North American market at least), and mini pickup truck. They've sat around too long to get into the other segments.
that offroad van is so cool i would be definatly buying one its cool also that triton looks tough
Yea, that van will not see the light of day
I gotta admit, the new Outlander PHEV looks nice inside and out. But they are AUD$72k - 80k here in Australia. Yes, there is one grade that is $60k, bottom of the range with nothing good, no wireless phone charging, no leather etc. That's up against hybrid RAV4 ($57k), Tesla Model Y ($64k), Nissan X-Trail e-Power ($62k), Mazda CX-60 ($70k). I'm waiting to see how much the Kia EV5 will be priced at and then I'll make a decision.
Japan's population is aging more rapidly than western countries.
It’s not just Mitsubishi, the whole Japanese auto industry is in a state of denial. Cars are Japan’s major export and income earner. Alarm bells should have rung when Tesla’s Model Y outsold Toyota’s RAV4 and Corolla. Yet Japan refuses to make Electric Vehicles. As you suggested, a country run by old men, for which their younger generation will pay a hefty price.
Tesla only makes a few models. And Toyota and Honda had record profits in FY2023. They were so maxed out in their production capacity, customers are still waiting for months for their cars.
At the moment, there is no point in making EVs in large number because majority of customers don't want them. And GM, Ford, Hyundai, and most Chinese automakers still lose money in making EVs.
I don't know what kind of consulting you do, but making products that customers don't want and losing billions of USD in the process isn't a sustainable business. FYI, 80% of Tesla sales comes from certain zipcodes that vote for a certain party. And they often own multiple cars. That is the reality of the US EV sales at the moment.
@@yo2trader539 Keep your eyes on the road and the hands upon the wheel. Let’s rejoin this conversation in several years time and discuss how hopelessly wrong your prediction was.
I've owned a Mitsubishi Montero and Outlander.
The Mitsubishi Montero is like it was made to be an EV from the start. I am converting one to electric and everything is designed to fit an electric drive train with almost no changes.
I can get 100kWh battery and 400kW total power.
@@franciscoshi1968500 hp sounds pretty good! Is that about what you'll see?
@@user-gv4cx7vz8t 200kW motor on each axle. The front one may not have enough grip to get full power.
What I am having trouble with is getting the right gearing from a standard drive unit. The battery easily fits under the body once you get rid of the fuel tank and gearbox.
As for the Outlander, if you take out the fuel tank and exhaust you can get about 55kWh. The performance would be the same except for range and you would have a really big frank.
THEY STILL GO BACK TO MAKE SAMURAI SWORDS
or Zeros!!
At one stage they had a Delica 4wd van. Mostly came to Australia as grey imports. So even when it was here it was not sold here.
Been a long time since we had the Legnum vr4 from Mitsubishi. I'd love to see more ev sports wagons to replace it but they lack the imagination 😢
Is not Mitsy part of the Nissan Renault umbrella... No wonder they r in trouble if this is true..
They're VERY RELIABLE! 👍
They should make a new EV and call it the "Zero". I wonder if they have a copyright on that name?
There's a good chance that could fly 😀
If I was one of the people executive in Mitsubishi I would go straight into EV ‘s in model in China to save skin and PHEV in the rest of the market.
I’ll think about buying a Mitsubishi- a split unit HVAC unit for my extra room in my house. Never consider them for my car.
Mitsubishi Electrics is my favourite Mitsubishi company. Pretty lasting heat pumps, with nice inverters. Seeing the name Mitsubishi and thinking cars is a bit oblivious to how big the conglomerate is.
Also you'd think with how good the engineering at Electrics is Motors could learn something from them.
1990's Mitsubishi 3000GT VR4 was fun car to drive, today Mitsubishi don't have any fun cars.
Subaru has amazing loyalty 😮
They just announced a lithium deal with Frontier Lithium ( the Greenbushes of NA ) in Ontario and with a cathode manufacturer and another deal with Honda who just announced a $18 Billion investment in Ontario . Think they are serious about electric vehicles , just slow getting started
In NZ, they are currently the third best selling brand, behind Toyota and Kia.
What about the Triton? That's a popular vehicle in Australia?
Strong opinion-but we don’t know what goes on in the board room.
There are unknowns.
Either way we will have to wait and see .
And there are still people who will support the products .
They’re still a market for ICE and PHEV in the US. The Outlander PHEV has one of the longer EV ranges for SUV’s.
Mitsubishi WILL be one of the first companies to go bankrupt and I believe bought out by a Chinese company like you said! I have fond feelings about them from growing up and them carrying the cool Eclipse coupe!
Mitsubishi had the Eclipse and the GT-3000 that were cool performance cars that I liked in the early nineties. I bought the 1990 Eagle Talon TSI that was made by Dodge or Chrysler and Mitsubishi that I loved. It was Motor Trends car of the year, same for the traveling car show that year.
You forgot about the evos
Don't forget about TRITON here in Australia Sam! I can imagine all the Ute fans getting very upset watching your video..... All tradies out there love their utes now, it's an avalanche of diesel s... boxes in Australia, there has never been so much dump of polluting cars here down under....we have no regulations.....
So Triton.....yeah..."nothing scares a Triton"....😅 on their ads....
Same as Honda, Mitsubishi lost it's MOJO in the new millennium. They had great cars in the 1970s. I had both Galants and Accords.
yep 70. 80 and 90`s, same with Nissan.
Mitsubishi isn't a "car" company; it's an industrial conglomerate - ships, generators, turbines...big stuff. Cars are a "hobby" to soak up extra production.
I like their Electrics company, especially their heat pump stuff. Looking at Mitsubishi motors and thinking Mitsubishi will go bankrupt from that is quite silly.
These are great cars like no other but competition is tough, so as to die..very unlikely...is very innovative in fact EV are going Hybrid Plug-in
My first car was a Mitsubishi, a Carisma. It was bomb proof, put 100k miles on it myself... and gave it to my dad when I finished with it. Then he gave it to my sister when he'd done with it too. It would probably be still be going now, but it was too old for anyone to want it so my sister had it scrapped.
She should have sent it to Cuba. They'd have gotten another 100,000 out of it!
Mitsubishi is Japan backwards
Actually, it's Ihsibustim 😆
The heyday of Tommi Mäkinen Lancer Evo is looooooooooooooong gone
I owned a Mitsubishi here in the U.S., in the early '90's, but have had no interest in owning another as it was only o.k. and they're mostly not sold in the U.S. any longer. Without a strong EV transition plan, ALL legacy auto makers are doomed to bankruptcy. Mitsubishi is likely going that direction.
mitsi had some good cars, i remember the days when nearly every van was an l300 the l200 ruled the utes and pajeros were king of the 4x4s, the evo was a hoons dream and the magna was the best selling sw, but there has been nothing of late that would want to make me switch from toyota
They used to make good TVs, the diamond series.
Remember the awd 3000GT?
Mitsubishi is rarely seen on the streets here in the US.
They need to build an EV plant in Mexico, focused on affordable EV's.
Mitsubishi's problems started around 2008 after the global financial crisis. It hung on to the same models for years. Nissan/Renault should be using Mitsubishi's brand to promote electric SUVs with their existing EV technology.
They need the EVO back and a new I Miev and maybe just maybe they might make it. People are wanting cars because SUV are getting too expensive to run.
Mitsubishi Xpander and Xpander Cross selling well in Asia to the point they are going head to head with Toyota MPVs. MPVs have virtually replaced sedans as the most popular ride in Asia even over crossovers. So much of this success that Nissan's own MPV, the Livina, is only a rebadged version of it. I will go on and say that if BEV is to continue penetrating the Asian market, it needs an MPV form factor. Mitsubishi's Triton is a big seller too, as well as the SUV based on it, the Pajero Sport or Montero Sport, depending how its called on your region. The new Triton is likely the basis for the new Frontier and Navara in the future. The overlanding camper van is based on the Mitsubishi Delica, which is popularly used in Japan as an overlanding vehicle. But as a van, the Delica is primarily a commercial vehicle. Mitsubishi has also recently released a subcompact cross over in Asian markets that competes against the Yaris Cross. I think Mitsubishi isnt doing badly given their focus on economy, masses oriented vehicles, given the highly inflated environment thats going to bring Armageddon to car makers with overpriced vehicles. The reliability and simplicity of Mitsubishi vehicles have made them very popular in the emerging markets which is where the world's economy going to be.
this channel never predict anything right so dont take it seriously :))
You are correct. Mitsubishi PHEV are all over Bangkok. I think the car is so ugly yet it is selling just because of the ultra low price and generous auto loan terms.
Mitsubishi also build fighter jets and orbital class rockets.
Mistu cars have the best look among Japanese cars in my opinion. They are very good but models are either very good and very bad, some are very cheap others are very expensive. Very polarizing cars
Bring the EVO back :)
Electric Viking actually Mitsubishi is more than what meets the eye here is the complete industries List
Aircraft
Automobiles
Chemical substances
Electronic devices
Gasoline
Home appliances
RIP Mitsubishi and Subaru.
Always found it weird how Japan, with its experience in electronics and lack of fossil fuel resources, wouldn't have been all in on electric.
Because there is no way to delver destination charging in sufficient volume to make the industry viable, this has been evident since day 1 but Japan is not caught up in woke politics so never get on board with the whole net zero scam
Very simple. Engine tech is hugely more profitable compared to chemical energy storage because its patents are too complex and hard to imitate. Battery tech is a nightmare for everyone but Tesla and Chinese EV makers.
I had the same questions as you. Connecting the Dots does a great UA-cam video which gives a very credible explanation for the reason the Japanese are wary of EVs and it all has to do with China
Those conglomerates are run like family business and Japan’s corporate culture is always about seniority and basically old folks running the brands. Very reluctant to change and move according to time.
Japanese don't like to accept new things, just like Kodak before.
Why is Nissan EVEN helping them as this will only hurt them in major markets like the US.
Could go back to making Zeros.
I bet they would sell!
even by the end of WWII... the Zero was old and outdated. The F6F grounded them up.
They make F15 and F16 these days instead, just they call them Mitsubishi F15J and the F2
Im pretty sure Toyota will eventually own or have ownership in most japanese brands, they have already saved Daihatsu and Subie, my guess Mitsubishi is next followed by Mazda and then Honda, Nissan im not so sure about they will problaly be fully owned by Renault.
The Japanese are being idiots. Mitsubishi could install a bigger battery to an Outlander PHEV, remove the ICE and they have an EV. Not really that hard. The Outlander PHEV is already a short range EV. It just needs a bigger battery. The same for the Nissan Xtrail E-power.
Those two are in a class that doesn't have EVs available. They would do well because they would have little competition.
I have a 2023 Outlander PHEV company car. It aversges about 5 liters/ 100km and around 40-50km per full charge real world. Its not good enough. They need a full Outlander or RVR electric vehicle.
I have the Outlander from 2020. It has the same results as you describe. But I find that quite good. Most of my driving is locally, so it is on battery. And when using gas, it is at 16 km / liter. That is a lot better than my previous Toyota Verso, even if the Outlander weighs about 400 kg more.
So I just hope M will stay in business for 4-6 years, so I can get this nice car serviced. After that I will go Robotaxi (hopefully) 😊
Why no Onvo video yet you usually make a video within the hour of ev news?
Pagero was the best
It's mind boggling to me that Mitsubishi hasn't already entered the EV game with a standalone platform, given that Mitsu Heavy deals in electrical propulsion for mining and rail. They have the means and minds to do it. I guess it's just the will lacking.
and given they developed the excellent Outlander PHEV in 2008-they failed to keep innovating
I believe Japan will pump money into Mitsubishi for decades until the merge with another company.
Mitsubishi sounds like a sushi dish.
Another awesome video Viking. I miss my little Mitsubishi Eclispe, what a fun car that was. (A Semi on the Interstate totaled it for me). But, great points about the current state of the company.
Starion turbo!
Evening mate
Cheers Sam
Is there really an “EV revolution” in progress. If that is true why are 45,000 unsold Teslas sitting in various yards all over the US. I assume they’ll eventually sell (at a huge discount probably). Also there are thousands of cheap Chinese EVs parked at various European ports, Antwerp for example. Some have been there for 18 months. So at the present time I don’t think I’d be using the word “revolution” in reference to EVs.
Do you think Revux will pump before XRP?
Such a sub par brand.
Here in the US l know Mitsubishi not be very good cars, some ppl think all Japanese cars are l tell them not so, lzusu, Mitsubishi, Nissan as of late are cr@p, imo.
Yes I agree
Mitsubishi uses forced labor to over fish the ocean, F em
Mitsubishi in Europe now are Renault
Buying a Mitsubishi is like getting a brand new 30 year old car with an ugly restyle. Here in Thailand I see Mitsubishi Xpanders - hideous, out of date designs - and I wonder what people are thinking buying them.
I don’t know if I would describe the uptake of EVs as an “EV revolution”. There were 92 million new registrations globally in 2023 of which 14 million were EVs. The number of EVs sold annually is increasing but the number of new conventional ICE vehicles sold globally annually is also increasing, so the uptake of EVs is more of an “addition” to the mix of vehicles in the world fleet.
Nokia sold phones in the early days of iPhone. Blockbuster rented DVDs in the early days of Netflix.
EV is the disruptive auto technology. Once EV sales hit 10% the game is over. This just happened on a global basis. Now the sales curves with ICE cars will cross in an X, with the "valley of death" for intermal combustion right in the middle! Doesn't matter when, it's already unstoppable.
@@user-gv4cx7vz8t Ten percent is one EV sharing the road with nine ICE cars. That is hardly “game over”.
@@binarybob9644 Sounds silly, right? Yet there's science behind it. Tony Seba has been right every time about disruptive technologies. Look under Transportation at rethinkx. Avoid being the silly one later on!
I live in the UK. I'm seeing 1 EV for every 5 ICE cars on most journeys daily
they make the most uninspiring cars
Mitsubishi Motors has backing not only from Mitsubishi Heavy Industries but also from Nissan and Renault. Being the last company to jump on the EV bandwagon doesn't seem like a bad idea nowadays. 😂😂 😂
Mitsubishi died after the EVO IX.
Hi. You have some interesting things to say. But your mic technique makes me turn this off. The sound of the room is awful, too many reflections off the walls, not pleasant. And you punctuate your words with your hand on the desk (or something similar) so it's thud thud thud. You need a more directional mic that is not in contact with a desk that you thump and you need to roll off the low end so thumping gets reduced. Good luck.
I think you’re taking this too seriously. I focus on the information and the things you are saying didn’t bother me at all.
@@travellover3373 I agree, I couldn't take it seriously. With poor production values there is no doubt poor information too. So I won't take it seriously.
@@stevewaugh2191 these things are not for you. I’ve watched podcasts that have background noise from dog barking to construction noise and many others and they were fine. I watched this on my cellphone and I didn’t even hear the things you heard. Maybe your speaker system is broken.😊
Mitsu fans can still buy the tuna 🙄
Time to pack it in. Tesla will be the only one left. Elon is so based he might even start making ICE vehicles soon. Maybe h can start to cover ice vehicles
Nissan will save them
Mitsubishi who?
Pretty long video big boy.
There is not a single Mitsubishi sold that is a rebadged Renault or Nissan.
Meanwhile all Nissan Kei cars are rebadged Mitsubishi.
They are way ahead in the plugin hybrid with power to home game. All being allroad or offroad vehicle.
In Japan they are the only ones with offroad minivan offering. They have the cleanest latest diesel engine on the jdm market (allowed at least until 2050 IN japan, no end date for their other east asian markets)
Heard about the oil reserve discovered by Russia lately, more than Saudi Arabia.
Seriously, between this and their cult custo er base in South East asia I would not worry too much for them.
Another greatly (un) researched video… quantity over quality as usual. As long as your masters pay I guess it’s ok…
Clean diesel is an oxymoron
@@mark-ge8dr compared to rolling coal…
Coal is disappearing fast in favour of renewalbles.
@@mark-ge8drwoosh…
Rolling coal is overfuelling a diesel to make huge black soot smoke from the exhaust
Ok fine
You stated you don’t know anyone who buys Mitsubishi cars because they are loyal to them. Reading this now you do. Since 1978 when I was 18 I purchased my first Mitsubishi. Since then I have purchased 27 Mitsubishi cars. Your biggest hate seems to be the electric junk, which in Australia, for Australian conditions these electric junk are just not suited. If you really spent your wasted time looking at Mitsubishi future you might have found the Triton as a mid size Ute will soon be on the American market. The PHEV in many countries is in the top selling numbers. Mitsubishi Motors Company is ina better financial position than its sisters Nissan and Renault. I think your real beaf is they don’t make them in your favourite country China and they only make partial electric cars. So incorrect you are.
2035 that is conservative Sam. More like 2030. Bye bye Mitsubishi.
When I see a Mitsubishi on the road, I immediately think the owner knows nothing about cars....
Why would you assume that?
Mind you I assume the same about drivers of EVs so.......
I have a Pajero Sport and I use it off road for camping, fishing, 4wd'ing etc.
It's very capable, reasonably economical, good towing capacity and has been faultless.
Other family members have had them as well with no complaints.
Maybe it's you?
@@oldbloke204
There are serious problems in the design of Pajero, which leads to brake failure.
@@amandagrant4331 First I've heard of it and my brother and some of his mates have them.
My brother uses his very hard and has had 2 from new that have been faultless.
I would have bought a Pajero but got a good deal on my Sport which has been excellent.
OP appears to be American and they love Jeep so..........