BCG Matrix | Product Portfolio Analysis | Explained & Examples 🌎📚😀

Learn to use the BCG Matrix Product Portfolio Analysis in Marketing Strategy. This popular portfolio analysis and planning tool will help you understand which products your company should invest in and which should be dropped. This framework can be utilized as part of a wider marketing strategy, alongside other analysis frameworks to determine where your company is now, where it needs to go, and how to get there.
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[@JCH1992]

Thank you so much. This is what I need for interview preparation.

[@SolveItLikeAMarketer]

Glad it was helpful!

[@graciousmathew]

Thank you sir for your wonderfull explanation

[@SolveItLikeAMarketer]

You are most welcome

[@noelvito9689]

Why is a marketers experience important in taking decisions about the product portfolio despite having tools that can help him?

[@SolveItLikeAMarketer]

I think the BCG Matrix is very theoretical and broad -- it really just helps managers visualize and conceptualize their portfolio -- other than that it kinda stops short. It also creates a common language that everyone on a management team can understand. Cash Cows for instance: it's pretty obvious what that means. I hope that helps...