How to Make a Beautiful Landing Page That Converts | 5 Tips for Optimizing Your Website (2023)
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- Опубліковано 8 чер 2024
- You're driving traffic to your website, or even worse you're paying for traffic, and these visitors aren't converting. What should you do? ►►Subscribe here to learn more of my secret SEO tips: goo.gl/ScRTwc
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Well, if you don't do the following five tips, those visitors are going to be wasted, and you're not going to be able to convert them.
Hey everyone, I'm Neil Patel, and today, I'm going to share with you, how to make a landing page that converts over 40%.
I know what you're thinking, 40% conversion rate, on a landing page, that's insane.
Well, that's possible.
Sure if you're selling a product for $100, you're not going to get a 40% conversion rate.
But let's say you're just starting out and collecting leads like name and email address, you can get over 40%.
And even if you're selling products you can boost your conversion rates if you follow these exact tips.
Tip #1: Use tools like Instapage and Click Funnels.
The cool part about Click Funnels and Instapage and even Lead Pages is they break down the landing pages in their system that convert to the best.
And they're not making this up by saying oh this landing page converts better than this other one cause it looks cooler.
They're using data; they have so many customers, thousands and thousands if not hundreds of thousands, that they're basing it on their existing customer base and their current conversion rates.
So they know all their customers are using this one landing page that's converting better than all the other ones out there, that should tell you, hey you should start with this landing page first.
#2: Offer an amazing unique value proposition.
Not a weak one like put in your name and email and I'll send you a free pdf, or I'll send you weekly updates.
That value proposition is terrible.
It has to be amazing.
With a lot of my offers, I give free courses. I give free guides that I've spent $30,000 creating.
But I'm a crazy person.
You don't have to go above and beyond like me, but my stuff converts better than most people.
Why?
Because I go above and beyond.
With your value proposition, it needs to resonate with people; if you're not solving a problem that they're facing at a really deep level, they're not going to opt in or buy from you.
If you're just scratching the surface and you're not breaking down why they should opt in or why they should buy your product or service and why it solves this problem they've had forever, they're much less likely to buy from you.
So really focus on your copy.
Out of everything I've tested when it comes to landing pages, copy and value proposition, are the biggest factors that influence conversion rate.
#3: Keep it simple, silly.
One of my companies was called Kiss Metrics.
Why?
Because I found that in marketing, everyone tries to over complicate stuff.
There's no reason for it.
Why not keep things super simple?
For example, if you have 10 form fields, when you only need two, remove the extra stuff that you don't need.
You don't want fluffy long landing pages that go on and on because you're going to lose people.
#4: Show social proof.
There are so many different versions of social proof.
They could be testimonials; they could be case studies, it could be results that other people are experiencing, it could even be videos.
If you're unsure on the best type of social proof, for your landing page, leave a comment below on what you're thinking, and I'll respond back if I think that's good or if not so good or if you should be doing something else instead.
#5: Create a video.
Not everyone enjoys reading.
Some people love looking at pictures.
But a picture isn't going to cause tons more people to convert.
You need a video that explains everything they're going to get when they opt-in, or buy your product, or sign up for your service.
The video should be short and to the point.
Under three minutes, ideally under one minute.
It should answer any objections people have before they sign up or buy from you. And it should describe everything in a logical order.
Follow these tips; you're going to have an amazing landing page that's going to convert better.
If you're collecting emails, you should be over 40%.
00:00 - Introduction
00:53 Tip 1 - Using Tools Like Instapage / ClickFunnels
01:33 Tip 2 - Go Above and Beyond / Have An Amazing Unique Value Proposition
02:34 Tip 3 - KISS: Keep It Simple Silly
03:37 Tip 4 - Show Social Proof
04:18 Tip 5 - Create A Video Explaining Your Product/Service
► If you need help growing your business check out my ad agency Neil Patel Digital npdigital.com/
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►On Instagram: / neilpatel - Навчання та стиль
Neil sounds like a kid coming home from Disneyland explaining all the fun stuff he's done. LOL keep up the good work
LOL!
Neil Patel aggressively spitting knowledge bombs 👍
I try my best :)
@@neilpatel jajaja this was awsome
I feel like I just got scolded after listening to the video 😄
Hey Neil, I love that NO MATTER what I search for either in Google or UA-cam, you are in the top 3!! And when I see it, I always click. Love, love, love your content.
Thank you for spending your time and helping small business owners like my self. Videos like yours help our success.
You're very welcome, Jamal!
Are you using Google Ads?
I could not tell if you were angry or passionate, loved the tips though. I always like your stuff and love it or hate it, it had 100k views... :)
Neil, I am new to this and I am 77. The yelling to me is your enthusiasm ! You are succinct and to the point. I will remember your lessons. Thanks, The ole pro.
Thank you, Wallace! I appreciate that :)
Thank you so much for this video, it really helped me!!! 🤗🤗🤗
Thank you so much Neil...😀
Amazing thanks Neil!
Great Video My Coach Neil
Excellent Neil... that's what I needed. Thanks 👍
Thank you Neil! This is still evergreen. Quite relevant.
You are welcome, Sharif!
Such a great video. I watch this at 1,5 speed to get that extra "nuttiness" and shaky hands!!
😅
your comment is such a distraction, now I can only focus on his hand
Yeah he should start working out man he is too skinny
🤣🤣🤣
Lmfao
Great advice! Will definitely be checking out more of your videos! Quick tip: put some sound absorbing panels in the corners of that room you are filming in - you will have a lot less reverberation. All the best!!!
Always gives amazing advice, thanks for this man, good point with video lower conversion rate but higher quality is always the best way
You've made me fall in love with SEO again, I was about to switch my career line, but thanks to you I'm not :)
Happy to hear that!
I don't know some are commenting about how neil is delivering the content. Those tips are like hacks to boost the conversion rates.
Yup. People care about how I talk and not the content I deliver. That's why most people won't succeed as much as they could in marketing. They don't focus on the important things.
Neil Patel you are really a great and humble person. You do care and that's enough for us. Deliver us more contents like this💜
This was indeed helpful, thank you
Thank you so much for sharing this useful data! Greatly appreciated.
You're very welcome!
Really valuable content thanks !
Golden Tips ! Thanks for sharing Neil.
Another amazing video from Neil, great tips, thank you!
I am glad you liked it, Dmitry!
We hear you bro, thank you for the tips!
You are very welcome!
Great stuff Neil. Always informative on landing pages...
Glad to help :)
OMG I actually enjoyed this Intense presentation style. He was probably testing!
Glad you liked it! My newer videos are less intense. I think people prefer it that way :)
Neil loves that green screen with the grey background
Very help full
Thanx my Mr. Patel
Should we buy expired domains for nmicro niche website rather than working on a new domain is it necessary to be keyword or somewhat related can also work
great stuff . Thank you for sharing;))
Tnks a lot, Neil !
No worries! :)
haha, I cannot stop watching --- and I mean that in a positive way GREAT video, thx for sharing your tips and tricks!
I'm happy to help! Watch as much as you need
This video was incredibly valuable! Thank you!
Glad it was helpful!
your content and ears always amaze me. thanks!
Happy to hear that!
Thanks a lot , Neil ,I learned more things from you and I will going to start dropshipping business
That's great to hear!
Neil Patel it's my pleasure
Thanks Neil. Your tips are a punch in the face metaphorically speaking and you really have me thinking how to get things moving, thanks again. from David in Sydney.
I'm happy to help, David :)
Thanks again. I’ve begun to love digital marketing.
Great to hear!
I love the way you
teach... I am beginner in SEO suggest me step by step learning sites
Thank you Neil!!!
My pleasure!
Awesome tips.... I'll try insyaAlloh
Neil Patel I get the message now. Appreciate all your help, knowledge and advice 😉
Thanks so much for sharing! This is great info!
Glad you liked it, Brandon! Thanks so much!
I like the way you present it, very interesting and somehow gets me understand of what you said in the video.
Great!
Great tips,thankyou so much
You are so welcome!
This was your best video...thank you,
Wow! Thanks, Rich :)
Another great video! Thanks Neil!
You are very welcome!
Glad I found you I’m just developing my Advocacy Coaching business. Thank you for the video’s
You are so welcome!
Thanks Neil
You are very welcome, Patrick :)
Hi Neil I love your website and this is the first time I'm seeing you on video. Now I see where the passion behind your writing originates from lol. Thanks great content as usual. Question is a top menu necessary within a landing page?
Wow , you are so knowledgable .Thank you
You're welcome!
Thanks
Thanks for the tips! the keep it simple point is so true
You are very welcome!
Sir, I have a question.
If I plan to build a niche website solely focusing in one country( say India).
Will a .in or .com website perform better in terms of rankings in Google search in India.
I mean Will Google show my search results higher up because of location relevancy than a .com of same authority( or higher DA, PA)?
:)
you are Always at Time Patel
These are great tips. Thanks for the info!
You're very welcome, Courtney!!
AS ALWAYS, YOU ARE AWESOME!!!
Thank you, Cece!! :)
Hi Neil.. this was an awesome video!!! How would this work in the customer service niche?
Why don't I get pop ups on your website where I can download your ebook??
On which page of your site can I get it??
Great information,by the way!
You made a good point about the landing page should get to the point. What if your a start up with no data to show visitors any ideas on how to get visitors to covert?
Thanks for this i need help in making the popup of sending push notifications and collecting emails on my new and small website
Loving your videos, I am pretty new to SEO, have dabbled 10 years ago but its all different now. Thanks so much for your ideas and knowledge that you have passed on to me. Very grateful. Keep them coming. I`m about to watch all of yours :-) Take care dude
You're very welcome, James! Welcome back to the world of SEO :)
Great video! Thank you
You're welcome!
Thank you
You're welcome!
Great principles Neil - much appreciated!
You're very welcome :)
Thankyou Sir, very informative and useful video
Glad you liked it
Amazing video Neil! Great tips and also you need to test different landing pages to see which one convert the best. You are inspiring me to do the same on my channel!
Thank you, Patrick!!
This video is right on point. Thanks
You're welcome!
Good content Neil, thanks
You're welcome!
Hey Neil, I want to make a landing page can i make it with wordpress???
This dude shares valuable info. For free. And on top of that, he manages to reply to most comments. For free. I guess God bless him?
I do what I can for my followers :)
Thanks Neil for a great video. I am starting out on a sales page for my new online course and as its new, I dont have any testimonials. What do you suggest given that I dont have any. Thanks!
You're very welcome!
Golden info.
Thanks!
Another amazing video. Neil, thank you so much for all the effort you put into helping others. I wonder how to track where visitors came from to the landing page? Should each source of traffic have a different landing page? eg landingpage/book, landingpage/pinterest
You can use Google Analytics to do that, Kathy :)
C'est super. Bravo Neil Patel
Thank you!
Appreciate all the info! Very insightful! Voice level is a lot on this video. Who do you use to construct your final videos? - cutaways and format the final video product for upload to YT?
We use Adobe Premeire :)
Thank for the tips man!
You're very welcome!
I so fuckin love Neil Patel. Where have you been all my life man.
Right here, friend :)
@@neilpatel im on a binge on your channel. Thanks for these content man. Love from Dubai.
I love the way you spesk
Thanks :)
I love you videos Neil 👍
Keep sharing this good content.
I would love to hear more from you!
I'm planning to start my health coaching business, what kind of strategy should I use to convert the most people?
What should be the content of the 1st video (the ad) ?
And what overall structure is best?
Thanks
I don't know about the world of health coaching. You need to research the market, figure out what your target audience is looking for, and provide them with the content that will answer their questions.
Hey Neil! Great tips! Would you say these tips work just as good for a landing page for a local business?
If not, explain to me, or point me in the direction of how to make high converting landing pages for local a local business. Thanks man, appreciate all the help.
They can definitely work for a landing page of a local business
Hi Neil! Love this video. How do you handle the new GDPR if the sign up form is on the landing page?
Just by making sure it is compliant
Good to know, thank you
You're very welcome :)
Sir can i know what tools we can use for complete digital marketing
You are awesome Neil! I become a big fan of you now!
Thank you!!
Hi Neil sir,
Can you share the links of your own hand written articles.
Awaiting for your response
Thanks
thanks, Neil Patel for better advice. @LearnTheNew
You are very welcome!
I get the point!
:)
Neil, this is Kevin from KS. Fuck what everyone else says I love your style of presenting lol Honestly if you presented like 3/4 of the people I try to learn digital marketing from on youtube I would lose hope and bang my head against the wall due to the boredom.
Thanks, Kevin!!
Thanks for the great info.
You are very welcome!
Any links to good or bad examples of landing pages ?
Hi Neil, what you recommend to test an idea for an online coaching course? Use the free trial for instapage or do a wordpress landing page with capture form? Thanks
I recommend trying out both! Use a landing page for lead capture. Email people a sample of your course, then offer more of your course for a cost :)
I Love the tip on how to use the Highest Converting landing page!! But.,.. How do you find that page? I have google analytics but can't figure out how to find that? any help? Thank you!!
Check out Site Content under Behavior and you'll be able to find the pages with the most views ;)
Hey, Love your content per usual! I was thinking about using my LOOX on my e-commerce, adding it to my landing page. what do you think?
I'm not sure what LOOX is, friend
Hi man, thanx for the great info!! Can you maybe describe how you would refer to that same issue of landing pages but only from a perspective of a musical band? Thanx!
Not sure I understand your question, Tomer. Which same issue are you talking about?
Agreed, good content. If I am being honest, I watched till the end just to see if he would start to hyperventilate.
Thank you, Adam!
Hi Neil
im photographer and i like to know what website platform is fast and easy to edit that load fast and friendly with mobile phones and https(for vocal search)
im probably not asking the question right..hope you understand me.
i have 2 wix sites and it is so slow i try testing it with google speed page like you say in other video
thanks
great video i like it
Unbelievable. Absolutely love Neil's content -- it's rich and comprehensive. In his video he mentions 3 players for Landing Pages (InstaPage, Click Funnel and Lead Pages). I realize this posting is about 2 years old, but I'm curious what't the best and most cost-effective solution for building a landing page. Moreover, what's the best solution for someone that isn't a SME in this space?
Awesome, thank you! Any would be good options for building a landing page
Great job
Thanks!
Thanks Neil. I'm new so I'm going to to ask a basic question. If you leads/sales are the main goal then a landing page site like lead pages would be better than a website company like Engage that has lead conversation as an add on to a website would be better, correct?
I think it's important for your site to be optimized for conversions as well! But landing pages are also a great tool to use to help gain leads :)
You are right! "Sign up for my stuff" does suck!
Indeed!