What Does a Social Media Manager ACTUALLY Do? Social Media Management for Beginners

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  • Опубліковано 11 січ 2025

КОМЕНТАРІ • 225

  • @beargroundscoffeeco
    @beargroundscoffeeco 2 роки тому +281

    I just wanted to come forward and say that being a social media manager is not for the weak. I'm a social media manager for five separate accounts and there is a TON of work that goes into it. It is not simply taking photos and posting them on Instagram and being done. It's a real job and it's a lot of work.

  • @Stayhard649
    @Stayhard649 3 роки тому +85

    This is the most coherent piece that I have heard about this subject in the past year or so! Great job and thank you 🙏

    • @thelatashajames
      @thelatashajames  3 роки тому +3

      So glad it was helpful!

    • @erinshields796
      @erinshields796 3 роки тому +3

      I had to pause every few minutes to write all this down!! So helpful thank you :))

  • @Sarah_academia
    @Sarah_academia 3 роки тому +71

    Someone asked me to manage and be a content creator for their Instagram because they liked my own account that much. I know nothing about being a social media manager except for what worked for me. I’m thinking I might potentially do this for a living now. So thank you so much for all of your videos, they’re being extremely valuable for me while I navigate this new adventure ❤️

    • @smokingxdreams.1045
      @smokingxdreams.1045 3 роки тому

      What did you use to post on your insta?

    • @mariah7773
      @mariah7773 2 роки тому

      Did you do it? How did it go?

    • @Sarah_academia
      @Sarah_academia 2 роки тому +11

      @@mariah7773 I’ve been working for this person for 7 months and she loves what I do. I haven’t reached out to new people yet, but after 7 months I’m confident and I’m actually starting to get the word out there. I didn’t want to be overwhelmed and have a lot of clients when I was still trying to learn the job myself. It’s a rewarding job and I love it. Best of luck to you!

    • @Sarah_academia
      @Sarah_academia 2 роки тому +3

      @@smokingxdreams.1045 for now I manually post everything since I only have one client, but I might look into automated services in the future. I believe you can autopost on IG via facebook now

    • @mariah7773
      @mariah7773 2 роки тому +2

      @@Sarah_academia thank you! ❤️

  • @PandaMode13
    @PandaMode13 2 роки тому +40

    Just started freelancing as an SMM and I had a feeling that there was going to be a lot researching involved regarding the product/service that the client is providing, not just making pretty posts. Thank you for clarifying this and you really provided the basics, it was so helpful!

  • @MarketingHarry
    @MarketingHarry 3 роки тому +120

    I believe these series will be useful for so many people that want to start working as social media managers! 🙌

    • @Imf_hope
      @Imf_hope 3 роки тому

      ua-cam.com/video/g2CoCSrfJUw/v-deo.html

  • @chericobb_
    @chericobb_ 3 роки тому +18

    46 seconds in! You are such a vibe!!! I remember in your last video you said when other people pave the way that’s confirmation that it’s possible. That’s why I enjoy your content. Wishing you all the best

  • @samheedy
    @samheedy 2 роки тому +3

    A short conclusion of the video:
    1. You need to know, which platform shall be in the first place.
    2. A brand should not have more than 3 key content pillars.
    3. Get knowledge, on how to set up a brand new page and give the proper access to the owner.

  • @joelkehinde3535
    @joelkehinde3535 2 роки тому +11

    Wow! you have really simplified the roles of a SMM for me. Really following your training videos, so impactful

  • @fortheloveofpeyton
    @fortheloveofpeyton 3 роки тому +21

    You NEVER disappoint when it comes to breaking down these topics, thank you!!!!!!

  • @brookteleguz2462
    @brookteleguz2462 2 роки тому +7

    Thank you so much! I am starting a new position as a social media manager next week and you are helping me feel way more prepared.

    • @thelatashajames
      @thelatashajames  2 роки тому +1

      So glad my videos have been helpful! Good luck at your new job!! 🙌🏽

    • @classicofficail6213
      @classicofficail6213 Рік тому

      @@thelatashajames do you have an IG?

  • @zubenubi
    @zubenubi 11 місяців тому +1

    I am really happy with this video. This is what I needed to know to understand exactly what SMMs do in their work. A friend of mine has asked me to be the SMM for his startup. I don't use SM very in-depth, so have been a bit stumped on how to go about it.
    Other videos were not getting this in depth about the duties I'd be expected to perform, and to what breadth that would entail. Very good. Thanks so much for this very useful and reassuring information!

  • @Trrista
    @Trrista 3 роки тому +17

    Wow! Thank you so much! I've been interested in doing freelance SMM for awhile now and have been trying to find a simple video going into a bit more detail on day to day tasks and this was great information!

    • @Imf_hope
      @Imf_hope 3 роки тому

      You can learn more on SMM ua-cam.com/video/g2CoCSrfJUw/v-deo.html

    • @kermit8210
      @kermit8210 2 роки тому

      Hey! How is it going? Are you a smm?

  • @aerithcosmos
    @aerithcosmos 2 роки тому +15

    hello, I am aspiring for Social Media Management Career, I have attended lots of beginner classes and it's more generalizing, this content of yours is pretty much concise and will help me a lot to start on this journey. thank you so much and hoping for more content about SMM, will now subscribe for your guidance.

    • @Legend_jerry
      @Legend_jerry 2 роки тому

      Haha, it also helps the other way around. I'm looking around what a SMM is doing so I can hire one as a small indie game studio.

  • @ninasvetlovics7046
    @ninasvetlovics7046 2 роки тому +1

    I like that you keep on track the subject your talking about and give clear understanding to the information your sharing.

  • @T_Hallthe1st
    @T_Hallthe1st 3 роки тому +4

    Thanks, I've been looking for this exact video! I'm glad it came from someone I'm already listening to.

  • @kawthermouaziz9412
    @kawthermouaziz9412 2 роки тому +1

    thank you so much latasha am learning more and more from you every day i just wish if i ould finish all your videos in one day

  • @ABWEST
    @ABWEST 2 роки тому +1

    I know that this was uploaded a long time ago, but the information is still relevant in today's understanding of what social media managers do. Thank you :) .

  • @lyricallounge3
    @lyricallounge3 10 місяців тому +1

    I watched this today and all i can say is, you've been so resouurceful. I'm trying to find the content strategy template here.

  • @josiahhind5681
    @josiahhind5681 Рік тому

    I'm just starting to learn how to do Social Media Marketing and looking to start trying to do it for a few non-profits just as a side thing, Thank you for your videos

  • @jeansmith9841
    @jeansmith9841 11 місяців тому

    Great piece Latasha. I've just been made redundant and want to dig deeper into SMM to help me go it alone. Thank you.

  • @ShaneHummus
    @ShaneHummus 2 роки тому

    Great video! Definitely one of the best jobs that has a ton of demand.

  • @SoccerSynk
    @SoccerSynk Рік тому

    This is the most detailed and informative post on SMM I have ever come across, I'm in dire need of a prolific social media manager?

  • @oliverwhatley98
    @oliverwhatley98 3 роки тому +2

    Your videos are great! Recently graduated with a communications degree and am integrating myself into social media marketing.

  • @sarahgilmore-thomas9614
    @sarahgilmore-thomas9614 Рік тому +1

    This video was insightful and educational for me to understand for someone challenged with just looking into what you do and may find a better calling. I would love your advice on how to get started and good courses that would be helpful.

  • @kamalneetkalsi3019
    @kamalneetkalsi3019 2 роки тому +1

    awesome, every second was full of information

  • @AniAvetisyan
    @AniAvetisyan 2 роки тому +1

    Great way to explain what’s Social Media Management is! As a Marketing & Social Media Manager, I can tell this video is very complete!

  • @erincrawford3129
    @erincrawford3129 3 роки тому +2

    Very helpful video!!! I love listening to you!

  • @SirMasco
    @SirMasco 2 роки тому +3

    Hello Latasha. thank you very much, I am Edwin from Nairobi Kenya i have been following your training on social media, and believe me i have gained so much from it. your referrals have made me also know a lot of things, I studied IT but i wanted to venture more into social media but i am proud i got everything from you. i just started a social media agency called Masco Global, and from your Hootsuite, Management training am somewhere. Thank you God Bless you so much, all continue following up on you.

    • @Ah_Mariee
      @Ah_Mariee 2 роки тому

      Hey Masco. I'm Mariam from Nigeria and I'm a social media manager. Would love to connect with you. What platform are you active on?

    • @tracytalks1
      @tracytalks1 Рік тому

      Hi Masco,please can we connect? Which account are you active on?

  • @jordandcooper
    @jordandcooper 2 роки тому

    The way this has just helped me, is a huge huge blessing and a just relief 😮‍💨

  • @sirisfieldnotes
    @sirisfieldnotes 3 роки тому +1

    Like always, I learn something or everything through your content latasha. Thank you very much for this video.

  • @priscillamukiibi
    @priscillamukiibi 2 роки тому

    Yay yay yay - love this video. Every business owner should watch it too

  • @mariyanantony6554
    @mariyanantony6554 Рік тому

    I am looking forward to seeing you with more content and data and information.

  • @thoughfullylost6241
    @thoughfullylost6241 2 роки тому +1

    Very useful introduction I'm starting to learn more about this in an effort to freelance myself thank you very much

  • @mahimasharda
    @mahimasharda 2 роки тому

    Thank you so much for this video. This video is really helpful for the people who are starting to look into the Social Media Manager profile. I, personally liked the last line you mentioned that we are not the ones playing with Instagram or any other social media platforms.

  • @sphaerashaney
    @sphaerashaney Рік тому

    You rock 💖 and omg the content pillar example blew my mind lol - I grew up close to Dallas and am really passionate about organic food and sustainability 😂

  • @blessingjerry6974
    @blessingjerry6974 2 роки тому +1

    thank you so much Latasha, you did an amazing job explaining this so well, and i really enjoyed it and also learnt alot from it.

  • @leemarais1786
    @leemarais1786 3 роки тому +2

    You are excellent at what you do! Thanx for this

  • @eruojinkechi7160
    @eruojinkechi7160 Рік тому

    This is so informative, thank you latasha

  • @rorytambores
    @rorytambores Рік тому

    best video i've seen so far!!!

  • @loomyyy17
    @loomyyy17 Рік тому +1

    so so so helpful omg! thank you x100

  • @nimatuibrahim7478
    @nimatuibrahim7478 2 роки тому

    Thank you very much for this very comprehensive video. I am just starting out and this video has given me a lot more clarity. You just earned a subscriber😍.

  • @LucieLulli
    @LucieLulli Рік тому

    Maravilhosa! You're amazing! Thank you so much for sharing your knowledge with us!!!

  • @Blessed_444
    @Blessed_444 3 роки тому +1

    Been wanting to learn more about this. Thanks for the video.

  • @shaquana_
    @shaquana_ 3 роки тому +6

    This was value packed! Sooooo appreciated ❤️

  • @prometheus200
    @prometheus200 3 роки тому

    Crackingly brilliant you are lassi! Thanking you.

  • @khosii.m
    @khosii.m 3 роки тому +2

    Love your frames 👓😊 also very insightful video thank you

  • @WTFTNT
    @WTFTNT Рік тому

    thank you Latasha, this was very helpful:)

  • @DDtwerty
    @DDtwerty 2 роки тому +1

    Wow! This had given me some really helpful insights ❤️🌟

  • @allba167yt
    @allba167yt 3 роки тому

    I have been running around the house and squirming😁💃🏽💃🏽. I'm so happy. I'll be forever grateful for the knowledge you are willing to give us may it be through your podcast, courses.. Etc😊

  • @angelfortunee
    @angelfortunee 2 роки тому

    I'm looking forward to episode 2. this was really helpful

  • @MoliqueJuante
    @MoliqueJuante 3 роки тому +1

    This was amazing information! Thank you! On to the next video :-)

  • @nikitajain2274
    @nikitajain2274 2 роки тому

    This was so helpful latasha ♥️♥️♥️thanks a ton

  • @valeriesummernieva6696
    @valeriesummernieva6696 3 роки тому +2

    Thank you for sharing your knowledge! This helps a lot 💕

    • @Imf_hope
      @Imf_hope 3 роки тому

      ua-cam.com/video/g2CoCSrfJUw/v-deo.html

  • @gift7848
    @gift7848 2 роки тому

    Thank you so much! This was so helpful.

  • @dom1161
    @dom1161 3 роки тому +5

    This video was helpful BEYOND belief. Thank you so much Latasha!

  • @ClarinetsForever223
    @ClarinetsForever223 3 роки тому +1

    This was so helpful. Thank you!

  • @Cocoadumplin
    @Cocoadumplin 2 роки тому

    Extremely insightful video. Thank you!

  • @suzanezck12
    @suzanezck12 3 роки тому +1

    THIS IS GOLDEN!

    • @Imf_hope
      @Imf_hope 3 роки тому

      ua-cam.com/video/g2CoCSrfJUw/v-deo.html

  • @claudiaphipps-ellis9549
    @claudiaphipps-ellis9549 3 роки тому +1

    Thank you for sharing!! I would so love to learn about how you find your freelancers to help scale your business!?

  • @elizabethe.9682
    @elizabethe.9682 2 роки тому

    I'm so glad I came across your page I've officially hit like & subscribe
    I'm starting a brand and I'm looking to hire a social media manager asap WHEN ARE YOU TAKING NEW CLIENTS!!!!

  • @laurajayne5449
    @laurajayne5449 Рік тому

    I loveeee your glasses, I had to restart the video as I was hunting the comments to see if you linked them 😅 I couldn't find a link but would love to know where they're from if you wouldn't mind sharing that info ❤

  • @jonesrandomknowledge
    @jonesrandomknowledge 2 роки тому

    saw this at the end of the previous FIRST video I seen, so I had to click on it and watch again.

  • @MillaExplores
    @MillaExplores 2 роки тому

    This is such an insightful and informative video!

  • @Mitch-zr4wb
    @Mitch-zr4wb 2 роки тому

    We're looking to hire a social media manager. We have a successful eBay business, where we sell in a very specific niche. We are in the process of expanding our business towards direct to consumer sales, which obviously involves social media.

  • @alaashnewer5097
    @alaashnewer5097 2 роки тому

    That was very informative, thank you

  • @asitaabdul4796
    @asitaabdul4796 3 роки тому

    Thank you so much for this valuable content!!!🥰

  • @sameleyferkayz5280
    @sameleyferkayz5280 2 роки тому

    I loved and enjoyed this video

  • @jreviralclipz
    @jreviralclipz Рік тому +1

    I'm trying to get clients on Upwork as a social media manager and it seems like everyone asks the manager to produce the content and do video editing as well. Is that something that's expected out of the role?

  • @tionnecheraeslade
    @tionnecheraeslade 3 роки тому

    You've helped me so so much, thank you!

    • @Imf_hope
      @Imf_hope 3 роки тому

      ua-cam.com/video/g2CoCSrfJUw/v-deo.html

  • @Ddeath.Eaterr
    @Ddeath.Eaterr 2 роки тому +1

    This was so helpful. Thank you so much! 🙏🏽✨

  • @MSB122968
    @MSB122968 Рік тому

    Thank you this was extremely helpful! I was stressed about getting into this field, because my knowledge on this is limited.
    By the way, I love your glasses, where did you buy them?

  • @aprilsparks1111
    @aprilsparks1111 2 роки тому

    Gosh I’m so glad I found you. 🔥

  • @mpongolove15
    @mpongolove15 3 роки тому

    This was very insightful. Thank you

  • @chroniclesofthetravellingb2684
    @chroniclesofthetravellingb2684 2 роки тому

    Thank you for this video. I’m contemplating being a social media manager as a side hustle and have been looking for clear direction like this. A lot of videos I see are for companies. Could you steer me towards tips for building social media awareness for a blogger.

  • @techforest9657
    @techforest9657 3 роки тому

    that was very brief and educative.

  • @ecomamaadmin3328
    @ecomamaadmin3328 2 роки тому

    So informative. Thanks

  • @ybtheledi4417
    @ybtheledi4417 2 роки тому

    Helpful video for sure😊

  • @Aliazzo777
    @Aliazzo777 3 роки тому +1

    Where did you get your glasses? Excellent content by the way!

    • @thelatashajames
      @thelatashajames  3 роки тому

      Thank you! These ones are from Zenni! Here's a $5 off link: bit.ly/2YkQ1tH

  • @brendagonzalez3803
    @brendagonzalez3803 2 роки тому +1

    How do you stay “on brand “ with taking over new clients social media?

  • @israelporras8306
    @israelporras8306 3 роки тому

    Very helpfull video. Thank you!

  • @TaraEveland
    @TaraEveland 2 роки тому

    This is great and spot on! thank you

  • @sklosterman
    @sklosterman 2 роки тому

    Sooo helpful thank you!!

  • @manellegaddy7217
    @manellegaddy7217 2 роки тому

    Loved this thank you

  • @gayathridevilakshmanan1259
    @gayathridevilakshmanan1259 2 роки тому

    Hi! Thanks for the informative video. Can I have the strategy template?

  • @the.consciousgirl
    @the.consciousgirl 2 роки тому

    You are amazing ✨

  • @msonyinye8774
    @msonyinye8774 3 роки тому

    You are good latasha❤️

  • @ems6303
    @ems6303 2 роки тому

    whered you get your glasses!?!?! love them!

  • @PreetiKarmakar
    @PreetiKarmakar 2 роки тому

    please make a video on explaining Google Analytics and KPI and how to research hashtags and what is FB pixel

  • @ozlemozz
    @ozlemozz 2 роки тому

    Hello, thanks for sharing.. does a social media manager have to give advertising on social media channels?

  • @Gabrielemoronismm
    @Gabrielemoronismm 2 роки тому +1

    Hi collegue, greetings from Italy 😄

  • @sibekoTantsi
    @sibekoTantsi 21 день тому

    Hello Latasha,I don't have the laptop right now.
    Can I learn using only smart phone?

  • @joy.mwinuka
    @joy.mwinuka 2 роки тому

    Great Info 👍

  • @popcornuniversity9825
    @popcornuniversity9825 Рік тому

    great job!

  • @feebaby
    @feebaby 2 роки тому +2

    Digital Marketer Question: Do social media managers encourage their clients to take advantage of multiple marketing channels in conjunction to social media marketing?

  • @lindaalbert8187
    @lindaalbert8187 2 роки тому

    Thank you great content x

  • @georgemartins3379
    @georgemartins3379 2 роки тому

    I love the glasses.

  • @thevivsarmario9930
    @thevivsarmario9930 3 роки тому

    Very helpful, thank you

  • @GoldKingsMan
    @GoldKingsMan 5 місяців тому

    I always wondered, now I am here.

  • @savannahjreeves
    @savannahjreeves 2 роки тому

    Great video

  • @alexalopezxoxo
    @alexalopezxoxo 7 місяців тому

    Thank you so much!!