Elevating Music's Digital Value Part 3 - THE XChange

This video outlines an optimistic future for the music industry, comparing its transformation to the revival of Old Vegas into a global entertainment hub. The video emphasizes the underperformance of the music industry, currently contributing only 0.22% to the U.S. GDP, compared to other major industries like Big Tech and Big Pharma. The industry is transitioning from a history of unfair deals for artists to a new era of shared growth and substantial profits.
With the right strategies in place like THE XChange music trading exchange for digital audio assets, the music industry has the potential to become a leader in the creative economy, participating in a revolutionary shift driven by digital technology. The legacy of iconic artists and new technological innovations, such as digital audio assets, have the potential to elevate the music industry into a multi-trillion-dollar market. By focusing on better contracts and leveraging past and future artists, the industry is poised to reclaim its rightful place in the global economy.