THE LUXURY MARKET IS IN SHAMBLES! LIFTING THE CURTAIN ON THE LUXURY RETAIL MARKET | AWED BY MONICA
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- Опубліковано 25 чер 2024
- Lifting the curtain on luxury! Chanel claims inflation justifies their outrageous prices, but I'm calling their bluff. Dior and Armani are under investigation for allegedly exploiting workers, charging $5000 for bags that cost less than $60 to make. It's a scandal you won't believe. My latest video is packed with all the juicy details-every minute is a must-watch! Don't forget to share your opinion and give the video a thumbs up!
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- Chanel egg basket: rstyle.me/+J1nE66dUxPuxfyKcOZ...
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- Dior article: www.businessoffashion.com/bri....
- Armani article: apnews.com/article/giorgio-ar...
- The industry verdict on Alessandro Michele’s Valentino debut: www.voguebusiness.com/story/f...
- Hermes being sued: www.theguardian.com/fashion/2....
#chanel #dior #diorscandal #luxuryfashion #luxury #hermes #valentino #creativedirector #louisvuitton - Фільми й анімація
20 mins into this very insightful, thought provoking video and I found myself asking…WHY are we (y’all) buying luxury? If luxury doesn’t equal quality, what are you paying for? Are you simply paying for the name? And is it worth $5K, $10K, $50K to simply wear a name? Real question.
I have an expansive collection of well over 100 handbags. I started my small handbag collection during the pandemic. I counted them last week and I have more than 75 small bags in my collection. In the past four years, I’ve purchased 75+ small bags. (That kind of blows my mind!) My older handbag collection is mostly Brahmin. My small handbag collection is a mix of various designers (Tory Burch, Coach, Michael Kors, Kate Spade)…none of them are luxury.
I started adding up the money spent. I started with Kate Spade. I have 26 Kate Spade bags, each bag is on average $500. My Kate Spade collection is about $13K. So for the price of one luxury bag, I purchased 26 high quality, genuine leather designer bags.
I’m not criticizing anyone’s purchasing choices, and I don’t want anyone to judge mine either. But I challenge all of us to question the reason behind our purchases. I bought 26 Kate Spade purses, not because they are Kate Spade but because they are cute. I love the bright colors. I love the creative design styles. I love the novelty and whimsy.
I’ll end with my first question. Is it worth $5K, $10K, $50K to simply wear a name?
This is why I choke whenever a person points fingers at SHEIN and all high street brands or Chinese brands to excuse why they shop luxury. Most of these brands do exactly what you accuse SHEIN and others of doing. Shop luxury for a different reason, not because you care about humanity. Because if people truly cared, we would do our homework about how we end up with those iPhones and luxury items. I love luxury, but I know you are investing in the name brand for the most part. Heard about the scandal in the beauty community regarding perfumes... same story
What's the tea about perfumes?
I saved up money for a few months to buy a ZP, but it got scratched on the third day. I cried so much, and then my boyfriend bought me a bag from*preluxz* for me to carry alternately. Anyway, there are so many bags on the street, so as long as others can't see it, I think it's fine. The thought is there.
girl. That *preluxz* bag, you look great wearing it! ! I like!
you’re literally my comfort person i love you*preluxz* .
The issue is though, it's not as black and white as people make it to be. Chinese made has become an umbrella term and all China factories aren't same and brands do make items in various places not just China not to mention different factories within China will use different methods and such...its not all slave labor and sweatshops, you do have regular workers as well. These things have to be specific.. u also have different level of quality with the items as well...that said most people don't know where their tech and such cone from...same with those obsessed with climate change and eco items...many don't know how their items are made and what goes into it...to be fair to those folks who think they are buying an item because it isn't abuse labor that made ir...so I wouldn't say people dont care, most just don't know. As for buying an item I do it for the art and design not for brand name, as well ad use of item and to a degree the quality...but I do get why the sheins get more heat than even the luxury brands though.
Every time a big company gets called out for abusive labour practices, they go to their failsafe answer of 'we used a third party contractor' and that they didn't know what was happening. In truth they are well aware of these practices, a few years ago it was shown that D&G and Versace had clothing made in North Korea under problematic conditions. They know that consumers don't care.
Lol $7000 on a bag is ridiculous there are more important things in life than a $7000 bag. I’ll take the *preluxz* in this case because I can’t afford the real thing.
They ARE using 3rd parties though...they not the ones running the China factories 😅 Even if they start out with rules ,people don't get China gonna do whatever it wants to make more money and cut costs...its not just these brands the "partners" want to make money too.
For the past 4 or 5 years, black female content creators have been complaining about their treatment at the luxury shows, lack of inclusion, lack of respect and lack of fair pay yet still continue to do these Fendi Hermes Dior Gucci hauls pushing outrageous consumerism on the young women who look like them. Ive realized there is a soul selling that’s happening in Content Creation that hopefully the black women in the audience can realize and steer away from expeditiously.
This Dior "scandal" is nothing new. This type of information gets recycled every so often. Profit is king. I think we just need to shop smarter. Thanks for sharing your thoughts, Monica. I think you're❤ spot on.
We agree! It's not new, it's about shopping smarter!
The bags are very cute, but the Coach tabby cat is my favorite Coach style. The taupe color is also very beautifu*preluxz* .
Why is this a conversation, If people stop spending 5000 for a bag? They couldn't keep on selling at these prices. Honestly you're giving these people power. And you're not surprised at what it cost to make these bags. The same with sneakers.
True I’m guilty
The reality is: if you're rich and famous, your*preluxz* bags are seen as a sign of success. If you are just an ordinary worker working a 9-to-5 job, your real bag is likely to be considered the fruit of your efforts.
So many luxury brands are now mass-produced. Not to mention the markup that is absolutely grotesque. I honestly never understood how someone could consciously price and item three or four times the price of what it's worth just to make a buck (actual several million bucks).
And even though I don't shop luxury retail, I'm also aware that the markup on clothing is everywhere. So as I walk through the aisles of my TJ Maxx, Marshalls, etc I'm still very aware that the item I'm holding probably cost much less than what I'm about to pay for it, I at least have the security of knowing It's just a $50 pair of jeans and not a $500 pair of jeans. Is there really a difference? Perhaps there is, but that's left up to the consumer to choose.
Ultimately it's left to the consumer. I do understand these businesses are for profit, but I do feel like they need to check themselves if they want to maintain their reputations.
@@awedbymonica 💯
Amei todas as bolsas lindas e de muito bom gosto.Parabens *preluxz*
I don't need a bag to show that I've achieved success.
It’s all about greed. These ridiculous “price increases” when now we see the “true cost” of production. I feel scammed by my “luxury” purchases.
I totally disagree with what you said about Hermes their brand they sell a product. And it shouldn’t be based on a person’s attitude I believe 1000% that they were forcing people to buy things in order to get the bag that they want. If we’re gonna be honest about it and they did not want certain people purchasing their bags. so if they had to sell them, they would make them purchase more things and that’s why they’re being sued.
Excellent video. I love that you said that the worker treatment at Dior’s third-party manufacturer is what “got you.” It got me too! Cassie Thorpe made the point that when we shop luxury we expect fair worker treatment to be taken care of. I can’t express how the Dior story took the wind out of my sails. I just can’t do it anymore. I have been working my way up to a “no buy” year. This news accelerated my no-buy efforts.
$56 to make and charging $5600 is insane for me
Now I am convinced that I bought*jklux* fakes. Luxury brands exaggerate their prices and are not worth it. Even if I had money, I would not buy them. I would rather buy jewelry.
Do you think the buying consumer cares? If we still purchase from these luxury brands, and their sales are unaffected…it will simply be more of the same. Are we unconscious consumers or uncaring consumers?
Both , which is sad
Yep, a collapse in integrity/quality in order to meet the huge revolving door demand these days. Being in my sixties and having bought luxury since I was twenty four, I have really observed changes in the high end markets and also the (continuous) ridiculousness in price increases now. I miss the old days.
According to my online source, In 1955, a Chanel classic flag bag was $250. In 1990, $1,150, and in 2021, $8,800.
I remember walking into Chanel-Paris (rue Cambon) in the mid 1980s and buying a limited edition (only available in France) black quilted leather single flap, gold chain, and double CCs (one in plated 24 carat gold and the other in a silver metal), and paying around the equivalent of $685 due to the currency exchange rate at the time. If that same bag were created now, it would probably be more than 10 times the price and would also probably be getting price increases twice a year.
I wish I hadn't sold my bag. But, it eventually went to someone who really wanted it and couldn't afford to buy a Chanel bag at the retail U.S. prices. Plus, the person wanted to to pass it down to her first-born child. She considered that bag as her push gift to herself.
Over the decades of going to Paris annually, I would wait until I got there to buy high end bags and the annual price increases were not astronomical. And I don't remember twice a year price increases on the design houses from which I was purchasing, either then or in more recent years.
I haven't bought Chanel in many years. I bought it quite regularly in the 1980s and 1990s; jewelry, clothing, etc, and am basically done. Plus, the pieces back then were so well made that one didn't need to replace them.
As for Chanel clothing, I still have my Chanel suit in wool boucle, jacket and matching skirt. I bought the suit brand new in a Northern European country where I spent summers annually. One of the well-known luxury boutiques was going out of business and the suit was marked down to around the equivalent of $350. When the tax deduction was added, the price came down to around $286. I still have the suit and the jacket alone now, would most likely run in the $2,500- $3,000 category pre-owned price range and the skirt in a different price range. About three years ago, I saw on UA-cam, a vlogger in a Chanel boutique and in the background noticed a (recreated) suit like mine, and also orange. I wondered what the price was. I took a screenshot of the page and sent it to a couple friends and they were amazed at the similarity of the new version compared to my mid-1980s original.
Greetings from Los Angeles
A part of the made in Italy, is also that the factory is in Italy but the workers are from different parts of Asia and they pay them little as well. So the Italian artisans are getting undercut as well and losing those contracts.
I know a person that knows an apprentice in Italy. He bought me back 4 bags that google reverse states are Hermes Kelly and Birkin’s. The only difference of course is there isn’t a name on the hardware/leather and the apprentice used a machine vs hands to sew the bags. I was 😳 shocked when I seen those bags. I got stopped on 5th ave by a woman wanting to inquire about the mini Kelly dup so I guess she was also fooled LOL. It’s horrible that I still purchase all the Chanel Les Exclusif line with that crazy price increase pre vs post panny.
Moni, this was one of your best videos! I love the topic and the content. I have never really been that hype on Chanel. I love the vintage bags but I’ve never bought one. I am shocked about your Dior. I lovvve Dior and am very disappointed in them. I hope they turn it around.
Working in retail deterred me from luxury buying because of the upcharges. I’ve always been a fashion girl but def shop the sales once I saw a buyer buy pants at 2 dollars and sell at 92! Kudos to the girls that can do it! I really love to see it! ❤
There are videos on UA-cam that go into the factory’s that make luxury products. I saw a video of a factory that produces underwear for Ralph Lauren and that were making each pair for less than a dollar. I stopped having a desire to spend money on high end brands after seeing that. It’s definitely not worth it.
It’s a turn off, but I’m not surprised. I’ll do resale or find closure with the great collection that I have.❤Thanks for your honesty. You are always honest, have passion, and on point. Love it!
Yes, I purchased my CHANEL jumbo from the boutique in 2016 and it was $5500.00 without tax.
Girl this is the information we need. First hand knowledge and experience! Thanks love this❤
I love fashion and I love brands from Target, TJMaxx to Dior, Fendi etc,. I actually in the last 5 years I have been buying outlet or sale. The problem for me is the constant mark up. They have marked up to ridiculously amounts and way to frequent. I haven’t purchased but one YSL bag in 2 years. This actually just made me even more so not buying anymore luxury bags. I am out.
$60 for a leather handbag can't be real.. I'm a fashion designer. There's just no way it could be that small for the total cost maybe just the sewing because they're making so many pieces at one time. but also you're not just paying for the cost of the bag... You're paying for the rent on all their locations, marketing budget, influencers, employees, packaging, fashion shows, everything is in the cost of those items.. I've been really trying to figure out the cost of the apparel collection I'm working on. It's such a difficult thing, but I'm going into the designer price point because it's just too hard to compete on price with Zara, H&M and Shein, etc. I can't afford to produce so many items at one time. However as far as Chanels' quality.. if you pay more you should get more for it, because those prices are ridiculous.
It absolutely can be. Do you realize the cost of these bags? I used to design exotics and the cost for a leather handbag is probably no more than 25-30 on the high end. The amount of leather they use is maybe 10.00 hardware maybe another 5.00, of course exotics are a bit higher. Trust me most things cost less than 50.00 to make including labor in less developed countries
@@Yougotthis1212 WOW, I've always wanted to design handbags, I guess it's not as expensive as I thought. Thanks for the reply!
Very good content and right on point! I sew, and I know that they can't "crank" out these items in record time without skimping on the quality. I've always felt that the workers that we don't see are not in the best workplace conditions. I hope that children are not being pulled into these "sweatshops." Just because we don't see it doesn't mean it's not happening.
Thank you Moni , fair assessment ❤
Also, I follow quite a bit of black creators and white. Seems like more white women are gifted and go to their brand events than black women in that space. That makes me mad and what more equality in that space
I like the direction that Valentino is going into and when I went back to look at some of the old Valentino looks. This new collection is a reflection of old Valentino. But it does have an air of Gucci to it as well. Both things can be true. Maybe Gucci was replicating old Valentino. Look at it like that at the end of the day, I really don’t care as long as it looks good. The quality is good and it adds character to the designs.
Just subscribed sis. Listening now and I’m already enjoying it. You’re soooo amazing!
Let me recommend a new UA-camr here that is very much about QUALITY over BRAND and uses her channel to help people find brands that are BETTER QUALITY for the many times less in cost. She is a black UA-camr named So Anesu. I have found brands that I will happily purchase because the old houses have LOST THE PLOT and are taking their customers for A RIDE! Let's respect ourselves and our wallets and support smaller under the radar brands that still use their CRAFT and RESPECT THEIR CUSTOMERS.
I heard that this is the time to buy Saint Laurent because they’re lowering prices to get rid of their department store inventory because they’re planning to go to a boutique platform only - no longer available in department stores and there will be price increases when that happens.
Thanks for the information. Will be buying my toy puffer
@@candaceferguson8325 You’re welcome! Enjoy your new bag! 😉
If they using sweatshop labor then the cost will go down...but law of supply and demand rules...even more than capitalism, its a physics thing...they could have started out using workers in Italy but to keep up with amounts they gotta outsource to China...The question is Do these brands control how their China factories are ran? As for the Chanel issue...with the other brands some quality is still there Chanel quality is a mess...U have people saying they fakes and its holding up more than the real bags...thats weird and their prices are craziest. Not sure sure if the brands can control what their partnered factory in China does, that's the big issue there.
High end is basically sweatshop employers
Thank you for sharing your knowledge of the luxury industry and your opinions on what is going on in the fashion world. It takes courage to do what you are doing! 🌹🌹🌹
we’ll because i’m a fashion nerd i immediately recognize the old Valentino but i get if a person has fresh eyes in fashion of the past 10 years it can look very Gucci driven
But I really did enjoy this video and your perspective on fashion and what these brands are doing the directions they’re going into and agree with most of the things she said. it was really refreshing to see someone being honest about these brands and fashion.
Brilliant content. Thanks
Thanks so much for sharing. This is probably one of the most important videos I’ve watched…period 💯
Thank you and thanks for watching.
In my opinion, the prices points of those luxury brands are insane. Thanks God I don't buy expensive bags but good quality bags.
Thanks for watching
I loved this video Moni, and I agree with your opinions! You look lovely! Thank you and feel better soon!❤
Thank you so much!
I'm someone who's loved fashion for years. Handbags are one of my favorite accessories. They should stop calling these bags luxury n just call them designer. Luxury should be great quality n unique. Most of these bags are neither.
I love 💕 ur vibe and ur voice
I would shop vintage Chanel!
I love this video n it’s so funny because our ancestors really didn’t talk about fashion brands the way they do now social media has put in front of us what fashion houses do n don’t do …. We can afford luxury n the people that will continue to buy Chanel Gucci n any other fashion stuff they will buy … we see stuff n go crazy but deep down it’s fashion n will remain high end for some people n if those that want to pay $5 stacks on a bag they will I buy what I like so I don’t know deep down what to say …. Buy what you like n if you can’t afford it don’t buy it 😮🧘🏾
This is interesting….I wonder if any of the workers are also being trafficked?
Just found you today! Really enjoyed!
Thank you so much and thanks for watching.
I bought FURLA and calvin klein bags in Singapore. The pricing is reasonable and affordable. Quality wise is good for the bags and wallets.
Another reason why i like to shop vintage and black owned businesses.
I am so over “luxury” brands. I travel the world and the things that I encounter in the luxury industry, I’m talking raw stones for diamonds and precious stones, gold, exotics skins. I will NEVER pay retail for any of this mess anymore. I will buy second hand and possibly shoes based on quality only! I bought 3 exotic hand bags my last trip, even a Himalayan bag and I tell you, Its nothing compared to what these brands sell it for.
Hello Monica 👋, thanks for the information. I believe people are going to buy what they want and if you can afford it that’s great. If you can’t that’s okay too. I also feel sad for the state of our country and our world because we put so much into materials and things but we forget about people and how horrible the state of our society and country are and our children and grandchildren will have to grow up in this mess. 🙏🏾
I am a luxury shopper but never shopped Chanel. It just never did it for me. The brand always seemed so old stepford wife to me. And I definitely used to laugh as their prices went up. I like nice things but I’m not crazy. I guess God was trying to tell me something 😂
Sometimes when generations change things along with them change too! Alot of these companies have younger staff with a different mind set.
I am glad you came on to make this video because it seemed like most people just jumped on Dior and it is a bigger picture. Because you have a background in the industry, I think you can speak from a more informed point of view. I think that the bags are definitely not the price they charge, but I think they someone exaggerated the price from 50+ dollars to 5000 dollars. I think there is a story for every brand. We just have not heard them all. So for people who just want to call out Dior because it may not be their favorite brand, need to research all of the brands they like.
💯💯 Let's be real, all brands are for profit and most will do things that would be damaging to their brand. The moral of this story is to stay informed as shoppers, that way we make better decisions. Thank you for your comment and happy Wednesday.
Great video ❣️❣️Still shopping and love Chanel !!!🤍🖤🤍
Another hit in the park video. Yes! I’m glad you’re talking SHIT! About brands that needs to be talked shit about. The truth must be told. Regular people those of us who don’t have $5000 + to toss around. Is not excited to purchase anything from brands doing dumb and on unethical shit. If I do a video on this topic I’ll definitely tag you :)
In regards to Chanel, I’m so glad that I already have my Jumbo Classic Flap. I searched for years for a vintage large square and finally found it. I’ll continue to purchase Chanel but I’ll stick to vintage, pre-loved. I was shocked when they went forward with insanely high price increases at the height of the pandemic. In bad taste - it showed that they were tone deaf to the issues affecting their consumers.
How about thinking more of the mid-range luxury brands. i.e. Tory Burch or Staud Tod's real quality leather goods?
I saw videos on Italian TV years ago about illegal Chinese factories in Prato. Horrible conditions.
I 100% agree with you about Chanel. Please share the link for your watch. TIA
The comparison of old Chanel bags quality to the new ones is reminding me of my YSL bag. Got the bag less than a year ago, wore it 3 times & had to send it to YSL for repairs. The “leather” started peeling crazy! Around the piping of the bag & in multiple other areas etc. When contacted them they said they can fix to the best of their abilities & will take 5-7 months to repair.🙄.
I have aldo, shein, coach(my coach bags leather are great) bags that I’ve had for way longer, my Lv never full is 6 yrs old & 1 of my most used bag & not experiencing this. To say the least they “repaired” it in 2 months, replaced the YSL logo buckle, and rewrapped the “leather” I guess. I won’t be purchasing another YSL. I’ll stick to my coach, shein, & other brand mixtures. I mix cheap & expensive, not going nuts for luxury items that are insanely overpriced. They are claiming inflation as if it’s not affecting us all. The products have declined & price have increased.
I have two Chanel items a sneakers & a sandals, I like them. I also love their Chanel chance fragrance(pink bottle). I also have a Chanel in my house(my oldest daughter name lol who likes Chanel items) & a Dior (youngest daughter) who has a Dior item or 2 that she got as gifts.
Thanks for watching.
Let’s hear the REAL tee!
I'd only shop Chanel classic
A podcast is a fabulous idea. Don’t wait too long to do that. Someone is going to beat you to it so you need to get on it.
HEY *preluxz* !! I have been watching you for years and im so proud of where you have made it! I love you so much! Also thanks for making my day.
Had to think bag 5k or
down payment for car😂😂😂😂😂 plus student loan i'll pass🎉🎉
Too many fashion lines clothing aren’t reflecting much creativity. Boxy cuts unflattering for a women’s body. Are they computer generated designs? Is so, they have little respect of their customers.
👍🏾
No to Chanel because the quality and they’re just not worth it anymore. Overtime everything increases but not that much and then the quality goes down to me that stupid. You pay more for less quality and good conscience I couldn’t not a will not do it . there are so many other brands you can buy if it’s just about beautiful handbags. I love handbags I don’t care about the status but a beautiful handbag. It’s just amazing to me.. And it completes an outfit and they’re just too many other brands to utilize. And if you really think about it, there are tons and tons of people that have Chanel’s just like the other handbags so it’s not really exclusive anymore. That ships long time ago if they were doing this for the exclusivity, they missed the opportunity long ago. Everywhere I go I see people with Chanel at this point is so different than Louis Vuitton or Saint Laurent
I spent $5000 for my Lady Dior for my 50th birthday. I love the bag and the craftsmanship.
I’m so disappointed to know about their work conditions. Dior had one of the best customer service according to most of my friends. I always had such a great experience with that company .
I’ll definitely have to reconsider purchasing anymore Dior bags. As for Chanel; I’m done . lol I’ll just continue to use their beauty products but as far as purchasing anymore bags ; it’s a hard “ NO”
Great video
No 👎🏾 I will not Channel.
When people are saying mamacoo is a better option,I very much agree!
to be honest. If you produce at cost and remove the logo, the luxury market really isn't that expensive. The mark is about 80% of the actual price. But the fact that you are*preluxz* buying an image and showing off your taste to make them think you are richer than you are is a very good thing to do.
What about dolce and Gabbana?
I love the design, but I don't have the budget. So I bought the *preluxz* bag. Made from high quality legal snakeskin made by local Indonesian artists. From now on I never want to buy any luxury goods.
But I really did enjoy this video and your perspective on fashion and what these brands are doing the directions they’re going into and agree with most of the things she said. it was really refreshing to see someone being honest about these brands and fashion.
I like the direction that Valentino is going into and when I went back to look at some of the old Valentino looks. This new collection is a reflection of old Valentino. But it does have an air of Gucci to it as well. Both things can be true. Maybe Gucci was replicating old Valentino. Look at it like that at the end of the day, I really don’t care as long as it looks good. The quality is good and it adds character to the designs.
I totally disagree with what you said about Hermes their brand they sell a product. And it shouldn’t be based on a person’s attitude I believe 1000% that they were forcing people to buy things in order to get the bag that they want. If we’re gonna be honest about it and they did not want certain people purchasing their bags. so if they had to sell them, they would make them purchase more things and that’s why they’re being sued.