Do You Have a GENIUS Startup Idea?

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  • Опубліковано 16 тра 2024
  • 📚 COOL BOOKS (they inspired parts of this video)
    - Become a master of user Interviews with this one 👉🏻 amzn.to/3GPqeRm
    - Build startups the minimalist way with this one 👉🏻 amzn.to/3VPFdza
    What do you do when you get that tempting startup idea? Before going and building it, wait! And watch this video! Problem validation is one of the most overlooked when building a new product, and it can save you months of time + loads of money that you would have spent building the wrong thing.
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    ✴️ CHAPTERS
    0:00 Your startup idea will fail, unless..
    0:52 You Don't Need a Solution
    1:51 Find the (right) audience
    3:23 Validate!
    4:52 How to not destroy your interviews
    6:05 Validation Hacks
    7:04 How to reduce your investment
    7:58 Seeya
  • Наука та технологія

КОМЕНТАРІ • 157

  • @4mb127
    @4mb127 Рік тому +61

    For someone who has actually made a living on selling products to customers, this is actually pretty good advice.

    • @youdontknow8729
      @youdontknow8729 Рік тому

      which one ,think about this video or don't be pervert?

  • @pskocik
    @pskocik Рік тому +243

    Customer validation vs. "my customers would just want faster horses" is a decades old dilemma. There's downsides to validation too. If you have a sufficiently unique idea and are fairly certain of a market need, it might be better to just go ahead and build it instead of giving better financed competition tips, IMO. I think startups are like bio-evolution. All kinds of organisms succeed despite employing sometimes completely opposite strategies.

    • @enricotartarotti
      @enricotartarotti  Рік тому +49

      Fully agree! that's what the last part of the video is about: if you can build something in a week/weekend, just YOLOing it is better than fancy interviews

    • @sao5060
      @sao5060 Рік тому +4

      ​@@enricotartarotti I don't think the first car was done in a weekend though. The truly unique ideas that can't be validated will probably usually take a lot longer to execute than a couple of days or a week.

    • @UnholyBooDoo
      @UnholyBooDoo Рік тому +4

      @@sao5060 but cars are built upon other solutions. Especially the first cars have mostly been replacing horses with engines that drive an axis with 2 wheels, right? That Tech existed already (factories on the rise and even before that horses powering wheels and gears) and was probably doable in about a week.

    • @willzarke
      @willzarke Рік тому +9

      I think the most appropriate take away I get from the video is less about customer validation about YOUR SOLUTION but about THEIR PROBLEMS. Sure, they might not know that cars is a way better product than horses, but unless you truly understand what the problem the customers have with horses, we might never consider a car as a solution. The key for customer validation is to frame the correct problem statement to solve, then the solution can be either innovative or practical.

    • @reprovedcandy
      @reprovedcandy Рік тому +3

      Hmm. I generally think validating, not trying to keep your idea secret, is the better choice. Most people aren't going to go "steal" your idea and work on it. They'll let you validate it and if they see it becoming successful THEN they'll try to steal it. But, they usually don't want to waste their time on an untested idea lol

  • @HemstitchedIrony
    @HemstitchedIrony Рік тому +11

    Best strategy is just do something that has already worked for someone else, but do it better, or faster, or cheaper, or any combination of those.

  • @ArkhamCookie
    @ArkhamCookie Рік тому +115

    Sometimes solving a problem that saves you enough time is worth it even if it isn't your big idea. Even it fails, you still gain something from it. Good video.

    • @kim-hendrikmerk4163
      @kim-hendrikmerk4163 Рік тому +3

      Also if you know it has too small of an audience to be profitable make it open source. There will be other people with that or a similar problem.
      You may even get significant code or functionality improvements form other people.

    • @ArkhamCookie
      @ArkhamCookie Рік тому +4

      @@kim-hendrikmerk4163 Personally, I open source everything. I really believe it is the future.

    • @caffeinum
      @caffeinum Рік тому +2

      the biggest difference between solving your own problem and “building stuff nobody wants” is whether you release it for someone to start using (ene if it’s just yourself)
      fast release cycle overrides most of these mistakes

    • @ArkhamCookie
      @ArkhamCookie Рік тому +2

      @@caffeinum Good point. Fast release also tells you what works about the idea and what doesn't. "Failing" is the best way to learn.

  • @kishorgartaula1446
    @kishorgartaula1446 Рік тому +108

    I can't wait for your channel to reach 100k within a few months if you keep uploading these quality of a video. Glad I found your channel. Almost have watched everything here. You're awesome dude!

    • @HowToSandAFloor
      @HowToSandAFloor Рік тому +1

      Maybe weeks

    • @peernetwork
      @peernetwork Рік тому +1

      jep good channel and great tipps but would even be nicer if he uplouds on peernetwork

    • @ChudPosting
      @ChudPosting Рік тому +1

      cringe

    • @PalmTree.
      @PalmTree. 5 місяців тому +1

      that basically just happened

  • @christianelisha
    @christianelisha Рік тому +62

    Thank you. This is the best Startup validation idea video I have watched, particularly because of the end.
    I had a startup idea, I watched a few videos on UA-cam for validating a startup idea, they all kept warning of building something no one wants, but this made me realize that I am not loosing anything by going ahead to build it, since I'm a designer and I would use no code tools.
    The idea is actually solving the problem that I had, and I am passionate about solving it, such that even if no one would pay for it, I would still build it just for myself.

    • @YVZSTUDIOS
      @YVZSTUDIOS Рік тому +2

      That's pretty interesting 🤔 if I think about it.. The thing I'm working on is also something i initially built to solve a probably i personally had. Only later i realized that it could also help others and be profitable.

    • @azuurasmr7937
      @azuurasmr7937 Рік тому

      what's your idea?

  • @eyadshenno1012
    @eyadshenno1012 Рік тому +23

    U have good communication style bro I enjoyed ur logical reasoning behind the facts u stated.

    • @enricotartarotti
      @enricotartarotti  Рік тому +3

      Appreciate that!

    • @BlakeTedKord
      @BlakeTedKord Рік тому +2

      @@enricotartarotti this is such an important video for ppl that hate working a 9-5, i.e. almost all millennials and future generations.

  • @vikramjirgale8855
    @vikramjirgale8855 Рік тому +8

    amazing channel. Its truly rare to find content with a good topic, facts, easy logical explanation and valid viewpoints supported with expertise in the field. Hope you gain a lot of success on the youtube platform. 👍👍

  • @tahasilat7394
    @tahasilat7394 Рік тому +2

    Just discovered this channel last month and am loving everything that I've seen on it so far!

  • @pjn2001
    @pjn2001 Рік тому +10

    Very good video, with excellent advice. Your channel will rocket if you keep on putting out content like this. I'll be rooting for you.

  • @cliq
    @cliq Рік тому +4

    Thank you for these amazing tips!!

  • @joshngarcia
    @joshngarcia Рік тому +7

    Enrico I can't wait to see the kind of content you're producing in three months when you have 100K subscribers. This video gave me just what I needed to hear. Looking forward to more!

  • @kostyr13
    @kostyr13 Рік тому +3

    Thank you so much for this info!

  • @MrRamenTree
    @MrRamenTree Рік тому +1

    This is one of the most useful videos I've ever seen! And I don't even care about startups. This is useful for inteviews, starting a new project, and just being a better communicator.

  • @liviobojonca4025
    @liviobojonca4025 Рік тому +6

    this is pure gold easy and catchy. Good job fratello🤙

  • @LSambo02
    @LSambo02 Рік тому

    @Enrico. This is probably the most straight forward and insightful content about building product I’ve found on the internet. Thank you!

  • @chrisbeog
    @chrisbeog Рік тому

    That’s actually a brilliant idea about having similar people to you and your niche connecting that would be lovely for those interested

  • @CCatholics
    @CCatholics Рік тому +3

    Enrico - Love your video’s! Just discovered you a few weeks ago when you ‘only’ had about 5,000k subs, and as of this comment you’re up to 24K! That’s incredible, great job!

  • @anamericanentrepreneur
    @anamericanentrepreneur Рік тому +4

    I love this video! Keep up the amazing work 👍😁

  • @bharathraj3333
    @bharathraj3333 Рік тому +7

    Man U deserve more subscribers good contents

  • @joeygarza9550
    @joeygarza9550 Рік тому +8

    I want to build (or buy, if I win the lotto) a rocket that will launch me into the sun. People don't know they want it, but believe me, as this dream comes closer to becoming a reality... people _will_ want it.

  • @ismael_branco
    @ismael_branco Рік тому +1

    i love this side of youtube. Keep creating!

  • @Eghizio
    @Eghizio Рік тому

    That's one of the best videos about the topic I have ever seen. Kudos to you 👍

  • @sonniiiiii
    @sonniiiiii 8 місяців тому +2

    A detailed video on how one can analyse their environment to find potential startup opportunities would be very helpful.
    Btw it's a great video on startup idea validation!

  • @grandmat2561
    @grandmat2561 Рік тому +1

    That's what makes being a programmer awesome.
    I have an idea, I make it, I share it online, if people want to use it they do, or they don't, and I don't care because I had fun making it

  • @bangkillshot
    @bangkillshot Рік тому

    So good dude! Thank youuu!

  • @zainhyukmcadam4874
    @zainhyukmcadam4874 11 місяців тому

    This is a very good video! Very enlightening and just what I needed to validate, prepare & promote my new idea!

  • @youriberger7961
    @youriberger7961 Рік тому +3

    Payed €15000/year for a college and they basically taught me everything you talked about in this video. Very good work man

  • @Cornflakes691
    @Cornflakes691 Рік тому +3

    Can you make a video on how you'd build a startup super quick? Like every weekend like you mentioned, what would that look like?

  • @nitesy381
    @nitesy381 Рік тому +1

    learned this in highschool. we need to be reminded of things we learned before. this video is great.

  • @jubaaliu7414
    @jubaaliu7414 Рік тому

    Yup you’re definitely gonna blow up soon! Happy to be part of your early fan base 😁

  • @lorek06
    @lorek06 11 місяців тому

    I’m starting to like your channel. I’m from Italy too and I have just launched my web made in almost a year, I think you are so smart in apps/website ideas and your videos have much value. I wish you the best for this channel and your projects

  • @Zombie_M8
    @Zombie_M8 Рік тому

    Thank you for this video I have an idea and you helped me to make it simple and easy ☺️

  • @shadyworld1
    @shadyworld1 Рік тому +2

    I saw the title “oh finally something interesting”, the saw the outline “Definitely Product Person” now I validate my experience with a fellow Product Manager like myself for fun 😂❤
    Definitely subscribed, FYI that’s what I teach Founders in Incubators as a Mentor for years “Technically” Product Lead (Manager, Owner, Ops) are Entrepreneurs in Residence 😂
    You need us if we need this ship float 😅

  • @davidkolesom
    @davidkolesom Рік тому

    YOU'RE REALLY UNDERRATED

  • @andymc1110
    @andymc1110 Рік тому

    Great video. Solid advice.

  • @timefreedomtv
    @timefreedomtv Рік тому +10

    Damn. Another gem. You're a great creator! Do you use a teleprompter by chance? Your answer doesn't distort my perspective that you're awesome btw.

    • @enricotartarotti
      @enricotartarotti  Рік тому +2

      Thank you, super appreciated!
      I have a pretty minimal/portable setup to shoot. Teleprompter would definitely help but no, don't use it

  • @DigitalSwirls
    @DigitalSwirls Рік тому

    Very good video! Thank you!

  • @chiragchhabria3272
    @chiragchhabria3272 Рік тому

    I would recommend everyone to read The Right It it's a great book it elaborates the points made in the video

  • @bunny36942
    @bunny36942 Рік тому +1

    Dude you deserve 1 million sub's

  • @alix_xavier
    @alix_xavier Рік тому

    Subscriped definitely 🥳
    Business is about solving problems
    Money is the result of solving the P
    Good jop Friend 💯

  • @hussainabbas1341
    @hussainabbas1341 Рік тому

    Thank you so much

  • @MonkeysBoby
    @MonkeysBoby Рік тому

    Great content !!

  • @spazeit
    @spazeit Рік тому +1

    Parli italiano? Great video bro, I like how you structured. Also, I'd like to meet up with you - I have the same problem that you mentioned

  • @Hollowdude15
    @Hollowdude15 6 місяців тому

    Thanks for the feedback man and great video :]

  •  4 місяці тому +1

    Wow, this is a couple years of knowledge condensed!! This also heavily resonates with the book "minimalist Entrepreneur" from Gumroad's creator. If I were to build my first product, I'd start with this video and that book.
    Pricelessss!

  • @Armin99_
    @Armin99_ Рік тому

    Great vid!

  • @ifeanyiisitor7929
    @ifeanyiisitor7929 Рік тому

    I found this incredibly useful and this is not something I say about videos I find on UA-cam

  • @dsala_zar
    @dsala_zar Рік тому

    how do you edit your videos?, is amazing!

  • @12vscience
    @12vscience Рік тому

    Good points.

  • @william.darrigo
    @william.darrigo Рік тому

    Excellent videos

  • @conleyquillen6014
    @conleyquillen6014 Рік тому

    You got me for a second I have the right Idea

  • @THEGASDRIP
    @THEGASDRIP Рік тому

    Cool video just subscribed nice content ..Good info channel keep it up...

  • @solutionsmanaged
    @solutionsmanaged 19 днів тому

    Great video All of the content can be found in the book The Lean startup I highly recommend.

  • @borrachagamer
    @borrachagamer Рік тому

    This guy read the lean startup.
    Great video!

  • @MrSaemichlaus
    @MrSaemichlaus Рік тому +2

    If you have one group of similar people who have a similar problem, make sure to find similar people who don't have the same problem. That way you can better identify the exact extent of the problem. You will also avoid wasting resources on building a too generic solution or one that already exists in part or as a whole and people just haven't found it or haven't figured out how to solve their problem with it. Some consumers are isolated and don't properly understand their problem or they don't actually care about the problem enough to throw money at you for solving it.

  • @AlbyTheMovieCreator
    @AlbyTheMovieCreator Рік тому

    Grande enrii

  • @sodaa2489
    @sodaa2489 Рік тому

    I strongly agree with everything here. I’ll just add one more thing. Forget your product and sell your value proposition.
    Nobody cares about your product, they care about the value you offer. Find and know that value.

  • @olivergro7105
    @olivergro7105 Рік тому +16

    Sorry but one of your first sentences is wrong. You won´t fail 99% of the time. there are Studys out there which show that you are likely to fail 90% of the time, thats a huge difference. opening 10 start ups isnt as bad as opening 100.

  • @sney5555
    @sney5555 Рік тому

    Yes!!

  • @agencyworldlive
    @agencyworldlive Рік тому

    hahah nice startup idea, I tried to make that 2 years ago, it was called "Creatorfy", didn't go anywhere :)

  • @THE-MNG
    @THE-MNG Рік тому

    Thanks

  • @danh5637
    @danh5637 Рік тому +1

    you totally forgot adoption curve. without it the mac would have been relegated a failure and we’d all be using command line computing. it took years for the idea to take hold.

  • @ishaan4956
    @ishaan4956 Рік тому +3

    Great insight 💡 but for physical product should we have to build prototypes first or have to validate problems and idea first while interviewing

    • @dr.akshayprakash5735
      @dr.akshayprakash5735 Рік тому

      Validate the severity of the problem in your target customers. Don't build until you are sure the problem is severe enough for them to pay you.

  • @erik6165
    @erik6165 Рік тому

    Wonderful content!
    I'm just wondering, you were referring to the book mistake, is that book with best practices really exist? :)
    I was dreaming to launch my own product from the childhood, what books would you recommend to read?
    Thanks!!

  • @Jiftoo
    @Jiftoo Рік тому

    Man now i wish i'd come up with even a single idea for a product heh

  • @irgendwieanders2121
    @irgendwieanders2121 Рік тому +1

    Interesting video - lets see if I can transfer that to chemspace...

  • @LadislavSzolik
    @LadislavSzolik 2 місяці тому

    Hey Enrico, very cool and informative video. Quick question: What would you do if the target audience is not hanging out on the internet and they are not really open to talk to you? (as you are a stranger to them)

  • @Sonsequence
    @Sonsequence Рік тому +1

    What I took away from this is that Enrico thinks someone would have to be a pervert to think of him in that special way in the shower. Believe in yourself, Enrico.

  • @hansvetter8653
    @hansvetter8653 Рік тому +1

    Your very first MVP (minimum viable product) is ALWAYS a landing Page!

  • @hizkia285
    @hizkia285 Рік тому

    Hmm
    As an employee i can relate this check everything and end up not starting.

  • @hansvetter8653
    @hansvetter8653 Рік тому +1

    Just read "Lean Startup" from Eric Ries!

  • @opensquare4392
    @opensquare4392 Рік тому

    Amazing

  • @himalkunwar9
    @himalkunwar9 Рік тому

    finding problem is difficult than making solution

  • @tOndO.keyboard
    @tOndO.keyboard 4 місяці тому

    Oh snap

  • @willius_caesar
    @willius_caesar 10 днів тому

    Can you make a video about biotech startups; I can imagine it requires a very different aproach than with most other startups.

  • @theonlywestfree
    @theonlywestfree Рік тому +1

    My man woke up and decided to educate the world.

  • @freeindeed4654
    @freeindeed4654 Рік тому

    Great👍

  • @intelloenfant3110
    @intelloenfant3110 Рік тому

    ur amazing...

  • @Appleloucious
    @Appleloucious Рік тому +2

    One Love!
    Always forward, never ever backward!!
    ☀☀☀
    💚💛❤
    🙏🏿🙏🙏🏼

  • @NetherFX
    @NetherFX Рік тому +1

    Had to skim through dozens of chatgpt/openai startup ideas to find your video, glad I did!

  • @stewiegriffin6503
    @stewiegriffin6503 Рік тому +2

    the claw machine is RNG machine. every 30-40 grabs claw is powered with long enough grip, independent of the animal type. you picked bad example.

  • @truestopguardatruestop164
    @truestopguardatruestop164 Рік тому

    Ho visto che sei del politecnico, io sono in quarta liceo, che facoltà hai scelto?
    Comunque questo è il tuo terzo video che vedo e mi sono informato. Tra l’altro avevo pure il sospetto che fossi italiano dal video su ChatGPT e la Microsoft dall’accento inglese e dalla struttura del discorso che è organizzata bene (e non ad cazzum come quella degli americani) come ci insegnano a scuola qui in Italia.

  • @FieldMarshalFeels
    @FieldMarshalFeels 5 місяців тому

    I don't think I've ever learned this much from an 8 minute video in my life.

  • @HowToSandAFloor
    @HowToSandAFloor Рік тому

    Oh Dude, please let me know where a good UA-cam hangout is, I’ve heard there are some very good ones but I haven’t found any so far

  • @Luic_
    @Luic_ Рік тому

    Mi sono sempre chiesto quando un Italiano avrebbe fatto un canale figo su temi simili come ce ne sono vari in inglese. E daje bravo bel progetto, capisco sia in inglese per la fruizione ma mi piace pensare sia comunque un canale Italiano ahahah

  • @crumz
    @crumz Рік тому

    The UA-cam idea is already out there and is called Creator Now

  • @macariosanchez5640
    @macariosanchez5640 Рік тому

    depend it>>>>>"People don't know what they know that they don't know" means that individuals may be aware of their own limitations in knowledge or skills, but may be unaware of additional areas in which they are also limited. In other words, people may be aware of what they don't know, but may not be aware of what they know that they don't know.

  • @LanceRomance411
    @LanceRomance411 Рік тому

    I love the ending haha 😂 “Think about this video but don’t be a pervert”

  • @hannesRSA
    @hannesRSA Рік тому +2

    If your goal is just to make money and not develop your idea.. then this applies. Also recognise that you simply have greed as drive in that case.

  • @photon2724
    @photon2724 Рік тому

    ‘The Mom Test’ is a short book worth every second of your time if your watching this video. Go out there and read it again and again.

  • @Brovider
    @Brovider Рік тому

    Thé shower power make me fire many lawyer

  • @NFTInc
    @NFTInc День тому

    My problem is that I am unable to find a company to partner with. The product is validated, it would save lives. I explain how the project has short and long term profitability. Dismayed is how I feel.

  • @origindunya
    @origindunya Рік тому +1

    How do you mean manually?

  • @mamasaysimcool5649
    @mamasaysimcool5649 Рік тому

    Any tips on how to book interviews with the target audience? Random messages on Twitter and LinkedIn won't get you far. I'd love to know your insights

  • @cristianandrei5462
    @cristianandrei5462 Рік тому

    My latest idea: use ai to analise websites, and warn people about a website being a possible scam, or phishing attempt. Build that into an app or browser extension and profit😂😂

  • @sinuskeiler5815
    @sinuskeiler5815 Рік тому +1

    I think you are mainly talking about software. But you make it sound as if you where talking about every kind of product.

  • @kim-hendrikmerk4163
    @kim-hendrikmerk4163 Рік тому

    If you have a big problem that not many people have then that won't make a good business but if you create a solution for yourself what is the harm in publishing it under a Foss license. Other people who have the same or a similar problem can use it and suggest or even implement improvements so that in the end you and everyone else gets a better solution to the problem you had.

  • @billy77860
    @billy77860 Рік тому

    Oh hey most of my school's value that i paid ~50k for boiled down to a free sub 10min video, thats nice

  • @Hollowdude15
    @Hollowdude15 6 місяців тому

    LETS GOOOOOOOOOOOOO