EP:22 (Part 2) - Taz + Alessia: Going Live, Staying Real: Turning Livestreams into Marketing Magic

What happens when a Tinder swipe sparks not just romance but the start of one of the most vibrant, accessible, and successful online communities?
Meet Taz + Alessia, the powerhouse duo behind Team Tanda, who are rewriting the rules of authenticity and engagement in the digital age.
In this episode, Taz and Alessia pull back the curtain on their meteoric rise to over 951,000 TikTok followers. They reveal how they transitioned from everyday careers to full-time creators, mastered the balance between their individual personal brands and their identity as a couple, and even share their backup plan if they ever split up!
From the birth of Team Tanda to the secrets behind building an inclusive, safe, and authentic community, these two share the strategies that turned them into TikTok sensations, that gained them the title of 2024’s TikTok Live Creators of the Year.
They also dish the highs and lows of live streaming, what brands like Red Bull, Tinder, and MINI taught them about collaboration, and the common mistakes brands make when working with creators.
If you’re a creator chasing your big break, a brand eager to crack the creator code, or just someone who loves a story about making magic online, this episode is your golden ticket.
Plug in, tune out the world, and prepare to laugh, learn, and be inspired by the unstoppable force that is Team Tanda!
Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.
Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business.
Follow along on your preferred channels:
Taz + Alessia on IG: / tazandalessia
Taz + Alessia on TikTok: / tazandalessia
Top of Mind on IG: / topofmind.pod
Top of Mind on TikTok: / topofmind.pod
Gambit Collective on IG: / gambit.collective
Gambit Collective on LI: / gambitcollective
Gambit Collective on TikTok: / gambitcollective
Hayley on IG: / hayleywestoby
Hayley on LI: / hayleywestoby
Hayley on TikTok: / hayleywestoby