Nice balanced commentary on this Nathan. I think many of the SEOs who are complaining about Jake’s process are ‘SEOs’ who work on such authoritative sites that they’d rank for anything without SEO and they’ve forgotten what search engine optimisation actually is. They believe in the Google mantra that you all you need to do is write amazing unique content to rank, and often they do, not because they are great SEOs but because the sites are so authoritative. What is funny is that even Danny Sullivan came out recently and straight out said that Google has been misleading SEOs forever! This is a wake up call for all of us that Google uses AIs to sort the SERP and as such you absolutely can reverse engineer and test your way to the top.
Sure. "All you need is great content," is obviously not true, but just because you can reverse engineer something, doesn't mean you should. Just as those who work on authoritative sites conveniently forget that they'd rank on anything without SEO, the majority of SEO practitioners who work on low-authority sites are actively making the internet a much worse place for the world at large by constantly trying to game the system in ways that significantly worsen user experience for searchers. And the common excuse is, "Hey, don't blame the player, blame the game," which is absolute BS. That's like athletes who get caught doing drugs saying, "But almost everyone does it," as if that makes it okay. I remember having a conversation with a friend of mine who was criticising the Chinese for their lack off innovation and their willingness to shamelessly rip off western products developed with years of R&D. Yet the same guy was constantly recommending tools like Surfer, and he didn't like it one bit when I pointed out his double standard.
@@ChetanRao we are talking about optimizing a page to rank higher in search to get traffic so of course we should use all our tools and knowledge to outperform our competitors. Reverse engineering the serp and serving what Google wants is not the same as an athlete taking banned substances. It may be the same as an athlete taking legal supplements, training in state of the art gyms, eating highly nutritious foods etc. is it fair some athletes have access to better coaches, facilities or have more time to train, perhaps not but then life isn’t fair.
@@simonkensington-fellows6142 You're right, my analogy isn't very good, but only to the extent that the athletes are violating both the letter AND the spirit of the rules. I'm not trivialising the former, but I believe most SEO practitioners trivialise the latter. It's my view that in all but the most competitive industries, even low authority sites can still rank well -- if only SEO practitioners exercised half as much ingenuity at creating something of value as they do at finding ways to trick search engines. If one analyses competitors and then finds ways to make something that genuinely has far greater value than just recycled content, that's fine. Otherwise, it's just thinly disguised plagiarism.
It's just that. Google is a search engine and platform. They can change everything overnight. I like your perspective on this, Nathan. It's parasitic SEO on a large scale as much as I don't agree with Jake's approach to it. I thought SEO people were about trying to outrank websites, etc. I also agree it's best to go about it by differentiating yourself from the competition, seeing what they aren't doing and going that direction instead.
Nobody has the rights to any keywords so I see no problem is 100% copying the keywords of my competitors. As long as it's legal there is no problem. Is it ethical? That's another question
Hi Nathan. I'm a new sub. I enjoy your behind the scenes approach and insights. Keep up the purple cow unique vids. 🎉 Do you have any live site audits for on page seo?
Great video. I do not approve of Jake's tactics, but I agree that a lot of the people calling him out are hypocrites. Almost all the big names in SEO recommend that everyone should basically spin competitors' content. Some pay lip service to "making it original," but it's really just a farce, and many don't even bother with that. I get it. Businesses exist to make money, so if there's a technically legal way of doing something more cost effectively, most businesses are going to do it. I can't be sure, but I think the advocates and practitioners of spinning and other such practices that prioritise gaming search engines over adding real value to a niche or industry, are the ones that later complain when there's an algorithm update and their traffic gets hit. Kudos to you for prioritising original content that actually adds something of substance to the topic, rather than just spinning.
At the end of the day, Jake wins. We're all talking about him. The inflammatory language in his tweet was totally intentional, and we're falling for it. It's brilliant marketing. As far as the ethics, it's fine. Jake found a way to automate what we all do manually. My biggest gripe is that he's publishing GPT-spun content at scale without editing. I personally feel like that's polluting the internet, even if it ranks.
Hey, I'm not an SEO guy, but, let's say, I employed the same technique and used a tool like Neuron Writer and posted 1-2 blogs daily, I'd still be able to get some good traffic to my site right?
Hey Nathan I'm a python developer & I developed a code in which it'll scrap all the lsi keywords, high frequency keywords & two word phrases with their frequency, if u give three competitors urls. With this info can chatgpt write a high quality article which could rank in google & bing& can it act as replace tools like surfer seo?
I look at AI content generation as being akin to the mass production that took over the manufacturing of what were once mostly handmade goods (which seem very quaint today) during the industrial revolution. There was pushback and concerns about quality and job displacement then, as there is now. But that did not last very long. AI content will improve just as manufactured goods did (but the upside is we'll probably never have to outsource it to other countries). Of course there will be winners and losers. I know which side I'd try to be on.
Great vedio nathan 🔥 I was thinking to go for Plastic sergery seo. Do we also have to do content writing for local seo clients after keyword reserach? Please, clear my confusion Thanks 😃
💯 🎯 spot on Mr Gotch 👍 makes me wonder… do some of these “people” actual do “successful “SEO or just tweet about it lol they talk a good SERP but can they produce real results lol. Wr know who they are; let it be 😆
I agree, Nate. Lily Ray and these other social media white hat SEO agency influencers made this out to be waaaay more than what it really was…. People have been studying and copying competition for a while…. This guy was just a show off. People now speculate they know what site he used and it went down either because of his post getting Google’s attention or just an algorithm update. Either way, what he did, (if he really did it), is nothing new. He just bragged about it on Twitter and he got attention and controversy he was looking for. lol.
It is hard to know what is ethical or not in this century. I agree with you that using AI as an assistant to rank is more ethical and logical, trying to give a unique perspective to an idea. But we live in a world full of consumption and hypocrisy. Some multimillion companies earning millions and millions complain about SEO heists from a tiny website trying to earn some money to make a decent living, maybe trying to earn money to buy food for their family, living in a small country. It is just impossible to know what is right or wrong, the good and the bad will always exist and we need to follow our education and beliefs to try to do what we think is fair depending on our country, level of life and goals. We need more Nathan Gotch SEOs in youtube! that's for sure. Not everybody is so ethical and correct! Thanks Nathan
People who are whining about this do not have what it takes to rank. SEO is pure competition. Google rules are arbitrary, as long as you aren't harming other's work or google bombing them, it's all fair game. Work is work, if you can't handle the heat, stay out of the kitchen.
Exactly ahah I didn’t even know this was a thing lol I FEED on the competitors keyword profiles, content ideas, and steal that traffic. I want it all. Sounds like some sore losers haha
![If I Were Starting a Blog in 2024, This Is What I’d Do [0-$100k Guide]](/img/n.gif)
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Nice balanced commentary on this Nathan. I think many of the SEOs who are complaining about Jake’s process are ‘SEOs’ who work on such authoritative sites that they’d rank for anything without SEO and they’ve forgotten what search engine optimisation actually is. They believe in the Google mantra that you all you need to do is write amazing unique content to rank, and often they do, not because they are great SEOs but because the sites are so authoritative.
What is funny is that even Danny Sullivan came out recently and straight out said that Google has been misleading SEOs forever! This is a wake up call for all of us that Google uses AIs to sort the SERP and as such you absolutely can reverse engineer and test your way to the top.
Sure. "All you need is great content," is obviously not true, but just because you can reverse engineer something, doesn't mean you should. Just as those who work on authoritative sites conveniently forget that they'd rank on anything without SEO, the majority of SEO practitioners who work on low-authority sites are actively making the internet a much worse place for the world at large by constantly trying to game the system in ways that significantly worsen user experience for searchers. And the common excuse is, "Hey, don't blame the player, blame the game," which is absolute BS. That's like athletes who get caught doing drugs saying, "But almost everyone does it," as if that makes it okay.
I remember having a conversation with a friend of mine who was criticising the Chinese for their lack off innovation and their willingness to shamelessly rip off western products developed with years of R&D. Yet the same guy was constantly recommending tools like Surfer, and he didn't like it one bit when I pointed out his double standard.
@@ChetanRao we are talking about optimizing a page to rank higher in search to get traffic so of course we should use all our tools and knowledge to outperform our competitors. Reverse engineering the serp and serving what Google wants is not the same as an athlete taking banned substances. It may be the same as an athlete taking legal supplements, training in state of the art gyms, eating highly nutritious foods etc. is it fair some athletes have access to better coaches, facilities or have more time to train, perhaps not but then life isn’t fair.
@@simonkensington-fellows6142 You're right, my analogy isn't very good, but only to the extent that the athletes are violating both the letter AND the spirit of the rules. I'm not trivialising the former, but I believe most SEO practitioners trivialise the latter. It's my view that in all but the most competitive industries, even low authority sites can still rank well -- if only SEO practitioners exercised half as much ingenuity at creating something of value as they do at finding ways to trick search engines. If one analyses competitors and then finds ways to make something that genuinely has far greater value than just recycled content, that's fine. Otherwise, it's just thinly disguised plagiarism.
It's just that. Google is a search engine and platform. They can change everything overnight. I like your perspective on this, Nathan. It's parasitic SEO on a large scale as much as I don't agree with Jake's approach to it. I thought SEO people were about trying to outrank websites, etc. I also agree it's best to go about it by differentiating yourself from the competition, seeing what they aren't doing and going that direction instead.
I think your opinion makes sense Gosh. Staying unique after Heisting those content ideas is the key.
Nobody has the rights to any keywords so I see no problem is 100% copying the keywords of my competitors. As long as it's legal there is no problem. Is it ethical? That's another question
Hi Nathan. I'm a new sub. I enjoy your behind the scenes approach and insights. Keep up the purple cow unique vids. 🎉 Do you have any live site audits for on page seo?
Great video. I do not approve of Jake's tactics, but I agree that a lot of the people calling him out are hypocrites. Almost all the big names in SEO recommend that everyone should basically spin competitors' content. Some pay lip service to "making it original," but it's really just a farce, and many don't even bother with that.
I get it. Businesses exist to make money, so if there's a technically legal way of doing something more cost effectively, most businesses are going to do it. I can't be sure, but I think the advocates and practitioners of spinning and other such practices that prioritise gaming search engines over adding real value to a niche or industry, are the ones that later complain when there's an algorithm update and their traffic gets hit.
Kudos to you for prioritising original content that actually adds something of substance to the topic, rather than just spinning.
Thanks.
At the end of the day, Jake wins. We're all talking about him. The inflammatory language in his tweet was totally intentional, and we're falling for it. It's brilliant marketing.
As far as the ethics, it's fine. Jake found a way to automate what we all do manually. My biggest gripe is that he's publishing GPT-spun content at scale without editing. I personally feel like that's polluting the internet, even if it ranks.
Yeah but the site got deindexexd 😢
Hey, I'm not an SEO guy, but, let's say, I employed the same technique and used a tool like Neuron Writer and posted 1-2 blogs daily, I'd still be able to get some good traffic to my site right?
Hey Nathan I'm a python developer & I developed a code in which it'll scrap all the lsi keywords, high frequency keywords & two word phrases with their frequency, if u give three competitors urls. With this info can chatgpt write a high quality article which could rank in google & bing& can it act as replace tools like surfer seo?
I look at AI content generation as being akin to the mass production that took over the manufacturing of what were once mostly handmade goods (which seem very quaint today) during the industrial revolution. There was pushback and concerns about quality and job displacement then, as there is now. But that did not last very long. AI content will improve just as manufactured goods did (but the upside is we'll probably never have to outsource it to other countries). Of course there will be winners and losers. I know which side I'd try to be on.
Great vedio nathan 🔥
I was thinking to go for Plastic sergery seo.
Do we also have to do content writing for local seo clients after keyword reserach? Please, clear my confusion
Thanks 😃
💯 🎯 spot on Mr Gotch 👍 makes me wonder… do some of these “people” actual do “successful “SEO or just tweet about it lol they talk a good SERP but can they produce real results lol. Wr know who they are; let it be 😆
I agree, Nate. Lily Ray and these other social media white hat SEO agency influencers made this out to be waaaay more than what it really was…. People have been studying and copying competition for a while…. This guy was just a show off. People now speculate they know what site he used and it went down either because of his post getting Google’s attention or just an algorithm update. Either way, what he did, (if he really did it), is nothing new. He just bragged about it on Twitter and he got attention and controversy he was looking for. lol.
Do you have a strategy for recovering from the latest HCU
It is hard to know what is ethical or not in this century. I agree with you that using AI as an assistant to rank is more ethical and logical, trying to give a unique perspective to an idea. But we live in a world full of consumption and hypocrisy. Some multimillion companies earning millions and millions complain about SEO heists from a tiny website trying to earn some money to make a decent living, maybe trying to earn money to buy food for their family, living in a small country. It is just impossible to know what is right or wrong, the good and the bad will always exist and we need to follow our education and beliefs to try to do what we think is fair depending on our country, level of life and goals. We need more Nathan Gotch SEOs in youtube! that's for sure. Not everybody is so ethical and correct! Thanks Nathan
Do you teach Niche SEO agency in your coaching program?? 😃
Yup!
People who are whining about this do not have what it takes to rank. SEO is pure competition. Google rules are arbitrary, as long as you aren't harming other's work or google bombing them, it's all fair game. Work is work, if you can't handle the heat, stay out of the kitchen.
Exactly ahah I didn’t even know this was a thing lol I FEED on the competitors keyword profiles, content ideas, and steal that traffic. I want it all. Sounds like some sore losers haha
Word. The world is full of fragile mofos unfortunately..
“Ethical” lol it’s a tool. Is a screwdriver more ethical than a drill? Ffs 😂
Rambling on get to the point