Female Micro-Entrepreneurs: Sheila's Story

Sheila runs a juice business in Accra, Ghana. She describes how she uses uses Instagram, Snapchat and WhatsApp to take orders from customers, and how she relies on her mobile to take photos and videos of her products in order to promote them on social media.
In low-income countries, 88% of working-age women earn income through self-employment, yet they are more likely than men to be disadvantaged when it comes to accessing the resources they need to start, run and grow a business. Mobile phones can provide a gateway to business services, resources and information that may not be within easy reach otherwise, from better access to markets and financial services, to improved business management practices and business capacity building.
Learn more at www.gsma.com/connectedwomen