Publix "Bringing People Closer"

In a stirring Publix advertisement, a stepfather's unwavering commitment to his new family takes center stage, tapping into relatable scenarios that strike a chord with viewers. The ad captures genuine interactions, highlighting the significance of facial expressions in conveying authenticity - a strategy praised by Orlando Wood in his insights on effective advertising in his book Look out. The pivotal transition from 'thanks Chris' to 'thanks Dad' triggers a surge of Surprise and Happiness on FaceTrace, a platform that maps the emotional journey of viewers, illustrating the power of using emotion as the primary marketing tactic.