How robots made this food commercial look effortless

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  • @MatthewNolan101
    @MatthewNolan101 4 роки тому +10467

    Vox figured out how to made a sponsored ad completely interesting and educational

    • @sukesshvelusamy6295
      @sukesshvelusamy6295 4 роки тому +222

      Why are there a bunch of comments talking about crypto currency? I'm pretty sure these comments are from one person using a bunch of different accounts.

    • @MatthewNolan101
      @MatthewNolan101 4 роки тому +57

      For the record, these we're not the droids I was looking for

    • @lei296plays8
      @lei296plays8 4 роки тому +73

      @@sukesshvelusamy6295 they have like an algorithm talking about bitcoins and stuff they are all bots

    • @lu881
      @lu881 4 роки тому +1

      Watch Ryan Reynolds ads

    • @unliving_ball_of_gas
      @unliving_ball_of_gas 4 роки тому +15

      Aahhhhhhhhhh BOTS

  • @damilolaowolabi6716
    @damilolaowolabi6716 4 роки тому +1956

    As an engineering student, i gotta say that this dude is a model engineer. I wish i had half the passion he has when trying to solve a problem.

    • @seignee
      @seignee 4 роки тому +12

      the amount of ingenuity in this is amazing!!

    • @gianluca3425
      @gianluca3425 4 роки тому +38

      I mean, if they paid you to do a 250k job you'd have a lot of passion too

    • @farouqalsalih619
      @farouqalsalih619 4 роки тому +6

      couldn't they have done this 250k job by just doing a simple physics simulation?

    • @rubiskelter
      @rubiskelter 4 роки тому +58

      @@farouqalsalih619 No. There's nothing simple about doing a physics simulator inside a 3d render engine, that goes beyond expectations. Even if you have the sophisticated tools like 3d maya, even free ones like blender 3d, the outcome is very unpredictable in terms of photo-realism in video. So , it can be a lot of wasted time just to realize it isn't easy to reach the level of realism you're looking for. The best strategy is... to use real objects!

    • @MaximilianonMars
      @MaximilianonMars 4 роки тому +6

      You can't force what you're interested in. Within the field you must have something you enjoy, focusing on that will yield dividends because like the man in the video when you follow your passion and learn about it for fun you end up ahead of your peers who don't enjoy the field.

  • @bascal133
    @bascal133 4 роки тому +8397

    Don’t fool yourself that you aren’t affected by ads, companies would never go to these lengths at such expense if they weren’t 100% proof positive that they influence us.

    • @karansandhu4827
      @karansandhu4827 4 роки тому +185

      Who said that they aren’t affected by ads?

    • @DarkSnake49542
      @DarkSnake49542 4 роки тому +335

      Of course it works, after watching an ad, I sometime buy once (if I see it in store) and then never again, but I at least had to try it, because the ad made me want to try it ! (like Nutella bars, kinder Bueno white chocolate, tic-tac Coca cola style (coke for you US people) , stuff like that, good but not special, surely overpriced, good for a try, not to buy several times)

    • @adamlatosinski5475
      @adamlatosinski5475 4 роки тому +131

      I'm not affected by ads I don't see.

    • @javonfair
      @javonfair 4 роки тому +23

      Yeah but I don't drink so--

    • @blahbleh5671
      @blahbleh5671 4 роки тому +6

      @Andreas Sagen this is what I was thinking

  • @DavidBennettPiano
    @DavidBennettPiano 4 роки тому +3908

    It's absurd that this video is sponsored, but not by Jack Daniels!

    • @padkirsch
      @padkirsch 4 роки тому +28

      Right? Verizon 5g? 🤦‍♂️

    • @Elektric
      @Elektric 4 роки тому +5

      verified but 8 likes is the lowest ive ever seen

    • @nickwright6290
      @nickwright6290 4 роки тому +12

      I instantly went and made this drink at my bar. It was an effective ad in that way. Jack should buy this video retroactively.

    • @AFrogInTheStars
      @AFrogInTheStars 3 роки тому +5

      Omg i didn’t expect you here

    • @rankedskywars
      @rankedskywars 3 роки тому

      1.7k likes 4 replies

  • @Yakhashe
    @Yakhashe 4 роки тому +691

    it's funny how professional and at the same time how DIY-style this is lol.

    • @WowItsErin
      @WowItsErin 4 роки тому +97

      Professional engineering is just DIY that looks nice.

    • @i.i.iiii.i.i
      @i.i.iiii.i.i 4 роки тому +25

      @@WowItsErin
      I mean engineering in general basically is diy xD

    • @Victorsandergamer
      @Victorsandergamer 4 роки тому +13

      do it yourself, you just need 300 thousand dollars :D

    • @Avi2Nyan
      @Avi2Nyan 4 роки тому

      Yeah! Fascinating stuff. High level yet also pretty basic in the end haha

    • @clarkevander
      @clarkevander 4 роки тому +3

      On a serious note, it's professional because of its efficiency and effectiveness.

  • @lu881
    @lu881 4 роки тому +1332

    I like this.
    Show us more _"behind the cool stuff"_ stuff

  • @astridarideout1864
    @astridarideout1864 4 роки тому +627

    fascinating that they used practical effects to get this- whenever i see that kind of effect, i just assume it must be digitally rendered cause of how logistically difficult it would be to do irl

    • @SwizzleDrizzl
      @SwizzleDrizzl 4 роки тому +50

      There's laws against faking food in ads

    • @FreakStyler
      @FreakStyler 4 роки тому +2

      @@SwizzleDrizzlno way

    • @1h3art_mys3lf-
      @1h3art_mys3lf- 4 роки тому +43

      Yep, a lot of places have laws so digital affects cannot be used to create food advertisements (the actual food or drink etc) otherwise this would never need to happen

    • @crwlrs
      @crwlrs 4 роки тому +2

      practical effects are making a comeback baby!

    • @Avi2Nyan
      @Avi2Nyan 4 роки тому +6

      I actually thought this video would be about animation :')

  • @lonelyboy4033
    @lonelyboy4033 4 роки тому +738

    I'm glad to see lord Bailish and lord Varys are into food business now.

    • @jackwulfric8019
      @jackwulfric8019 4 роки тому +6

      Hahahaha

    • @AlexssandroMeneses
      @AlexssandroMeneses 4 роки тому +9

      Underrated comment!😅

    • @designsbyisaac
      @designsbyisaac 4 роки тому +8

      i knew that guy looked like an actor i couldnt quite put my finger on lol

    • @sapper9462
      @sapper9462 4 роки тому +1

      I really need 1000 subs so i can stream on UA-cam pleaseee

    • @sumitgpatil
      @sumitgpatil 4 роки тому

      😝😝😝😝😝😝😝😝😝😝😝😝😝🎉🎊

  • @blitzwaffe
    @blitzwaffe 4 роки тому +6892

    I thought this would be about an AI making a commercial :/

  • @napoleonibonaparte7198
    @napoleonibonaparte7198 4 роки тому +2386

    This was an ad?
    Vox: Always has been.

    • @unliving_ball_of_gas
      @unliving_ball_of_gas 4 роки тому +8

      Verizon: Aleays has been

    • @strebicux6174
      @strebicux6174 4 роки тому +6

      @@unliving_ball_of_gasyour username is very accurate, this is meaningless

    • @sapper9462
      @sapper9462 4 роки тому

      I really need 1000 subs so i can stream on UA-cam pleaseee

    • @lespaceman
      @lespaceman 4 роки тому

      Vox is too much talking and less substance

    • @hajjarham7527
      @hajjarham7527 4 роки тому +2

      @@sapper9462 no

  • @blakeobrien150
    @blakeobrien150 4 роки тому +608

    "no wiggle zone," such insightful commentary

    • @PHlophe
      @PHlophe 4 роки тому +5

      tip of the day, really

    • @drakkenmensch
      @drakkenmensch 4 роки тому +1

      It's also a "no people zone" because that whole rig in motion is a *zone of death and dismemberment* if anyone got close.

  • @albertbatfinder5240
    @albertbatfinder5240 4 роки тому +1280

    So you didn’t name your Bolt high speed camera robot “Usain”? Shows great restraint.

  • @Acetul
    @Acetul 4 роки тому +46

    I always thought these types of commercials were 3D rendered, honestly that's the future of advertising since its wayyy cheaper than buying a robot and the effect is nearly the same in terms of realism.

    • @natashaestellie
      @natashaestellie 4 роки тому +4

      I used to be a photographer (moved on to something else), and I second this- a lot of my work I used to shoot for would’ve had better yield, more flexibility, more efficiency, and less costly if they were 3D rendered. Only figured this out after I learned how to 3D render and realized how much easier it is than to involve an army of crews, scouting locations, and moving heavy tools around.

    • @kvg2724
      @kvg2724 2 роки тому +8

      Isn't there a law in th US prohibiting any use of computer rendering in food ads?

    • @primo4915
      @primo4915 2 роки тому +5

      I think that's illegal, you can't show a render and say it's the real food.

  • @AdamSalehx
    @AdamSalehx 4 роки тому +825

    And the sad part... u just want to skip the add..

    • @SamLeroSberg
      @SamLeroSberg 4 роки тому +52

      at least they get paid..

    • @snowparody
      @snowparody 3 роки тому +1

      Not if it looks like this

    • @yhb4682
      @yhb4682 3 роки тому +14

      They still get paid. Weather you watch it or not.

    • @VoiceChattin
      @VoiceChattin 3 роки тому

      @⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻ it's more of a subconscious thing so you remember their brand when you're trying to find the same product.

    • @croquemaster314
      @croquemaster314 3 роки тому +1

      @⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻ wow ur name is so quirky UoU

  • @jmgerraughty
    @jmgerraughty 4 роки тому +423

    I want more Croissant Battle footage!

    • @GiganticSky
      @GiganticSky 4 роки тому +5

      there's more bts on his instagram page

  • @funny-video-YouTube-channel
    @funny-video-YouTube-channel 4 роки тому +1170

    Beautiful science of videogrpahy.

    • @harsh.w
      @harsh.w 4 роки тому +21

      Ah yes, video-gr-pa-hy

    • @OutoExodus
      @OutoExodus 4 роки тому +13

      Videogrpahy is just as amazing and puzzling as photogrpahy

    • @ablankjournal5244
      @ablankjournal5244 3 роки тому +3

      @@OutoExodus More convenient than cryptogrpahy

    • @Waseemmmm
      @Waseemmmm 3 роки тому

      Grpahy grpahy

    • @900bpm
      @900bpm 3 роки тому +2

      @@ablankjournal5244 Even better than choreogrpahy?

  • @alex.thedeadite
    @alex.thedeadite 4 роки тому +158

    Robot: What is my purpose?
    Creator: You drop Lime slices
    Robot: Oh My God. **Experiences Existential Dread**

  • @patrickH206
    @patrickH206 4 роки тому +404

    Client: We want X.
    Engineer: Are you sure? It's 10x harder to implement than Y, which is basically the same.
    Client: Yes, exactly X.
    Engineer: Are you sure? It takes 100x longer to get it done. Let's try Y?
    Client: No, we NEED X.
    Engineer:
    I am an engineer.
    After story
    Client: We got $$.
    Engineer: Ok. Let's do this X.

    • @tomasr.2945
      @tomasr.2945 4 роки тому +81

      Except after 4 months of R&D, hours of designing, and product nearing completion...
      Client: Hey, actually we want Y.

    • @andres528528
      @andres528528 4 роки тому +24

      @@tomasr.2945 yup. That's why there's contracts

    • @ichmachfilm
      @ichmachfilm 4 роки тому +9

      but Y (spinning glas instead of cam) is NOT basically the same. there would be a very different effect in the end.
      You could not spin that glas fast enough to have a slowmo of a lime droping in without spilling the drink. you'd see the ice move. The splash of the lime would be different.

    • @cherylwhite6095
      @cherylwhite6095 4 роки тому +15

      - Okay, we want a lime drop in our drink. How much will be this ad?
      - 250k dollars
      - What? That's absurd, I can film this at home.
      - No you can't.

    • @MonclerUzi
      @MonclerUzi 4 роки тому +3

      @@cherylwhite6095 you really put the top comment like we wouldn’t notice

  • @amitdabas229
    @amitdabas229 4 роки тому +418

    And I am who never thought about how these ads are made, i wasn't even paying attention to these ads. 😂😂

  • @99leadpencils
    @99leadpencils 4 роки тому +495

    Everyone else's main takaway: Wow so much tech goes into making ads.
    My main takeaway: OMG was Wall-E based on Number 5?

    • @aadisam3190
      @aadisam3190 4 роки тому +4

      Yeah. I am surprised that not many people noticed that.

    • @balajik8473
      @balajik8473 4 роки тому +12

      When I saw Number 5 I was like wait a min , isn't that wall E ? But Wall E came way after haha

    • @MeatCatCheesyBlaster
      @MeatCatCheesyBlaster 4 роки тому +1

      5 Aliiiiive

  • @AzelaicAmpersands
    @AzelaicAmpersands 4 роки тому +550

    When he says "yeah yeah yeah, let's do that", you'd think he's exaggerating or simplifying it because it's an executive decision, and that sounds like a serious thing. But I think in reality, the people making the decisions don't actually know what they're asking for, so they just keep agreeing.😅😓😅

    • @allisonjuno7654
      @allisonjuno7654 4 роки тому +17

      i mean, his company probably isnt that big, and they probably just take any big commisions they get

    • @AzelaicAmpersands
      @AzelaicAmpersands 4 роки тому +1

      tru

    • @joshuakuehn
      @joshuakuehn 4 роки тому +108

      "yeah yeah yeah, let's do that"
      This is the phrase management uses when they're asking you do something painfully difficult and they have zero comprehension about that fact

    • @EjvindGEMDark
      @EjvindGEMDark 4 роки тому +37

      Having worked with marketing people - yes, they're doing it cos it sounds cool and don't wanna think about logistics

    • @V4rya
      @V4rya 4 роки тому +12

      I work as a 3d artist/game designer and this is 100% the case with most of our clients

  • @lovesuka114
    @lovesuka114 4 роки тому +30

    If anyone is wondering the song at 0:29 is Gymopedie no 1 by Erik Satie

  • @co0kii
    @co0kii 4 роки тому +90

    1:53 the anti climatic lime wedge missing the drink had me wheezing 😂

  • @nach7882
    @nach7882 4 роки тому +35

    So no one is talking about how the SCIENCE and ART scrambled to become REACTS NICE ; 1:39

  • @Breyfogle126
    @Breyfogle126 4 роки тому +430

    Why's everyone calling this an ad? Did you even absorb anything about this video? The engineering, technical aspects, etc.? Or did you just go, durr, it's Jack Daniels!

    • @alceini
      @alceini 4 роки тому +32

      the whole point is that a good advertisement involves good engineering :)

    • @AlexR2648
      @AlexR2648 4 роки тому +20

      Because the video was sponsored, so I guess that makes it an ad

    • @andynougat5202
      @andynougat5202 4 роки тому +10

      @@AlexR2648 Sponsored by Verizon. That's for sure. Not certain if JD gave them a cut or not. Maybe. Probably. BUt don't know for sure.

    • @Seriouslioness
      @Seriouslioness 4 роки тому

      Dude exactly what I was thinking

    • @moondust2365
      @moondust2365 4 роки тому +3

      True. If anything, this is an ad for the team that did the commercial.

  • @RayMak
    @RayMak 4 роки тому +572

    Robots are extremely precise

  • @Moto_Medics
    @Moto_Medics 3 роки тому +5

    This dude is so legit
    It makes me feel less depressed that all my interests in multidisciplinary (unfinished) projects and learning aren’t in vain, just unrealized as of yet.

  • @Fubeman
    @Fubeman 2 роки тому +1

    Thanks Phil. I love this stuff. My dad was a commercial photographer, specializing back in the 60s and 70s as an industrial as well as a commercial photographer working for ad agencies who had clients such as Phillip Morris, AT&T and GM. But for a few years, he also did food photography. I remember one year in the late 1980s while I was home from art school, he had a big dilemma: He needed to shoot a drink ad but the photographic ice cubes he had ordered had not come in yet (and yes, photographers do not use real ice cubes as they tend to melt under the hot lights). So, we got to work and ended up making our own ice cubes out of solid plexiglass. We cut them, molded them with a blow torch, sculpted them, adding air bubbles, etc. and ended up making some very beautiful pieces of work. In fact, we ended up making quite a few more and sold them to other commercial photographers that my dad worked with. Thanks for bringing back those memories!

  • @tushani8030
    @tushani8030 4 роки тому +166

    Wow...that was cool...never imagined it took that much effort...I thought that those all were just computerised in someway...🤷‍♀️

    • @ShreyBakhai
      @ShreyBakhai 4 роки тому +8

      This is just one example... it gets much more interesting than this!

    • @yeahx32p69
      @yeahx32p69 4 роки тому

      @@ShreyBakhai like how?

    • @MM-24
      @MM-24 4 роки тому +6

      They are usually just 3d, they did it this way so they could make extra exposure in advertising the process.
      This would have been much simpler and potentially even higher quality in 3d. This VOX ad, was part of the reasoning and justification of the effort

    • @EN1156
      @EN1156 4 роки тому +31

      @@MM-24 You're talking straight out of your rear. Food ads by law have to contain real food, not 3d models. Also, frankly it is very expensive to get really true to life 3d especially with modeling something like liquids in advanced physics simulations without people picking up on it as being "off". It winds up being virtually the same cost to just shoot the real thing anyways, plus a lot of brands would never want a model instead of their actual product just on the basis of transparency.

    • @ShreyBakhai
      @ShreyBakhai 4 роки тому

      @@yeahx32p69 check out a guy called Daniel Schiffer on UA-cam👍

  • @nirrti7
    @nirrti7 4 роки тому +7

    I just love how the client wanted the commercial filmed in the most difficult way possible. I hope these engineers were well compensated.

  • @MYVISIONISKRYSTALKLEAR
    @MYVISIONISKRYSTALKLEAR 4 роки тому +944

    Does vox just made me watch an 8 minute ad?
    *yes*

  • @Monk-Amani.
    @Monk-Amani. 4 роки тому +88

    "A leader is best when people barely knows he exists...when his work is done, his aim fullfilled, they will all say, "We did it ourselves." Lao Tzu

  • @makalism
    @makalism 4 роки тому +124

    I’ve always wondered why I can never pour my juice the way it looks in commercials

  • @Kebnekaise.
    @Kebnekaise. 4 роки тому +5

    Nothing beats the first Ben & Jerry ad.
    -Hi im ben!
    -And im jerry!
    -And we might only be able afford a 7 second ad in the middle of the night TV but we sure make the best ice cream you've ever tasted!

  • @KamranKhan-ew2yd
    @KamranKhan-ew2yd 4 роки тому +4

    All this for less than 5 seconds.... Thats commitment and enthusiasm...

  • @mariem.5613
    @mariem.5613 4 роки тому +64

    You missed a chance at calling this : Why this 3 second ad costs 1 million dollars

  • @MrMman30
    @MrMman30 4 роки тому +280

    Conclusion: Alcoholic Beverage marketing executives:
    A) Have open Budgets.
    B) Are Stoners.
    C) Are a commercial designer's worst nightmare.

    • @cypher_302
      @cypher_302 4 роки тому +2

      Tf? Where did the stoner part come from

    • @jd-uz1ln
      @jd-uz1ln 4 роки тому +41

      @@cypher_302 'i want a lime in a drink with a camera that spins man'' IN SLOW MOTION' 'dude thats sick'

    • @MrMman30
      @MrMman30 4 роки тому +20

      @@cypher_302 Listen to his tone when he describes the company executive's instructions. He sounded like a total Bro.

    • @nitushokeen4970
      @nitushokeen4970 4 роки тому +2

      Same😂😂

  • @ThePhorsyth
    @ThePhorsyth 4 роки тому +62

    this guy is the Christopher Nolan of the ad world

  • @h4xorzist
    @h4xorzist 4 роки тому +143

    I would have guessed these things were 100% rendered by a computer XD.

    • @tomasmanrique400
      @tomasmanrique400 4 роки тому +12

      They could have spent much less money and time doing it in 3D

    • @WillTFB
      @WillTFB 4 роки тому +12

      Aint there laws against that tho? Might be wrong, but I'm pretty sure it says something along the lines of it must be represenitve of the product and that 3D modeling just isn't up to that, though that might've been changed by now

    • @tomasmanrique400
      @tomasmanrique400 4 роки тому

      @@WillTFB could be.

    • @bucky13
      @bucky13 4 роки тому +4

      More and more of these type of ads are going digital as technology progresses.

    • @ProducerJakeyJam
      @ProducerJakeyJam 4 роки тому +3

      @@WillTFB Well it's reproduced on a monitor anyway. So it doesn't matter if the source is blender or some high-end robot filming a liquid in a glass that they painted on (as you can see in this video). It both isn't perfectly accurate, as long as they don't claim that looks like gold and then it doesn't

  • @CatatonicImperfect
    @CatatonicImperfect 4 роки тому +112

    If ads weren't so morally reprehensible, this looked like an interesting field to work in.

    • @MeatCatCheesyBlaster
      @MeatCatCheesyBlaster 4 роки тому +2

      You can have morals when you retire Lille everyone else

    • @Viewsk8
      @Viewsk8 3 роки тому

      Not always

    • @Madamegato
      @Madamegato 3 роки тому +1

      If you only want businesses that operate in a small area, no adverts is the way to go. If you want to grow a business? You advertise, as it has been for hundreds of years - only now they are infinitely more sophisticated and far reaching. If you don't like ads all over every app you use - now is the time to pony up and pay for things instead of wanting them for free (Facebook, Tik Tok, Insta). They have to pay people somehow. There is no such thing as a free lunch, just as there really isn't a business to be had without advertising.
      Sorry, but thems the breaks.

    • @adeshkantha7034
      @adeshkantha7034 3 роки тому +1

      what is morally reprehensible about advertising. They are literally the reason virtually all of the content you consume exist

    • @BlastinRope
      @BlastinRope 2 роки тому

      @@adeshkantha7034 why do you assume everyone consumes television?

  • @OdysseyTag
    @OdysseyTag 4 роки тому +6

    That was so cool to see. Really admire the work that he puts into those ads - great video Vox!

  • @letzsnuggzz
    @letzsnuggzz 4 роки тому +83

    Long story short: Advertising creatives, the robots are coming for your jobs too.

    • @PeteS_1994
      @PeteS_1994 4 роки тому +12

      Or maybe the robots would enhance advertising just like computers have enhanced certain aspects of music production.

    • @puterakarunia
      @puterakarunia 4 роки тому +11

      The creativity still comes from humans, robots only help the production. I don't think computers are smart enough to pull off this kind of video...yet.

    • @FelixHelixihare
      @FelixHelixihare 4 роки тому +2

      The robots are more like interns. They bring your coffee and hold your coffee.

    • @jdrummerdd
      @jdrummerdd 4 роки тому

      until a robot can collaborate with a company on it's vision FOR them without input, the human touch will always be the key to any of this

  • @tyler3201
    @tyler3201 3 роки тому +6

    I can show this to clients next time they ask me to do something literally impossible. Given their $2500 budget.

    • @goatpepperherbaltea7895
      @goatpepperherbaltea7895 3 роки тому

      How’d you get into doing this type of work for people I’m not really interested in doing it myself but I’m very curious about how Simone gets into doing that type of work professionally

    • @tyler3201
      @tyler3201 3 роки тому +1

      @@goatpepperherbaltea7895 Buy a decent camera with a decent zoom lens. Get a Rode mic that you can plug into the camera, tripod and something to shoulder mount the camera so you can walk and shoot. You can make one pretty easily. Just go from Ma and Pa shop until you find someone that needs some work. I wouldnt charge them for the first video especially if you have no idea what you are doing. But your local community college should have some classes even in photography that can help you. You can also meet some other people. Build up the portfolio until you can convince a client to pay. Doesnt take long but dont charge above 500 for the first couple and keep the commercials simple. If a customer asks for ridiculous things, find examples and show them how they were done. But first see what you can possibly do, even if it's a little janky. Communication and being straight forward is key. Even if the client doesn't like it, they will understand. If they don't, dont work with them. Ive shot clients down because of their asinine ideas that would cost 10,000+ but they want to do it on 1000. Ive had clients ask for superbowl like commercials on 500. But use the money you make strictly for getting better gear for a little while until you reach a point that upgrading is pointless.

    • @ZsofiFila
      @ZsofiFila 3 роки тому

      @@tyler3201 very good advice, i agree!

  • @IanCunningham92
    @IanCunningham92 4 роки тому +10

    Imagine if all this talent and energy were directed towards solving problems that actually affect people's lives

  • @Vanguardkl
    @Vanguardkl 4 роки тому +13

    Me: Spinning rig.
    Vox: Sure.
    Me: Of death?
    Vox: Views.

  • @SupremeLeaderKimJong-un
    @SupremeLeaderKimJong-un 4 роки тому +5

    Robots changed so much since one went to Bigweld Industries to achieve his dream

    • @tarunbasra8230
      @tarunbasra8230 4 роки тому

      What's north korea doing about food adfs

  • @alexbougiemusic
    @alexbougiemusic 4 роки тому +5

    Our first-world priorities are outstanding.

  • @x9x9x9x9x9
    @x9x9x9x9x9 4 роки тому

    Being a helper on these food commercial crews is a dream job of mine. You get to build and work with so many cool things.

  • @ceorecdeclec9774
    @ceorecdeclec9774 4 роки тому +43

    The thumbnail:
    BOT: Properly saturated image with correct lighting
    NO BOT: desaturated image of plain juice in bad lighting.

  • @Ryan-oe2mn
    @Ryan-oe2mn 4 роки тому +2

    ART + SCIENCE = REACTS NICE
    Amazing word play

  • @MitchellTheMitch
    @MitchellTheMitch 4 роки тому +4

    0:28 Music is Gymnopedie No. 1

  • @vivianziereisen
    @vivianziereisen 4 роки тому +1

    Loved this! Please do more of these explorations of techniques in the creative industry ☺️

  • @Aericane
    @Aericane 4 роки тому +17

    I hear MKBHD has some space left in his new studio, who’s gonna show him this

  • @mastrammeena328
    @mastrammeena328 3 роки тому

    They do so much hardwork for a simple looking ad!!!
    Makes me feel insignificant

  • @marksiew8605
    @marksiew8605 3 роки тому +3

    "What is my purpose?"
    "You drop limes"
    "...Oh my God"

  • @peterhuang4427
    @peterhuang4427 4 роки тому +2

    As a cse student, this guy has such a cool job...

  • @sevenaries
    @sevenaries 4 роки тому +4

    Jeez didn't know creating an ad was this complex

    • @mobileterrarian8860
      @mobileterrarian8860 3 роки тому

      Not everything is super complicated though, but you are right, most are.

  • @jinglebell9107
    @jinglebell9107 4 роки тому

    A piece of laptop and Animation software can do the whole thing. And you can't see the difference.
    But the genuine and talent of this guy is far more superb , he did a great job.

  • @anauxistential8486
    @anauxistential8486 4 роки тому +6

    Interviewer: Food Stylist
    Me: Yes.

  • @akatsukilevi
    @akatsukilevi 3 роки тому

    If ads were like this, there would be no way I'd skip them.
    Specially if it involves robotics in any way

  • @tentix9022
    @tentix9022 4 роки тому +11

    When there's no ad in the video then the video is the ad

    • @aleks-33
      @aleks-33 4 роки тому

      I have UA-cam premium so nothing has ads

    • @ADeeSHUPA
      @ADeeSHUPA 4 роки тому

      @@aleks-33 ハ고미ですAleks

    • @lilienlambare
      @lilienlambare 4 роки тому

      @@aleks-33 Me too, it’s the best!

  • @corneldragomirescu8622
    @corneldragomirescu8622 4 роки тому

    Intelligence + Art skills + High tech + A lot of work = A funny add + increase sales! This is the recipe for success! Congrats guys!

  • @AverytheCubanAmerican
    @AverytheCubanAmerican 4 роки тому +8

    Ah yes, two croissants battling it out to see who gets finished by Carl Wheezer

  • @Ruby_V_
    @Ruby_V_ 4 роки тому +2

    0:03 - 0:33 literally exactly what it feels like giving progress updates to my bioinformatics advisor.
    great job :(

  • @Mark_Chandler
    @Mark_Chandler 4 роки тому +42

    thats where the money is..large corporations with big advertising budgets

    • @cynthiavanteylingen7922
      @cynthiavanteylingen7922 4 роки тому

      Where is the money going these days no where different the 50 years ago watch madmen series and ull get it

    • @Mark_Chandler
      @Mark_Chandler 4 роки тому +3

      @@cynthiavanteylingen7922 yeah, get the message out to wedding photographers, portrait photographers, landscape photographers that are just getting by.

  • @BigBob715
    @BigBob715 4 роки тому +2

    The client sounded like Michael Peña at 2:08.

  • @alyssaforsty1069
    @alyssaforsty1069 4 роки тому +3

    when a whole cup of juice has a better photoshoot than you:

  • @cliffclof
    @cliffclof 2 роки тому

    Fascinating. Makes me question a few things. I think the true factor here is trust. Having a team that trusts your ideas and vision, then giving you the freedom to do those things… priceless. *maybe you’ll see this *

  • @jaeode
    @jaeode 4 роки тому +26

    Basically like Grammy's GlamBot?

  • @elonmusk8245
    @elonmusk8245 4 роки тому +2

    THAT WAS SO *SEAMLESS* AND MESMERIZING!!!
    KUDOS!!!!!!!

  • @billyslaironair8860
    @billyslaironair8860 4 роки тому +4

    I really love that advertising compared to what we have in the UK, all we hear is " lelly Kelly the shows that breeze oh yeah" 🤣

  • @michellejones9800
    @michellejones9800 4 роки тому

    The engineering that goes into commercials is amazing

  • @wepranaga
    @wepranaga 4 роки тому +5

    Daniel Schiffer: *WRITE THAT DOWN, WRITE THAT DOWN*

  • @mmp0084
    @mmp0084 4 роки тому

    Seemingly simple ads take so much effort to make. Amazing !!

  • @joeyjazz4013
    @joeyjazz4013 4 роки тому +3

    I never though I'd need a Croissant Collider in my life.

  • @matthewmann8969
    @matthewmann8969 4 роки тому +1

    Robots, machines, computers, and other electronics are making many things look effortless

  • @hykilp
    @hykilp 4 роки тому +7

    *Starts filming*
    *Shouts* "Bob, do something!"

  • @finleyburns4918
    @finleyburns4918 4 роки тому

    I like how versatile vox is, they have hard hitting journalism, and this, which is just fascinating

  • @ihsan8246
    @ihsan8246 4 роки тому +3

    this looks like something michael reeves would build but replace the camera with a tazer and the background with toast’s face being tazed

  • @rishabhchaudhry6933
    @rishabhchaudhry6933 3 роки тому +2

    1:07 i heard steve jobs anyone

  • @7napoleon
    @7napoleon 4 роки тому +16

    True plot twist-- Drink is not rotating, entire camera setting rotates......
    Life is always more exciting than our imagination.

  • @Cognitionz
    @Cognitionz 4 роки тому

    I could make this basically in Blender and it would look just as photorealistic and it would be free but more power to this guy, I admire his dedication to his craft especially with all the engineering he's doing behind the scenes.

  • @lanemo3413
    @lanemo3413 4 роки тому +4

    Mom: Don’t play with your food!
    Food ad campaigns:

  • @AndrewPonti
    @AndrewPonti 4 роки тому

    I'm always amazed at the ingenuity of people when they have a challenge!

  • @SamuelSarette
    @SamuelSarette 4 роки тому +163

    This is way too much effort just to avoid using Cinema4D...

    • @ИванСнежков-з9й
      @ИванСнежков-з9й 4 роки тому +93

      By law food advertising must contain real images of the real product.*
      *The definition of "real" may change depending on jurisdiction and precedents.

    • @blonded_458
      @blonded_458 4 роки тому +7

      @@ИванСнежков-з9й do you think that it would be legal to do it in CG if you use a photo scan?

    • @SamuelSarette
      @SamuelSarette 4 роки тому +20

      @@ИванСнежков-з9й weird considering how much glue and other tricks are typically used

    • @skizzik121
      @skizzik121 4 роки тому +5

      @@SamuelSarette ah but it contains x percentage of "real" food or drink! Its an odd set of rules they live under

    • @ConchitaProductions
      @ConchitaProductions 4 роки тому +1

      Drink commercials in particular are nearly always completely CG.

  • @freakanime5385
    @freakanime5385 4 роки тому +2

    i never thought a spinning lemonade would entertain me this much

  • @FingeringThings
    @FingeringThings 4 роки тому +6

    Wow that’s a cool process

  • @onenighttoremember
    @onenighttoremember 4 роки тому +1

    I'm shook!!!! Gotta love commercials and the creatives behind them though!

  • @aburasobaa
    @aburasobaa 4 роки тому +17

    plot twist: they spent more time what word can be made from "science art" rather than the technique itself

    • @unliving_ball_of_gas
      @unliving_ball_of_gas 4 роки тому +2

      I actually paused the video for a minute just to see if they really used the same letters. And they did

  • @ardasari7692
    @ardasari7692 4 роки тому

    Problem solving is the core of my passions. Perfect cv advice

  • @amitdabas229
    @amitdabas229 4 роки тому +43

    Most of the people here skips ads without even paying attention.😂

    • @damaribrackett1159
      @damaribrackett1159 4 роки тому +3

      Facts same

    • @lilienlambare
      @lilienlambare 4 роки тому +2

      That would be me! I love my DVR 😆 by the way, I have YT Premium ✌🏻

    • @bitterlemonboy
      @bitterlemonboy 4 роки тому +2

      most people don't even see the ads because of adblockers

  • @TheGarageLearning
    @TheGarageLearning 4 роки тому

    THANK YOU for doing this piece on us! Happy to answer any questions people may have about what we do

  • @JustADioWhosAHeroForFun
    @JustADioWhosAHeroForFun 4 роки тому +19

    This is how robots will take over humanity

    • @LazyAndFabulous
      @LazyAndFabulous 4 роки тому +5

      Eh we already have robots, most of them are programmed to be nice, not smart. You would understand if you know how program works, but if someone intentionally make self learning robots, we wouldnt know what will happen.

    • @skizzik121
      @skizzik121 4 роки тому

      Yeah we get Skynet when we plop a true AI into a highly articulated robutt...then we get ded

    • @falahati
      @falahati 4 роки тому

      one sip at a time

    • @unliving_ball_of_gas
      @unliving_ball_of_gas 4 роки тому +2

      By dropping lemons on our heads?

    • @mariavc7421
      @mariavc7421 4 роки тому +2

      By spinning really fast around us?

  • @LifesBitsNPieces
    @LifesBitsNPieces 4 роки тому

    Amazing of all the jobs you never really realize exist, such as “Visual Engineer” Fun to see how commercials are made! 👍😀

  • @PolinaLee94
    @PolinaLee94 4 роки тому +3

    Am i the only one who thinks their studio looks like Tony Stark's engineering lab? I mean 5:49

  • @redmagics331
    @redmagics331 4 роки тому +1

    It must break his heart when people press the skip ad button.

  • @1OutOf8Billion
    @1OutOf8Billion 4 роки тому +11

    Makes you think a second time about clicking that “skip ad” tab on the side after seeing all the work that goes into making an ad.

    • @gee_emm
      @gee_emm 4 роки тому

      Most ads are very skip-able though!

    • @bitterlemonboy
      @bitterlemonboy 4 роки тому

      most people dont even see any ads due to adblockers

  • @jaybayer3670
    @jaybayer3670 4 роки тому

    Man this stuff is fascinating. Such creative people.

  • @shan_alriel
    @shan_alriel 4 роки тому +8

    And I thought all this was by 3d animation

  • @thaliagrace4444
    @thaliagrace4444 4 роки тому

    this is one of those jobs you don't think about existing but its so specific and so cool