Strategic Planning: SWOT & TOWS Analysis

www.driveyoursu... - Link explains how to use TOWS to move SWOT to an action plan.
www.driveyoursu... Video explains both the SWOT analysis and TOWS analysis in strategic planning

[@ashrafjf]

This video explained what I needed to know in 3 minutes than my MBA class did in 3 hours, Thanks Ian

[@patrickhemus8102]

I just skip long, boring lectures and learn from UA-cam in my own time lol

[@dagwould]

If your MBA class didn't give you a theoretical construct to consider the dimensions of the business environment, but you have to rely on cute and restrictive kiddies acronyms, then you were not MBA material in the first place.

[@Driveyoursuccess]

Thank you Anuraag. The TOWS analysis I showed was an example one. In that example, strengths and weaknesses are internal to your company, while the opportunities and threats are external. The idea is to link specific strengths to capitalize on opportunities and specific strenghts to mitigate threats. They don't have to be the same strengths - they can be different. I attached a link to an article in the video description that explains the entire process.

[@marciaphillips4000]

After watching this video, it definitely explains a good way to honestly evaluate your company. This is worth watching. Thank you Ian

[@Driveyoursuccess]

Marcia, Thank you very much for your feedback. It's always nice to hear. Take care

[@cyprasadrao]

00000000000000000000000000

[@cyprasadrao]

Excellent

[@ayonsarkar9579]

I was searching TOWS analysis for my CA Exam...The explanation is quite awesome.......it saves my time......clear easy explanation.....

[@Ayonbuddy28]

OMG this is the simplest explanation I have ever seen. I have my Strategic Management (MBA final Sem) Exams tomorrow. Such a nice video. Thanks for the upload.

[@Driveyoursuccess]

Ayon Manna Thank you very much for your feedback. Let me know if there is anything else you want me to discuss.

[@Ayonbuddy28]

Surely.

[@youcefsaidOtmani]

I am doing TOWS of UBER and i was looking for such info,Thanks alot... very simple and understandable ! keep it simple...

[@juliepaton2897]

Ian thanks for spending the time to explain these two forms of analysis so many can benefit from it. A nice short sharp video.

[@kudzaisibanda8707]

Why did I not discover you ages ago?!?!?!?! Very informative and captivating, excellent presentation skills and content!

[@Driveyoursuccess]

Thank you very much Kudzai. Let me know if you want me to cover another topic.

[@ahmedibrahim3243]

thank you Ian for this wonderful TOWS analysis. I used to depend on SOWT analysis as a tool for situational analysis in marketing and promotion. Now, the TOWS analysis is more deeper and more comprehensive. Thanks again and I think we need more videos about strategic planning from your side. you are very good at it.

[@collinsmakoni6975]

Thank you very much Ian for the clarity on the two TOWS and SWOT,very helpful indeed.

[@Driveyoursuccess]

Collins Makoni Thank you Collins. I appreciate the feedback. It does make a difference.

[@throwawayaccount842]

all your videos are great and supportive, thank you

[@gennesiededios1507]

Thank you for explaining it easily to me, i have been doing this for 5 days and looking in google wasn't easy to understand thank you for this video this is my assignment thanks a lot :)

[@Driveyoursuccess]

Thanks a bunch for the feedback. Let me know if you want me to cover another topic. Take care - Ian

[@yeeswariambalagan5836]

Awesome sir. Tq!

[@jesslynnsh]

I like how you explain the theory by giving example !

[@リンゴ酢-b8g]

this is mighty useful for tapping into one's weaknesses

[@reginayukyuk]

This is really a good brainstorming tool for me. Thank you so much Ian.

[@Driveyoursuccess]

+reginayukyuk Thank you Regina for your feedback

[@FelixLargaespada]

Extremely simple and easy to understand.
Thank-you

[@Driveyoursuccess]

Thanks Felix

[@murari-goswami]

I am doing an MBA and was browsing for the SWOT and TWOS and this video seems awesome. So quick and to the point. Thanks for sharing the video. Will you also please share some thing for SOSTAC.

[@Driveyoursuccess]

Murari Goswami - I will certainly try to do something on SOSTAC. Thanks - and keep coming back. :)

[@davyinvasion]

Thsi will probably get me another extra point for my Sales & Marketing exam, great work ! :-)

[@jdamicoofficial]

great video... thanks for the content

[@Driveyoursuccess]

Thank you very much for your feedback.

[@NishantSingh-qf4bf]

Mr.Johnson you can use lined white board while writing it will be more better.

[@hmartwoodson8567]

Thank you Ian it is helpful for my module of International Business Strategy

[@eltonjacobus618]

great teaching.... WORTH FOLLOWING MORE OF THESE VIDEOS...

[@Em_edits.]

It has been of good help to me. Thanks very much. Please a little explanation about STRATEGIC DECISION MAKING using Mintzberg theory

[@hanadgeyre3499]

thank you, it was much needed help, it was clear and easy way of interpreting. again thank you for sharing the knowledge.

[@dannyhamilton5512]

My course sent me here
Great explanation

[@Driveyoursuccess]

Thanks Danny - let me know if you - or any other friends or colleagues - taking that course want me to cover another topic. Take care

[@tatekwosenyeleh7086]

It is prety helpfulll. Thanks alot, Bro.

[@chiranjivanand5665]

Wow this is really insightful 💛

[@zzirGrizz00l]

Thankyou very much, this was very useful for my degree! Subscribed!

[@denvergovernor2857]

Straight to the point and informative - Thank you!

[@emilycarter8922]

You might want to check this out ua-cam.com/video/jIsp-XCgd8w/v-deo.html

[@mrbusdriversir]

Very good explanation. Thank you very much for posting this.

[@rahulagrawal1877]

I liked the way of yur explaining sir, basically I'm doing the course of hotel management in mgm ihmcty aurangabad.
am from Maharashtra

[@tonyliu2022]

nice video and easy to understand. thanks Ian

[@destiniz5617]

AMAZING EXPLATION!

[@icunurse01]

Wow! This is some awesome information that I much needed. Thanks for the share

[@thahypeizreel]

Thanks man. This was...for the lack of a better word - perfect :)

[@shivkumarck]

Thank you for this vdo. Appreciate the details.. Since I am part of Supply Chain Org, we use SWOT for new supplier selection.. I came across the TOWS for the first time.. I am wondering how could I apply the essence of TOWS into the supplier selection.. I mean what should be on the top (as you mentioned "Internal" & "External/Market")...

[@allstar23mj]

WOW, thank you so much for this video.. so simply explained

[@Driveyoursuccess]

You're welcme

[@woodypham6474]

Very good presentation

[@Driveyoursuccess]

Thank You Woody!

[@woodypham6474]

A bit surprise when these clips were made 7 years ago. I hope you have time to share with us more about these topics. An update or case study, ect.

[@sergiuszkuczynski8987]

Ian, thank you for explanation the TOWS tool in a very easy and clear way. Could you please answer is it always has to be connected in this way: S1 to O1, S1 to T1, O1 to W1, T1 to W1? Or it could be let's say S1 to O3, S2 to T1 etc? I think it depends on my SWOT list I made in a strategy or marketing plan.

[@SandraWojcieszak]

You can use an app that connects these feature for you: cayenneapps.com/swot-analysis

[@billubakra007]

Thank you Mr. Johnson. Can you give a hypothetical example of the swot analysis of any organization and a company?

[@Driveyoursuccess]

Yes, I can. Here are a couple of links from www.driveyoursuccess.com
1. Strategic Business Planning: Use TOWS to Move SWOT to an Action Plan:
www.driveyoursuccess.com/2011/09/strategic-business-planning-use-tows-to-move-swot-to-an-action-plan.html
2. Assessing the Company’s Supply Chain with a SWOT Analysis:
www.driveyoursuccess.com/2011/03/assessing-the-companys-supply-chain-with-a-swot-analysis.html
3. How Can a Competitor SWOT Analysis Improve Your Customer Service?
www.driveyoursuccess.com/2011/01/how-can-a-competitor-swot-analysis-improve-your-customer-service.html

[@billubakra007]

Thank you so much Mr. Johnson. Take Care.

[@essamsaleh5573]

@@Driveyoursuccess It doesn't work Mr Johnson , however, I would like to thank you for your perfect way of explaining

[@ekaterinemrulishvili9692]

Extremely helpful, thank you very much Mr. Johnson! :)

[@ronaldrichardson6806]

Thanks Ian,
This was very helpful.

[@Driveyoursuccess]

Thank you very much Ronald. Let me know if you would like me to cover anything else. Take care and best regards,

[@Driveyoursuccess]

Thanks for the comment and feedback. If there is ever any topic you would like clarification on or need me to do a video on, just let me know.

[@KaXTuber]

Thank you. This was useful.

[@phitakthongchoo4495]

Thank you so much, sir. This video is very useful.

[@meilyakaryaputri3483]

My favorite point', TOWS..

[@Abdullahjat]

Easy to understand
Thank you

[@arima5657]

Thanks a lot, mate. It helped me so much.

[@Driveyoursuccess]

+John Constantine My pleasure John. Stay in touch. Ian

[@ihabbashier5680]

Hello, Thanks for the efforts. these videos are really usfull. I have a question that is confusing me, and here it goes, apologize it is a little bit long but it's killing me.I work in a department, and the board members use and responsible for the Strategic Planning process were they use the SWOT tool for environmental analysis and then, the board members asks us in a group meeting to do the SWOT analysis for our department weakness, strengthes... ect.... now after we finish the SWOT, the board members identify gaps and create organizational strategic objectives and then they create the strategy map for the company and then cascade the identifed strategic objective to our department and inform us that we have to achieve this strategic objectives. Now, my question is, since we have already used the SWOT in the beginning, what do we need to do (as a department) or what kind of tool do we use to identify how to achieve the strategic objectives that the board members have identified from our SWOT analysis, do we use the SWOT again? thanks

[@RationalCreed]

That's well explained Ian. Thanks for the prez. Presumably you can use those links then to determine the items on your Balanced Business Scorecard and track the effectiveness of the strategy?

[@Driveyoursuccess]

Absolutely

[@nashwan4980]

amazing. thank you so much.

[@LoboyCoolers]

WOW! That was wonderful! THANKS!

[@jeffo2160]

this helped me out alot, thank you!

[@eng.saharmansour1412]

Great effort. Thank you very much.

[@Driveyoursuccess]

Thank you. Let me know if you need anything.

[@farimu1]

Hi Ian, I have a book that told me using the points from swot analysis and add the weight and rate for those points (this way was taken from Wheelen and Hunger). And you can use those points into the TOWS analysis...do you think the weight and rating table is useful?according to your video...

[@delannastanczyk3916]

great video. thank you for uploading

[@narenikka7947]

Great video. Thank you so much. Just subscribed.

[@UncleOreo17]

Great, thank you! So simple way of explaining

[@TK-yf8sq]

How do you pull all the TOWS ideas together into a simple strategic statement and just 3 or 4 strategic pillars.. rather than say a dozen? This is the tricky part where I'm at currently. :)

[@lisahyden4998]

Check this out ua-cam.com/video/P24rn6rYTfc/v-deo.html

[@mr.ahmedjama2589]

Great idea

[@agataweronikachmiel1683]

great explanation, thank you so much!!!!

[@jaco1sha]

good video great explanation

[@Lime_A]

thanks, that was easy and simple.

[@strategic-leadership-india9759]

Hey Ian would you also recommend a HOSHIN KANRI approach for Planning and Execution - if not why not ?
Thanks

[@Driveyoursuccess]

Strategic-Leadership-India - Rohit Dhankar @ strategic-leadership-india.com/ Hmmm, Not familiar with this - I will have to investigate it.

[@improvmaniac]

Nicely done!

[@Driveyoursuccess]

Thanks Sidney!

[@LarsMalta4ever]

Thanks a lot from Germany :)

[@johnnyaburruss6470]

this was awesome...thanks so much...

[@Driveyoursuccess]

Thanks Johnnya - let me know if there is anything you would like me to cover in another video.

[@rumpelstilchen]

The challenge I'm having is in limiting the opportunities to external entries. There are so many *internal* opportunities for improvement and that is all the company is focusing on. Anyone experiencing this?

[@eldymarzyrinalejo5452]

Thank you ❤️

[@VivinAbrahamMathews]

Thanks Ian.

[@rohan9406]

Can u come up with a more detailed version of it?

[@Driveyoursuccess]

Sure - what do you need?

[@rohan9406]

@@Driveyoursuccess A detailed version on TOWS would be good if possible?

[@daisybit]

thanks and it is easy to understand！

[@peter6928]

Does this apply to business strategy as well?

[@Driveyoursuccess]

+Peter Lantz Hi Peter: Yes, it does. The purpose of the video is to simplify how companies go about using certain strategic planning tools and to always be cognizant of the stumbling blocks. However, strategic planning is never simple or easy.

[@Learnloads]

I do not see any need for a separate TOWS analysis really. Its just a matter of making sure that what you put in your SWOT grid is based on data and evidence not hunch and wishful thinking. I say "just" but it may be quite hard for senior managers to 1. Get the data they need to do a proper SWOT and 2.Be honest with themselves when figuring out what the data tells them. But if the SWOT is based on a proper analysis, you put S and W on one side of the grid and T and O on the other. Surely there is no need to complicate things by calling it TOWS. A SWOT on the fly done round the table for quick brainstorming is probably not much use in the real world as compared to the classroom?

[@Driveyoursuccess]

+LearnLoads Sorry - but the TOWS analysis emerged because of the inherent deficiencies of the SWOT. The SWOT is a brainstorming tool - not a tool that lays the groundwork for actionable plans or strategies.

[@Learnloads]

+Ian Johnson Not denying that TOWS is an recognised tool - just that it is one acronym too many!

[@Driveyoursuccess]

Agreed! There are way too many. There is SWOT, TOWS, PEST, PESTLE - it's endless and kind of amusing at times. However, I think that TOWS forces people to match their internal strengths to the external issues they need to address. With a SWOT, it's common to finish and then hear someone say "ok, so what's next?". Thanks for the comments - take care.

[@eagleeyemind4800]

Awesome!

[@arminmashayekh4071]

thank you very much

[@RasmusGK]

great vid again, thanks - can you make a video where you explain mission and visions and impact on the company and the costumers?

[@Driveyoursuccess]

Hello Rasmus - Yes, that's a video I plan on doing. I've been travelling quite a bit on business and have not added any new videos, but one about mission & vision statements within the overall strategic planning process is a good topic. Take care.

[@paulinhovai]

Just awesome!

[@Driveyoursuccess]

Thanks Paulo. It's very much appreciated.

[@Carl_Ross]

still watching in 2023

[@michaelschindler2870]

thank you

[@DaljitSingh-us4tc]

One request to make hope you won't mind if you can speak little slow and loudly that would help immensely as sometimes understanding dialect if English fs not one's primary language. Thanks a ton, in advance.

[@Boleh888]

Thanks.

[@jackwilkin1567]

shout out to you Ian Johnson!!!!

[@CFATrainer]

thanks!

[@Pangasiusdesk]

Its a SOR Matrix

[@altamashali7152]

ian jani mast video h

[@m.saleem5368]

Nice

[@mostafaobadah4463]

Please send me lessons on Emily
Thank you

[@yemid1178]

You say " I am allowed to do anything "- but not everything is good for you. And even though "I am allowed to do anything, I must not become a slave to anything " 1 corinthians 6:12
Do not be a slave to sin. Surrender your life to Jesus Christ. Jesus loves you.

[@tsilitsili7597]

Specify the goal and need money

[@HaiNguyen-lo3wp]

Ông lo thân ông đi ông thánh. Định vị bản thân mình cho đúng. Bán hàng là 1 tổ hợp hàm số chứ không phải 1 vài vấn đề ông nói dữ liệu cung cấp ai nghiên cứu vậy ông?

[@gbskujefctscienceclub7553]

I GAINED A LOT OF STUDY

[@philippefabre9950]

Better that melatonine !

[@flinch328]

PETER GRIFFIN!!!!!!!!!!!!!

[@bulltrack7667]

Thank your for the educative video.

[@Driveyoursuccess]

+Bull Track Thanks a bunch bull track. Take care - Ian

[@businessstrategiesinsights8737]

Good info and thanks for sharing!!