How to Use An EDITORIAL CALENDAR for An Effective CONTENT STRATEGY - Content Calendar Tutorial
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- Опубліковано 30 тра 2024
- In this video, I teach you how to use an editorial calendar to build an effective content strategy.
An editorial calendar (or content calendar) is one of the key assets you'll need to organize and manage your content marketing. It helps you optimize your content production and management process and helps you better track the ROI of your content marketing efforts. We'll go over how you can use this format to create your version and suit your needs. Hope you find this detailed editorial calendar tutorial helpful!
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🙋🏻♀️ a b o u t m e
I'm a marketer, content creator and entrepreneur. I spent 7+ years in B2B tech marketing before making a shift into consulting, teaching & creating content to talk about marketing. Weekly videos on UA-cam. I share my learnings of building a career in marketing so you can shortcut your way to success.
Hope you enjoy!
DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you. Thank you!
#editorialcalendar #contentmarketing #digitalmarketing
![How to create a SOCIAL MEDIA STRATEGY? Start with a Social Media Audit [w/ Examples]](http://i.ytimg.com/vi/VmEFDKXSkxo/mqdefault.jpg)
![Create a STRATEGIC Content Calendar From Scratch! [Step By Step Set Up]](/img/n.gif)
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Can I get the template? When I clicked the link, it gave a page not found error
@@soniacarolina0 Same
Getting the same 404 error.
You're absolutely amazing. So generous with your extensive knowledge and experience, and such a lovely natural personality. You shine. Thank you so much for all these videos.
What a sweet message, thank you so much ☺️ i’m glad you enjoy the videos 🙌🏻
Thank you for sharing this 🙌🏽
Hi Elif, I really love your contents. They are really helpful and also I can feel that you’re vert thoughtful. Thank you for sharing! :)
Thank you Erika, I’m glad you think that way 🙏🏻❤️
Thanks for this content Elif !
Thank you so much for this video. It was well made and detailed. Great for digital marketing newbies like me☺
Shraddha Kulkarni thanks, I’m glad it helps!
I went to like 3 videos to find out how to create an efficient & effective editorial calendar, and yours is the most well made, explained and applicable. Thank you so much for sharing!
Atikah Amalia I’m very glad to hear this. That’s what I aim to do 🙌🏻🙂
Yes! This is great! 👍
Very valuable information and template! Thank you! 👍
thank you too!
Thank heaps for sharing your valuable Editorial Calendar with us
Thanks so much for the walkthrough and for taking the time to make the template for us! Bless you! 😘
Glad you liked it!
I’ve been binge watching your videos and I have been loving all the educational content! 😍 Coming from the analytics team on a marketing agency, I’m always looking to learn more abt the more qualitative side of effective content creation! How are you handling having a bilingual channel? I think that’s such an interesting topic!
Melissa Reyes thanks for sharing this Melissa, I’m glad you like them!
Re having a bilingual channel - i started making videos in Turkish initially but decided I preferred reaching a wider audience with English content (especially after moving to Toronto). I switched to English as of 2019 and glad I did. I would love to do Turkish subtitles for my Turkish audience too but it takes so much time and I don’t really have that flexibility these days. Maybe in the future it’ll be fully bilingual. :)
You are the best, as a media buyer i always try to look into other departments perspective, your videos are so informative
Matiss Paradise thanks Matiss, I appreciate that! 🙏🏻
Thank you for this valuable information! I entered email needed for your content calendar and I haven't received it. I checked my spam, junk folder and I even this a full search in my email. Again, thank you.
Edit: I received your content calendar. Thank you!!!!!
05JamaicanQueen glad you did!! Thanks for updating!
Your content is valuable for years !! 😊♥️
Aiming to make it evergreen 🙌
Thank you, great video!
Nino Tabatadze thanks Nino!
Very helpful video!
very valuable.thanks
Thank you for this! 🥺💕
❤️
Thank you so much. It is very very useful. Elif you doing something amazing. Thankyou so much.
Ahh thank you! I’m glad to hear!
Thank you for sharing!!! Your content is really amazing 🤩👍
Thanks Arihant, glad you shared your feedback.
Great Video!
Good informative genuine video keep up d gud work. I wanted to know do u use any CRM? Or hw u maintain d client sheet.
We love you!
DarbyIsKing i love you guys too!
Well done, really, nice video and I love your simple workflow for planning. One thing I would advice is that you record audio from an external source such as your phone or your camera, it would improve the quality without investing money in new equipment. Cheers
Thanks Lorenzo! My setup was quite amateur then. The audio should be better in the newer videos but I'm always trying to improve. Thanks!
Hi, I don t know if I got is right, but you said something about downloading this editorial calendar template from somewhere and we can adapt it? I cannot find it if that so. It would be so helpful! thank you very much for your valuable infos!
Thanks for this. Very useful. The video offers a download of the excel Template- which would be very useful. But there is no link on the page for the download that I can see. Can you point me into right direction? Thanks!
Elif thank you for this a lot! Could you please share what your performance report include?
Alina Samoilova ooh this would be a great video. How to track analytics.
Hi Elif, thank you for this very helpful video! Even 3 years later, it holds up and is a great basis for those of us watching. I'm wondering if the document is still available for download somewhere?
Thanks Chelsea, glad it was helpful! It's currently not available as I want to revisit it and update but haven't had time yet.
Taking the Editorial Calendar lesson on Acadium's platform.....good stuff, thanks! Where can I find the free downloadable spreadsheet please?
Sure, i will do that..
Thanks great video! I’m wondering what did you use to screenshare and have your video in the video?
Nia Moore hi Nia, I used Vidyard 👍🏻
Thanxs
Once again, thank you so much for your valuable content!
Do you share your editorial calendar with other members of your team or is it something personal for you? Would it be expected from me to provide it if I was in an agency?
Anna Sk i use it collaboratively with my team so you’d probably also share wirh them too. It helps to keep everyone up to date. 👍🏻
Thanks for this value packed video.
Quick question: How did you create the drop down menu within cells? Especially for the dates. Doing that manually is just torture 😢😢😢
Dropdown menu - i explain around 10:36. Nowadays it’s even easier as you can create the options in data validation menu in sheets.
Is this what you were referring to?
can't download the template. word press error. where can I find it ?
Elif, do you know why I can't manipulate the document once I uploaded it to google drive? thanks for answering me.
did you select 'Open with Google Sheets' after uploading to Google Drive? When you upload it to Drive, it opens as a different format that is not editable. You have to open with Google Sheets. Let me know if that helps!
@ You rock! thanks so much!
Awesome, I just got the toolkit, but I cannot find this template, where can I find it
Problem solved! 🙌
I love your videos! Just couldn’t understand what a content peg is :/
Hi Thais, I use it to mark if that content item is a part of a bigger content campaign. That is how I structure my content planning - I choose themes for awareness, consideration and decision phases of the buyer journey and if for example a blog post is connected to a bigger campaign, I assign it by choosing from the dropdown menu. Sometimes the content item is not assigned to any campaign - then I just type manually what the CTA will be.
People call them different things, buckets, pillars, pegs, but they are all the same idea
Hi, @Thank you so much for your reply! I'm about to start using your content calendar for my startup, with a few adaptations, so this answer was really helpful 💛
@@LauraMilroyMedia oh I see! thank you!
Great content!!! However link to template is no longer working
Thank you Reza! I made it unavailable as I feel it needs some revisions and I haven't been able to revisit it yet.
Hey! Im trying to download the template you have.. but its giving me a odd error message..
there was a problem with the website - please try again now.
I would love to use this but i cannot find a link
Hey Tanya! I felt this is pretty outdated so removed the download option. I will create a new template in Notion shortly.
For 25 seconds I thought you lost an ear! 😂
😂
What is CTA?
Marisol Mena Call to Action
@ OMG I can't believe I forgot that
30,400
So, where's the template?
I removed it as it feels outdated now and I want to revisit/edit it before making it public again.
@ awesome... can't wait
Among us kankm senmisin??
the audio is unbareable, i sped things up to really consume the content, but the audio makes it extremely unplesent, its like something is atckng your ears every second
thanks for sticking around for it despite the torturous audio :)
this was in the very early days of my content journey and I had zero equipment to level up the quality. learned better in time but still have some way to go :)