Ronny Kohavi: A/B Testing Pitfalls: Getting Numbers You Can Trust is Hard - CXL LIVE 2016

At Microsoft, we run over a thousand online controlled experiments (A/B tests being the simplest) every month. A key goal for the Experimentation Platform is to provide scorecards you can trust. We will share real examples of surprising results and pitfalls, so you can generate trustworthy analyses.
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