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Solve It Like A Marketer
Canada
Приєднався 24 бер 2020
Welcome to Solve It Like A Marketer! Steven here. 😀
If you are looking for a channel with lots of marketing content, then you've found the right place. I explore marketing from many perspectives-general marketing tips, marketing terms explained, marketing theorists explored, consumer behaviour explained and the ocassional opinion piece for you to consider, and much more. Fresh content posted regularly. Enjoy!
-- Steven Hobé is an entrepreneur, social disrupter, and a BIG believer in access to education for ALL! 🌍👏🎥 He teaches both Marketing Strategy & Consumer Behaviour Courses at a College in downtown Toronto, Canada, encouraging his students to reach their full potential, while adopting ethical marketing practices. 👍
If you are looking for a channel with lots of marketing content, then you've found the right place. I explore marketing from many perspectives-general marketing tips, marketing terms explained, marketing theorists explored, consumer behaviour explained and the ocassional opinion piece for you to consider, and much more. Fresh content posted regularly. Enjoy!
-- Steven Hobé is an entrepreneur, social disrupter, and a BIG believer in access to education for ALL! 🌍👏🎥 He teaches both Marketing Strategy & Consumer Behaviour Courses at a College in downtown Toronto, Canada, encouraging his students to reach their full potential, while adopting ethical marketing practices. 👍
7 Steps to Building a Sustainable Business Strategy: A Comprehensive Guide 🌱🌳☀️💧
Building a business sustainability strategy involves integrating environmental, social, and economic considerations into core operations. Start by assessing the company's current impact, including energy consumption and carbon footprint. Set clear, measurable goals aligned with international standards like the UN SDGs. Engage stakeholders to ensure relevance and support. Develop an action plan with specific initiatives and timelines. Embed sustainability into the company’s culture and operations. Monitor and report progress using frameworks like the Global Reporting Initiative. Regularly review and update the strategy to incorporate new technologies and respond to changing regulations, ensuring continuous improvement and long-term viability.
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Please use the hashtag: #SolveItLikeAMarketer 😉
*One coffee goes a long way 🙏 Please buy me a coffee* ☕️
ko-fi.com/solveitlikeamarketer
___________________________________________________________________
*Join my Social*
Facebook: SolveItLikeAMarketer/
Instagram: solveitlikeamarketer
LinkedIn: www.linkedin.com/in/stevenhobe/
___________________________________________________________________
*Auto Translation is now available* Just click on Closed Captions (CC) and then Settings to choose your language. ✅👀👍
Please use the hashtag: #SolveItLikeAMarketer 😉
Переглядів: 136
Відео
Top 5 Rules Every Ethical Marketer Must Follow! 🌟 | Build Trust & Boost Your Brand
Переглядів 982 місяці тому
Discover the top 5 rules for being an ethical marketer and build trust with your audience! Learn why honesty, respecting privacy, social responsibility, fair competition, and ethical content creation are crucial for your marketing success. Whether you're a seasoned pro or just starting out, these guidelines will help you create a strong, positive brand reputation. Don't miss out on these essent...
Cracking The Code: Mastering Sustainable Business And Investing In The Modern Age Of Esg
Переглядів 2356 місяців тому
ESG factors, encompassing environmental, social, and governance considerations, are pivotal in assessing the sustainability and ethics of businesses. Beyond traditional metrics, the "E" focuses on environmental impact, the "S" on social considerations, and the "G" on governance structures. Integration of ESG is crucial for long-term financial success, risk mitigation, and reputational protectio...
Mastering Market Forecasting: Predicting Trends for Business Success!
Переглядів 2227 місяців тому
Dive into the dynamic world of market forecasting! Discover how businesses predict future trends by analyzing historical data and current market factors. Market forecasting empowers informed decision-making, efficient resource allocation, and anticipation of shifts in consumer behavior and technology. Uncover the methods, such as statistical models and scenario analysis, used to estimate future...
Twitter Bird Versus Elon's "X"? What Does The Future Hold For Twitter? | Unstable Twittersphere! 😳
Переглядів 234Рік тому
Recently, Elon Musk deleted the Twitter Bird and replaced it with an "X". So random. No explanation. No warning. What does this mean for the future of [Twitter]? Just my opinion...but please watch and comment. ✍🏽 *One coffee goes a long way 🙏 Please buy me a coffee* ☕️ ko-fi.com/solveitlikeamarketer *Join my Social* Facebook: SolveItLikeAMarketer/ Instagram: solveitli...
Deep Fake Videos Are Getting Too Realistic | Where Is All This Leading Us? #TomCruiseTikTok
Переглядів 94Рік тому
Deep Fake Videos are becoming more and more mainstream as AI Technology forges ahead. Politicians, Actors, and CEOs are being cloned and disseminated on social media. This has huge implications: from election rigging to online preditors. All the while, governments don't really understand the new technology and therefore cannot crack down or regulate its use. What does our future look like? Just...
Facebook aka Meta Cutting Access To News Media On Its Platforms 😱 Watch To Find Out More 🤔
Переглядів 44Рік тому
The Canadian federal government recently introduced Bill C-18 the Online News Act with the goal of forcing digital giants, such as Meta and Google, to compensate news publishers for the use of their content. The result has been that Meta will be phasing out access to news on their platforms. This occurred in Australia in 2021, and other countries such as the United Kingsom are watching carefull...
Ethical Marketing Defined & Why It Matters | Explanation & Examples | Marketing Terms A-Z
Переглядів 282Рік тому
*This week’s letter: “E” for Ethical Marketing* Ethical Markerting is one of my favourite subjects to explore! There are so many different perspectives to consider. Check out this video where I first define what ethical marketing means, and then explore its complexities. Let’s explore this topic together!!! 👍 *One coffee goes a long way 🙏 Please buy me a coffee* ☕️ ko-fi.com/solveitlikeamarkete...
Welcome To My Channel-Where Marketing Comes To Play #SolveItLikeAMarketer
Переглядів 585Рік тому
If you are looking for a channel with lots of marketing content, then you've found the right place. I explore marketing from many perspectives-general marketing tips, marketing terms explained, marketing theorists explored, consumer behaviour explained and the ocassional opinion piece for you to consider, and much more. Fresh content posted regularly. Enjoy!
What Do Twitter, Elon Musk, Ron DeSantis & The Republicans Have In Common? 🧨 Watch To Find Out 🤔
Переглядів 68Рік тому
What was Elon Musk thinking when he acquired Twitter? Why has he fired all his quality control people and allowed hate speech to become acceptable? Why did he team up with presidential hopeful Ron DeSantis to launch his campaign on Twitter? And could Twitter become a vehicle for the Republican Party in the US and other right wing thinkers and conspiracy theorists? What are we supposed to think ...
Consumer Behaviour Defined & Why It Matters | Explanation & Examples | Marketing Terms A-Z
Переглядів 891Рік тому
*This week’s letter: “C” for Consumer Behaviour.* Consumer Behaviour is the study of consumers and the processes they use to choose, use (consume), and dispose of products and services, taking into account factors such as a consumers’ emotional, mental, and behavioral responses. Let’s explore this topic together!!! 👍 *One coffee goes a long way 🙏 Please buy me a coffee* ☕️ ko-fi.com/solveitlike...
Public Relations (PR) Defined | Explanation & Examples | Marketing Terms A-Z
Переглядів 847Рік тому
*This week’s letter: “P” for Public Relations.* Public relations or PR for short, is a set of strategies related to managing how information about an individual or company is disseminated to the public. This is heavily weighted towards “the media”. Public relations aims to disseminate important company news or events, and maintain or enhance a brand image. Let’s explore this topic together!!! 👍...
Cognitive Learning Theory In Consumer Behaviour | Explanation & Examples | Marketing Terms A-Z
Переглядів 875Рік тому
*This week’s letter: “C” for Cognitive Learning Theory.* Cognition refers to the mental process of absorbing and retaining knowledge. It encompasses the ability to understand through thought, experience and sense. Cognitive Behavioral Theory refers to the role of cognition in the behavioral pattern of individuals. Cognitive learning Theory (CLT) is about understanding how the human mind works w...
Behavioural Learning Theory In Marketing | Explanation & Examples | Marketing Terms A-Z
Переглядів 417Рік тому
*This week’s letter: “B” for Behavioural Learning Theory.* I love delving into psychology and/or consumer behaviour in marketing. It is so important that we understand these concepts and apply them to every day practice. But why? In Consumer Behaviour we consider how vivid memories are linked to brand recognition. If marketers can create long-standing connections between products or services th...
Advocacy Marketing | Explanation & Examples | Marketing Terms A-Z
Переглядів 430Рік тому
*This week’s letter: “A” for Advocacy Marketing.* Advocacy marketing is a marketing strategy that encourages customers to generate a buzz around your brand, product or service. This could be through social media, reviews, and word-of-mouth marketing. Let’s explore this topic together!!! 👍 *One coffee goes a long way 🙏 Please buy me a coffee* ☕️ ko-fi.com/solveitlikeamarketer *Chapters* 0:00 Wha...
Boston Consulting Group Matrix (BCG) | Explanation & Examples | Marketing Terms A-Z
Переглядів 879Рік тому
Boston Consulting Group Matrix (BCG) | Explanation & Examples | Marketing Terms A-Z
Marketing Mix aka The Four Ps | Explanation & Examples | Marketing Terms A-Z
Переглядів 382Рік тому
Marketing Mix aka The Four Ps | Explanation & Examples | Marketing Terms A-Z
Maslow's Hierarchy Of Needs | Explanation & Examples | Marketing Terms A-Z
Переглядів 871Рік тому
Maslow's Hierarchy Of Needs | Explanation & Examples | Marketing Terms A-Z
What Is A Call To Action (CTA) & How To Create One ⬇️✅🎯 Marketing Terms A-Z
Переглядів 836Рік тому
What Is A Call To Action (CTA) & How To Create One ⬇️✅🎯 Marketing Terms A-Z
What Is A Buyer Persona & How To Build One 🧒🏿👩🏼🧓🏼👨🏼🦰👨🏼🦲 Marketing Terms A-Z
Переглядів 761Рік тому
What Is A Buyer Persona & How To Build One 🧒🏿👩🏼🧓🏼👨🏼🦰👨🏼🦲 Marketing Terms A-Z
What Is A Positioning Strategy? 🤔 Product & Brand Positioning | Marketing Terms A-Z
Переглядів 2,9 тис.Рік тому
What Is A Positioning Strategy? 🤔 Product & Brand Positioning | Marketing Terms A-Z
What Is A Target Market? 🤔🎬🌎 Marketing Terms A-Z | Examples include: NIKE & Starbucks
Переглядів 1 тис.Рік тому
What Is A Target Market? 🤔🎬🌎 Marketing Terms A-Z | Examples include: NIKE & Starbucks
Viewer Q & A Episode 🤔✅✍🏽 Topics Include: SWOT, Naming Your Business, Tackling Customer Service
Переглядів 116Рік тому
Viewer Q & A Episode 🤔✅✍🏽 Topics Include: SWOT, Naming Your Business, Tackling Customer Service
What Are Marketing Ethics 🤔🌎✍🏽 Marketing Terms A-Z | #SolveItLikeAMarketer 😉
Переглядів 286Рік тому
What Are Marketing Ethics 🤔🌎✍🏽 Marketing Terms A-Z | #SolveItLikeAMarketer 😉
What Is A Mission Statement & How To Create One 🤔🌎🎯📢 Marketing Terms A-Z
Переглядів 193Рік тому
What Is A Mission Statement & How To Create One 🤔🌎🎯📢 Marketing Terms A-Z
What Is Word-Of-Mouth Marketing [WOMM]? 🤔🌎🎬 Marketing Terms A-Z
Переглядів 177Рік тому
What Is Word-Of-Mouth Marketing [WOMM]? 🤔🌎🎬 Marketing Terms A-Z
What Is Experiential Marketing? 🤔 | Marketing Terms A-Z 🌎🎬
Переглядів 1,2 тис.Рік тому
What Is Experiential Marketing? 🤔 | Marketing Terms A-Z 🌎🎬
Q & A Episode 🤔 Your Questions Answered And More! 🎬🌎👋 #yourvoicematters
Переглядів 58Рік тому
Q & A Episode 🤔 Your Questions Answered And More! 🎬🌎👋 #yourvoicematters
The First Step In Project Planning ✍🏽🗒️🤔 How To Create A Project Charter
Переглядів 106Рік тому
The First Step In Project Planning ✍🏽🗒️🤔 How To Create A Project Charter
Tackling Customer Satisfaction With They Ask, You Answer 🤓🎬🌎
Переглядів 114Рік тому
Tackling Customer Satisfaction With They Ask, You Answer 🤓🎬🌎
I wish you asked Michelle why did they accept Nestle with their terrible practices.
👍
thanks in advance
Thanku sir
Awesome videos mate. Love this!!
I was a victim. My company was selling thousands of products a week. These marketers destroyed us, when we cancelled they began making fake review forums about us and ruining our business. It's still happening. They don't stop mate, what is wrong with these people!!
That is really terrible to hear. I think it's getting worse. Unfortunately, AI may also contribute further.
Well explained ❤
Hi Mark, I'm dropping you a few lines to tell you how exciting and informative your videos are. Thank you, and here's to late-night coffee.
Many thanks!
Thank you for this video. I really needed this clarification.
I just run into your account, great content, keep on doing it!
Thanks for the well presented and good quality video
Glad you enjoyed it
This has been very helpful ❤. Thank you
You're so welcome!
you are so underrated !
I do wish UA-cam's algorythm would be a little more friendly. 🤓
Thanks for sharing this video. I am conducting qualitative Policy Delphi research in establishing policies and standards for implementing socially sustainable practices. I appreciate your detailed explanation. Can I reach out to you if I have any questions? I am happy to come across your video because you have detailed sustainability strategies; however, I did not hear you talk about social sustainability.
Please find me on LinkedIn-all the links are in my latest videos. 🤓
Thank you
Please share in the comments section below your marketing thoughts, observations, or topic ideas. I would love to hear from you!!! 👍🎬😉
Please share in the comments section below your marketing thoughts, observations, or topic ideas. I would love to hear from you!!! 👍🎬😉
Please share in the comments section below your marketing thoughts, observations, or topic ideas. I would love to hear from you!!! 👍🎬😉
Please share in the comments section below your marketing thoughts, observations, or topic ideas. I would love to hear from you!!! 👍🎬😉
Please share in the comments section below your marketing thoughts, observations, or topic ideas. I would love to hear from you!!! 👍🎬😉
Please share in the comments section below your marketing thoughts, observations, or topic ideas. I would love to hear from you!!! 👍🎬😉
Please share in the comments section below your marketing thoughts, observations, or topic ideas. I would love to hear from you!!! 👍🎬😉
Please share in the comments section below your marketing thoughts, observations, or topic ideas. I would love to hear from you!!! 👍🎬😉
Please share in the comments section below your marketing thoughts, observations, or topic ideas. I would love to hear from you!!! 👍🎬😉
Please share in the comments section below your marketing thoughts, observations, or topic ideas. I would love to hear from you!!! 👍🎬😉
Please share in the comments section below your marketing thoughts, observations, or topic ideas. I would love to hear from you!!! 👍🎬😉
Physiological, not psychological. Different things. Just wanted to put that out there. Physiological would be our physical needs, and Psychological, our mental needs. Which really are what the upper tiers are about.
Thanks for pointing that out. For some reason I had it correctly written in my script/notes, but I guess I was having an off day. Anyway, I put out a new vid correcting the mistake. 👍
This was good. Well-presented. Thank you sir!
HI! Thank you very much for the content, I'm studying this and I notice a certain difficulty in applying what has been discussed to reality, if you like, and it doesn't take up too much time, could you bring a case study?
Glad it was helpful! I will give this some thought.
This video was terrific! The exact information I was needing and this will really help me in creating my company's tagline. Also, your presentation was great with consistent talking speed and visually aiding graphics. Thank you 😄
I just did marketing strategy at uni and did very well in it and this is nice to have something to manage groups around a project (I always prefer to work alone but that's not always an option). I'm going to watch some more of your videos so maybe you have one on this topic but i want to know: How can I present a Markcomms plan showing the funnel stages with the comms tactics for each stage without it looking like dogshit. At the moment plans I've made kind of just have a table with roman numerals showing the tactic, content type & channel but when theres like 60 things on the page it looks like a mess any ideas?
I will give this some thought. I agree you don't want it to look like a mess, but clear and concise.
Very helpful and professional. Please continue making educational videos 😇🥰
More to come!
Please can you explain the type of involvement
In my opinion, Kotler and his approach to segmentation should be banned from being taught at all, because his approach is incorrect and has already ruined hundreds of companies. Market segmentation in this form is based on the assumption that somewhere there is an "objective" market and it is as static as a pie and therefore it can be cut into pieces based on some criteria. But there are a lot of problems with this approach: 1. First of all you have to define what the market is, and as most people can see 99.9% of the books on marketing avoid this step like fire! 2. The market is defined primarily by the needs of people and their preferences in means for satisfying those needs (products). 3. People's needs are formed by certain life situations and contextual factors (for example I would not pay more than $1 for water in a supermarket, but I would pay at least $100,000 for water in the desert, dying of thirst). And these situations and needs do change! It follows that all of the assumptions on which his "segmentation" approach is based are fundamentally wrong. 1. In order to define a market, you first have to know how people define it. But the market cannot be defined "in advance" on the basis of product categories or rational analysis, because today a person uses his cassette recorder to listen to music and tomorrow he will use his cell phone to do so. 2. The market cannot be static because people's needs are constantly changing. 3. Depending on the situation/context, the market will be defined by different products, needs and attributes. Therefore, the markets should not be "segmented" from top to bottom, but "synthesized" from bottom to top. At first the people with certain needs are asked in which situations they use which products, on the basis of these answers "several" markets are defined (George S. Day's approach, among others). And then within these markets you can look at the differences in attributes between people, their sensitivity to price, quality level, etc.
Thank you so much for your thoughtful reply. And I agree that segmentation is a tricky one because we do base some of our outcomes on assumption. However, on the flip side in marketing it's best not to throw paint to the wall and hope ot sticks. As a simple example, if I want to start a dog walking company and i live in the city. I might segment and target those people living in condos without backyards, possibly split my targeting to Gen Y on the one hand and baby boomers on another. The messaging will be different as will the vehicle for that messaging. ...Just food for thought.
That's a good explanation. I think another important point in the book is that marketing is not limited to the four Ps. He doesn't explicitly mention it that way, but he correctly writes that strategy must be developed at a level close to the market = marketing manager, and that to achieve competitive advantage requires the work of all company functions. In my opinion, at the moment there is complete confusion in companies in terms of the role and responsibilities of marketers, because most of the companies only think of operational/functional marketing as such. When in fact, marketing = business strategy. P.S. If anyone needs more practical advice on how to apply the 3C model, I suggest two books to read: The Market Value Process by Alan S. Cleland and Albert V. Bruno (1996); Dominating markets with value by Eric R. Reidenbach (2001/2002).
Quite true! I do think that people misunderstand the role of the marketer and that it does straddle the very stratgy and core of a business.
great video
OK, now do it for the real world we live in now.....
Clear and toughtfull information, as always. I hope you keep posting! Thank you for the good job.
Love this so much! I'm going to share it with my Freelancer friends! :-)
very informative thank you:)
You're welcome!
Most likely emotion
met les sous titres français pour l'etlv stp
Please share in the comments section below your marketing thoughts, observations, or topic ideas. I would love to hear from you!!! 👍🎬😉
Please share in the comments section below your marketing thoughts, observations, or topic ideas. I would love to hear from you!!! 👍🎬😉
Please share in the comments section below your marketing thoughts, observations, or topic ideas. I would love to hear from you!!! 👍🎬😉
Please share in the comments section below your marketing thoughts, observations, or topic ideas. I would love to hear from you!!! 👍🎬😉
Please share in the comments section below your marketing thoughts, observations, or topic ideas. I would love to hear from you!!! 👍🎬😉
Currently am reading books The mind of strategist by ohmae, maybe you can explain on 4 Basic Strategies mentioned by ohmae..