Adobe + TED
Вставка
- Опубліковано 30 сер 2011
- iOS Tablet Ad
Adobe was launching their new brand positioning: "Changing the world through digital experiences" at the one single event that brings the world's thinkers and game changers together - TED2011.
What better place and device? The iPad, of course. Organizers at TED2011 knew that this group of thinkers and technologists would sure be sporting their tablets, so instead of printing a brochure for the event, they digitized it, and made is only accessible through the iPad.
As a game changer in their own rite, Adobe was offered exclusive placement in their brochure. Within the ad, attendees were urged to interact with the brand through an energetic video that highlighted Adobe's role in shaping the future of digital experiences. - Наука та технологія
