The Rise of Purpose-Driven Business (and Why It Matters)

Explore the transformative journey of Yoko Co, a purpose-driven agency founded by Chris Yoko. In this insightful conversation, Chris delves into the challenges and rewards of working with mission-focused clients. Learn how Yoko Co transitioned to a purpose-driven model, the pivotal role of an advisory board, and the balance between revenue goals and meaningful work.
Key Takeaways:
✅ The power of working with purpose-driven organizations.
✅ How purpose-driven work enhances culture, growth, and client relationships.
✅ Tips for ethical pricing and creative solutions for purpose-driven clients.
✅ The importance of measuring impact beyond vanity metrics.
✅ Strategies for improving employee experience and productivity.
Chris Yoko shares actionable advice for agencies looking to make a bigger impact while staying sustainable. Whether you're part of a mission-driven organization or exploring a more meaningful approach to business, this video is packed with valuable insights.